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Make your website matter - Search Engine Optimisation
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Make your website matter - Search Engine Optimisation

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Ben's presentation from the 23rd of February 2011 Garnish Marketing / My Marketing Resource workshop at the North's Leagues club in Kallangur

Ben's presentation from the 23rd of February 2011 Garnish Marketing / My Marketing Resource workshop at the North's Leagues club in Kallangur

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  • GoogleAdWords costs $15-21 per clickWe got about 50 clicks in the last month (didn’t spend a cent), just put in effort upfront and continuous

Transcript

  • 1. Search Engine OptimisationMake your website matter
    Presented by Ben Maden
  • 2. Google Results…
    Red = Pay per click
    Easy…
    All you need
    is money
    Green =
    No cost
    per click
    Hard…
    Takes time
    and effort
    The map can change everything
  • 3. Start from the beginning…
    MR PROSPECT has a problem
    Where do I go for the answer?
    Off to Google….
    Finds lots of websites, visits the top one or two
    Then….
  • 4. Task oriented MR PROSPECT…
    SUCCESS –
    He finds what HE is looking for
    A good website
    FRUSTRATED –
    Doesn’t find the right answers
    Clicks the adverts
    Finds the right answer
    Sees the website wants him to get in contact
    Makes contact
    Quality Lead  Sale  $
    Customer loses out ($ ?)
    YOU lose a potential sale
    Website fails to perform (no ROI)
  • 5. Website Experts based in Redcliffe
    Team of four and we’re looking for more
    Search Engine Optimisation
    Web Design skills
    Copy writing
    Customer Services
  • 6. Does your website deliver?
  • 7. Grow your
    business!!!
  • 8. SEO is…
    Search Engine Optimisation (SEO) is the processof improving the visibility of a web site in the search engines
    Wikipedia
  • 9. Where do people click?
  • 10. Why?
    Want visitors
    Where is it? Google.
    Why just Google?
    80% Market Share (Hitwise March 2010)
    Bing / Yahoo similar to Google’s ranking methods
    Trust
  • 11. SEO Pyramid
    Links
    Words
  • 12. SEO Pyramid
    Links
    Words
  • 13. Words - Why?
    Words are the foundation of your website
    Everything else is invisible to the Search Engines
  • 14.
  • 15.
  • 16. Osteopath Brisbane - Flash
  • 17. Flash Website
  • 18. Why does he outrank me?
    Content is the foundation
    Words, relevance/volume
    Freshness
    Inbound links
    How many?
    How strong?
    Links are valuable…
    • Visitors leave
    • 19. Cite you as relevant
    Get any links you can*
  • 20. Links - SEO Pyramid
    Links
    Words
  • 21. Links - What exactly is it?
    Hyperlink code:
    <a href=“destination.html”>Clickable Text</a>
    How it looks:
    Clickable Text
  • 22. Links are Signals
    Links are signs indicating what the ‘destination’ is about and how credible it is
    Factors…
    Geographical
    Topic
    Website
    Page
    Anchor Text – Jargon!
    Strength
  • 23. Inbound Links from someone else’s website to your website
    Google’s view of links
    Positive
    - Signal of relevant link
    - Signal from strong website
    Negative
    - Discounting links
    - Penalty (Black listed)
  • 24. SEO Workshop - $47normally $65
    Wednesday 16th March 8:30am – 12:30pm
    Bring your laptop to our SEO Workshop and get some links for your website and learn how to do it yourself.
    RSVP with discount code MMRbefore end of Feb
    www.mattersolutions.com.au/seo-training
    Strictly limited to 15 attendees
  • 25. Special Offer
    SEO Pack – Updates to your website and fixing any Google “stumbling blocks” and connect to Google’s system. Typically $550
    Get our SEO Pack for FREE
    Links
    Link Club – Guaranteed page 1 ranking
    for valuable keywords. Cost spread over
    12 months.
    Packages start from $330 per month.
    Words
    Talk to us today about a proposal and order by 15th March
  • 26. 7 Steps to better rankings
    Choose a phrase, e.g. “Brisbane Plumber”
    Type it into Google slowly. If doesn’t show go back to step 1
    Search Google for this phrase
    Find your website. Which Page? Write it down – email yourself
    Go to www.mattersolutions.com.au/free and add your website to the directories listed
    Edit your titletag – tell your website designer!
    Wait 3 weeks and check where you rank now.
  • 27. Avoid the frustration – Follow us…www.facebook.com/mattersolutions
  • 28. Final tips
    Google Reviews
    Ask your customers to write reviews about your business on Google.
    We have a quick link…
    www.mattersolutions.com.au/write-google-review
    Facebook – Follow us
    www.facebook.com/mattersolutions
  • 29. Google Maps in the mix