Realtor Magazine Tablet use for Real Estate<br />by Matt Dollinger<br />V.P of Strategic Development<br />@properties<br /...
Apps VS. the Mobile Web<br />Are the days of the app numbered?<br />
Aumnia<br />The Kings of the Mobile Web<br />
App<br />Mobile Web<br />
App Design Benefits<br /><ul><li>Consumers have different browsing behaviors on a PC vs. a mobile device
Simplified usage for the consumer
Targeted “needs” based functionality
Little or no dedicated “ad space” especially for paid applications
Less graphics – More front and center functionality
Integration of GPS functionality
“What do you want to do” focus</li></li></ul><li>App Design Downfalls<br /><ul><li>Requires download
Hinders branding opportunity based on URL/website
No SEO benefit
No easy way to share with others Platform dependent, so need to build for each platform separately
Cost for cross-platform deployment much more expensive
Maintenance updates require re-releases into app</li></li></ul><li>
Gadgets you need to buy.<br />
Setting up your iPad for Business<br />
Cloud Sync of Files<br />Unlimited Space<br />16 – 64 GB<br />100’s GB<br />16 – 64 GB<br />
How can I sync my files?<br />
Dropbox App <br />Platforms<br />PC, Mac, iPad, iPhone, Android and Blackberry<br />Usage<br />Sync, store and share files...
Whatever files selected can be accessed on linked devices.<br />Select ALL or only SOME of your files to sync with DropBox...
Evernote App <br />Platforms<br />PC, Mac, iPad, iPhone, Android and Blackberry<br />Usage<br />Clip, sync, store and shar...
Quickoffice App <br />Platforms<br />ipad, iphone, Android, Blackberry<br />Usage<br />View and edit Microsoft office file...
Apple iWork Suite of Apps <br />Platforms<br />iPad, Mac<br />Usage<br />View and edit Microsoft office files and Apple Nu...
Use it if you’re a diehard fanboy<br />* Does not support uploading to Dropbox or other “cloud” programs other than iWork....
PrintCentraliPad App<br />
PrintCentral App <br />Platforms<br />iPad, iPhone<br />Usage<br />Print all networked and local files from your iPad.<br ...
Open Home Pro – iPad App<br />
Open Home Pro App<br />Platforms<br />iPad<br />Usage<br />Sign in, data gathering and communication @ Open House<br />Sta...
DotLoop (Mobile Web)<br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Digital docum...
Dragon Dictation App<br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Converts your...
Real Estate<br />Consumer and Agent Based Search<br />
Trulia App <br />Platforms<br />iPad, iPhone, Android <br />Mobile Web version for Blackberry and others<br />Usage<br />C...
Zillow App <br />Platforms<br />iPad, iPhone, Android, Windows and Blackberry<br />Usage<br />Consumer based real estate s...
Realtor.com App <br />Platforms<br />iPad, Android, iPhone, Blackberry, Windows<br />Usage<br />Consumer based real estate...
Your Local MLS<br />Check to see its mobile friendliness<br />
Real Estate – Stats and Data<br />Agent Tools to BE the Market Expert<br />
Altos Research (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Local...
NAR RPR (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Real Estate ...
Cloud CMA (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Social Med...
Social <br />The ability to share information<br />
HootsuiteApp <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Social Media Dashboa...
Reeder App <br />Platforms<br />iPad, iPhone, Mac coming soon<br />Usage<br />Read your favorite RSS feeds in sharable for...
Photoshop Express App <br />Platforms<br />iPad, iPhone, and Android<br />Usage<br />Simple Edits and cool enhancements of...
Flickr Studio App <br />Platforms<br />iPadand iPhone<br />Usage<br />Share and access your Flickr library.<br />Stand out...
Local<br />Knowing your Neighborhood<br />
Yelp App <br />Platforms<br />iPad, iPhone, Android, PC, Mac, Blackberry, Windows <br />Usage<br />Read your favorite RSS ...
LooptApp <br />Platforms<br />iPad, iPhone, Android, Blackberry, Windows, PC, Mac<br />Usage<br />See local events, places...
Google Earth App <br />Platforms<br />iPad, iPhone, Android, Blackberry, PC, Mac <br />Usage<br />Satellite images, mappin...
Technology<br />Because… well… you’re on a Tablet.<br />
Wordpress Mobile App <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac <br />Usage<br />Draft blog ...
