KPIs & metrics@matteopanfilomatteopanfilo@gmail.comInnLab RM 2013
About me1What I’ve done until 2012:I studied economics at LUISSI wrote a thesis on the VCI published a research on the VC ...
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion2
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion3
1. Different businesses, different metricsAirbnbFiendfinderBlogo6sicuro.itPrivalia4Number of house with HD picsViral facto...
Hundreds of different metricsPV Page ViewsUV Unique VisitorsCPM Cost per ThousandBR Bounce RateCTR Click Trough RateCPR Co...
Lean Analytics6http://www.startuplessonslearned.com/2013/03/lean-analytics.htmlhttp://www.slideshare.net/Leananalyticshttp...
Lean Analytics (alcuni esempi)7http://www.startuplessonslearned.com/2013/03/lean-analytics.htmlhttp://www.slideshare.net/L...
Scalability (basic formulas)LTVCPC%CRCPA = Cost Per Acquisition (or Cost per Action), CPC = Cost per Click, LTV = Lifetime...
Scalability (basic formulas)LTVCPC%CR<CPA9Small numbers,huge impact:CPC = 0,4€%CR = 4%CPA = 10€CPC = 0,4€%CR = 2,5%CPA = 1...
Scalability, make it happen!10Source: David Skok - http://www.forentrepreneurs.com/startup-killer/Note: CAC = CPA
Source: David Skok - http://www.forentrepreneurs.com/startup-killer/Scalability, how you can do it?Note: CAC = CPA11
ConversionWhat’s the meaning of conversion rate?What’s the meaning of funnel?CPC%CRCPA =Define what are you looking to mea...
The Funnel ..<offline mode>131.  A lot of people see the advwall2.  Some people recognize itwalking in front of asunglasse...
The Funnel ..<online mode - ie. ecommerce>10050205311.  I paid to have some users on mywebsite2.  They arrive on the landi...
The Funnel ..<online mode - ie. ecommerce>1005020531Paid usersLanding pageLeave the emailProduct on the basketCheckout pro...
Why measure the funnelYou need to identify the bottleneck and solve it!Examples:-  Pictures-  Checkout process-  Payment g...
The Funnel ..(flash sales ecommerce)Users thatarrive tillcheckoutRegistered usersUnique usersUsers that completethe formPa...
Customer journeyUsersCustomersSource: IAB Seminar 2013, Ilaria Zampori Managing Director QUISMA, Individual Conversion Att...
Customer journeyAwareness Consideration ConversionLoyaltySource: IAB Seminar 2013, Marco Caradonna Simple Agency Dynamic C...
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis, measure customer behaviour4. Churn rate5. A/B test6. Source channels, ...
Cohort Analysis referral source analysis“A cohort is a group of people who share a commoncharacteristic over a certain per...
Cohort Analysis time-period analysisTime period1 2 3 4 5 6 7 8 9 10 11 12Time-period cohorts1 513 410 328 263 210 168 134 ...
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate, do not throw the job done5. A/B test6. Source channels, e...
Churn RateYour churn rate is the amount of customers or subscribers who cut tieswith your service or company during given ...
Optimize..1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate25Analyse 	  ChangeLearnConsolidateIterateLearningprocess
Why you need to optimize..•  You have 0-8 seconds to make a compelling headline andlanding page. After 8 seconds, the majo...
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test, what do customers prefer?6. Source channels, e...
A/B test…•  Elaborate 2 different versions (text, colors, font, layout, etc)•  Propose versions to the target sample (with...
Headline..Original+30%+15%29Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-si...
Layout..30Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
Layout..31Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
Layout..Is not always a goodidea to write more…32Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tes...
A/B test are easy but..Source: http://techcrunch.com/2013/01/12/current-conversion-rate-and-desired-confidence-interval-wi...
Other tips..•  Badgingup to +50%•  Message consistencyup to +100%•  International websiteup to +100%•  Email sign-upup to ...
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion35
Email & DEM1.  Choose & Optimize email form2.  Choose & Optimize password request3.  Choose the confirmation process4.  Ch...
Email & DEMSource: http://retail-analytics.quora.com/Email-Open-Click-Through-Analytics-from-over-80-Billion-Emails37
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion38
The true cost of bad support39Source: https://www.helpscout.net/blog/bad-customer-service/
Interact with customers…People now expect the same—if not better— level ofservice from online storefronts and service chan...
