NARI -- How Social Media Can be Applied to the Advantage of Today's Small Business Owner

How Social Media Can Be Applied to the Advantage of Today’s Small Business Owner Matt Chandler VP, Advancement Raidious 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Leveling the Playing Field Matt Chandler VP, Advancement Raidious 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Oh, Crap. I Hate Computers. Matt Chandler VP, Advancement Raidious 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

A Little About Me •VP, Advancement for Raidious •Adjunct faculty, Web Marketing, Art Institute of Indianapolis •Creator of the SocializeU social media training program •Background in elementary and secondary education •Over 10 years’ experience managing online content for enterprise organizations including NYU Langone Medical Center and Community Health Network 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

A Little About Me •Member of the Information Architecture Institute and the American Advertising Federation •Guest lecturer for groups including the Public Relations Society of America, Masters of Business Online and Butler University •Featured guest blogger on Social Media Today, Marketing Tech Blog and My Venture Pad •Regular guest on Sirius Satellite Radio 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Gratuitous Use of Logos 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s Simple. Content drivesevery single interaction on the internet. Every single one. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Digital marketing doesn’t work without content. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

What do we mean by “content”? Mobile Device Content Web Video Content Email Content Social Media Content Blog Content 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

What’s all this about “conversation"? Everyone else is making content about your brand, too. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s all social.47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s all social. •Every medium is a social medium.47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s all social. •Every medium is a social medium. •A social network is not a social network service.47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s all social. •Every medium is a social medium. •A social network is not a social network service. •It’s a group of people with common interests.47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

It’s all social. •Every medium is a social medium. •A social network is not a social network service. •It’s a group of people with common interests. •It’s not the platform. It’s the content.47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Three types of media owned media paid media earned media

Solving a Business Problem 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Solving a Business Problem •We don’t sell enough stuff. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Solving a Business Problem •We don’t sell enough stuff. •No one knows who we are. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Solving a Business Problem •We don’t sell enough stuff. •No one knows who we are. •No one can find us online. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Solving a Business Problem •We don’t sell enough stuff. •No one knows who we are. •No one can find us online. •Our competitors are killing us. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development Great, one more thing I have to do. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development Who’s the expert? You are! 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development •How was your day? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development •How was your day? •Anything interesting happen? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Content Development •How was your day? •Anything interesting happen? •Learn anything? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Facebook 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Facebook •Great for interaction 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Facebook •Great for interaction •Free 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Facebook •Great for interaction •Free •Unreliable 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Facebook 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Twitter 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Twitter •What’s a tweet, anyway? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Twitter •What’s a tweet, anyway? •What are people saying about me? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Geosocial Applications 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Geosocial Applications •Foursquare, Gowalla, Facebook Places 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Geosocial Applications •Foursquare, Gowalla, Facebook Places •Users “check in” to brick-and-mortar locations 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Geosocial Applications •Foursquare, Gowalla, Facebook Places •Users “check in” to brick-and-mortar locations •Reward loyalty 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

LinkedIn 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

LinkedIn •Professional- oriented social networking site 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

LinkedIn •Professional- oriented social networking site •Join discussions, answer questions, provide referrals 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites •Angie’s List 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites •Angie’s List •Yelp 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites •Angie’s List •Yelp •Consumerist 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites •Angie’s List •Yelp •Consumerist •Epinions 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Consumer Review Sites Are you listening? Are you responding? You’d better be. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Wait, There’s More 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Wait, There’s More •Blogging 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Wait, There’s More •Blogging •Video 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Wait, There’s More •Blogging •Video •Email 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Wait, There’s More •Blogging •Video •Email •Mobile 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Email 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

So What’s the Secret? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

So What’s the Secret? •Be interesting 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

So What’s the Secret? •Be interesting •Be relevant 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

So What’s the Secret? •Be interesting •Be relevant •Be valuable 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Questions? 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

Thank you. Matt Chandler chandler@raidious.com @mattchandl3r Shine online. 47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

NARI -- How Social Media Can be Applied to the Advantage of Today's Small Business Owner

by Matt Chandler on Feb 11, 2011

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NARI -- How Social Media Can be Applied to the Advantage of Today’s Small Business Owner — Presentation Transcript