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NAR Mobile Web, iPad, and Tablet webinar

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In this webinar for NAR (National Association of Realtors) Realtor Magazine I discuss the use, functionality and setup of using an iPad, Tablet and the Mobile Web for business. Where this is focused on Real Estate ALL businesses trying to incorporate this type of mobile technology will see how this can be setup and incorporated into their day to day business.

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NAR Mobile Web, iPad, and Tablet webinar

  1. 1. Realtor Magazine Tablet use for Real Estate<br />by Matt Dollinger<br />V.P of Strategic Development<br />@properties<br />mattdollinger@atproperties<br />www.atproperties.com<br />
  2. 2. Apps VS. the Mobile Web<br />Are the days of the app numbered?<br />
  3. 3. Aumnia<br />The Kings of the Mobile Web<br />
  4. 4.
  5. 5. App<br />Mobile Web<br />
  6. 6. App Design Benefits<br /><ul><li>Consumers have different browsing behaviors on a PC vs. a mobile device
  7. 7. Simplified usage for the consumer
  8. 8. Targeted “needs” based functionality
  9. 9. Little or no dedicated “ad space” especially for paid applications
  10. 10. Less graphics – More front and center functionality
  11. 11. Integration of GPS functionality
  12. 12. “What do you want to do” focus</li></li></ul><li>App Design Downfalls<br /><ul><li>Requires download
  13. 13. Hinders branding opportunity based on URL/website
  14. 14. No SEO benefit
  15. 15. No easy way to share with others Platform dependent, so need to build for each platform separately
  16. 16. Cost for cross-platform deployment much more expensive
  17. 17. Maintenance updates require re-releases into app</li></li></ul><li>
  18. 18. Gadgets you need to buy.<br />
  19. 19.
  20. 20.
  21. 21. Setting up your iPad for Business<br />
  22. 22. Cloud Sync of Files<br />Unlimited Space<br />16 – 64 GB<br />100’s GB<br />16 – 64 GB<br />
  23. 23. How can I sync my files?<br />
  24. 24.
  25. 25. Dropbox App <br />Platforms<br />PC, Mac, iPad, iPhone, Android and Blackberry<br />Usage<br />Sync, store and share files from your PC to cloud and access from any mobile device.<br />Stand out Point<br />Multiple platforms, ease of use, Selective Sync<br />Realtor® Use<br />File Access, Disclosures, Neighborhood info.<br />
  26. 26. Whatever files selected can be accessed on linked devices.<br />Select ALL or only SOME of your files to sync with DropBox<br />16 – 64 GB<br />100’s GB<br />16 – 64 GB<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. Evernote App <br />Platforms<br />PC, Mac, iPad, iPhone, Android and Blackberry<br />Usage<br />Clip, sync, store and share notes and web pages from your PC to cloud and access from any mobile device.<br />Stand out Point<br />Multiple platforms, web “clipper”, email sync<br />Realtor® Use<br />Market Updates, Disclosures, Neighborhood info.<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43. Quickoffice App <br />Platforms<br />ipad, iphone, Android, Blackberry<br />Usage<br />View and edit Microsoft office files – sync with programs like Google Docs & Dropbox.<br />Stand out Point<br />Integration with Dropbox (etc.) and edit files<br />Realtor® Use<br />Create, edit and append Microsoft office Documents.<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. Apple iWork Suite of Apps <br />Platforms<br />iPad, Mac<br />Usage<br />View and edit Microsoft office files and Apple Numbers, Keynote and Pages docs – sync with iWork.<br />Stand out Point<br />Keynote is pretty cool, exports to Microsoft versions<br />Realtor® Use<br />Create, edit and append office Documents.<br />
  50. 50. Use it if you’re a diehard fanboy<br />* Does not support uploading to Dropbox or other “cloud” programs other than iWork.com or iDisk<br />
  51. 51. PrintCentraliPad App<br />
  52. 52. PrintCentral App <br />Platforms<br />iPad, iPhone<br />Usage<br />Print all networked and local files from your iPad.<br />Stand out Point<br />Prints to most WiFi printers – integrates with email, local documents, and online doc storage.<br />Realtor® Use<br />Most aren’t 100% wireless yet… Functional tablet.<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57. Open Home Pro – iPad App<br />
  58. 58. Open Home Pro App<br />Platforms<br />iPad<br />Usage<br />Sign in, data gathering and communication @ Open House<br />Stand out Point<br />Interactive way to collect information and follow up.<br />Realtor® Use<br />Assure sign in, collect contacts and follow up.<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63. DotLoop (Mobile Web)<br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Digital document and transaction management.<br />Stand out Point<br />Online forms for the entire transaction process.<br />Realtor® Use<br />Manage transaction paperwork and engage parties.<br />
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68. Dragon Dictation App<br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Converts your voice into text with GREAT accuracy.<br />Stand out Point<br />Accuracy is amazing and share feature is great.<br />Realtor® Use<br />Showing feedback, client communication, notes.<br />
  69. 69.
