NAR Mobile Web, iPad, and Tablet webinar
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NAR Mobile Web, iPad, and Tablet webinar

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In this webinar for NAR (National Association of Realtors) Realtor Magazine I discuss the use, functionality and setup of using an iPad, Tablet and the Mobile Web for business. Where this is focused ...

In this webinar for NAR (National Association of Realtors) Realtor Magazine I discuss the use, functionality and setup of using an iPad, Tablet and the Mobile Web for business. Where this is focused on Real Estate ALL businesses trying to incorporate this type of mobile technology will see how this can be setup and incorporated into their day to day business.

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NAR Mobile Web, iPad, and Tablet webinar Presentation Transcript

  • 1. Realtor Magazine Tablet use for Real Estate
    by Matt Dollinger
    V.P of Strategic Development
    @properties
    mattdollinger@atproperties
    www.atproperties.com
  • 2. Apps VS. the Mobile Web
    Are the days of the app numbered?
  • 3. Aumnia
    The Kings of the Mobile Web
  • 4.
  • 5. App
    Mobile Web
  • 6. App Design Benefits
    • Consumers have different browsing behaviors on a PC vs. a mobile device
    • 7. Simplified usage for the consumer
    • 8. Targeted “needs” based functionality
    • 9. Little or no dedicated “ad space” especially for paid applications
    • 10. Less graphics – More front and center functionality
    • 11. Integration of GPS functionality
    • 12. “What do you want to do” focus
  • App Design Downfalls
    • Requires download
    • 13. Hinders branding opportunity based on URL/website
    • 14. No SEO benefit
    • 15. No easy way to share with others Platform dependent, so need to build for each platform separately
    • 16. Cost for cross-platform deployment much more expensive
    • 17. Maintenance updates require re-releases into app
  • 18. Gadgets you need to buy.
  • 19.
  • 20.
  • 21. Setting up your iPad for Business
  • 22. Cloud Sync of Files
    Unlimited Space
    16 – 64 GB
    100’s GB
    16 – 64 GB
  • 23. How can I sync my files?
  • 24.
  • 25. Dropbox App
    Platforms
    PC, Mac, iPad, iPhone, Android and Blackberry
    Usage
    Sync, store and share files from your PC to cloud and access from any mobile device.
    Stand out Point
    Multiple platforms, ease of use, Selective Sync
    Realtor® Use
    File Access, Disclosures, Neighborhood info.
  • 26. Whatever files selected can be accessed on linked devices.
    Select ALL or only SOME of your files to sync with DropBox
    16 – 64 GB
    100’s GB
    16 – 64 GB
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Evernote App
    Platforms
    PC, Mac, iPad, iPhone, Android and Blackberry
    Usage
    Clip, sync, store and share notes and web pages from your PC to cloud and access from any mobile device.
    Stand out Point
    Multiple platforms, web “clipper”, email sync
    Realtor® Use
    Market Updates, Disclosures, Neighborhood info.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Quickoffice App
    Platforms
    ipad, iphone, Android, Blackberry
    Usage
    View and edit Microsoft office files – sync with programs like Google Docs & Dropbox.
    Stand out Point
    Integration with Dropbox (etc.) and edit files
    Realtor® Use
    Create, edit and append Microsoft office Documents.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Apple iWork Suite of Apps
    Platforms
    iPad, Mac
    Usage
    View and edit Microsoft office files and Apple Numbers, Keynote and Pages docs – sync with iWork.
    Stand out Point
    Keynote is pretty cool, exports to Microsoft versions
    Realtor® Use
    Create, edit and append office Documents.
  • 50. Use it if you’re a diehard fanboy
    * Does not support uploading to Dropbox or other “cloud” programs other than iWork.com or iDisk
  • 51. PrintCentraliPad App
  • 52. PrintCentral App
    Platforms
    iPad, iPhone
    Usage
    Print all networked and local files from your iPad.
    Stand out Point
    Prints to most WiFi printers – integrates with email, local documents, and online doc storage.
