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head of socialMATT GIERHART                 @MATTGIERHART                 #SOCIALSHOPPER                 matt.gierhart@ogi...
SOCIAL COMMERCE SOCIAL MEDIA IS CHANGING THE WAY WE SHOP                                @MATTGIERHART                     ...
Social CommerceèIn its most basic form, involves consumers getting together online to exchange info and advice about purc...
MODEL:CROWDSOURCE COMMERCE                  @MATTGIERHART                  #SOCIALSHOPPER                  matt.gierhart@o...
MODEL:CONTENT INTEGRATION                      @MATTGIERHART                      #SOCIALSHOPPER                      matt...
MODEL:CONVERSATIONAL COMMERCEhttp://shop.mattel.com/category/index.jsp?categoryId=4238833                                 ...
MODEL:SHARING TRANSACTIONS                       @MATTGIERHART                       #SOCIALSHOPPER                       ...
MODEL:SHARING PROMOTIONS                     @MATTGIERHART                     #SOCIALSHOPPER                     matt.gie...
MODEL:CUSTOMISATION                @MATTGIERHART                #SOCIALSHOPPER                matt.gierhart@ogilvy.com
THANK YOUmatt.gierhart@ogilvy.comtwitter: @mattgierhart                           @MATTGIERHART                           ...
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Ogilvy Action Social Commerce

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A quick look at the growing world of social commerce.

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Transcript of "Ogilvy Action Social Commerce"

  1. 1. head of socialMATT GIERHART @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  2. 2. SOCIAL COMMERCE SOCIAL MEDIA IS CHANGING THE WAY WE SHOP @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  3. 3. Social CommerceèIn its most basic form, involves consumers getting together online to exchange info and advice about purchase decisions.èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.èTrend is toward more personalised, more collaborative, more real time shopping experiences.èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins. @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  4. 4. MODEL:CROWDSOURCE COMMERCE @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  5. 5. MODEL:CONTENT INTEGRATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  6. 6. MODEL:CONVERSATIONAL COMMERCEhttp://shop.mattel.com/category/index.jsp?categoryId=4238833 @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  7. 7. MODEL:SHARING TRANSACTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  8. 8. MODEL:SHARING PROMOTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  9. 9. MODEL:CUSTOMISATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  10. 10. THANK YOUmatt.gierhart@ogilvy.comtwitter: @mattgierhart @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
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