  70. 70.
  71. 71. Real Estate<br />Consumer and Agent Based Search<br />
  72. 72.
  73. 73.
  74. 74. Trulia App <br />Platforms<br />iPad, iPhone, Android <br />Mobile Web version for Blackberry and others<br />Usage<br />Consumer based real estate search tool<br />Stand out Point<br />Heat maps, neighborhood boundaries<br />Realtor® Use<br />Open house, clients, etc.<br />
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82. Zillow App <br />Platforms<br />iPad, iPhone, Android, Windows and Blackberry<br />Usage<br />Consumer based real estate search tool<br />Stand out Point<br />Interface simple, more search criteria<br />Realtor® Use<br />Open house, clients, etc.<br />
  83. 83.
  84. 84.
  85. 85.
  86. 86.
  87. 87.
  88. 88. Realtor.com App <br />Platforms<br />iPad, Android, iPhone, Blackberry, Windows<br />Usage<br />Consumer based real estate search tool<br />Stand out Point<br />Draw search, feedback, notes, “Scout” feature<br />Realtor® Use<br />Open house, clients, etc.<br />
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93.
  94. 94. Your Local MLS<br />Check to see its mobile friendliness<br />
  95. 95.
  96. 96.
  97. 97.
  98. 98. Real Estate – Stats and Data<br />Agent Tools to BE the Market Expert<br />
  99. 99.
  100. 100. Altos Research (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Local market research reports, charts and more.<br />Stand out Point<br />Mobile sign up, Facebook integration, auto reports.<br />Realtor® Use<br />Sign up potential clients from mobile device, integrate dynamic charts into website/blog/Facebook pages.<br />
  101. 101.
  102. 102.
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107.
  108. 108. NAR RPR (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Real Estate Data dashboard and report generation.<br />Stand out Point<br />Site can operate on mobile platforms as well (maps change from Silverlight to Ajax)<br />Realtor® Use<br />Prospect, Study the market, etc. on all platforms.<br />
  109. 109.
  110. 110.
  111. 111.
  112. 112.
  113. 113.
  114. 114. Cloud CMA (mobile web) <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Social Media Dashboard to update all accounts<br />Stand out Point<br />Update Facebook, Twitter, 4Square, Linkedin on multiple devices.<br />Realtor® Use<br />Prospect, Study the market, etc. on one platform<br />
  115. 115.
  116. 116.
  117. 117.
  118. 118. Social <br />The ability to share information<br />
  119. 119.
  120. 120. HootsuiteApp <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac<br />Usage<br />Social Media Dashboard to update all accounts<br />Stand out Point<br />Update Facebook, Twitter, 4Square, Linkedin on multiple devices.<br />Realtor® Use<br />Prospect, Study the market, etc. on one platform<br />
  121. 121.
  122. 122.
  123. 123.
  124. 124.
  125. 125.
  126. 126.
  127. 127. Reeder App <br />Platforms<br />iPad, iPhone, Mac coming soon<br />Usage<br />Read your favorite RSS feeds in sharable format<br />Stand out Point<br />Great interface, easy shareto multiple site, read offline after updating feeds.<br />Realtor® Use<br />Share information, stay informed.<br />
  128. 128.
  129. 129.
  130. 130.
  131. 131.
  132. 132. Photoshop Express App <br />Platforms<br />iPad, iPhone, and Android<br />Usage<br />Simple Edits and cool enhancements of photos.<br />Stand out Point<br />Simple to use editing, presets, some sharing/upload.<br />Realtor® Use<br />Tweak those boring house pictures.<br />
  133. 133.
  134. 134.
  135. 135.
  136. 136.
  137. 137.
  138. 138.
  139. 139.
  140. 140.