    Realtor® Use
    Most aren’t 100% wireless yet… Functional tablet.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. Open Home Pro – iPad App
  • 58. Open Home Pro App
    Platforms
    iPad
    Usage
    Sign in, data gathering and communication @ Open House
    Stand out Point
    Interactive way to collect information and follow up.
    Realtor® Use
    Assure sign in, collect contacts and follow up.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. DotLoop (Mobile Web)
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Digital document and transaction management.
    Stand out Point
    Online forms for the entire transaction process.
    Realtor® Use
    Manage transaction paperwork and engage parties.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68. Dragon Dictation App
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Converts your voice into text with GREAT accuracy.
    Stand out Point
    Accuracy is amazing and share feature is great.
    Realtor® Use
    Showing feedback, client communication, notes.
  • 69.
  • 70.
  • 71. Real Estate
    Consumer and Agent Based Search
  • 72.
  • 73.
  • 74. Trulia App
    Platforms
    iPad, iPhone, Android
    Mobile Web version for Blackberry and others
    Usage
    Consumer based real estate search tool
    Stand out Point
    Heat maps, neighborhood boundaries
    Realtor® Use
    Open house, clients, etc.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. Zillow App
    Platforms
    iPad, iPhone, Android, Windows and Blackberry
    Usage
    Consumer based real estate search tool
    Stand out Point
    Interface simple, more search criteria
    Realtor® Use
    Open house, clients, etc.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88. Realtor.com App
    Platforms
    iPad, Android, iPhone, Blackberry, Windows
    Usage
    Consumer based real estate search tool
    Stand out Point
    Draw search, feedback, notes, “Scout” feature
    Realtor® Use
    Open house, clients, etc.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94. Your Local MLS
    Check to see its mobile friendliness
  • 95.
  • 96.
  • 97.
  • 98. Real Estate – Stats and Data
    Agent Tools to BE the Market Expert
  • 99.
  • 100. Altos Research (mobile web)
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Local market research reports, charts and more.
    Stand out Point
    Mobile sign up, Facebook integration, auto reports.
    Realtor® Use
    Sign up potential clients from mobile device, integrate dynamic charts into website/blog/Facebook pages.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106.
  • 107.
  • 108. NAR RPR (mobile web)
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Real Estate Data dashboard and report generation.
    Stand out Point
    Site can operate on mobile platforms as well (maps change from Silverlight to Ajax)
    Realtor® Use
    Prospect, Study the market, etc. on all platforms.
  • 109.
  • 110.
  • 111.
  • 112.
  • 113.
  • 114. Cloud CMA (mobile web)
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Social Media Dashboard to update all accounts
    Stand out Point
    Update Facebook, Twitter, 4Square, Linkedin on multiple devices.
    Realtor® Use
    Prospect, Study the market, etc. on one platform
  • 115.
  • 116.
  • 117.
  • 118. Social
    The ability to share information
  • 119.
  • 120. HootsuiteApp
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Social Media Dashboard to update all accounts
    Stand out Point
    Update Facebook, Twitter, 4Square, Linkedin on multiple devices.
    Realtor® Use
    Prospect, Study the market, etc. on one platform
  • 121.
  • 122.
  • 123.
  • 124.
  • 125.
  • 126.
  • 127. Reeder App
    Platforms
    iPad, iPhone, Mac coming soon
    Usage
    Read your favorite RSS feeds in sharable format
    Stand out Point
    Great interface, easy shareto multiple site, read offline after updating feeds.
    Realtor® Use
    Share information, stay informed.
  • 128.
  • 129.
  • 130.
  • 131.
  • 132. Photoshop Express App
    Platforms
    iPad, iPhone, and Android
    Usage
    Simple Edits and cool enhancements of photos.
    Stand out Point
    Simple to use editing, presets, some sharing/upload.
    Realtor® Use
    Tweak those boring house pictures.
  • 133.
  • 134.
  • 135.
  • 136.
  • 137.
  • 138.
  • 139.
  • 140.
