Common SEO Mistakes by Website Designers

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For the Brisbane Web Design meetup at The Edge on 18th November 2010 Ben gave a short presentation on some key mistakes we see over and over again as we deliver SEO services for clients and website designers (through our White Label SEO service)

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Common SEO Mistakes by Website Designers

  1. 1. BRISBANE WEB DESIGN The Edge 18th Nov What I learned in 2010 Common SEO Mistakes by Web Designers Ben Maden of Matter Solutions www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 1
  2. 2. Basic SEO definition Search Engine Optimisation (SEO) is the process of improving the visibility of a web site in the search engines Wikipedia www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 2
  3. 3. Google Results Red = Pay per click Green = No cost per click Easy… All you need is money Hard… Takes time and effort www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 3
  4. 4. SEO Pyramid Words Links www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 4
  5. 5. Mistake #1 – Title Tag <title> ????? </title> EQUALS www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 5
  6. 6. Mistake #1 – Title Tag • Learned most people use same text on all pages, OR • Leave them blank • Default from a CMS (usually not good) • Over do it with too much information ALL WRONG www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 6
  7. 7. Mistake #1 – Title Tag Do it right… • Focus on a select few words (relevant to the page content) • Make them Unique to that page • LESS is MORE www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 7
  8. 8. Mistake #2 - URL • http://mydomainname.com www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 8
  9. 9. Mistake #2 - URL • http://mydomainname.com • http://www.mydomainname.com www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 9
  10. 10. Mistake #2 - URL • http://mydomainname.com • http://www.mydomainname.com • http://www.mydomainname.com/index.html www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 10
  11. 11. Mistake #2 - URL • http://mydomainname.com • http://www.mydomainname.com • http://www.mydomainname.com/index.html • http://mydomainname.com/index.html Why is this bad? www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 11
  12. 12. Mistake #2 - URL • Google is clever • Links are signals (usually beneficial) www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 12
  13. 13. Mistake #2 - URL BROKEN • 20 Links into a mixture of the 4 different URLs • Signals are diluted • No URL ranks well FIXED • 20 Links into one URL • Concentrated signal • URL ranks well www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 13
  14. 14. Mistake #3 – Text Text Text • Check your website reads okay without a stylesheet • Use Lynx if you can – Text only web browser • Firefox with Web Developer toolbar – turn off styles, images and javascript www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 14
  15. 15. www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 15
  16. 16. Mistake #4 – No Links Built Web Designer classic mistake… • She adds a footer credit for Kudos (for SEO too?) • Then doesn’t add any links into the client website Well, why should she? www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 16
  17. 17. Mistake #4 – No Links Built Benefits for the client… • Show in Google quickly so at the client ranks for their name. More Kudos! • That link would help our web designer [Directory]  [Client website]  [Web Designer] Links are signals, they indirectly benefit the web designer www.mattersolutions.com.au Creative Commons Attribution-ShareAlike 3.0 license http://creativecommons.org/licenses/by-sa/3.0/ 17

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