  141. 141. Flickr Studio App <br />Platforms<br />iPadand iPhone<br />Usage<br />Share and access your Flickr library.<br />Stand out Point<br />Great browsing, batch uploading, geo tagging.<br />Realtor® Use<br />Photo document your listings & neighborhood.<br />
  142. 142.
  143. 143.
  144. 144.
  145. 145. Local<br />Knowing your Neighborhood<br />
  146. 146.
  147. 147. Yelp App <br />Platforms<br />iPad, iPhone, Android, PC, Mac, Blackberry, Windows <br />Usage<br />Read your favorite RSS feeds in sharable format<br />Stand out Point<br />Great interface, easy shareto multiple site, read offline after updating feeds.<br />Realtor® Use<br />Share information, stay informed.<br />
  148. 148.
  149. 149.
  150. 150.
  151. 151.
  152. 152.
  153. 153.
  154. 154. LooptApp <br />Platforms<br />iPad, iPhone, Android, Blackberry, Windows, PC, Mac<br />Usage<br />See local events, places and check-ins of FB Friends<br />Stand out Point<br />Geo Location based events and Facebook integration<br />Realtor® Use<br />Share information, stay informed, local reviews<br />
  155. 155.
  156. 156.
  157. 157.
  158. 158. Google Earth App <br />Platforms<br />iPad, iPhone, Android, Blackberry, PC, Mac <br />Usage<br />Satellite images, mapping and local interest points.<br />Stand out Point<br />Public transportation and “My Maps” overlay function<br />Realtor® Use<br />Show neighborhood, streetview, public transportation and ability to create specific area maps.<br />
  159. 159.
  160. 160.
  161. 161.
  162. 162.
  163. 163.
  164. 164.
  165. 165.
  166. 166.
  167. 167. Technology<br />Because… well… you’re on a Tablet.<br />
  168. 168.
  169. 169. Wordpress Mobile App <br />Platforms<br />iPad, iPhone, Android, Windows, Blackberry, PC, Mac <br />Usage<br />Draft blog posts, blog/site maintenance, etc.<br />Stand out Point<br />Almost all functionality on mobile web version<br />Realtor® Use<br />Quick and easy posts of local markets, areas and more.<br />
  170. 170.
  171. 171.
  172. 172.
  173. 173.
  174. 174. Analytics HD App <br />Platforms<br />iPad, iPhone<br /> Usage<br />Access your Google Analytics account via mobile.<br />Stand out Point<br />Great reports, functionality and display via mobile.<br />Realtor® Use<br />Track your visits, visitor information and more online.<br />
  175. 175.
  176. 176.
  177. 177.
  178. 178. Thank you<br />Slides available at:<br />@mattdollinger<br />mattdollinger@atproperties.com<br />
  179. 179. Reference<br />Aumnia – www.Aumnia.com<br />Tech Savvy Agent –www.techsavvyagent.com/<br />iPad Biz Site – www.apple.com/ipad/business/<br />iPad Insight – www.ipadinsight.com<br />
  180. 180. Tools for business<br />Dropbox – www.Dropbox.com<br />Evernote – www.Evernote.com<br />QuickOffice Connect – www.Quickoffice.com<br />iWork – www.apple.com/iwork<br />PrintCentral – www.mobile.eurosmartz.com/<br />DotLoop– www.dotloop.com<br />DragonSpeak - www.nuancemobilelife.com/<br />
  181. 181. Real Estate & Data Tools<br />Trulia Mobile - www.trulia.com/mobile<br />Zillow Mobile – www.zillow.com/mobile<br />Realor.com - www.realtor.com/mobile/<br />Altos Research – www.altosresearch.com<br />NAR RPR – www.narrpr.com or www.narrpr.mobi<br />Cloud CMA – www.CloudCMA.com<br />Open Home Pro – www.openhomepro.com<br />
  182. 182. Mobile Tools and Apps<br />Hootsuite – www.hootsuite.com/mobile<br />Reeder – www.reederapp.com<br />Photoshop – www.photoshop.com/products/mobile<br />Flickr Studio App – www.flickrstudioapp.com<br />Yelp – www.yelp.com/yelpmobile<br />Loopt Pulse – www.loopt.com<br />Google Earth - www.google.com/mobile/earth/<br />Google My Maps – www.maps.google.com<br />Wordpress– www.wordpress.org/extend/mobile/<br />Analytics HD – www.analyticsapp.com<br />
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