Internet Marketing - where are we headed and how to use it. ENACT National Conference

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    Internet Marketing - where are we headed and how to use it. ENACT National Conference - Presentation Transcript

    1. welcome Russell Bullen – OMC Matt Forman - Traffika
    2. our conversation today.. What’s happening online …right now How it works How you can make it work for your clients
    3. What’s happening right now
    4. Media consumption has changed
    5. Internet has taken over from TV? *Source: Nielsen Online Internet and Technology Report March 2009
    6. Ad $ keep flowing online
    7.  
    8. Big retailers have fallen asleep at the wheel
    9. Spending big BUT not where the audience is
      • Opportunity knocks for nimble SME’s
    10. Fishing where the fish are
    11. Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
    12.  
    13. Organic – FREE Traffic 72% of searchers use organic results
      • Fresh, unique & quality content
      • Back links are like votes from other websites
    14. Paid – Google Adwords
      • Instant traffic – pay per click
      • 100% control of keywords & landing pages
      Just 95 characters to tell your story
    15. Let’s talk Product Sales Someone throw me a line !
    16. Performance Media Pay only when your marketing objective has been achieved
    17.  
    18. Let’s talk Lead Generation Someone throw me another line !
    19. What’s all this twittering about? Social media…how to join the global conversation
    20. Social Media
      • 3 E’s of Social Media:
      • Educate
      • Engage
      • Entertain
    21. Facebook
      • More than 200 million active users
      • More than 100 million users log on to Facebook at least once each day
      • The fastest growing demographic is those 35 years old and older
      • More than 4 billion minutes are spent on Facebook each day
      • More than 6 million users become fans of Pages each day
    22. Twitter
      • More than 25 million users
      • More than 2 million ‘tweets’per day
      • 55% Twitter user female / 45% male
    23.  
    24. Who’s using Twitter Educate Engage Entertain
    25. Let’s tweet Someone throw me a line
    26. we found them, we caught them now we want to eat keep them hook, line and sinker
    27. Using email to engage and retain your customers The power of CRM
      • Russell
        • www.twitter.com/rbullen
        • [email_address]
      • Matt
        • www.twitter.com/mattforman
        • [email_address]
      Thank you
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