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GETTING SAVVY WITH
SOCIAL MEDIA
Matt Britland
Matt Britland
Director of ICT at The Lady Eleanor Holles
School
Director of Realise Learning
Twitter
@mattbritland
WHAT IS SOCIAL MEDIA?
Social Media
"Websites and other online means of
communication that are used by large
groups of peop...
WHAT IS OUT THERE?
• Facebook
• Twitter
• Google+
• Pinterest
• Blogging
• YouTube
• LinkedIn
SHOULD SCHOOLS BE WORRIED?
No
Adapt, learn, experiment,
engage and enjoy
FIRST STEPS - WHY?
• Why do you want to use social media?
1. For marketing?
2. For teaching and learning?
3. For communica...
FIRST STEPS - HOW?
• How will you decide which social networks to
use?
• How will you keep track of social media
accounts?...
FIRST STEPS - WHO?
• Who will have oversight over social media use in your school?
• Who will use social media?
1. Main sc...
SOCIAL NETWORKS AND
HOW THEY CAN BE USED
FACEBOOK
• School page for marketing
and communicating school
information, news and
photos / videos
• Student / teacher Fa...
TWITTER
• Write messages of 140 characters or
less
• Main school account tweeting
news and information for parents
and pup...
YOUTUBE AND GOOGLE+
• School YouTube channel which
could be split into playlists for
main school and departments
• It coul...
PINTEREST
• Online pin boards
• Create school boards for
sharing achievements,
news and other
information. Good for
market...
BLOGGING
• Blogging is short for
web log
• Head Teacher blog
• Department blogs
• Students blogs
• Technology blog
COMMON MISTAKES / PITFALLS
• Having someone in charge who does not fully understand
social media or how to use it
• Tweeti...
COMMON MISTAKES / PITFALLS
• Tweeting or sharing something when you are angry or frustrated
• Not keeping opinions neutral...
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Getting Savvy With Social Media

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Transcript of "Getting Savvy With Social Media"

  1. 1. GETTING SAVVY WITH SOCIAL MEDIA Matt Britland
  2. 2. Matt Britland Director of ICT at The Lady Eleanor Holles School Director of Realise Learning Twitter @mattbritland
  3. 3. WHAT IS SOCIAL MEDIA? Social Media "Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts." From www.dictionary.com
  4. 4. WHAT IS OUT THERE? • Facebook • Twitter • Google+ • Pinterest • Blogging • YouTube • LinkedIn
  5. 5. SHOULD SCHOOLS BE WORRIED? No Adapt, learn, experiment, engage and enjoy
  6. 6. FIRST STEPS - WHY? • Why do you want to use social media? 1. For marketing? 2. For teaching and learning? 3. For communication? 4. For hosting and sharing video? 5. For blogging?
  7. 7. FIRST STEPS - HOW? • How will you decide which social networks to use? • How will you keep track of social media accounts? • How will you make sure social media is used appropriately? • How will you train members of staff to use social media? • How will you moderate accounts?
  8. 8. FIRST STEPS - WHO? • Who will have oversight over social media use in your school? • Who will use social media? 1. Main school accounts? 2. Departments? 3. Individual teachers? 4. Students? • Who will manage the main school social media accounts? Marketing manager? Teacher? Senior leader?
  9. 9. SOCIAL NETWORKS AND HOW THEY CAN BE USED
  10. 10. FACEBOOK • School page for marketing and communicating school information, news and photos / videos • Student / teacher Facebook groups for teaching and learning • Facebook timeline
  11. 11. TWITTER • Write messages of 140 characters or less • Main school account tweeting news and information for parents and pupils. Also works to help marketing the school to prospective parents • Department accounts for tweeting subject information, links, resources and students work etc • Teaching, learning, collaboration and discussion • Rotating student tweeters
  12. 12. YOUTUBE AND GOOGLE+ • School YouTube channel which could be split into playlists for main school and departments • It could be used to host marketing videos and videos of school events • Video tutorials and videos of lessons that can be used for teaching and learning • Stream live content to YouTube using Google+ Hangouts
  13. 13. PINTEREST • Online pin boards • Create school boards for sharing achievements, news and other information. Good for marketing purposes and collecting online content • Department boards for sharing links, resources, revision material or news
  14. 14. BLOGGING • Blogging is short for web log • Head Teacher blog • Department blogs • Students blogs • Technology blog
  15. 15. COMMON MISTAKES / PITFALLS • Having someone in charge who does not fully understand social media or how to use it • Tweeting or posting from a work account instead of a personal account by mistake • Spelling mistakes • Sharing links to articles, videos or blog posts that have not been read first • Not checking privacy settings • Sharing images of children whose parents have requested not to be photographed
  16. 16. COMMON MISTAKES / PITFALLS • Tweeting or sharing something when you are angry or frustrated • Not keeping opinions neutral • Not providing training to teachers or staff using social media • Losing track of how many accounts there are and who runs them • Communicating with people from an account you only intended as a broadcast account • Not having an AUP for staff and students that includes use of social media
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