LOVE146
love 1:46pm twitter event
april 22 & 23, 2009
data collection & analysis
by @mattgalloway
april 24, 2009

the love146 twitter event
In an attempt to capture the attention of
@realhughjackman, and to experiment with
using Twitter to increase awareness, Brains on
Fire and Love146 asked tweeps to post their
support for the Love146 movement at 1:46pm
Eastern Time on April 22 & 23, 2009.

love146 tweet volume
r y hou
total # of tweets b
love 1:
46pm
april 22 april 23

april 22 1:46pm
1:46:12 @genochurch: @RealHughJackman 1 in 3 children within the first 48 hours of running away will be approached with a solicitation for prostitution #Love146
1:46:14 @robbinphillips: @realhughjackman It's estimated that a CHILD is SOLD every minute. Let's abolish that madness from the planet. http://bit.ly/Teqg9 #love146
1:46:17 @steadymom: @RealHughJackman It's 1.46pm EST. Time to learn about Love146. What's in a number? There's a movement growing. Join us...
1:46:18 @spikejones: @realhughjackman LOVE146 is out to abolish child sex slavery in the world - what could be a worthier cause? #love146
1:46:27 @Abolition146: @ RealHughJackman In the next hour you will be hearing from staff (like myself) and supporters an organization called Love146.
1:46:40 @pennybird: @RealHughJackman cause the time is 1:46. It is time to end slavery. www.love146.org |
1:46:47 @spikejones: @realhughjackman $100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year! #love146
1:46:47 @woodwardcarrie: @realhughjackman Support LOVE146.org
1:46:50 @AD2SD: RT @garyware RT @spikejones: 1 minute until 1:46PM EST. http://bit.ly/Ftttv Support #love146.
1:46:52 @webaggression: @realhughjackman Did you know an UNICEF estimates that 1.2 million children are trafficked annually? http://www.love146.org/ #love146
1:47:10 @steadymom: @RealHughJackman www.Love146.org Your 100k will help but the movement to end child sex trafficking will need your voice as well.
1:47:36 @staciweber: @realhughjackman If you had the power to change the lives of helpless children, would you? Love146.org Do the right thing.
1:47:39 @spikejones: @realhughjackman LOVE146 came to be because the founder saw a light in the eyes of girl in a brothel who only had the #146 on her! #love146
1:47:44 @pennybird: @RealHughJackman Because a number should never replace one?s name. www.love146.org
1:48:10 @tsliker: @realhughjackman #love146 We should put an end to slavery now. It should not exist on this planet in the 21st century. Love146
1:48:20 @woodwardcarrie: RT @spikejones: @realhughjackman 100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year!#love146
1:48:29 @untamedbeer: @realhughjackman Pls take a look at LOVE146. They are working to end the child sex slave trade. 2 kids sold every min. http://bit.ly/wbTsF
1:48:36 @jaynemercer: @RealHughJackman Child Sex Slavery oppresses children all over the world, but there is hope: love146.org join us in ending this insanity!
1:48:45 @spikejones: @realhughjackman Love Protects. Love Defends. Love Restores. Love Empowers. LOVE146 #love146
1:48:47 @abfdc: @realhughjackman Let children be children. Please demonstrate your outrage at child sex slavery by donating your $100k to Love 146 #love146
1:48:54 @pennybird: @RealHughJackman Because I?ve danced with girls who used to be sex slaves and now are free. www.love146.org
1:48:55 @ChrisRackley: @realhughjackman Consider Love146 (http://love146.com) - a great cause to end child exploitation.
1:48:58 @innerspaeth: @realhughjackman -- RT @spikejones LOVE146 is out to abolish child sex slavery in the world - what could be a worthier cause? #love146
1:49:19 @paynejonespr: RT@spikejones: @realhughjackman 100K could run a LOVE146 safe home for children that are victims of child sex slavery for one year!#love146
1:49:22 @jasonoke: @realhughjackman LOVE146 aims to abolish child sex slavery - and as a father of a young daughter, I can't imagine worthier cause #love146
1:49:51 @spikejones: @realhughjackman 2 children are sold into sex slavery every minute. LOVE146 is out to stop that from happening! #love146
1:49:56 @gcarbs87: @realhughjackman check out LOVE146 they are working to end the child sex slave trade. 2 kids sold every min. http://bit.ly/wbTsF #love146
1:50:09 @darrellwhitelaw: @realhughjackman - love146.org - because none of us can get behind human trafficking and child sex slavery.
1:50:12 @BrainsOnFire: @RealHughJackman 2 children are sold into slavery every minute, imagine the lives those kids lose out on. #love146 needs your help!
1:50:15 @pennybird: @RealHughJackman Because hope is possible. www.love146.org
1:50:29 @rdf_pr: RT @spikejones: @realhughjackman $100K could run a LOVE146 safe home for children that are victims of child sex slavery for 1 year! #love146
1:50:35 @JasonKeeling: @realhughjackman | Abolishing child slavery is a cause that merits serious funding consideration. | www.love146.org | #love146
1:51:22 @steadymom: @RealHughJackman Wilberforce led a movement 200+yrs ago to end transatlantic slavery - 100k can help the new movement www.love146.org
1:51:25 @jackrwelch: @realhughjackman The folks at #love146 are working to abolish child sexual slavery. How can anyone not be willing to help end the atrocity?
1:51:25 @rdf_pr: RT @BrainsOnFire: @RealHughJackman 2 children are sold into slavery every minute, imagine the lives those kids lose out on. #love146