Source: Communication Preference, Live Chat Effectiveness, A Survey of Internet Shoppers 2012Interact with customers…41
Source: “Email Customer Service in North American Small and Medium Businesses” by BenchmarkPortal, 2005,Source: Forrester ...
“Customer experience quality couldresult in a swing of $184 million for alarge Internet retailer.Source: Forrester Researc...
The power of great video…Video: http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI44
Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion45
Recap & useful tools1. Metrics, measure and understand your KPIs2. Funnel, know the steps to improve your conversion3. Coh...
My 2 centsNon pensate che fare una startup sia un gioco.Cercate di creare valore, non fate le cose perché vanno di modae n...
•  Steve blank tools (www.steveblank.com/tools)•  Avinash Kaushik (www.kaushik.net)•  Quora (follow Matthew Caroll)•  Slid...
•  Blog etsy (http://mcfunley.com/)•  Blog Fabrice Grinda•  Blog fab.com•  Blog google•  Blog a16z.com•  Foundat.io/n•  ec...
Primo esempio: wikli+70%Spesa tot: 200€Strumenti utilizzati: opimizelyUtenti attuali >6.000
Secondo esempio..
Secondo esempio…iterazione
Secondo esempio…iterazione
Terzo esempio…non solo web
Quarto esempio (fashion subscription commerce)Conversion rates:	From inception October 30th until December 31th 	• Unique ...
Always in test..Video (da vedere!): http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313“We put it in a feature th...
Always in test..Sources: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313“We dont want to go down those paths ...
Upcoming SlideShare
Loading in...5
×

KPIs & Metrics - Innlab RM 2013

1,097

Published on

Slide KPIs & Metrics - Innlab RM 29-04-2013

Published in: Economy & Finance, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,097
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
53
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

KPIs & Metrics - Innlab RM 2013

  1. 1. KPIs & metrics@matteopanfilomatteopanfilo@gmail.comInnLab RM 2013
  2. 2. About me1What I’ve done until 2012:I studied economics at LUISSI wrote a thesis on the VCI published a research on the VC that has ended up on the IlSole24OreI won InnovAction Lab 2011I went to Silicon ValleyI worked @ Principia SGR (8 of the last investments ≅ 15mln)What Im doing since the beginning of 2013I work @ Boox Venture IncubatorI’m a member of several professional associations promoting entrepreneurshipI continue research activitiesI continue to study (a lot)
  3. 3. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion2
  4. 4. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion3
  5. 5. 1. Different businesses, different metricsAirbnbFiendfinderBlogo6sicuro.itPrivalia4Number of house with HD picsViral factor (K)Pages per userGenerated quotes (lead)Cost per shoting
  6. 6. Hundreds of different metricsPV Page ViewsUV Unique VisitorsCPM Cost per ThousandBR Bounce RateCTR Click Trough RateCPR Cost Per RegistrationCPL Cost Per LeadCPA Cost Per Acquisition (orCost per Action)CPC Cost Per ClickLTV Lifetime ValueCR Conversion RateChurn Churn Rate5
  7. 7. Lean Analytics6http://www.startuplessonslearned.com/2013/03/lean-analytics.htmlhttp://www.slideshare.net/Leananalyticshttp://www.kaushik.net/avinash/lean-analytics-cycle-metrics-hypothesis-experiment-act/
  8. 8. Lean Analytics (alcuni esempi)7http://www.startuplessonslearned.com/2013/03/lean-analytics.htmlhttp://www.slideshare.net/Leananalyticshttp://www.kaushik.net/avinash/lean-analytics-cycle-metrics-hypothesis-experiment-act/
  9. 9. Scalability (basic formulas)LTVCPC%CRCPA = Cost Per Acquisition (or Cost per Action), CPC = Cost per Click, LTV = Lifetime ValueLTV Starbucks: http://blog.kissmetrics.com/wp-content/uploads/2011/08/calculating-ltv.pdfLTV Avinash Kaushik: http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-customer-lifetime-value/Dipende fondamentalmenteda: soddisfazione dei clienti,CRM, biz model, etc<CPA8“LTV is the projected profit that acustomer will generate during hislifetime”General CPA = $ Adv cost / # Customers acquiredCPA based on CPM campaign: (CPM x Impressions /1000)/ # Customer acquiredLTV formulas•  LT Revenues: # Purchases x $ Avg. basket•  LT Revenues: $ Avg. basket / % Churn rate•  LT Gross Profit: # Purchases x $ Avg. basket x % gross profit margin•  LT Gross Profit: $ Avg. basket / % Churn rate x % gross profit margin•  LT DCF: ($ Avg. basket margin x Life Expectancy) x (Customer retention rate / 1 + discountrate – Customer retention rate)
