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Oklahoma Tweets
 

Oklahoma Tweets

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A 9 week study of Oklahomans’ Use of Twitter

A 9 week study of Oklahomans’ Use of Twitter
March 29, 2009 - May 31, 2009

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    Oklahoma Tweets Oklahoma Tweets Presentation Transcript

    • Oklahoma Tweets A 9 week study of Oklahomans’ Use of Twitter March 29, 2009 - May 31, 2009 Data Collection & Analysis by @mattgalloway June 18, 2009 Monday, June 22, 2009
    • Vocabulary (at least as used in this report) • Tweet - a single Twitter post • Tweep - an individual who posts tweets • Hexadactylous - six fingers or toes per hand or foot respectively ©2009 Matt Galloway Monday, June 22, 2009
    • Methodology • Custom data collection software using Twitter Search & Twitter APIs • 11 Radius Searches • 1,503,018 tweets collected from 21,083 tweeps from March 29, 2009-May 31,2009 • Of which 1,272,721 tweets are from 18,806 tweeps self identified as Oklahomans in their twitter profile ©2009 Matt Galloway Monday, June 22, 2009
    • Radius Searches Search Name Latitude Longitude Radius Catoosa, OK 36.1888 -95.7455 80 mi Clayton, OK 34.5894 -95.3525 85 mi Guymon, OK 36.6827 -101.4811 80 mi Woodward, OK 36.4336 -99.39 60 mi Enid, OK 36.3955 -97.878 50 mi Hobart, OK 35.0294 -99.0927 70 mi Norman, OK 35.2225 -97.4391 70 mi Wilson, OK 34.1619 -97.4255 50 mi Arkansas City, KS 37.0619 -97.038 30 mi ©2009 Matt Galloway Stillwater, OK 36.1155 -97.058 40 mi Lawton, OK 34.6086 -98.39 40 mi Monday, June 22, 2009
    • Who’s Missing Twitter search API does not return Tweets as being from Oklahoma if the “Location” field in a tweep’s twitter profile is: • blank • only says “oklahoma” • is silly (like “at my desk”) • specifies only a city name that is attributed to another state by Twitter • is otherwise indeterminate (“The Southwest”) ©2009 Matt Galloway • Ponca City, Duncan, Del City (see next slide) Monday, June 22, 2009
    • Ponca City, Del City & Duncan: I’m sorry. The “Radius Search” approach used for this study was intended to collect data from all municipalities in Oklahoma. Due to discrepancies in Twitter’s interpretation of the radius, some municipalities on the edge of the search radius were inadvertently omitted. The 3 most significant examples are Ponca City, Del City and Duncan - none of which appear in this data for this study. All 3 of these municipalities are among Oklahoma’s top 25 most populous. The combined Twitter population of these 3 municipalities is likely less than 200. While the omission of these 3 municipalities shouldn’t have a significant effect on the overall Oklahoma statistics, I’m sorry I missed them. As a result none of these multiplies appear in the top Twitter towns of Oklahoma list, but probably should. ©2009 Matt Galloway Monday, June 22, 2009
    • OK Twitter Census • During this 8 week study 18,806 unique Oklahoman tweeps were identified. • I estimate that 40%-60% of Oklahoman tweeps are “missing” due to missing/incorrect Twitter profile locations. Oklahoma’s Estimated Twitter Population is between 31-47K Tweeps ©2009 Matt Galloway Monday, June 22, 2009
    • 1 in 100 Oklahomans are active on Twitter. The other 99 mostly think we’re nuts. ©2009 Matt Galloway Monday, June 22, 2009
    • When Does OK Tweet? 17% 13% 9% 4% 0% Mon Tues Wed Thur Fri Sat Sun ©2009 Matt Galloway Oklahoma (All) Tulsa OKC Stillwater Norman Monday, June 22, 2009
    • %Tweets by Hour 7% 5.25% 3.5% Norman 1.75% Midnight 6am Noon 0% 6pm 11pm 7% 5.25% Stillwater 3.5% ©2009 Matt Galloway 1.75% Midnight 6am Noon 0% 6pm 11pm Monday, June 22, 2009
    • %Tweets by Hour 7% 5.25% 3.5% Tulsa 1.75% Midnight 6am Noon 0% 6pm 11pm 7% 5.25% Oklahoma City 3.5% ©2009 Matt Galloway 1.75% Midnight 6am Noon 0% 6pm 11pm Monday, June 22, 2009
    • %Tweets by Hour 7% 5.25% 3.5% 1.75% Midnight 6am 0% Noon 6pm ©2009 Matt Galloway 11pm Tulsa OKC Stillwater Norman Monday, June 22, 2009
    • University Shocker! Oklahoma college punks tweet later in the evening than their older urban dwelling twitter counterparts and then, of course, sleep ‘til noon. I miss college. ©2009 Matt Galloway Monday, June 22, 2009
    • Tweet Volume (of 18,806 known Oklahoman Tweeps) 180000 150000 120000 90000 60000 30000 3/29 4/5 4/12 4/19 4/26 0 5/3 ©2009 Matt Galloway 5/10 (Total Weekly Tweets for Week Starting) 5/17 5/24 Other OKC Tulsa Norman Edmond Stillwater Monday, June 22, 2009
    • Tweet Volume (of 18,806 known Oklahoman Tweeps) 60000 50000 40000 30000 20000 3/29 4/5 4/12 10000 4/19 4/26 5/3 0 5/10 (Total Weekly Tweets for Week Starting) 5/17 ©2009 Matt Galloway 5/24 Stillwater Edmond Norman Tulsa Other OKC Monday, June 22, 2009
