welcome Russell Bullen – OMC Matt Forman - Traffika
our conversation today.. What’s happening online …right now How it works How you can make it work for your clients
What’s happening right now
Media consumption has changed
Internet has taken over from TV?  *Source: Nielsen Online Internet and Technology Report March 2009
Ad $ keep flowing online
 
Big retailers have fallen asleep at the wheel
Spending big BUT not where the audience is <ul><li>Opportunity knocks for nimble SME’s </li></ul>
Fishing where the fish are
Having the right bait and net to catch them  Product Sales or Lead Generation different bait for different fish
 
Organic – FREE Traffic  72% of searchers use organic results <ul><li>Fresh, unique & quality content </li></ul><ul><li>Bac...
Paid – Google Adwords <ul><li>Instant traffic – pay per click </li></ul><ul><li>100% control of keywords & landing pages <...
Let’s talk Product Sales Someone throw me a line !
Performance Media Pay only when your marketing objective has been achieved
 
Let’s talk Lead Generation Someone throw me another line !
What’s all this twittering about? Social media…how to join the global conversation
Social Media <ul><li>3 E’s of Social Media: </li></ul><ul><li>Educate </li></ul><ul><li>Engage </li></ul><ul><li>Entertain...
Facebook <ul><li>More than 200 million active users </li></ul><ul><li>More than 100 million users log on to Facebook at le...
Twitter <ul><li>More than 25 million users </li></ul><ul><li>More than 2 million ‘tweets’per day </li></ul><ul><li>55% Twi...
 
Who’s using Twitter Educate Engage Entertain
Let’s tweet  Someone throw me a line
we found them, we caught them now we want to eat keep them hook, line and sinker
Using email to engage and retain your customers The power of CRM
<ul><li>Russell </li></ul><ul><ul><li>www.twitter.com/rbullen </li></ul></ul><ul><ul><li>[email_address]   </li></ul></ul>...
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Internet Marketing - where are we headed and how to use it. ENACT National Conference

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Presentation by Matt Forman from Traffika and Russell Bullen from OMC at the ENACT national conference in Cairns. June 2009.

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Internet Marketing - where are we headed and how to use it. ENACT National Conference

  1. 1. welcome Russell Bullen – OMC Matt Forman - Traffika
  2. 2. our conversation today.. What’s happening online …right now How it works How you can make it work for your clients
  3. 3. What’s happening right now
  4. 4. Media consumption has changed
  5. 5. Internet has taken over from TV? *Source: Nielsen Online Internet and Technology Report March 2009
  6. 6. Ad $ keep flowing online
  7. 8. Big retailers have fallen asleep at the wheel
  8. 9. Spending big BUT not where the audience is <ul><li>Opportunity knocks for nimble SME’s </li></ul>
  9. 10. Fishing where the fish are
  10. 11. Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
  11. 13. Organic – FREE Traffic 72% of searchers use organic results <ul><li>Fresh, unique & quality content </li></ul><ul><li>Back links are like votes from other websites </li></ul>
  12. 14. Paid – Google Adwords <ul><li>Instant traffic – pay per click </li></ul><ul><li>100% control of keywords & landing pages </li></ul>Just 95 characters to tell your story
  13. 15. Let’s talk Product Sales Someone throw me a line !
  14. 16. Performance Media Pay only when your marketing objective has been achieved
  15. 18. Let’s talk Lead Generation Someone throw me another line !
  16. 19. What’s all this twittering about? Social media…how to join the global conversation
  17. 20. Social Media <ul><li>3 E’s of Social Media: </li></ul><ul><li>Educate </li></ul><ul><li>Engage </li></ul><ul><li>Entertain </li></ul>
  18. 21. Facebook <ul><li>More than 200 million active users </li></ul><ul><li>More than 100 million users log on to Facebook at least once each day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>More than 4 billion minutes are spent on Facebook each day </li></ul><ul><li>More than 6 million users become fans of Pages each day </li></ul>
  19. 22. Twitter <ul><li>More than 25 million users </li></ul><ul><li>More than 2 million ‘tweets’per day </li></ul><ul><li>55% Twitter user female / 45% male </li></ul>
  20. 24. Who’s using Twitter Educate Engage Entertain
  21. 25. Let’s tweet Someone throw me a line
  22. 26. we found them, we caught them now we want to eat keep them hook, line and sinker
  23. 27. Using email to engage and retain your customers The power of CRM
  24. 28. <ul><li>Russell </li></ul><ul><ul><li>www.twitter.com/rbullen </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Matt </li></ul><ul><ul><li>www.twitter.com/mattforman </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Thank you

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