HubSpot
HubSpot
2
The way consumers discover &
research products has
fundamentally changed.
HubSpot
3
Buyers are taking control.
They're tuning out marketing that's
impersonal and interrupts.
HubSpot
4
HubSpot is a tool that enables us
to answer this shift efficiently and
cost effectively.
HubSpot
5
HubSpot is an inbound marketing
software platform that focusses on
attracting qualified prospects and
turning th...
Inbound Marketing
6
Inbound Marketing Methodology
7
Analyze
Get
Customers
Get Traffic
Get Leads
Tools to Attract
8
Tools to Convert
9
Tools to Close
10
HubSpot
11
The success of HubSpot or any
Inbound strategy relies fully on the
effectiveness of the content
(strategy, copy...
HubSpot
12
• Produces real time data on what
resonates with our prospect and
customers
• Provides the ability to intellige...
HubSpot
13
Over time this helps us optimize content
and increase response.
HubSpot
14
Many Marketing platforms are single
focused, and require advanced
integration, while not providing closed-
loop...
15
Integration
16
Q&A
Upcoming SlideShare
Loading in …5
×

Hub spot lunch and learn

246
-1

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
246
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hub spot lunch and learn

  1. 1. HubSpot
  2. 2. HubSpot 2 The way consumers discover & research products has fundamentally changed.
  3. 3. HubSpot 3 Buyers are taking control. They're tuning out marketing that's impersonal and interrupts.
  4. 4. HubSpot 4 HubSpot is a tool that enables us to answer this shift efficiently and cost effectively.
  5. 5. HubSpot 5 HubSpot is an inbound marketing software platform that focusses on attracting qualified prospects and turning them into customers.
  6. 6. Inbound Marketing 6
  7. 7. Inbound Marketing Methodology 7 Analyze Get Customers Get Traffic Get Leads
  8. 8. Tools to Attract 8
  9. 9. Tools to Convert 9
  10. 10. Tools to Close 10
  11. 11. HubSpot 11 The success of HubSpot or any Inbound strategy relies fully on the effectiveness of the content (strategy, copy and design).
  12. 12. HubSpot 12 • Produces real time data on what resonates with our prospect and customers • Provides the ability to intelligently create segments based on response data • Enables us to offer/message test like the big boys
  13. 13. HubSpot 13 Over time this helps us optimize content and increase response.
  14. 14. HubSpot 14 Many Marketing platforms are single focused, and require advanced integration, while not providing closed- loop analytics.
  15. 15. 15 Integration
  16. 16. 16 Q&A
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×