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Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
Social Media Marketing - Digital Strategies Seminar
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Social Media Marketing - Digital Strategies Seminar

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Overview of Social Media for business, including case study. Presented at Digital Strategies Seminar Brisbane July 2009 by Matt Forman from Traffika

Overview of Social Media for business, including case study. Presented at Digital Strategies Seminar Brisbane July 2009 by Matt Forman from Traffika

Published in: Business, News & Politics
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  • 1. SOCIAL MEDIA FOR YOUR BUSINESS<br />
  • 2. Goals for tonight<br /><ul><li> Understand what Social Media Marketing is
  • 3. Discover the importance of using Social Media in partnership with Search
  • 4. Learn about using Facebook and Twitter for business
  • 5. Case Study: Getting results from Social Media
  • 6. Take away some Social Media Marketing tips you can start using right away. </li></li></ul><li>About Me<br />Matt Forman (@mattforman)<br /><ul><li> Founder & Managing Director @traffika
  • 7. Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)
  • 8. 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch
  • 9. Google Qualified Adwords Individual</li></li></ul><li>What is Social Media Marketing<br />“The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…”<br />Wikipedia Social Media Marketing definition<br />
  • 10. “Es” of Social Media<br />Educate<br />Engage<br />Entertain<br />
  • 11. Search Engines & Social Networks<br /><ul><li> Search Engines are not the only sites capable of driving large volumes of traffic anymore
  • 12. Same rules apply – CONTENT IS STILL KING
  • 13. Well optimised content distributed through social networks turbo charges your SEO</li></ul>Images from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914<br />
  • 14. Fishing Where The Fish Are<br />
  • 15. Aussies are a social bunch<br />*Source: Hitwise Top Websites report 13/07/09<br />
  • 16. We’re even social in our searches <br />*Source: Hitwise Top Search Terms report 13/07/09<br />
  • 17. Social Networks We’ll Discuss Tonight<br />Over 5.3 million adult Australian members*<br />Over 750,000 Australian members**<br />*Source: Facebook Advertising13/07/09<br />**Source: Nielsen Netview, May 2009<br />
  • 18. Facebook<br /><ul><li>More than 250 million active users
  • 19. More than 100 million users log on to Facebook at least once each day
  • 20. The fastest growing demographic is those 35 years and older
  • 21. More than 4 billion minutes are spent on Facebook each day
  • 22. More than 6 million users become fans of Pages each day </li></li></ul><li>Would be the world’s 5th largest country<br />
  • 23. Brisbane Is A Social City<br />Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008<br />
  • 24. Twitter<br /><ul><li>More than 25 million users
  • 25. More than 2 million ‘tweets’per day
  • 26. 55% Twitter users female / 45% male</li></li></ul><li>
  • 27. Twitter bandwagon gains momentum<br />Source: Nielsen Netview, March 2009<br />
  • 28. Elements of a Successful Social Media Campaign <br />
  • 29. CASE STUDY:- The Triumphant Child<br /><ul><li> Independent book & web publisher
  • 30. Specialist resources for parents & grandparents of young children (new born to 5 years)
  • 31. Based in Australia but sells globally
  • 32. Online (direct-to-consumer) is largest distribution channel</li></li></ul><li>Goals<br /><ul><li>Launch & build a new brand online
  • 33. Develop a trusted relationship with target market
  • 34. Build database of parents
  • 35. Sell books</li></li></ul><li>Strategy<br /><ul><li>Display ads on premium parenting websites for branding
  • 36. Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)
  • 37. Microsite to support book launch
  • 38. Give away much of the content through blog
  • 39. Distribute blog content freely & virally</li></li></ul><li>Facebook<br /><ul><li>Regular content updates including blog syndication & video
  • 40. Actively engaging fans by stimulating conversations around parenting tips & stories
  • 41. Viral competition – upload pic of your child ‘being triumphant’ to win
  • 42. Answering specific parenting questions
  • 43. Crowd sourcing for content for a new book</li></li></ul><li>Twitter<br /><ul><li>Regular content updates including blog syndication
  • 44. Actively engaging fans by stimulating conversations around parenting tips
  • 45. Responding to every @reply and DM personally
  • 46. Answering specific parenting questions
  • 47. Crowd sourcing for content for a new book</li></li></ul><li>RSS Distribution<br /><ul><li>Regular quality articles
  • 48. Giving away value creates value
  • 49. RSS syndication of content to Twitter, Facebook + 12 other social platforms
  • 50. Regular social bookmarking with Digg, Delicious & Stumbleupon</li></li></ul><li>SEO Boost<br /> 19 of top 20 Google results<br />
  • 51. Getting Started<br />Start listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are having<br />Protect your brand. Create profiles and register your vanity URLs on the leading social sites<br />Get involved. Start contributing to the conversations. Ask questions. Add value. <br />
  • 52. How We Can Help<br />FREE Social Media consult<br /> (valued @ $300)<br />
  • 53. Connect With Us<br />
  • 54. More Info<br /><ul><li>Video available from facebook.traffika.com.au
  • 55. Presentation available from slideshare.net/mattforman
  • 56. Tweet me @ twitter.com/mattforman
  • 57. Email me matt@traffika.com.au</li>

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