The Connected Brand
by Matt Di Paola on Jan 29, 2013
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From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013 ...
From the Yahoo! Canada Provoke Speaker Series at FFWD AdWeek 2013
Advertising Across Screens
Smartphones and tablets have changed everything. Instead of an uneven ebb and flow of internet connectivity throughout the day, consumers now carry their connection with them. Smart devices have closed the gaps in connectivity, creating a seamless, ever-present, ever-changing experience. How should your brand adapt to this shift?
Join Yahoo! Canada and learn from industry leaders, doers, and re-engineers of the web on how to take advantage of the marketing opportunities created by smartphones, tablets and television.
Featuring a thought-provoking keynote presentation by Anthony D. Williams, consultant, researcher, and co-author of Wikinomics and Macrowikinomics which will be followed by a panel of industry leaders moderated by Jeff Beer from Canadian Business.
Robin Hassan, VP, Digital & COE Lead for Social and Mobile, Starcom MediaVest Group
Matt DiPaola, Senior Vice President & General Manager, Critical Mass
Eli Singer, Founder and President, Entrinsic
Detailed White Paper to follow...
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