The success of HubSpot or any
Inbound strategy relies fully on the
effectiveness of the content
(strategy, copy and design).
• Produces real time data on what
resonates with our prospect and
• Provides the ability to intelligently create
segments based on response data
• Enables us to offer/message test like the
Over time this helps us optimize content
and increase response.
Many Marketing platforms are single
focused, and require advanced
integration, while not providing closed-