NAR Mobile Web, iPad, and Tablet webinar

Realtor Magazine Tablet use for Real Estate
by Matt Dollinger
V.P of Strategic Development
@properties
mattdollinger@atproperties
www.atproperties.com

Apps VS. the Mobile Web
Are the days of the app numbered?

Aumnia
The Kings of the Mobile Web

App
Mobile Web

App Design Benefits
Consumers have different browsing behaviors on a PC vs. a mobile device
Simplified usage for the consumer
Targeted “needs” based functionality
Little or no dedicated “ad space” especially for paid applications
Less graphics – More front and center functionality
Integration of GPS functionality
“What do you want to do” focus

App Design Downfalls
Requires download
Hinders branding opportunity based on URL/website
No SEO benefit
No easy way to share with others Platform dependent, so need to build for each platform separately
Cost for cross-platform deployment much more expensive
Maintenance updates require re-releases into app

Gadgets you need to buy.

Setting up your iPad for Business

Cloud Sync of Files
Unlimited Space
16 – 64 GB
100’s GB
16 – 64 GB

How can I sync my files?

Dropbox App
Platforms
PC, Mac, iPad, iPhone, Android and Blackberry
Usage
Sync, store and share files from your PC to cloud and access from any mobile device.
Stand out Point
Multiple platforms, ease of use, Selective Sync
Realtor® Use
File Access, Disclosures, Neighborhood info.

Whatever files selected can be accessed on linked devices.
Select ALL or only SOME of your files to sync with DropBox
16 – 64 GB
100’s GB
16 – 64 GB

Evernote App
Platforms
PC, Mac, iPad, iPhone, Android and Blackberry
Usage
Clip, sync, store and share notes and web pages from your PC to cloud and access from any mobile device.
Stand out Point
Multiple platforms, web “clipper”, email sync
Realtor® Use
Market Updates, Disclosures, Neighborhood info.

Quickoffice App
Platforms
ipad, iphone, Android, Blackberry
Usage
View and edit Microsoft office files – sync with programs like Google Docs & Dropbox.
Stand out Point
Integration with Dropbox (etc.) and edit files
Realtor® Use
Create, edit and append Microsoft office Documents.

Apple iWork Suite of Apps
Platforms
iPad, Mac
Usage
View and edit Microsoft office files and Apple Numbers, Keynote and Pages docs – sync with iWork.
Stand out Point
Keynote is pretty cool, exports to Microsoft versions
Realtor® Use
Create, edit and append office Documents.

Use it if you’re a diehard fanboy
* Does not support uploading to Dropbox or other “cloud” programs other than iWork.com or iDisk

PrintCentraliPad App

PrintCentral App
Platforms
iPad, iPhone
Usage
Print all networked and local files from your iPad.
Stand out Point
Prints to most WiFi printers – integrates with email, local documents, and online doc storage.
Realtor® Use
Most aren’t 100% wireless yet… Functional tablet.

Open Home Pro – iPad App

Open Home Pro App
Platforms
iPad
Usage
Sign in, data gathering and communication @ Open House
Stand out Point
Interactive way to collect information and follow up.
Realtor® Use
Assure sign in, collect contacts and follow up.

DotLoop (Mobile Web)
Platforms
iPad, iPhone, Android, Windows, Blackberry, PC, Mac
Usage
Digital document and transaction management.
Stand out Point
Online forms for the entire transaction process.
Realtor® Use
Manage transaction paperwork and engage parties.

Dragon Dictation App
Platforms
Usage
Converts your voice into text with GREAT accuracy.
Stand out Point
Accuracy is amazing and share feature is great.
Realtor® Use
Showing feedback, client communication, notes.

Real Estate
Consumer and Agent Based Search

Trulia App
Platforms
iPad, iPhone, Android
Mobile Web version for Blackberry and others
Usage
Consumer based real estate search tool
Stand out Point
Heat maps, neighborhood boundaries
Realtor® Use
Open house, clients, etc.

Zillow App
Platforms
iPad, iPhone, Android, Windows and Blackberry
Usage
Stand out Point
Interface simple, more search criteria
Realtor® Use

Realtor.com App
Platforms
iPad, Android, iPhone, Blackberry, Windows
Usage
Stand out Point
Draw search, feedback, notes, “Scout” feature
Realtor® Use

Your Local MLS
Check to see its mobile friendliness

Real Estate – Stats and Data
Agent Tools to BE the Market Expert

Altos Research (mobile web)
Platforms
Usage
Local market research reports, charts and more.
Stand out Point
Mobile sign up, Facebook integration, auto reports.
Realtor® Use
Sign up potential clients from mobile device, integrate dynamic charts into website/blog/Facebook pages.

