Improve your website in three simple steps
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Improve your website in three simple steps

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Improve your website in three simple steps

Improve your website in three simple steps

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Improve your website in three simple steps Improve your website in three simple steps Presentation Transcript

  • Websites  Improve  your  website  in    three  simple  steps  
  • 1.  Focus  on  the  result  
  • Think  about    your  website    as  a  black  box  
  • Inputs  &  Outputs  Visitors  (in)   Leads  (out)  
  • Track  visitors  over  :me  (in)  Track  “goals”  over  :me  (out)   “Goal  Tracking”  is  part  of  Google  Analy?cs  
  • 2.  Write  about  the  problems  you  solve  
  • Focus  on  the  right  keywords…   What   people   Mismatch   want  &   What  you   search   do  for   for   customers  
  • Google  makes  it  easy  
  • Google  makes  it  easy  
  • Focus  on  the  right  keywords…   What   people   What  you   want  &   do  for   search   customers   for  
  • Inputs  &  Outputs  Visitors  (in)   Leads  (out)   KISS  -­‐  Simple  metrics  are  best  
  • Align  what  you  say  with  what  people  want…   Visitors   x   Conversion  Rate   =   Leads   1000   x   1%   =   10   1500   x   1%   =   15   1500   x   2.5%   = 38  
  • Track  visitors  (blue  =  search  engines)  Track  “goals”  over  :me  (orange  =  all)  Determine  where  the  goal  genera?ng  visitors  came  from  
  • 3.  Don’t  waste  your  visitor’s  :me  
  • Avoid  classic  mistakes  •  Heading  =  “Welcome”  –  lost  opportunity  •  No  phone  number  •  No  call  to  ac?on  •  A  lone  phone  number,  what  will  happen?  •  Lack  of  trust   – Where,  are  you  based?   – When,  will  you  call  me  back?    
  • Improve  your  website  1.  Focus  on  the  result  2.  Write  about  the  problems  you  solve  3.  Don’t  waste  your  visitor’s  ?me