Your SlideShare is downloading. ×
0
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
The Lifecycle of the Blog Post
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Lifecycle of the Blog Post

479

Published on

From research to posting to marketing, all of the steps that it takes to make a news-blog post successful. Also, crucially: how to tell which steps you can skip.

From research to posting to marketing, all of the steps that it takes to make a news-blog post successful. Also, crucially: how to tell which steps you can skip.

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
479
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide


















  • Transcript

    • 1. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
    • 2. There’s a lot to do
    • 3. There’s a lot to do Collect RSS feeds Synthesize Morning scan SEO Gather links Photo Pick faves Post Assemble research Marketing Deskwork & legwork Comments
    • 4. Collect RSS feeds
    • 5. Collect RSS feeds Get as many as you can Put the best ones up top
    • 6. Morning Scan
    • 7. Morning Scan Compile the best links and leads
    • 8. Pick Faves
    • 9. Pick Faves Use your judgement, Twitter and blog chatter, and trends data
    • 10. Assemble Research
    • 11. Assemble Research Search the web, social networks, and news archives
    • 12. Deskwork & Legwork
    • 13. Deskwork & Legwork Call sources Visit locations Libraries! Don’t waste your time if you’re getting less than $50
    • 14. Synthesize Your Research
    • 15. Synthesize Your Research Use lots of links
    • 16. SEO
    • 17. SEO Write a surprising headline Write a surprising lead Use trend data
    • 18. Get a Photo
    • 19. Get a Photo Use Flickr’s CC search Keeps thumbnails in mind
    • 20. Post it
    • 21. Post it Preview everything
    • 22. Marketing
    • 23. Marketing To your sources To partner sites To related sites Use traffic data to figure out who you should contact
    • 24. Social Network Marketing
    • 25. Social Network Marketing Leave room for RTs when tweeting DM if appropriate Use a co-working app for tweeting Address FB fans directly
    • 26. Updates
    • 27. Updates Be transparent
    • 28. Choose Your Time Wisely Task Minimum Maximum Morning scan 10 20 Gather stories 5 10 Pick faves 5 20 Assemble research 5 20 Deskwork & Legwork 0 360 Synthesize 20 90 SEO 5 15 Get photo 5 10 Post 5 10 Market to sources 10 30 Market to Partners 10 15 Market to other sites 10 30 Tweet 5 10 Facebook 5 15 Updates 0 60 Comments 10 30 TOTAL HOURS 1.83 12.42
    • 29. Comments
    • 30. Comments Participate frequently Write personal emails when necessary Keep an eye out for new sources
    • 31. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
    • 32. Collect RSS feeds Pick faves Morning scan Assemble research Gather links Deskwork & legwork THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive Synthesize Post SEO Marketing Photo Comments MattBaume.com

    ×