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BlogPaws 2014 - Advanced SEO

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My advanced SEO slide deck from BlogPaws 2014.

My advanced SEO slide deck from BlogPaws 2014.

Published in: Marketing, Technology, Design

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Transcript

  • 1. SuperHero SEOByMattBeswick
  • 2. Yesterday...
  • 3. The “basics”
  • 4. But once you have your on-page sorted…
  • 5. There aren’t really basics any more.
  • 6. Google Did what they said they’d do…
  • 7. Now everyone needs a Strategy.
  • 8. Repetition Alert
  • 9. @ma$beswick   SEO is Part of a Marketing Strategy
  • 10. You’re not just a writer
  • 11. Become a BRAND @ma$beswick  
  • 12. SEO is NOT Magic @ma$beswick  
  • 13. SEO is NOT a dark art
  • 14. TIME @ma$beswick   SEO TAKES  
  • 15. @ma$beswick  
  • 16. @ma$beswick  
  • 17. @ma$beswick  
  • 18. But First
  • 19. Correlation is NOT Causation
  • 20. More Lemons = Fewer Road Fatalities?
  • 21. Content Marketing – Our Saviour?
  • 22. Well, Kind of.
  • 23. Create GREAT Content That IS Sharable
  • 24. Because that means it’s Linkable
  • 25. And Links still rule
  • 26. Some Examples…
  • 27. Category Pages
  • 28. But please, please, please optimise them.
  • 29. 1. Page title = “Recipes for Dogs” 2. URL = /”recipes-for-dogs/” 3. Header / Post Title needs adding 4. No Header Content 5. No Social? + Meta Description + OG Tags + Strong CTA
  • 30. Infographics
  • 31. Infographic Creation 99designs.com – Post a job, get bids. dribble.com – Find a designer. piktochart.com – Build your own. Infogr.am – Again, create your own.
  • 32. The Importance Of Outreach (making friends)
  • 33. Make a List
  • 34. Then Make Friends
  • 35. Email   Blogger   Make  Friends   Meet  More   Friends   Told  About   BlogPaws   Speak  at   BlogPaws   2012   Write  for   BlogPaws   Get  Link   Get  More   PromoEon   Speak  at   BlogPaws   2013   Email  Yvonne  Make  Friends   Go  to   SearchLove   Boston   Speak  at   BlogPaws   2014   Awesome   opportunEes   Vegas  2014   ($2k  win)  
  • 36. Helpareporter.com
  • 37. Stumbleupon.com/pd
  • 38. Better Keyword Research
  • 39. Übersuggest.org
  • 40. Übersuggest.org
  • 41. Übersuggest.org
  • 42. Implement Schema Markup
  • 43. Schema Markup http://schema-creator.org/
  • 44. Author Markup
  • 45. Remove Thin Content
  • 46. Thin Content 1.  Use tag pages sparingly or noindex them. 2.  Edit robots.txt to block search result pages. 3.  Don’t go OTT with category pages.
  • 47. Fix Orphaned Links
  • 48. WTF are Orphaned Links?!
  • 49. Orphaned Links BlogPaws 2013 – SEO Pro - 1.  Find all links pointing to your site. 2.  Remove any duplicates. 3.  Check to see if these are 404 errors 4.  If so, 301 redirect them http://www.teapotcreative.co.uk/orphaned-links  
  • 50. Link Removal Requests
  • 51. You are not the problem…
  • 52. “I’m a spammer and now Google have banned my site”
  • 53. Be Polite
  • 54. If it’s A quick fix, just do it…
  • 55. Lots of links? Lots of time? Explain and ask for reimbursement
  • 56. But be Fair!
  • 57. If they disavow your site, it won’t hurt you.
  • 58. Tools of the trade
  • 59. Link Audits
  • 60. Header Text Body Text Google Is Coming For YOU!
  • 61. urlprofiler.com
  • 62. Step 1: Import Links + Run Profiler  
  • 63. Step 2: Put the kettle on and wait…  
  • 64. Step 3: Marvel at the link data (and then do your audit)  
  • 65. RavenTools.com
  • 66. Opensiteexplorer.org
  • 67. RavenTools.com
  • 68. RavenTools.com
  • 69. Twitter User Profiling
  • 70. 1. Create a list of twitter users 2. Get a list of their last 200 tweets 3. Check those tweets for links 4. Look for trends… and reach out! A quick howto…
  • 71. Enter your list of users… Wait a few minutes for this
  • 72. We’re at the end and my ears aren’t bleeding!
  • 73. Why Yes. Yes you can. Workshop after lunch.
  • 74. Questions?
  • 75. @mattbeswick Hiddenpixel.com Mattbeswick.co.uk Slideshare.net/mattbeswick