ENVIRONMENTAL SERVICE AREAIDENTIS WEEE - LIFE+ Project Kick-off Bologna November 15, 2011 Riservato e confidenziale
LIFE+ - IDENTIS WEEE The Project - The LIFE+ Programme Due to the high usage of electric and electronic devices, every year the amount of WEEE(Waste Electrical and Electronic Equipment) grows at a rate three times bigger than that of othersolid urban waste. The Emilia Romagna region has been able to carry out the separate collection of more than23.000 tons of WEEE during 2009 and 5,3 kg/inhabitant, distinguishing itself at national level by largelyovercoming the target of 4 kg/inhabitant. Hera Group has done even better by separately collecting and starting to recycle more than14.500 tons in 2010, reaching 5,7 kg/inhabitant, and confirming thus the quality of its service and theattention dedicated to the issue. The project “IDENTIS WEEE” (Identification DEterminatioN Traceability Integrated System forWEEE) aims at developing, testing, and realizing an innovative, effective and integrated system forcollection, traceability, identification, quantitative assessment and monitoring of WEEE. The “IDENTIS WEEE” project was proposed within category Environment Policy andGovernance of LIFE+ (2010). This proposed solutions will be tested on the area served by Hera S.p.a as well as in Spain andRomania, in the territories served by the project’s partners. This cooperation gives the project itstransnational character. 2 Riservato e confidenziale
LIFE+ - IDENTIS WEEE The Project - Partners The partners involved in the IDENTIS WEEE project have a strong experience in thefield of collection, transportation and treatment of WEEE and represent a large number ofstakeholders and of consumers at European level.Partners of the project are: • HERA S.p.A. – ITALY (coordinating beneficiary); • Consorzio Ecolight – ITALY (associated beneficiary - representing in Italy the most important mass market chains associated to Federdistribuzione, Aires, e.g. Coop, Conad, Ikea, MediaWorld, Comet, ecc.); • Consorzio Ecolum – SPAIN (associated beneficiary - Madrid); • Consorzio Environ – ROMANIA (associated beneficiary – Budapest)Co-financed by: • at European level, MWE (Municipal Waste Europe) • at national level, ANCI and Federambiente; • at local level, Regione E.R. and Municipalities interested in the project (Bologna, Castenaso, Ravenna e Lugo).3 Riservato e confidenziale
LIFE+ - IDENTIS WEEE The Project - InnovationThe project consists of 14 Actions that have to be carried out in 3 years and a half (October 2011- May 2015). IDENTIS WEEE will introduce innovative solutions for WEEE in the traditional wastecollection system. These include:1. a new road container specifically designed for non-azardous WEEE collection and for specific kinds of WEEE (cell phones, energy saving bulbs, etc.). The container will allow the identification of the user and the monitoring of the service.3. Innovative tools and containers for collection of WEEE to be located in Collection Centers, near resellers and tecnical assistance centres. These containers will be equipped with monitoring devices for the filling level.5. A digital system for the identification of users, for determining the amount of waste delivered, the identification of each item (producer, model etc.) for traceability. 4 Riservato e confidenziale
LIFE+ - IDENTIS WEEE SYSTEM ARCHITECTURE – Equipment and data flowA SPAIN ITALY ITALY ROMANIA ECOLUM HERA ECOLIGHT ENVIRONA a a a a a a Main Data Processing Center 5 Riservato e confidenziale
LIFE+ - IDENTIS WEEE The Project - Added valueThe project is highly innovative, both at national and European level. IThe project has been designed for the following reasons and added value:• The contents are highly innovative and useful, especially taking into account public tendering forenvironmental services in the future;• It reinforces the cooperation with municipalities and local communities, and strenghten thepartners’ brand;• It has a strong value at the institutional level and represent an opportunity for developing local,national and international agreements with Mass Market Distribution, Collection Centres etc.;• It will allow to exchange experience and to establish partnership agreements at international level;• The foreseen economic burden is relatively small;• Finally it will contribute substantially to reach the Industrial Plan target concerning the collection ofWEEE (target 10/11 kg/inhabitant). 6 Riservato e confidenziale