  • 141. Flickr Studio App
    Platforms
    iPadand iPhone
    Usage
    Share and access your Flickr library.
    Stand out Point
    Great browsing, batch uploading, geo tagging.
    Realtor® Use
    Photo document your listings & neighborhood.
  • 142.
  • 143.
  • 144.
  • 145. Local
    Knowing your Neighborhood
  • 146.
  • 147. Yelp App
    Platforms
    iPad, iPhone, Android, PC, Mac, Blackberry, Windows
    Usage
    Read your favorite RSS feeds in sharable format
    Stand out Point
    Great interface, easy shareto multiple site, read offline after updating feeds.
    Realtor® Use
    Share information, stay informed.
  • 148.
  • 149.
  • 150.
  • 151.
  • 152.
  • 153.
  • 154. LooptApp
    Platforms
    iPad, iPhone, Android, Blackberry, Windows, PC, Mac
    Usage
    See local events, places and check-ins of FB Friends
    Stand out Point
    Geo Location based events and Facebook integration
    Realtor® Use
    Share information, stay informed, local reviews
  • 155.
  • 156.
  • 157.
  • 158. Google Earth App
    Platforms
    iPad, iPhone, Android, Blackberry, PC, Mac
    Usage
    Satellite images, mapping and local interest points.
    Stand out Point
    Public transportation and “My Maps” overlay function
    Realtor® Use
    Show neighborhood, streetview, public transportation and ability to create specific area maps.
  • 159.
  • 160.
  • 161.
  • 162.
  • 163.
  • 164.
  • 165.
  • 166.
  • 167. Technology
    Because… well… you’re on a Tablet.
  • 168.
  • 169. Wordpress Mobile App
    Platforms
    iPad, iPhone, Android, Windows, Blackberry, PC, Mac
    Usage
    Draft blog posts, blog/site maintenance, etc.
    Stand out Point
    Almost all functionality on mobile web version
    Realtor® Use
    Quick and easy posts of local markets, areas and more.
  • 170.
  • 171.
  • 172.
  • 173.
  • 174. Analytics HD App
    Platforms
    iPad, iPhone
    Usage
    Access your Google Analytics account via mobile.
    Stand out Point
    Great reports, functionality and display via mobile.
    Realtor® Use
    Track your visits, visitor information and more online.
  • 175.
  • 176.
  • 177.
  • 178. Thank you
    Slides available at:
    @mattdollinger
    mattdollinger@atproperties.com
  • 179. Reference
    Aumnia – www.Aumnia.com
    Tech Savvy Agent –www.techsavvyagent.com/
    iPad Biz Site – www.apple.com/ipad/business/
    iPad Insight – www.ipadinsight.com
  • 180. Tools for business
    Dropbox – www.Dropbox.com
    Evernote – www.Evernote.com
    QuickOffice Connect – www.Quickoffice.com
    iWork – www.apple.com/iwork
    PrintCentral – www.mobile.eurosmartz.com/
    DotLoop– www.dotloop.com
    DragonSpeak - www.nuancemobilelife.com/
  • 181. Real Estate & Data Tools
    Trulia Mobile - www.trulia.com/mobile
    Zillow Mobile – www.zillow.com/mobile
    Realor.com - www.realtor.com/mobile/
    Altos Research – www.altosresearch.com
    NAR RPR – www.narrpr.com or www.narrpr.mobi
    Cloud CMA – www.CloudCMA.com
    Open Home Pro – www.openhomepro.com
  • 182. Mobile Tools and Apps
    Hootsuite – www.hootsuite.com/mobile
    Reeder – www.reederapp.com
    Photoshop – www.photoshop.com/products/mobile
    Flickr Studio App – www.flickrstudioapp.com
    Yelp – www.yelp.com/yelpmobile
    Loopt Pulse – www.loopt.com
    Google Earth - www.google.com/mobile/earth/
    Google My Maps – www.maps.google.com
    Wordpress– www.wordpress.org/extend/mobile/
    Analytics HD – www.analyticsapp.com