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Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
Make your website matter - Search Engine Optimisation
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Make your website matter - Search Engine Optimisation

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Ben's presentation from the 23rd of February 2011 Garnish Marketing / My Marketing Resource workshop at the North's Leagues club in Kallangur

Ben's presentation from the 23rd of February 2011 Garnish Marketing / My Marketing Resource workshop at the North's Leagues club in Kallangur

Published in: Technology, Business
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  • GoogleAdWords costs $15-21 per clickWe got about 50 clicks in the last month (didn’t spend a cent), just put in effort upfront and continuous
  • Transcript

    • 1. Search Engine OptimisationMake your website matter
      Presented by Ben Maden
    • 2. Google Results…
      Red = Pay per click
      Easy…
      All you need
      is money
      Green =
      No cost
      per click
      Hard…
      Takes time
      and effort
      The map can change everything
    • 3. Start from the beginning…
      MR PROSPECT has a problem
      Where do I go for the answer?
      Off to Google….
      Finds lots of websites, visits the top one or two
      Then….
    • 4. Task oriented MR PROSPECT…
      SUCCESS –
      He finds what HE is looking for
      A good website
      FRUSTRATED –
      Doesn’t find the right answers
      Clicks the adverts
      Finds the right answer
      Sees the website wants him to get in contact
      Makes contact
      Quality Lead  Sale  $
      Customer loses out ($ ?)
      YOU lose a potential sale
      Website fails to perform (no ROI)
    • 5. Website Experts based in Redcliffe
      Team of four and we’re looking for more
      Search Engine Optimisation
      Web Design skills
      Copy writing
      Customer Services
    • 6. Does your website deliver?
    • 7. Grow your
      business!!!
    • 8. SEO is…
      Search Engine Optimisation (SEO) is the processof improving the visibility of a web site in the search engines
      Wikipedia
    • 9. Where do people click?
    • 10. Why?
      Want visitors
      Where is it? Google.
      Why just Google?
      80% Market Share (Hitwise March 2010)
      Bing / Yahoo similar to Google’s ranking methods
      Trust
    • 11. SEO Pyramid
      Links
      Words
    • 12. SEO Pyramid
      Links
      Words
    • 13. Words - Why?
      Words are the foundation of your website
      Everything else is invisible to the Search Engines
    • 14.
    • 15.
    • 16. Osteopath Brisbane - Flash
    • 17. Flash Website
    • 18. Why does he outrank me?
      Content is the foundation
      Words, relevance/volume
      Freshness
      Inbound links
      How many?
      How strong?
      Links are valuable…
      • Visitors leave
      • 19. Cite you as relevant
      Get any links you can*
    • 20. Links - SEO Pyramid
      Links
      Words
    • 21. Links - What exactly is it?
      Hyperlink code:
      <a href=“destination.html”>Clickable Text</a>
      How it looks:
      Clickable Text
    • 22. Links are Signals
      Links are signs indicating what the ‘destination’ is about and how credible it is
      Factors…
      Geographical
      Topic
      Website
      Page
      Anchor Text – Jargon!
      Strength
    • 23. Inbound Links from someone else’s website to your website
      Google’s view of links
      Positive
      - Signal of relevant link
      - Signal from strong website
      Negative
      - Discounting links
      - Penalty (Black listed)
    • 24. SEO Workshop - $47normally $65
      Wednesday 16th March 8:30am – 12:30pm
      Bring your laptop to our SEO Workshop and get some links for your website and learn how to do it yourself.
      RSVP with discount code MMRbefore end of Feb
      www.mattersolutions.com.au/seo-training
      Strictly limited to 15 attendees
    • 25. Special Offer
      SEO Pack – Updates to your website and fixing any Google “stumbling blocks” and connect to Google’s system. Typically $550
      Get our SEO Pack for FREE
      Links
      Link Club – Guaranteed page 1 ranking
      for valuable keywords. Cost spread over
      12 months.
      Packages start from $330 per month.
      Words
      Talk to us today about a proposal and order by 15th March
    • 26. 7 Steps to better rankings
      Choose a phrase, e.g. “Brisbane Plumber”
      Type it into Google slowly. If doesn’t show go back to step 1
      Search Google for this phrase
      Find your website. Which Page? Write it down – email yourself
      Go to www.mattersolutions.com.au/free and add your website to the directories listed
      Edit your titletag – tell your website designer!
      Wait 3 weeks and check where you rank now.
    • 27. Avoid the frustration – Follow us…www.facebook.com/mattersolutions
    • 28. Final tips
      Google Reviews
      Ask your customers to write reviews about your business on Google.
      We have a quick link…
      www.mattersolutions.com.au/write-google-review
      Facebook – Follow us
      www.facebook.com/mattersolutions
    • 29. Google Maps in the mix

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