SOCIAL MEDIA FOR YOUR BUSINESS

Goals for tonight Understand what Social Media Marketing is Discover the importance of using Social Media in partnership with Search Learn about using Facebook and Twitter for business Case Study: Getting results from Social Media Take away some Social Media Marketing tips you can start using right away.

Understand what Social Media Marketing is

Discover the importance of using Social Media in partnership with Search

Learn about using Facebook and Twitter for business

Case Study: Getting results from Social Media

Take away some Social Media Marketing tips you can start using right away.

About MeMatt Forman (@mattforman) Founder & Managing Director @traffika Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®) 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch Google Qualified Adwords Individual

Founder & Managing Director @traffika

Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)

12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch

Google Qualified Adwords Individual

What is Social Media Marketing“The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…”Wikipedia Social Media Marketing definition

“Es” of Social MediaEducateEngageEntertain

Search Engines & Social Networks Search Engines are not the only sites capable of driving large volumes of traffic anymore Same rules apply – CONTENT IS STILL KING Well optimised content distributed through social networks turbo charges your SEOImages from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914

Search Engines are not the only sites capable of driving large volumes of traffic anymore

Same rules apply – CONTENT IS STILL KING

Well optimised content distributed through social networks turbo charges your SEO

Fishing Where The Fish Are

Aussies are a social bunch*Source: Hitwise Top Websites report 13/07/09

We’re even social in our searches *Source: Hitwise Top Search Terms report 13/07/09

Social Networks We’ll Discuss TonightOver 5.3 million adult Australian members*Over 750,000 Australian members***Source: Facebook Advertising13/07/09**Source: Nielsen Netview, May 2009

FacebookMore than 250 million active usersMore than 100 million users log on to Facebook at least once each dayThe fastest growing demographic is those 35 years and olderMore than 4 billion minutes are spent on Facebook each dayMore than 6 million users become fans of Pages each day

More than 250 million active users

More than 100 million users log on to Facebook at least once each day

The fastest growing demographic is those 35 years and older

More than 4 billion minutes are spent on Facebook each day

More than 6 million users become fans of Pages each day

Would be the world’s 5th largest country

Brisbane Is A Social CitySource: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008

TwitterMore than 25 million usersMore than 2 million ‘tweets’per day55% Twitter users female / 45% male

More than 25 million users

More than 2 million ‘tweets’per day

55% Twitter users female / 45% male

Twitter bandwagon gains momentumSource: Nielsen Netview, March 2009

Elements of a Successful Social Media Campaign

CASE STUDY:- The Triumphant Child Independent book & web publisher Specialist resources for parents & grandparents of young children (new born to 5 years) Based in Australia but sells globally Online (direct-to-consumer) is largest distribution channel

Independent book & web publisher

Specialist resources for parents & grandparents of young children (new born to 5 years)

Based in Australia but sells globally

Online (direct-to-consumer) is largest distribution channel

GoalsLaunch & build a new brand onlineDevelop a trusted relationship with target market Build database of parents Sell books

Launch & build a new brand online

Develop a trusted relationship with target market

Build database of parents

Sell books

StrategyDisplay ads on premium parenting websites for brandingDevelop brand identities on the major social platforms (Facebook, Twitter, Myspace) Microsite to support book launchGive away much of the content through blogDistribute blog content freely & virally

Display ads on premium parenting websites for branding

Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)

Microsite to support book launch

Give away much of the content through blog

Distribute blog content freely & virally

FacebookRegular content updates including blog syndication & videoActively engaging fans by stimulating conversations around parenting tips & storiesViral competition – upload pic of your child ‘being triumphant’ to winAnswering specific parenting questionsCrowd sourcing for content for a new book

Regular content updates including blog syndication & video

Actively engaging fans by stimulating conversations around parenting tips & stories

Viral competition – upload pic of your child ‘being triumphant’ to win

Answering specific parenting questions

Crowd sourcing for content for a new book

TwitterRegular content updates including blog syndicationActively engaging fans by stimulating conversations around parenting tipsResponding to every @reply and DM personallyAnswering specific parenting questionsCrowd sourcing for content for a new book

Regular content updates including blog syndication

Actively engaging fans by stimulating conversations around parenting tips

Responding to every @reply and DM personally

Answering specific parenting questions

Crowd sourcing for content for a new book

RSS DistributionRegular quality articlesGiving away value creates valueRSS syndication of content to Twitter, Facebook + 12 other social platformsRegular social bookmarking with Digg, Delicious & Stumbleupon

Regular quality articles

Giving away value creates value

RSS syndication of content to Twitter, Facebook + 12 other social platforms

Regular social bookmarking with Digg, Delicious & Stumbleupon

SEO Boost 19 of top 20 Google results

Getting StartedStart listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are havingProtect your brand. Create profiles and register your vanity URLs on the leading social sitesGet involved. Start contributing to the conversations. Ask questions. Add value.

How We Can HelpFREE Social Media consult (valued @ $300)

Connect With Us

More InfoVideo available from facebook.traffika.com.auPresentation available from slideshare.net/mattformanTweet me @ twitter.com/mattformanEmail me matt@traffika.com.au

Video available from facebook.traffika.com.au

Presentation available from slideshare.net/mattforman

Tweet me @ twitter.com/mattforman

Email me matt@traffika.com.au