welcome Russell Bullen – OMC Matt Forman - Traffika

our conversation today.. What’s happening online …right now How it works How you can make it work for your clients

What’s happening right now

Media consumption has changed

Internet has taken over from TV? *Source: Nielsen Online Internet and Technology Report March 2009

Ad $ keep flowing online

Big retailers have fallen asleep at the wheel

Spending big BUT not where the audience is Opportunity knocks for nimble SME’s

Opportunity knocks for nimble SME’s

Fishing where the fish are

Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish

Organic – FREE Traffic 72% of searchers use organic results Fresh, unique & quality content Back links are like votes from other websites

Fresh, unique & quality content

Back links are like votes from other websites

Paid – Google Adwords Instant traffic – pay per click 100% control of keywords & landing pages Just 95 characters to tell your story

Instant traffic – pay per click

100% control of keywords & landing pages

Let’s talk Product Sales Someone throw me a line !

Performance Media Pay only when your marketing objective has been achieved

Let’s talk Lead Generation Someone throw me another line !

What’s all this twittering about? Social media…how to join the global conversation

Social Media 3 E’s of Social Media: Educate Engage Entertain

3 E’s of Social Media:

Educate

Engage

Entertain

Facebook More than 200 million active users More than 100 million users log on to Facebook at least once each day The fastest growing demographic is those 35 years old and older More than 4 billion minutes are spent on Facebook each day More than 6 million users become fans of Pages each day

More than 200 million active users

More than 100 million users log on to Facebook at least once each day

The fastest growing demographic is those 35 years old and older

More than 4 billion minutes are spent on Facebook each day

More than 6 million users become fans of Pages each day

Twitter More than 25 million users More than 2 million ‘tweets’per day 55% Twitter user female / 45% male

More than 25 million users

More than 2 million ‘tweets’per day

55% Twitter user female / 45% male

Who’s using Twitter Educate Engage Entertain

Let’s tweet Someone throw me a line

we found them, we caught them now we want to eat keep them hook, line and sinker

Using email to engage and retain your customers The power of CRM

Russell www.twitter.com/rbullen [email_address] Matt www.twitter.com/mattforman [email_address] Thank you

Russell

www.twitter.com/rbullen

[email_address]

Matt

www.twitter.com/mattforman

[email_address]