LIFE+ - IDENTIS WEEE Project Details - Partners’ tasks The partners will be involved in the following activities: I • Design and development of prototypes for collection and transportation of WEEE (at local level and by mass distribution centers); • Development of an innovative WEEE tracking and monitoring system; • Testing on the field of the tools and devices developed; • Advertising al local, national and international level; Networking activity; Publications; • Hera will be in charge of monitorning the advancement of the project according to plan and of appointing financial auditors for reporting to the Commission (Action 11 and 12). • Hera is also responsible for reporting to the Commission, during and after the project as coordinating the management of the project.7 Riservato e confidenziale
LIFE+ - IDENTIS WEEE Project Details - Budget• The 50% of the total cost of the project is financed by the European Community.The total budget will amount to 3.522.336 €• Detailed budget for Hera: External Consu Other Personnel Travel Prototype Overheads Total assistance mables costs 971.384 212.915 14.800 352.000 139.205 1.000 81.247 1.772.551• Detailed budget for Ecolum: External Consu Other Personnel Travel Prototype Overheads Total assistance mables costs 274.710 101.470 14.850 80.000 51.963 1.000 25.427 549.420• Detailed budget for Environ: External Consu Other Personnel Travel Prototype Overheads Total assistance mables costs 286.128 44.010 16.000 175.000 34.967 1.000 27.034 584.139• Detailed budget for Ecolight: External Consu Other Personnel Travel Prototype Overheads Total assistance mables costs 250.120 159.220 10.000 150.000 13.000 33.886 616.2268 Riservato e confidenziale
LIFE+ - IDENTIS WEEE The Project - Espected ResultsThe increase in the amount of WEEE collected and tracked will be as summarized in the followingtable:INDICATORS OF THE SPECIFIC TODAY AT THE END OF THE % increase SOURCES MUNICIPALITIES AREAS (2009) PROJECT (average rate of WEEE INVOLVED IN THE PROJECT of all the tests and separate collection system that collection have been carried out) ITALY 5 kg/ 11 kg 120% Data and other indicators(Bologna, Ravenna, Castenaso,. inhabitant extracted from the DataLugo) average collection rate of / habitant Processing Centre, verified all categories of WEEE and shared with provinces, municipalities and regions. SPAIN 6 kg/ 10 kg 67% IDEM(Saragozza) average collection inhabitant / habitant rate of all categories of WEEE ROMANIA (Bucharest, Rosiorii 1,5 kg/ 3 kg 100% IDEMde Vede) average collection rate inhabitant of all categories of WEEE / habitant ITALY/SPAIN/ROMANIA 0% 100% 100% IDEM % complete traceability ofcollected WEEE and certification of the recovery process 9 Riservato e confidenziale
LIFE+ - IDENTIS WEEE Project’s Actions10 Riservato e confidenziale
LIFE+ - IDENTIS WEEE Public tendering for protopype realization The partners shall invite competitive tenders from several potential subcontractors and award the contract to the bid offering best value for money; In doing so, the partners shall observe the principles of transparency and equal treatment of potential subcontractors and shall take care to avoid any conflict of interest; The partners have agreed to post one single tender for the realization of ALL prototypes; Hera will act as Central Purchasing Institution (Centrale di committenza) on behalf of the partners, in accordance art. 33 of the D.Lgs. 163/06, allowing it to award subcontractors by public tendering for works, supply or services intended for other contracting institutions. We remark that the prototypes’ realization is charged upon the different partners and that the prototypes do not have the same cost. More in detail, the costs are divided thus: for Hera: 350.500,00 euro (Action 1-3-4-5) for Ecolight: 149.500,00 euro (Action 2) for Environ Romania: 174.500,00 euro (Action 3 e 5) for Ecolum Spain: 79.500,00 euro. (Action 4 e 5)11 Riservato e confidenziale
LIFE+ - IDENTIS WEEE Communication and dissemination (Action 9)In order for the project to succeed, Life requires that coordinator and partners set up and carry outa series of actions for communicating and advertising the project and its results. More specifically,a Dissemination Plan has to be drafted by November the 30th, 2011.Communication activities include, but are not limited to: Realization of totems and notice boards to be located in the places where the project is activeand in strategic points; Realization of lealflet, brochure and other advertising material (on newspaper and radio); Organization of workshops e confereces; Organization of information campains by mass market distributors and municipalitiesinvolved; Implemetation and constant update of a website of the project (to be realized by Ecolum byend of March 2012)Note> All communication material should bear explicit reference to the Life support and inclide wellvisible the Life logo. Material not bearing the Life logo will not be considered refundable.> The testing phase of the cumminication campaign (Action 6) will be entrusted to a ExternalCommunication Agency for an amount of 20.000 €. 12 Riservato e confidenziale
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