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Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
Ogilvy Action Social Commerce
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Ogilvy Action Social Commerce

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A quick look at the growing world of social commerce.

A quick look at the growing world of social commerce.

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  • 1. head of socialMATT GIERHART @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 2. SOCIAL COMMERCE SOCIAL MEDIA IS CHANGING THE WAY WE SHOP @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 3. Social CommerceèIn its most basic form, involves consumers getting together online to exchange info and advice about purchase decisions.èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.èTrend is toward more personalised, more collaborative, more real time shopping experiences.èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins. @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 4. MODEL:CROWDSOURCE COMMERCE @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 5. MODEL:CONTENT INTEGRATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 6. MODEL:CONVERSATIONAL COMMERCEhttp://shop.mattel.com/category/index.jsp?categoryId=4238833 @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 7. MODEL:SHARING TRANSACTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 8. MODEL:SHARING PROMOTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 9. MODEL:CUSTOMISATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 10. THANK YOUmatt.gierhart@ogilvy.comtwitter: @mattgierhart @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com

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