  10. 10. Scalability (basic formulas)LTVCPC%CR<CPA9Small numbers,huge impact:CPC = 0,4€%CR = 4%CPA = 10€CPC = 0,4€%CR = 2,5%CPA = 16€CPA = Cost Per Acquisition (or Cost per Action), CPC = Cost per Click, LTV = Lifetime ValueLTV Starbucks: http://blog.kissmetrics.com/wp-content/uploads/2011/08/calculating-ltv.pdfLTV Avinash Kaushik: http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-customer-lifetime-value/
  11. 11. Scalability, make it happen!10Source: David Skok - http://www.forentrepreneurs.com/startup-killer/Note: CAC = CPA
  12. 12. Source: David Skok - http://www.forentrepreneurs.com/startup-killer/Scalability, how you can do it?Note: CAC = CPA11
  13. 13. ConversionWhat’s the meaning of conversion rate?What’s the meaning of funnel?CPC%CRCPA =Define what are you looking to measure!i.e.: define who you consider a customer; define the difference betweenCPL and CPA (if there is)12General CPA = $ Adv cost / # Customers acquiredCPA based on CPM campaign: (CPM x Impressions /1000)/ # Customer acquired
  14. 14. The Funnel ..<offline mode>131.  A lot of people see the advwall2.  Some people recognize itwalking in front of asunglasses shop3.  Some of them decide to goin and try them4.  One of them want to buy it
  15. 15. The Funnel ..<online mode - ie. ecommerce>10050205311.  I paid to have some users on mywebsite2.  They arrive on the landing page3.  They leave their email4.  They put one product in the basket5.  They start the checkout process6.  They complete all the paymentinfo7.  They pay50%40%40%38%33%1%14
  16. 16. The Funnel ..<online mode - ie. ecommerce>1005020531Paid usersLanding pageLeave the emailProduct on the basketCheckout processPayment infoThey pay•  Pictures•  Copy/text button•  Info required•  Password•  Email confirm•  Add button•  Related product•  Info required•  Shipping days•  Delivery cost•  Payment gateway•  Invoice/legal info•  CC circuit•  PIN requestSome drivers:15
  17. 17. Why measure the funnelYou need to identify the bottleneck and solve it!Examples:-  Pictures-  Checkout process-  Payment gateway 16
  18. 18. The Funnel ..(flash sales ecommerce)Users thatarrive tillcheckoutRegistered usersUnique usersUsers that completethe formPayingusers1%-0,5%Measure your CPL/CPA!The CPA initially refers only tothe traffic resulting from paidcampaigns is the main KPI tobe monitored in anecommerce / SaaS, but inthe medium term it shouldbe monitored along with themetrics of the traffic thatcame from other channels(email, facebook page,etc. )17
  19. 19. Customer journeyUsersCustomersSource: IAB Seminar 2013, Ilaria Zampori Managing Director QUISMA, Individual Conversion Attributionhttp://www.iabseminar.it/wp-content/uploads/2013/02/9_QUISMA.pdfAwareness Consideration ConversionLoyaltyChoicheInformationDesire18
  20. 20. Customer journeyAwareness Consideration ConversionLoyaltySource: IAB Seminar 2013, Marco Caradonna Simple Agency Dynamic Customer Journeyhttp://www.slideshare.net/mcarado/4-iab-seminar-performance-2013-simple-agencyChoicheInformationDesire19instruments instruments instruments
  21. 21. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis, measure customer behaviour4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion20
  22. 22. Cohort Analysis referral source analysis“A cohort is a group of people who share a commoncharacteristic over a certain period of time”GoogleFacebook BlogCustomer spending by referral sourceDirectSource: www.cohortanalysis.com/21
  23. 23. Cohort Analysis time-period analysisTime period1 2 3 4 5 6 7 8 9 10 11 12Time-period cohorts1 513 410 328 263 210 168 134 108 86 69 55 442 923 739 591 473 378 303 242 194 155 124 993 1.258 1.007 805 644 515 412 330 264 211 1694 1.537 1.230 984 787 630 504 403 322 2585 1.777 1.421 1.137 910 728 582 466 3736 1.987 1.590 1.272 1.017 814 651 5217 2.178 1.742 1.394 1.115 892 7148 2.355 1.884 1.507 1.206 9659 2.524 2.020 1.616 1.29210 2.689 2.151 1.72111 2.852 2.28212 3.017paying users 513 1.334 2.325 3.398 4.495 5.583 6.644 7.671 8.661 9.618 10.547 11.454How much revenue do the users that I’ve acquired on the second monthsgenerate?How many users that I’ve acquired on the second month will I probably stillhave on the ninth month?Source: andrewchenblog.com22
