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Seo training

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  • 1. SEO Trainingfrom ‘The Good Guys of SEO’Some Topics CoveredKeyword Analysis- What words to targetOn Site Optimisation- Remove stumbling blocksPublishing Content- a Fresh & Interesting website. Learn our TechniquesLink Building- Signal to Google that you are the best!17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLDFind Out More atwww.mattersolutions.com.au/seo-training
  • 2. Where do people click?
  • 3. Exponential returns  Focus The numbers PROVE it is better to be #1 for one keyword than 10 equivalent words at number ten
  • 4. Keyword selection trade offTraffic, i.e. $ value toNumber of your businessvisitors Competition* *Needs some tools and practice
  • 5. Evaluating SEO value Does it look spammy? How many websites does it link to?Meaning Trust What does it link to?Website  Page  “Anchor Text”Geography Strength Domain name. The address* How many pages link to it? Where does it rank? How many domains link to it? Which Google? What is it’s Page Rank?
  • 6. Words - Page Optimisation• Tuning the website for specific key phrases – Title tag <title>Search Engine Optimisation</title> – Meta description – In the body text – Internal Links, use text• Beware of classic mistakes – Stuffing / Spammy tactics – Not enough text
  • 7. Links are Signals• Remember: What other people say about you is more important than what you say about yourself• Links indicate what the ‘destination’ is about and how credible it is
  • 8. SEO Trainingfrom ‘The Good Guys of SEO’17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLDLike Us...www.facebook.com/mattersolutionsFind Out More atwww.mattersolutions.com.au/seo-training