    • Rural Folk Dig Oprah The hyper growth of Twitter from earlier in the year seemingly peaked in Oklahoma during the week of April 26, 2009. Closer examination shows the “peak” Was exaggerated by a bump from rural Twitter tire kickers driven by pop celebrities like Oprah, Ellen and Ashton. They came, they went, they uttered a collective “I ©2009 Matt Galloway just don’t get Twitter.” Monday, June 22, 2009
    • Is Twitter Dead Yet? While the media sucking celebrity hype driven Twitter explosion is over, Twitter is definitely not dead. It’s too early to tell but I suspect Twitter will return to a period of slow, steady sustained growth. At the very least, there’s not yet any evidence of rapid contraction. ©2009 Matt Galloway Monday, June 22, 2009
    • Tweep Retention 18,806 Total Observed Oklahoman Tweeps de ee 7 re ee 1 tw 4 ne 8 tw ,78 fe ps 3,4 57 in s ta p 10 ed 4, tw w ed ps ct ee Active* in April Active* in May ©2009 Matt Galloway 14,228 tweeps 15,359 tweeps * “Active” meaning at least one tweet was posted during the month. Monday, June 22, 2009
    • Tweep Retention • 24% of Oklahomans who tweeted at least once in April did not tweet in May. #defectors • 76% of Oklahomans who tweeted at least once in April also tweeted at least once in May. #retention • 30% of Oklahomans who tweeted at least once in May did not tweet in April. #newtweeps • Overall, the number of Oklahomans posting at least one tweet in May was 8% higher than the ©2009 Matt Galloway number posting in April. #growth Monday, June 22, 2009
    • Weekly Twitter Pop 12000 9000 6000 3/29 3000 4/5 4/12 4/19 4/26 5/3 0 5/10 5/17 ©2009 Matt Galloway (Total Weekly Tweeps for Week Starting) 5/24 Other OKC Tulsa Norman Edmond Stillwater Monday, June 22, 2009
    • Top Ok Twitter Towns Twitter Twitter Real 2007 Real 2007 % of Real Pop Pop Rank City Pop* Population Population Rank Active on Twitter* 1 Oklahoma City 5,703 547,274 1 1.04% 2 Tulsa 4,607 384,037 2 1.20% 3 Norman 1,471 106,707 3 1.38% 4 Edmond 1,079 78,226 6 1.38% 5 Stillwater 813 46,976 10 1.73% 6 Broken Arrow 468 90,714 5 0.52% 7 Lawton 346 91,568 4 0.38% 8 Owasso 213 26,352 14 0.81% 9 Shawnee 191 30,256 13 0.63% 10 Bartlesville 189 35,415 12 0.53% 11 Yukon 185 22,498 18 0.82% 12 Enid 163 47,008 9 0.35% 13 Tahlequah 137 16,419 30 0.83% 14 Midwest City 133 55,935 7 0.24% 15 Claremore 127 17,312 26 0.73% 16 Muskogee 121 40,015 11 0.30% 17 Mustang 84 17,190 27 0.49% 18 Sand Springs 76 18,450 24 0.41% 19 Ardmore 69 24,625 15 0.28% 20 Weatherford 67 10,097 41 0.66% ©2009 Matt Galloway 21 Bethany 66 19,607 22 0.34% 22 Altus 63 19,329 23 0.33% 23 Sapulpa 62 20,908 20 0.30% 24 McAlester 61 18,232 25 0.33% 25 Moore 60 51,106 8 0.12% * Twitter Population & % of Real Population Active on Twitter numbers are based on observed Twitter users. The real values are likely about double. Monday, June 22, 2009
    • Population Double Whammy Generally speaking, the larger the population of a municipality, the higher the penetration of Twitter. For Oklahoma’s twin giants Tulsa & Oklahoma City, this means exaggerating the obvious gap between their Twitter populations and that of the rest of the state. ©2009 Matt Galloway Monday, June 22, 2009
    • Youth Density ...but population is not the whole story. A high density of young punks can also inflate a municipality’s Twitter penetration. Not surprisingly, college towns have disproportionately high densities of Twitter users. Stillwater, Norman, Tahlequah, Weatherford, and Claremore all have high penetration of Twitter users. ©2009 Matt Galloway Monday, June 22, 2009
    • Stillwater is Twitteractive Stillwater is the most Twitter active city in Oklahoma. It’s high density of youth propels Stillwater past larger cities in Twitter use. Approximately 3 in 100 in Stillwater are active on Twitter - three times the state average. I think this is mostly the influence of that ©2009 Matt Galloway @billhandy. Monday, June 22, 2009
    • Questions & Comment • Please use this report in whatever way you’d like. While I’d appreciate it if you’d attribute my work to me where appropriate we both know that nothing (but bad karma) awaits if you don’t. Meh. • If you have questions or comments please DM or reply to @mattgalloway on Twitter. You can also email me at matt@thebasement.com or give me a call or txt at 918-808-3072. • I’d really love it if you post about it on your blog. Be ©2009 Matt Galloway sure to send me an email if you do and I’ll come and comment. Monday, June 22, 2009
    • Special Thanks To @billhandy @abbyannette @hetty4 @FishDogs @tashdoestulsa @SpikeJones @WillReinier @henry5 @juddwheeler @RandyCowling @NNascenzi @CarlyRush @andreamyers @GeraldBuckley @Scyranth These folks inspire me. ©2009 Matt Galloway Monday, June 22, 2009