love146 in their words
abolish abolition abolitionists abused activists aftercare amazing asia asking attention away become believe
better bit bring brothels care change charity check child children choose
collectively coming consider convince crime dance defends deserves difference donate
dont dream empowers encourage ending enslaved estimated everyone exists exploitation eyes father
fight folks forget free freedom future gift girls give happened help hear hey hit home hope
hour housing human identity imagine innocence investment issue join joy justice karma kids learn liberated life
listening lives love love146 million min minute mission modern money
movement names needs numbers organization pain past people planet please pledge possible power
prevention program prostitution protects provides raise read real rescued restores safe safehome save
search sex sexual shouting slave slavery sold something soul stand stolen stop
story support survivors thank think today together tomorrow trade trafficking used victims
voice watch wins work world worldwide worth writes year young

love146 voices
248 unique twitter voices
es
es
es
ic
ic
ic
vo
vo
vo
0
36
72
april 22 14
april 23
108 voices 176 voices

love146 voices old & new
322 unique twitter voices
es
es
es
ic
ic
ic
vo
vo
vo
8
20
74
22
march 27 - april 21 april 22&23
94 voices 248 voices

love146 twitter reach
appeared in 74,142 unique tweet streams*
st e 7
st e 7
st e 8
tw ,20
tw ,43
tw ,49
re et
re et
re et
14
43
16
s
s
s
am
am
am
april 22 april 23
57,644 tweet streams 30,935 tweet streams
*In other words, 74,142 unique twitter accounts were following at least one person who mentioned “love146” in at least one
tweet on April 22nd or 23rd, 2009.

love146 twitter reach
appeared in 96,756 unique tweet streams march 27-april 23*
st e 4
tw ,336
st e 6
tw ,61
tw ,80
re et
re et
re et
22
22
51
s
s
st e
s
am
am
am
march 27 - april 21 april 22 & 23
44,950 tweet streams 74,142 tweet streams
*In other words, 96,756 unique twitter accounts were following at least one person who mentioned “love146” in at least one
tweet between March 27th and April 23rd, 2009.

love146 frequency
between april 22 & 23...
• “love146” appeared 10 or more time in 5,712
tweet streams
• “love146” appeared 100 or more time in 186
tweet streams
• “love146” appeared most frequently in
@bobbyrettew’s tweet stream, appearing 342
times

top 50 followers of love146
people in who’s tweet streams “love146” appeared most frequently
with the # of appearances april 22 & 23
@bobbyrettew 342 @JMegonigal 193 @paynejonespr 159
@genochurch 336 @sobysontheside 191 @brianirey 158
@thebrandbuilder 314 @thinkhammer 186 @socialmediaclub 157
@BrainsOnFire 283 @thelazygoat 185 @InsideBlackBox 156
@spikejones 267 @effigyfarms 175 @SwampFox 156
@BarackObama 266 @MelBrooke 174 @VIEWDM 156
@chrisbrogan 246 @etb_writes 171 @xybrewer 154
@BettyEllis 226 @GlassHalfFullPR 170 @GilGerretsen 152
@SocialMedia411 222 @SidheSays 168 @adamlandrum 151
@zappos 218 @hellams 167 @citygirlgvl 151
@davidalston 217 @hashtags 167 @clemson_info 150
@TVAmy 216 @M4mkHY 167 @JacksonDawson 149
@thewrecking 213 @lisahickey 165 @81bronco 148
@AmberCadabra 212 @CreativeGale 164 @WholeFoods 148
@linkerjpatrick 204 @WOMMA 161 @eyecube 148
@guykawasaki 197 @ellmcgirt 160 @liquidhighway 146
@devereauxs 196 @amybomar 159

