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How To Build and Operate a Content Marketing Machine
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How To Build and Operate a Content Marketing Machine

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Modern Marketers understand that content is critical to driving site visitors, leads and sales. But the challenge remains: how? How can marketers run a successful content marketing …

Modern Marketers understand that content is critical to driving site visitors, leads and sales. But the challenge remains: how? How can marketers run a successful content marketing operation?

Kapost makes content marketing easy by managing every step of the process in a single platform.

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  • 1. HOW TOBuild & Operate -A- Content Marketing Machine Add to Cart Start Trial Submit Form
  • 2. Marketing Must Generate Leads & Opportunities The Internet has put the Buyer in control. 70% of the Buying Cycle is complete before Sales is contacted. Marketing must generate leads and nurture them into opportunities.
  • 3. CONTENT MARKETING IS CRITICAL TO LEAD OPPORTUNITY GENERATION SEO Social Media CONTENT MARKETING GENERATES 3X MORE LEADS THAN TRADITIONAL MARKETING
  • 4. But most Marketers struggle with content marketingAll Marketers know that they need to become publishers, but few are doing it well. 60% 40% 20% Robust Assessing Not on Content /Improving agenda Marketers Content Marketing – Source: Aberdeen
  • 5. Content Marketing Takes Process, Tools, Practices to SucceedLike any business operation (e.g. CRM for Sales), content marketing requires processes, best practices tools (Top 20% of Performers) BEST - IN - CLASS MARKETERS are 86% more likely to use Content Marketing Tools, Processes, Best Practices than LAGGARD MARKETERS (Bottom 30% of Performers) – SOURCE: ABERDEEN
  • 6. 1 pLaN 2The 3 tEaM iDeaSContent 4 pRoDucTioNMarketingMachine 5 aUdIenCe dEvEloPmEnt 6 cOnVerSioN mEaSurE oPtImiZE Start Trial Add to Cart 7 Submit Form
  • 7. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 8. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 9. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 10. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 11. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 12. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 13. 11 pLaN pLaN 22 tEaM 3 tEaM3 iDeaS iDeaS 4 pRoDucTioN4 pRoDucTioN5 aUdIenCE dEvEloPmEnt 5 aUdIenCe6 cOnVerSioN dEvEloPmEnt7 aNaLysIS 6 mEaSurE cOnVerSioN oPtImiZE Start Trial Add to Cart Add to Cart Start Trial 7 Submit Form Submit Form
  • 14. 1 Plan
  • 15. 2 Team
  • 16. 3 Ideas
  • 17. 4 Production
  • 18. 5 Audience Development
  • 19. 6 Conversion Add to Cart Start Trial
  • 20. 7 Analysisart Start TrialSubmit Form
  • 21. Thanks!toby@kapost.com @tobymurdockwww.kapost.com @kapostmarketeer.kapost.com @tcmarketeer