  24. 24. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate, do not throw the job done5. A/B test6. Source channels, email/DEM7. CRMConclusion23
  25. 25. Churn RateYour churn rate is the amount of customers or subscribers who cut tieswith your service or company during given time period.These customers have “churned”Recurring revenues model Traditional Ecommerce# Subscribers lost# Starting subscribers= % Churn rate# Customers who hasnot made apurchase in 90 days*# Starting activecustomers= % Churn rateSource: www.churn-rate.com24* it depend onbusiness modeland offer
  26. 26. Optimize..1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate25Analyse  ChangeLearnConsolidateIterateLearningprocess
  27. 27. Why you need to optimize..•  You have 0-8 seconds to make a compelling headline andlanding page. After 8 seconds, the majority of visitors leave.•  Approximately 96% of visitors that come to your website arenot ready to buy.•  The more landing pages you have, the more leads you arelikely to get.•  Product videos can increase purchases of the product by144%.•  A 1 second delay in your site speed can result in a 7%reduction in conversions.•  A/B testing is becoming the preferred method that hasbrought a lot of the companies the most success.Source: http://blog.kissmetrics.com/what-converting-websites-do/26
  28. 28. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test, what do customers prefer?6. Source channels, email/DEM7. CRMConclusion27
  29. 29. A/B test…•  Elaborate 2 different versions (text, colors, font, layout, etc)•  Propose versions to the target sample (with the same content)•  Measure conversion rate•  Profile users based on conversion rates (male/female, addicted, etc)•  (Visualize where the users click on the pages)The same process could be applicable to web pages, email/DEM,games dynamics, etc!28
  30. 30. Headline..Original+30%+15%29Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  31. 31. Layout..30Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  32. 32. Layout..31Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  33. 33. Layout..Is not always a goodidea to write more…32Fonte: http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  34. 34. A/B test are easy but..Source: http://techcrunch.com/2013/01/12/current-conversion-rate-and-desired-confidence-interval-will-help-you-avoid-analysis-paralysis-stop-running-stupid-tests/Consider a site that has 10,000 visitors per month and has a 5 percent conversionrate. The table below shows how long it will take to run a “conclusive” test (95percent confidence) based on how much the change impacts conversion rate.33
  35. 35. Other tips..•  Badgingup to +50%•  Message consistencyup to +100%•  International websiteup to +100%•  Email sign-upup to +1.000%Fonte: http://www.slideshare.net/Emerce/emerce-performance-bryan-eisenberg34
  36. 36. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion35
  37. 37. Email & DEM1.  Choose & Optimize email form2.  Choose & Optimize password request3.  Choose the confirmation process4.  Choose emails’ arguments and style5.  Choose & Optimize email subjects6.  Metrics, metrics, metrics:•  Open rate/Unique OR•  Click rate•  Click-through-rate•  Delivery time•  List growth•  Unsubscribe rate (or churn rate)•  Spam complaint rateDrivers:Ø  Subject, timeØ  ContentØ  LayoutØ  All of the aboveØ  Too manyØ  Frequency & contentØ  Too manyEmail could become your first traffic source, improve the LTV of yourcustomers, decrease your customer acquisition cost !36
  38. 38. Email & DEMSource: http://retail-analytics.quora.com/Email-Open-Click-Through-Analytics-from-over-80-Billion-Emails37
  39. 39. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion38
  40. 40. The true cost of bad support39Source: https://www.helpscout.net/blog/bad-customer-service/
  41. 41. Interact with customers…People now expect the same—if not better— level ofservice from online storefronts and service channels asthey do from a visit to a retail store or a phoneconversation with an agent.Source: “ E mail Customer Service in North American Small and Medium Businesses” byBenchmarkPortal, 2005 and https://www.helpscout.net/blog/bad-customer-service/40
  42. 42. Source: Communication Preference, Live Chat Effectiveness, A Survey of Internet Shoppers 2012Interact with customers…41
