SEO Trainingfrom ‘The Good Guys of SEO’Some Topics CoveredKeyword Analysis- What words to targetOn Site Optimisation- Remove stumbling blocksPublishing Content- a Fresh & Interesting website. Learn our TechniquesLink Building- Signal to Google that you are the best!17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLDFind Out More atwww.mattersolutions.com.au/seo-training
Exponential returns Focus The numbers PROVE it is better to be #1 for one keyword than 10 equivalent words at number ten
Keyword selection trade offTraffic, i.e. $ value toNumber of your businessvisitors Competition* *Needs some tools and practice
Evaluating SEO value Does it look spammy? How many websites does it link to?Meaning Trust What does it link to?Website Page “Anchor Text”Geography Strength Domain name. The address* How many pages link to it? Where does it rank? How many domains link to it? Which Google? What is it’s Page Rank?
Words - Page Optimisation• Tuning the website for specific key phrases – Title tag <title>Search Engine Optimisation</title> – Meta description – In the body text – Internal Links, use text• Beware of classic mistakes – Stuffing / Spammy tactics – Not enough text
Links are Signals• Remember: What other people say about you is more important than what you say about yourself• Links indicate what the ‘destination’ is about and how credible it is
SEO Trainingfrom ‘The Good Guys of SEO’17th of April, 8.30am – 4.30am4B, 31 Archimedes Place, Murrarie, 4172, QLDLike Us...www.facebook.com/mattersolutionsFind Out More atwww.mattersolutions.com.au/seo-training