MATT GIFFUNEAssistant Vice President      Boston Brokerage           @mattgiffune
Social Media for SalesTHE BASICS
Introduction• Who am I?• How did I get here?• Why am I here?
Key takeaways1. Anyone can do it2. Be who you want to be, but be unique3. Don’t ignore it
Social Media for SalesTHE WHY
What is social media and digitalmarketing?“…the Internet has turned what used to be a controlled, one-way message into a r...
Why is social media relevant?• 170 million tweets daily• 3.5hr/wk watching videos online        2+ Billion• 3x more time o...
What is social media used for?Monitor     Engage      Share    Connect
How do I get started?
Focus
Glossary of terms Twitter         LinkedIn          Blogging • Tweet         • Status update   • SEO • Retweet       • Sha...
Who are you? Spectator     Joins sites but doesn’t get involved Participant   Reads blogs, checks status, friends others  ...
Social Media for SalesTHE HOW
How I use social mediaBuilding social proof
How I use Twitter
How I use LinkedIn
How I blog
What’s cool/not cool          The most        Congressman     interesting man in     Wiener          the world
Q&AThank you!
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Social Media for CRE Brokers

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Social Media for CRE Brokers

  1. 1. MATT GIFFUNEAssistant Vice President Boston Brokerage @mattgiffune
  2. 2. Social Media for SalesTHE BASICS
  3. 3. Introduction• Who am I?• How did I get here?• Why am I here?
  4. 4. Key takeaways1. Anyone can do it2. Be who you want to be, but be unique3. Don’t ignore it
  5. 5. Social Media for SalesTHE WHY
  6. 6. What is social media and digitalmarketing?“…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” Danielle Sacks “The Future of Advertising” Fast Company, November 17, 2010
  7. 7. Why is social media relevant?• 170 million tweets daily• 3.5hr/wk watching videos online 2+ Billion• 3x more time on blogs and social media than email Internet• Over 6 million visits to JLL website each year Users• 750M FB users sharing 4B items/day• LinkedIn has over 135M members
  8. 8. What is social media used for?Monitor Engage Share Connect
  9. 9. How do I get started?
  10. 10. Focus
  11. 11. Glossary of terms Twitter LinkedIn Blogging • Tweet • Status update • SEO • Retweet • Share • Follow • Hashtag (#) • Invite • Comment • @mention • Profile • Post • List • Add • Vlog • DM Connections • Disqus • Follower • InMail • Podcast • Following • RSS
  12. 12. Who are you? Spectator Joins sites but doesn’t get involved Participant Reads blogs, checks status, friends others Pro Blogs, tweets often, has followers, engages others Guru Blogs often, uses twitter tools, gets mentioned, actually meets people offline, has clear message Spammer Tries to sell you things, does not share relevant content, in your face
  13. 13. Social Media for SalesTHE HOW
  14. 14. How I use social mediaBuilding social proof
  15. 15. How I use Twitter
  16. 16. How I use LinkedIn
  17. 17. How I blog
  18. 18. What’s cool/not cool The most Congressman interesting man in Wiener the world
  19. 19. Q&AThank you!

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