Ethos, pathos, and logos


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Ethos, pathos, and logos

  1. 1. Ethos, Pathos, and Logos. By Matthew.Curiel Speech 104 LAVC11
  2. 2. Artistic Proofs The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone elses. The Greek philosopher Aristotle divided the means of persuasion into three categories: Ethos, Pathos, and Logos. Aristotle calls these "artistic“ proofs. Ethos: The sources credibility, the speakers or authors authority. Logos: The logic used to support a claim, and the facts and statistics used to help support an argument. Pathos: the emotional or motivational appeals, vivid language, emotional language and numerous sensory details that supports a decision.
  3. 3. ETHOS well the presenter convinces an  It is how audience that he or she is qualified to present or speak on a particular subject. Ethos  Ethics - The difference between right and wrong. We go through life having to make the "right" decisions. Example #1 - When a trusted doctor gives you advice, you may not understand all of the medical reasoning behind the advice, but you nonetheless follow the directions because you believe that the doctor knows what they are talking about. Ethos shows people that the doctor is trustworthy and qualified.
  4. 4.  ETHOS EXAMPLE # 2 : MartinEthos cont. Luther King incorporated his own experience in the famous speech “I have a dream..” to build his ethos and pathos appeals. He tells of his dream that his “four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." MLK divulges this tidbit about his own life so that the audience can connect. Not only might the audience empathize with his position, but they will also gain respect for Martin Luther King because he possesses the title of “father”.
  5. 5. 2 ways to obtain credibility 1. Initial Ethos: The type of ethos that is based on the arguer’s credentials, status, or reputation. 2. Derived Ethos: The type of ethos(credibility) that results from what the speaker says in a message. We listen and learn from professors because of their credentials such as a college degree and experience in a certain educational subject. President Obama applys derived ethos when he states the country about national security or the economy. The people of the U.S consider him trustworthy and listen to his message.
  6. 6. PATHOS Pathos is directed to the wishes, desires, goals, and needs of a person whose acceptance is desired. Whenever a person accepts a claim based on how it makes them “feel” without fully analyzing the rationale behind the claim, you are acting on PATHOS.
  7. 7. Advertisements tend to be pathosdriven. Basically it draws outemotions.
  8. 8. LOGOS Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers sense of what is logical. Example: A person may want to convince an audience that online schools are better than traditional schools. They say traveling to school costs money and sitting in class is boring. Then he provides information to convince people that those premises are true. At the end of his logos appeal, their audience will agree that online schools are better than traditional schools.
  9. 9. 2 types of Logical(Logos)Reasoning INDUCTIVE REASONING- Arguments based on experience or observation are best expressed inductively. Inductive reasoning is all about arriving at a conclusion on the basis of facts which guides people towards the conclusion. Inductive reasoning example- The women in the neighboring apartment has a shrill voice. I can hear a shrill voice from outside, therefore the women in the neighboring apartment is shouting. DEDUCTIVE REASONING- Arguments based on laws, rules, or other widely accepted principle are best expressed deductively. Deductive Reasoning example- Gravity makes things fall. The apple that hit my head was due to gravity.
  10. 10. Logos is applied on arguments ofglobal warming, obesity, andcrime through statistics and facts.