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Stories from the frontline of consumerism
 

Stories from the frontline of consumerism

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Four stories (or groups of stories) about how consumers have demanded more from their brands. A look at what the brand environment from those who make a brand (your customers).

Four stories (or groups of stories) about how consumers have demanded more from their brands. A look at what the brand environment from those who make a brand (your customers).

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    Stories from the frontline of consumerism Stories from the frontline of consumerism Presentation Transcript

    • STORIES FROM THEFRONTLINE OFCONSUMERISMPURCHASE DECISIONS AND DIGITAL BEHAVIOUR #marketing4sub | The Social Shopper @mattgierhart
    • MATT GIERHART #marketing4sub | The Social Shopper @mattgierhart
    • @MATTGIERHART #marketing4sub | The Social Shopper @mattgierhart
    • What I do Interested In: Travel Internal Economics Communications Social Food Strategy Art Creative PR Marketing Collective Speaker Action Traveled to@MATTGIERHART Lived in ICEBREAKERS (AFTER THE SPEECH): FAVOURITE RESTAURANT IN LONDON OPINION OF GROWTH IN EMERGING MARKETS WHAT MAKES YOU CURIOUS ASK ME WHAT SOFT POWER IS #marketing4sub | The Social Shopper @mattgierhart
    • "We are all learning. Unilever is ahead of much of the competition but behind consumers, which for marketers is not a comfortable place to be." #marketing4sub| The Social Shopper @mattgierhart
    • "We are all learning. Unilever is ahead of much of the competition but behind consumers, which for marketers is not a comfortable place to be." Unilever CMO Simon Clift #marketing4sub| The Social Shopper @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • STORY: The experience of your brand is their game | The Social Shopper 1 #marketing4sub @mattgierhart
    • STORY:“WHAT ARE THESEPEOPLE DOING?” | The Social Shopper 1 #marketing4sub @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • LEVI’S ASS CAM #marketing4sub | The Social Shopper @mattgierhart
    • HOW TO PLAY #marketing4sub | The Social Shopper @mattgierhart
    • Products > Values #marketing4sub | The Social Shopper @mattgierhart
    • Products > Values > Experiences #marketing4sub | The Social Shopper @mattgierhart
    • “Marketing is set on creating itsown relationship—ignoring thereally valuable one already inplace between people &products.” #marketing4sub | The Social Shopper @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • SEE THE TRICK? #marketing4sub | The Social Shopper @mattgierhart
    • ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
    • ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL Activation DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
    • ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
    • STORY: MY STORY OF YOU | The Social Shopper 2 #marketing4sub @mattgierhart
    • STORY:“THE DENIM THATWENT ROUND THEWORLD” | The Social Shopper 2 #marketing4sub @mattgierhart
    • 19cm WORLD #marketing4sub | The Social Shopper @mattgierhart
    • 19cm WORLD #marketing4sub | The Social Shopper @mattgierhart
    • FAR CRY FROM THIS... #marketing4sub | The Social Shopper @mattgierhart
    • FAR CRY FROM THIS... #marketing4sub | The Social Shopper @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • YES, DONUTS TOO #marketing4sub | The Social Shopper @mattgierhart
    • THIS IS NEW #marketing4sub | The Social Shopper @mattgierhart
    • STORY: IF SOMEONE LOVES YOU, LET THEM PLAY WITH YOU | The Social Shopper 3 #marketing4sub @mattgierhart
    • STORY:“BURGERHACKER” | The Social Shopper 3 #marketing4sub @mattgierhart
    • IKEA THIS... #marketing4sub | The Social Shopper @mattgierhart
    • 3M COMMAND STRIPS #marketing4sub | The Social Shopper @mattgierhart
    • 3M COMMAND STRIPS #marketing4sub | The Social Shopper @mattgierhart
    • STORY: THE LANGUAGE OF PLAY | The Social Shopper 4 #marketing4sub @mattgierhart
    • STORY:“COMMONLANGUAGE” | The Social Shopper 4 #marketing4sub @mattgierhart
    • PEOPLE TALK ABOUT THEIRLIVES, NOT BRANDS #marketing4sub | The Social Shopper @mattgierhart
    • #marketing4sub| The Social Shopper @mattgierhart
    • Gamesmanship of Shopping 1. Your experience is their game 2. It’s not your story, it’s theirs 3. They want customisation, ownership 4. Reference points make their experience social #marketing4sub | The Social Shopper @mattgierhart
    • LET THEM PLAY #marketing4sub | The Social Shopper @mattgierhart
    • LET THEM PLAY THANK YOU #marketing4sub | The Social Shopper @mattgierhart