Social Trends in Emerging Markets

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Emerging markets (primarily BRIC markets) represent a large chunk of the revenue stream for most global brands. Yet, when you look at global marketing strategies there is a trickle down attitude towards technology. This speech takes a look at a few trends built around the infrastructure of Brazil, Nigeria, China as well as how the technology norms of Japan, UK and in America developed. The point is taking the culture and behaviour around technology into account, not just what we "can" do.

Interview video: http://youtu.be/NtaY_tzl2Y4

Published in: Business, Technology
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Social Trends in Emerging Markets

  1. 1. | The Social Shopper
  2. 2. MATT GIERHART | The Social Shopper
  3. 3. What I do ICEBREAKERS (AFTER THE SPEECH): FAVOURITE RESTAURANT IN NOVI SAD OPINION OF GROWTH IN EMERGING MARKETS Business WHAT MAKES YOU CURIOUS Development Social SOFT POWER HOW TO DECOMPRESS YOUR HEAD ON AN AIRPLANE StrategyCreative PR Collective Speaker Interested In: Action Travel Economics@MATTGIERHART Food Art Marketing | The Social Shopper
  4. 4. Social Trendsin EmergingMarkets | The Social Shopper
  5. 5. | The Social Shopper
  6. 6. culture | The Social Shopper
  7. 7. | The Social Shopper
  8. 8. | The Social Shopper
  9. 9. | The Social Shopper
  10. 10. technology | The Social Shopper
  11. 11. | The Social Shopper Photo by Swiatoslaw Wojtkowiak
  12. 12. photo by US ARMY| The Social Shopper
  13. 13. content | The Social Shopper
  14. 14. Photo by Ed Yourdon| The Social Shopper
  15. 15. | The Social Shopper
  16. 16. | The Social Shopper
  17. 17. | The Social Shopper
  18. 18. 50%| The Social Shopper
  19. 19. #digibehavior @mattgierhart | The Social Shopper
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