  43. 43. Source: “Email Customer Service in North American Small and Medium Businesses” by BenchmarkPortal, 2005,Source: Forrester Research Inc., 200883% of small and medium-sizedbusinesses responded withinaccurate or incomplete answers.41% of consumers expect an e-mailresponse within six hours.Only 36% of retailers responded that quickly.Interact with customers…42
  44. 44. “Customer experience quality couldresult in a swing of $184 million for alarge Internet retailer.Source: Forrester Research Inc., 2008Interact with customers…43
  45. 45. The power of great video…Video: http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI44
  46. 46. Agenda1. Metrics & KPIs2. Funnel3. Cohort analysis4. Churn rate5. A/B test6. Source channels, email/DEM7. CRMConclusion45
  47. 47. Recap & useful tools1. Metrics, measure and understand your KPIs2. Funnel, know the steps to improve your conversion3. Cohort analysis, analyse customer behaviour4. Churn rate, do not throw the job done5. A/B test, what do customers prefer?6. Source channels, email/DEM still a very interestingchannel7. CRM, interact and learn from your customers- Mixpanel-  Jirafe free-  Woopra-  Kissmetrics-  RJ metric-  Geckoboard46
  48. 48. My 2 centsNon pensate che fare una startup sia un gioco.Cercate di creare valore, non fate le cose perché vanno di modae non sviluppate l’ennesima app per condividere le foto.Non pensate a raccogliere soldi ma pensate a creare un prodottoe ad avere una visione per i successivi 10 anni.Studiate e documentatevi tanto prima di prendere ogni decisione,c è un enorme quantità di informazioni online, basta saperlecercare.47“I believe in the power of a well-operated, sophisticated organizationthat generates social and economic value. My career goal is to foundand lead this type of organization.”Hansoo Lee
  49. 49. •  Steve blank tools (www.steveblank.com/tools)•  Avinash Kaushik (www.kaushik.net)•  Quora (follow Matthew Caroll)•  Slideshare (xerox, 500startups, etsy)•  Techcrunch•  Angel.co•  Italian Startup Scene•  Indigeni Digitali•  Startupnumbers.com ;)48Must read/view:
  50. 50. •  Blog etsy (http://mcfunley.com/)•  Blog Fabrice Grinda•  Blog fab.com•  Blog google•  Blog a16z.com•  Foundat.io/n•  ecorner.stanford.edu•  avc.com•  Angel.coMust read/view:49
  51. 51. Primo esempio: wikli+70%Spesa tot: 200€Strumenti utilizzati: opimizelyUtenti attuali >6.000
  52. 52. Secondo esempio..
  53. 53. Secondo esempio…iterazione
  54. 54. Secondo esempio…iterazione
  55. 55. Terzo esempio…non solo web
  56. 56. Quarto esempio (fashion subscription commerce)Conversion rates: From inception October 30th until December 31th • Unique visitors to registered free members: 27% Benchmark successful players: circa 22% • Free members to paying subscribers: 2,6% in 2 mesi Benchmark successful players: circa 3% in un anno Absolute metrics: Form inception November 5th until December 30th •  26k unique visitors •  7k registered members •  200 subscription sales •  7k $ revenues Traffic sources: •  Direct: 59% •  Facebook 23% •  Daily Deal Sites 10% •  Others 9%
  57. 57. Always in test..Video (da vedere!): http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313“We put it in a feature that we canbuild in a week. Its a ghetto build. WeAB test it. We flow test it. We put it outto 1%, 10% of our users. We build a datawarehouse with the testing platform.So, were running several hundred testsat any given time for every one of ourgames. And no single user ever isinvolved in more than one test. So, welove testing. When we see that it movesour metrics in a considerable way,thats when we take it to be a fullfeature roll out and then we do the full2.0.Capitalizzazione 3,6 $bn --- Ricavi 1,22 $bn --- 12% ricavi da facebook
  58. 58. Always in test..Sources: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2313“We dont want to go down those paths until weve test themwith our users. And whats amazing and this is a feature that youwill all have available to you as you enter this third Internetbusiness is that youre going to run a service and you are goingto every week be able to test things with your users andsomething that I never have available to me in previouscompanies. It wont be build it for three months and hope andpray. Its test it now. And you can test it with - you dont need tobe a big company - you can test it by buying Google AdWordsor Facebook Self Service ads. You can put these links out. Youcould spend 50 bucks a day and know most of what we know.So, its an awesome way...”Mark Pincus – Founder & CEO @ Zynga

×