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Social structures and their impact

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The deck for a speech on the history of The New Celebritiy's work with

The deck for a speech on the history of The New Celebritiy's work with

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  • 1. SOCIALSTRUCTURESAND THEIRIMPACT ONECONOMICDEVELOPMENT
  • 2. Hi.
  • 3. Hi.Matt Gierhart
  • 4. STORY
  • 5. Social Media Trend
  • 6. Social Media Trend
  • 7. Social Media Trend
  • 8. Social Media Trend
  • 9. IMPRESSING MY PARENTSSmaller towns drifting in their economic offeringUrbanisation of youth culture has left small towns and cities staleCommunity losing interest
  • 10. Search Results for ‘Levelland’SMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
  • 11. Search Results for ‘Levelland’ Wikipedia - bare Official page - boring Gun at school story UFO spotted in 1957 Country music video Deserted Yahoo pageSMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
  • 12. Content about LevellandPeople ofLevelland
  • 13. Content about LevellandPeople ofLevelland Content to consume
  • 14. OBVIOUSLYThe less available to consume, the less interest
  • 15. Broadband PenetrationOBVIOUSLYThe less available to consume, the less interest
  • 16. Broadband PenetrationOBVIOUSLYThe less available to consume, the less interest
  • 17. Broadband Penetration Content StrategyOBVIOUSLYThe less available to consume, the less interest
  • 18. Broadband Penetration Content Strategy City InterestOBVIOUSLYThe less available to consume, the less interest
  • 19. EDUCATION
  • 20. CONTENT GAPHow could we inspire content that would be interesting?Consistent content that doesn’t feel controlled or contrived.
  • 21. KID INSPIREDCreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
  • 22. KID INSPIREDCreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
  • 23. Student VoiceCOMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  • 24. Student Voice 80%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  • 25. Student Voice 80% Teacher Profiles 15%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  • 26. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  • 27. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5% ParentsCOMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  • 28. RESULTOver a third of the town visits the page on a weekly basis.Community interest in the school has increased.
  • 29. 37%RESULTOver a third of the town visits the page on a weekly basis.Community interest in the school has increased.
  • 30. INTERESTING
  • 31. ECONOMIC DEVELOPMENTIntergraded with the cityThe Economic Developer of the city took note of the project and started chatting
  • 32. SOCIAL MEDIA CONSULTANTHow to tweetHow to blogHow to facebookHow to prezie
  • 33. SOCIAL MEDIA WORKSHOPHow to tweetHow to blogHow to facebookHow to prezie
  • 34. DISASTERSOCIAL MEDIA WORKSHOPHow to tweetHow to blogHow to facebookHow to prezie
  • 35. Social Media TrendBUSINESS WANT TO ‘DO’Small businesses feel like they can compete with advertisingThe ego of engaging with consumersPeople love what they doBUT just because you build it, doesn’t mean they will come
  • 36. RECAP
  • 37. RECAP People want content about their surroundings
  • 38. RECAP People want Business content want to about their create surroundings content
  • 39. RECAP People want Business Cities need content want to relevant about their create content to surroundings content improve retention and new business
  • 40. RECAP Multiple People want Business Cities need sources content of want to relevant content work about their create content to surroundings content improve retention and new business
  • 41. RECAP Multiple People want Give people Business Cities need sources content of the content want to relevant content work about their they want create content to surroundings content improve retention and new business
  • 42. RECAP Multiple People want Give people Business Success is Cities need sources content of the content want to much easier relevant content work about their they want create when it content to surroundings content doesn’t improve depend on retention and one business new person or business
  • 43. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  • 44. STEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  • 45. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  • 46. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  • 47. DECENTRALISE
  • 48. SOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
  • 49. SOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
  • 50. City Website Hub StrategySOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
  • 51. City Websiteevents Hub Strategy shopping cafe community school news foodSOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
  • 52. Cafe School Cafe Industrial ShoppingMEASURINGBy creating a hub we are able to measure the input from organisations as well asthe interaction from the consumers to chart the direction of the city.
  • 53. NEW BUSINESSWorking alongside economic development firms we were able to plan incubators,development paths and promote the city for new interest
  • 54. Two Years later
  • 55. Two Years later Worked with 7 cities, 10K to 150K population range Levelland awarded largest stimulus package rail project (4th largest in America) Two fortune 500 plants properties secure Local business increase Higher involvement from chamber of commerce in economic direction Business retention very high Recognition at IEDC, Texas ED Summit
  • 56. Thanks
  • 57. ThanksMATT@THENEWCELEBRITY.COM

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