Evolution of a web presence (DRAFT)


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Draft presentation on the strategic development of a web presence. You start with something simple and static, then move up to dynamic.

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Evolution of a web presence (DRAFT)

  1. 1. Forward0 This presentation will take you through the lifecycle of establishing a web presence0 The assumption is that either you are 0 Thinking of starting a website 0 Have tried but not yet had a satisfactory result in generating traffic and e-Commerce 0 Run a successful site but are would like to see how such a site evolves over time0 Be forewarned that this presentation takes a detailed but holistic approach to the business and technical aspects of website development0 Also of note is at the time of this presentation (Jan 2011) Semantic Web ontologies were the latest in web techniques and new techniques are continuing to be explored 2
  2. 2. Acknowledgements0 My wife, Cyndi, who has had to deal with me after long hours and sleepless nights that come standard with the life of a developer, and an IT Security expert who keeps folks like me in check0 My best man, Sean, one of many web pioneers who continue to push the limits of this medium0 To Fred, former supervisor and friend who continues to find ways to keep me busy0 To the many friends and colleagues I’ve had the pleasure of working with over the years that have molded and shaped me into the developer I am today (if I were to list you all, this presentation would become a phonebook!) 3
  3. 3. How to Use This Presentation0 I recommend viewing this presentation in its entirety at least once0 Each section is labeled by the step in the lifecycle so you can jump to the phase you want to read about0 Sections are composed of 0 Main Points with 0 Supporting details 0 Counter Points (marked where applicable) 0 How To’s (where applicable) 0 Keys to Success 0 References 0 Books on My Desk (further reading) 4
  4. 4. About the Author0 15 years of Information Technology (IT) Experience (1996-2011) 0 Web Systems Engineer (HTML 4, XHTML, .NET, ColdFusion, Java, JavaScript, Active Server Pages (ASP)) using ontologies such as 0 OWL 0 Dublin Core 0 DDMS 0 Social Media Developer and Strategist (since 2007) 0 Database Engineer and Administrator (Oracle, Microsoft SQL Server, MySQL) 0 Network Engineer and Administrator (Windows NT/Server, Novell, Unix) 0 PC Technician (Windows 95-Vista, Linux, Max OS 8, Red Hat Linux)0 12 years of Business Experience (1999-2011) 0 Business Owner (includes start-ups and non-profits) 0 Strategic Management Consultant (since 2003)0 Entertainer, public speaker and martial arts instructor0 Overall understanding of the People, Processes and Technology that make up an organization 5
  5. 5. Table of Contents0 The web presence is the hyper reality of your life!0 Analyze your audience and gather your content0 Design and create a static website of your content for your audience0 Implement dynamic elements into your web presence to maintain and push content0 Implement social elements into your web presence to allow your audience to add content0 Implement semantic elements to help tailor content to your audience needs0 Always be ready to redesign and reestablish yourself 6
  6. 6. The web presence is the hyper reality of your life!0 The web has become so encompassing of our society, it is sometimes referred to as cyberspace and hyper-reality 0 Cyber space means “the realm of electronic communication”1 0 Hyper-reality is “an image or simulation, or an aggregate of images and simulations, that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all, but which nonetheless comes to constitute reality“2 0 So in fact, the Web is part of the realm of electronic communication that is an aggregate of images and simulations that nonetheless comes to constitute reality0 The web is a communications medium 0 Be it for business, entertainment or whatever else you use it for, at its core its about bringing people together 0 Of all mediums, it is the most versatile as it can be tailored for one-way, two-way or even many-to-many communications 0 This communication is further versatile in that it takes on many forms from text, to file sharing (like this), to voice (i.e. VOIP), to streaming media and in the future may have many more! Back to Table of Contents 7
  7. 7. The web presence is the hyper reality of your life!0 Key to Success: It all extends from your real, corporeal, natural life! 0 I highly recommend you look at the web as an extension of your reality 0 To maintain credibility, avoid using it as a “distortion” or “non-depiction of reality” (the onerous definition of “hyper reality”)0 Key to Success: Have a business model, marketing plan and a target audience 0 Remember the dot-com burst of the late 1990’s? Too many businesses lacked the above (mindset of “just get it on the web and it’ll build itself”) 0 So there has to be a real market and real people you are going to reach 0 Again, this needs to be an extension of your life, not a false creation!0 References: 1. cyberspace. (n.d.). Dictionary.com Unabridged. Retrieved January 15, 2011, from Dictionary.com website: http://dictionary.reference.com/browse/cyberspace 2. hyperreality. (n.d.). Collins English Dictionary - Complete & Unabridged 10th Edition. Retrieved January 15, 2011, from Dictionary.com website: http://dictionary.reference.com/browse/hyperrealitym Back to Table of Contents 8
  8. 8. Analyze your audience and gather your content0 If you missed the part in the last section about needing an audience and something to give them, stop here, you have work to do!0 If its not bad enough to skip the last step, this step is all too often skipped at the cost of later on spending more time and money if not leading to total failure!0 At this step you will do a comprehensive analysis of whom you are trying to reach 0 Who are the stakeholders and what do they want/need? 0 Who is/are the customer(s) and what do they want/need? 0 Who else influences your business and what do they want/need to see? 0 These people come first! So make sure you understand them Back to Table of Contents 9
  9. 9. Analyze your audience and gather your content0 Gather your content by thinking about: 0 If you’re having a conversation with someone (anyone) then what do you tell them about what you do? 0 What organizational documents (such as articles of incorporation), emails and the like would benefit you if made public? 0 Have you given seminars and presentations in regards to your business? That’s content for your website! 0 Don’t forget having a Vision and/or Mission statement! This is the one statement that tells people what you’re all about!0 Key to Success: When thinking about the conversations, seminars and presentations you’ve made, start noticing how you’ve arranged this content before, it’ll help you in the next step Back to Table of Contents 10
  10. 10. Analyze your audience and gather your content0 How To: The “Further Reading” section lists some great books I use to provide a comprehensive method to analyze your audience and gather content0 Further Reading: Back to Table of Contents 11