NAR RPR (mobile web)
Platforms
Usage
Real Estate Data dashboard and report generation.
Stand out Point
Site can operate on mobile platforms as well (maps change from Silverlight to Ajax)
Realtor® Use
Prospect, Study the market, etc. on all platforms.

Cloud CMA (mobile web)
Platforms
Usage
Social Media Dashboard to update all accounts
Stand out Point
Update Facebook, Twitter, 4Square, Linkedin on multiple devices.
Realtor® Use
Prospect, Study the market, etc. on one platform

Social
The ability to share information

HootsuiteApp
Platforms
Usage
Social Media Dashboard to update all accounts
Stand out Point
Update Facebook, Twitter, 4Square, Linkedin on multiple devices.
Realtor® Use
Prospect, Study the market, etc. on one platform

Reeder App
Platforms
iPad, iPhone, Mac coming soon
Usage
Read your favorite RSS feeds in sharable format
Stand out Point
Great interface, easy shareto multiple site, read offline after updating feeds.
Realtor® Use
Share information, stay informed.

Photoshop Express App
Platforms
iPad, iPhone, and Android
Usage
Simple Edits and cool enhancements of photos.
Stand out Point
Simple to use editing, presets, some sharing/upload.
Realtor® Use
Tweak those boring house pictures.

Flickr Studio App
Platforms
iPadand iPhone
Usage
Share and access your Flickr library.
Stand out Point
Great browsing, batch uploading, geo tagging.
Realtor® Use
Photo document your listings & neighborhood.

Local
Knowing your Neighborhood

Yelp App
Platforms
iPad, iPhone, Android, PC, Mac, Blackberry, Windows
Usage
Read your favorite RSS feeds in sharable format
Stand out Point
Great interface, easy shareto multiple site, read offline after updating feeds.
Realtor® Use
Share information, stay informed.

LooptApp
Platforms
iPad, iPhone, Android, Blackberry, Windows, PC, Mac
Usage
See local events, places and check-ins of FB Friends
Stand out Point
Geo Location based events and Facebook integration
Realtor® Use
Share information, stay informed, local reviews

Google Earth App
Platforms
iPad, iPhone, Android, Blackberry, PC, Mac
Usage
Satellite images, mapping and local interest points.
Stand out Point
Public transportation and “My Maps” overlay function
Realtor® Use
Show neighborhood, streetview, public transportation and ability to create specific area maps.

Technology
Because… well… you’re on a Tablet.

Wordpress Mobile App
Platforms
Usage
Draft blog posts, blog/site maintenance, etc.
Stand out Point
Almost all functionality on mobile web version
Realtor® Use
Quick and easy posts of local markets, areas and more.

Analytics HD App
Platforms
iPad, iPhone
Usage
Access your Google Analytics account via mobile.
Stand out Point
Great reports, functionality and display via mobile.
Realtor® Use
Track your visits, visitor information and more online.

Thank you
Slides available at:
@mattdollinger
mattdollinger@atproperties.com

Reference
Aumnia – www.Aumnia.com
Tech Savvy Agent –www.techsavvyagent.com/
iPad Biz Site – www.apple.com/ipad/business/
iPad Insight – www.ipadinsight.com

Tools for business
Dropbox – www.Dropbox.com
Evernote – www.Evernote.com
QuickOffice Connect – www.Quickoffice.com
iWork – www.apple.com/iwork
PrintCentral – www.mobile.eurosmartz.com/
DotLoop– www.dotloop.com
DragonSpeak - www.nuancemobilelife.com/

Real Estate & Data Tools
Trulia Mobile - www.trulia.com/mobile
Zillow Mobile – www.zillow.com/mobile
Realor.com - www.realtor.com/mobile/
Altos Research – www.altosresearch.com
NAR RPR – www.narrpr.com or www.narrpr.mobi
Cloud CMA – www.CloudCMA.com
Open Home Pro – www.openhomepro.com

Mobile Tools and Apps
Hootsuite – www.hootsuite.com/mobile
Reeder – www.reederapp.com
Photoshop – www.photoshop.com/products/mobile
Flickr Studio App – www.flickrstudioapp.com
Yelp – www.yelp.com/yelpmobile
Loopt Pulse – www.loopt.com
Google Earth - www.google.com/mobile/earth/
Google My Maps – www.maps.google.com
Wordpress– www.wordpress.org/extend/mobile/
Analytics HD – www.analyticsapp.com

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NAR Mobile Web, iPad, and Tablet webinar

by Matt Dollinger

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NAR Mobile Web, iPad, and Tablet webinar Presentation Transcript