Ogilvy Action Social Commerce

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A quick look at the growing world of social commerce.

A quick look at the growing world of social commerce.

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  • 1. head of socialMATT GIERHART @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 2. SOCIAL COMMERCE SOCIAL MEDIA IS CHANGING THE WAY WE SHOP @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 3. Social CommerceèIn its most basic form, involves consumers getting together online to exchange info and advice about purchase decisions.èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.èTrend is toward more personalised, more collaborative, more real time shopping experiences.èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins. @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 4. MODEL:CROWDSOURCE COMMERCE @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 5. MODEL:CONTENT INTEGRATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 6. MODEL:CONVERSATIONAL COMMERCEhttp://shop.mattel.com/category/index.jsp?categoryId=4238833 @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 7. MODEL:SHARING TRANSACTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 8. MODEL:SHARING PROMOTIONS @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 9. MODEL:CUSTOMISATION @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com
  • 10. THANK YOUmatt.gierhart@ogilvy.comtwitter: @mattgierhart @MATTGIERHART #SOCIALSHOPPER matt.gierhart@ogilvy.com