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"Brands must become publishers!" is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers' interests instead of their own products.
But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: our software platform manages the content marketing operation from end to end.
I spend most of my time talking to marketers and learning about their challenges in being publishers. Below I’ve compiled the Top 10 Problems Marketers Face in
Building Their Content Operations as well as the solutions that Kapost offers to these problems.