world class presenter (™)
matt@mattchurch.com.au

world class presenter

the mission is simple...

to commit to being
world class presenters

the best
of
the best

by focusing on
nine
essential skills

inspiration anticipation influence
7 8 9
ideation visualisation comprehension
4 5 6
engagement interaction
2 3

we explore
50
hot principles

animation
The use of deliberate movement in your presentations
1

actions speak louder than words
Your face and body are key
communication tools as a
world class presenter.
1

a time and place to move
Get focussed on deliberate movement
know where you want to say what.
2

think vertical and horizontal
When you think movement
don’t just think left to right
also think up and down...
3

Feng Shui your space
Clear the space you are working in, rub out white
boards, flip over paper, move pot plants, adjust
seating, plot or design lighting.
4

be diagrams and act out your stories
Create a key model or diagram and then
act it out instead of drawing it.
5

engagement
the art of getting into the hearts and minds of your audience
2

make it real
Stay live, be relevant, tell stories.
6

set the state
How you feel should be declared
be the living example of what
you want to see in the room.
7

answer the big why’s
Answer the unspoken questions in the
audience members minds
Why this? Why now? Why you?
and do this in the first
3 minutes 8

discover their agenda
In small enough audiences as them what
they want and what expectations they have
for big audiences know - or guess!
9

relive a story (dont recount)
Stories need to be experienced by the teller
don’t just tell them.
10

interaction
increasing learning through audience participation
3

set off trial balloons
Test your audiences readiness to play
do they respond to a greeting?
Adjust as you read the room.
11

a change is as good as an idea
Every 3-7 minutes change something, may be;
what your discussing, the voice your using, from
flip chart to power point etc...
12

ramp the room
Meet whatever energy you find
in the room and the then lift the energy
in gentle increments to achieve
a peak experience.
13

make it purposeful
“People will let you get away with anything
that links to your key ideas or makes
sense in context with the thrust
of your speech.” Glen Capelli
14

watch for the cues
Are people nodding, answering questions?
Are they smiling?
15

ideation
creating and working with sensational content
4

selling the invisible
Ideas need content
Ideas need concept
Ideas need context
when they do
you have
structural integrity
16

talk it up (and down)
deliver your ideas across a full spectrum
from the concrete and specific through the
focussed and relevant and into the abstract
or theoretical
17

context is king
set the context by framing
18

ideas matter
Do more than simply
writing and saying words - build concepts.
19

yes and, yes but
Source original material and ideas
by contradicting and or contributing
to existing conversations.
20

visualisation
using pictures to bring ideas alive and open minds
5

whole brain learning
Craft stunning models
and metaphors to appeal to both
the left and the right brain.
21

pictures open a thousand thoughts
Purchase elegant visuals.
No clipart or pre loaded stock art.
Less words on slides.
22

shapes are simple
Use the 3 classic shapes to build your
contextual models.
23

leave some loops open
You don’t have to answer everything,
you don’t need to finish everything.
Not every point needs closure.
24

use pictures to map the conversation
Plan your speech around a model.
You don’t often show the model.
25

comprehension
adjusting and flexing how you teach for different people
6

know the different stages of learning
What level of prior knowledge does
the audience have on your topic?
26

know your preferences
Know what your preferred learning
channels are.
27

leaders change their approach
Develop behavioural flexibility.
Do more than simply present to
people who think like you.
28

install fixes for weakest
Engineer solutions and build in fixes for your
thinking weaknesses. e.g. if you are not
‘numerate’ put numbers on your slides.
29

most of the people most of the time
You can’t please everyone all the time so
simply go for most of the people,
most of the time
30

inspiration
managing the energy in you, your room and your audience
7

follow natures lead
Nature provides with the daily
circadian rhythm a energy structure
for a natural presentation.
31

get on with the evolution
Great speakers move their speeches
from narrative and prescription through
to transformation.
32

be the state you want to see in the room
What you feel inside you as a speaker
radiates out into the room. This affects
the audience. You are the energetic leader.
Choose your state!
33

take it up and down
Contrasting energies make for the
best speeches. One minute your are up and
laughing the next you are down and into
deep feeling.
34

grow and show depth
Be well read, think deeply experience life and
share all that from the stage. We like speakers
who inspire us, we can relate to and who
are role models.
35

anticipation
managing expectations and removing mental blocks
8

beware assumptions
The problem with anticipating what others are
thinking or feeling is that you might be wrong.
Sometimes you can put a problem into
a room that wasn’t there before.
36

remove the barriers
People need to
37

spot the elephants
When something goes wrong in a session,
notice it and make it OK. You are in charge,
people will look to you first to
manage the room.
38

state what you want
If you are looking for more interaction
from the audience tell them. They can’t read
your mind.
39

mix the subtle and the obvious
You don't have to always be clever or subtle,
its OK to be quite straightforward.
40

influence
creating results and making it practical
9

know what’s in their heads
What are the main conversations,
your audience, is having internally? What
problems are they thinking about?
41

install a rant
The audience wants you to take a stand.
Tell us what you believe...
42

review the 3 primary blocks
I don't know what I want?
I don't know how to get it.
Something is standing in the way.
43

list out next steps
A great speech has a prescriptive
element to it. Tell me what to do.
44

check in before you leave
One easy way to do this is
check in that you achieved
their agenda.
Make sure that you finish your session in
relationship with the members
of your audience.
45

and 5 final ones makes 50

Be an inspirational leader
I choose to be the energetic leader in all areas of my life.
Be ready
I am organised, mindful and prepared for all conceivable situations.
Be amazing
I choose to be 100% me and as a result to be extraordinary at what I do.
Be flexible
I am so confident and certain about what I do that I can adjust to any audience or situation
thrown at me.
Be passionate
In all things I do I strive to create an experience like no other.
46 50

so lets go for it

www.mattchurch.com

thank you

world class presenter (™)
Matt Church is a speaker and writer and the creator of the global Thought
Leaders Movement. He lives in Sydney Australia. He teaches his 2 day world class
presenter program publicly very 2 months in Sydney and on demand within
organisations globally.
Contact his manager elle@mattchurch.com.au if you would like to know more.
matt@mattchurch.com.au