most frequent love146 posters
march 27-april 21
Poster Tweets Followers Impressions
@genochrurch
Geno Church 8 1,458 11,664
Greenville, SC
@EBain
Emily Bain Murphy 7 461 3,227
MA, via Indy & Tokyo
@spikejones
Spike Jones 4 2,559 10,236
Greenville, SC
@eloranicole
Prarie Dell, TX 4 344 1,376
@vadersdaughter
Leah 3 27 81

most frequent love146 posters
april 22-april 23
Poster Tweets Followers Impressions
@spikejones
Spike Jones 51 2,559 130,509
Greenville, SC
@etb_writes
Elizabeth Trever Buchinger 46 266 12,236
Upstate NY
@pennybird
Desirea Rodgers 44 1 44
Connecticut
@SidheSays
Deena Sidhe 43 21 903
Canada
@mattgalloway
Matt Galloway 29 447 12,963
Tulsa, OK

most love146 impressions
march 27-april 21
Poster Tweets Followers Impressions
@jessicaknows
Jessica Smith 1 15,601 15,601
Washington, DC
@SashaKane
Sasha Kane 1 13,180 13,180
California
@genochurch
Geno Church 8 1,458 11,664
Greenville, SC
@spikejones
Spike Jones 4 2,559 10,236
Greenville, SC
@jwmont
(bot) 2 2,911 5,822
Kenya, Africa

most love146 impressions
april 22-april 23
Poster Tweets Followers Impressions
@spikejones
Spike Jones 51 2,559 130,509
Greenville, SC
@thebrandbuilder
Olivier Blanchard 3 7,989 23,967
Greenville, SC
@KrisColvin
Kris Colvin 1 22,175 22,175
Kansas City
@BrainsOnFire
Brains on Fire 18 1,161 20,898
Greenville, SC
@Armano
David Armano 1 14,746 14,746
Chicago, IL

love146 consistent fans
those posting march 27-april 21 & april 22-april 23
@anastasia146 , Anastasia Delaney , Connecticut
@BertCrabbe , BertCrabbe , Orlando, Florida
@bobbyrettew , bobbyrettew , Anderson, SC
@citygirlgvl , M.E. Anderson , Greenville, SC
@coryrboll , Cory , San Diego, CA
@craigpl , Craig Pelkey-Landes , eastern pennsylvania
@eastmanj , Jennifer Eastman , Boston, MA
@genochurch , Geno Church , Greenville, SC
@jaynehendry , jaynehendry , Somerville, MA
@JustCierra , Cierra Carter , Virginia..ish
@matthew_h_smith , matthew h smith , boise, idaho
@NikiBGD , Danica Radisic , Belgrade
@reb
@Shantha78 , sandy t , Southern Maine, USA
@shericarr , Sheri Carr , Flowery Branch, GA
@socialheart , social he(art) , Denver, Colorado
@spikejones , Spike Jones , Greenville, SC
@thewrecking , the wrecking , Maine
@TWstreetteam , Sandy T , Portland, Maine USA
@varrialer , Rachelle , Long Island

love146 ultra consistent fans
those posting march 27-april 21, april 22 & april 23
@anastasia146 , Anastasia Delaney , Connecticut
@citygirlgvl , M.E. Anderson , Greenville, SC
@craigpl , Craig Pelkey-Landes , eastern pennsylvania
@genochurch , Geno Church , Greenville, SC
@NikiBGD , Danica Radisic , Belgrade
@Shantha78 , sandy t , Southern Maine, USA
@spikejones , Spike Jones , Greenville, SC

love146 & @realhughjackman
april 22 april 23
303 love146 tweets 493 love146 tweets
@reply to realhughjackman
mention of @realhughjackman
no mention of @realhughjackman

love146 tweet/retweet
april 22 april 23
303 love146 tweets 493 love146 tweets