The Lifecycle of the Blog Post

THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com

There’s a lot to do

There’s a lot to do Collect RSS feeds Synthesize Morning scan SEO Gather links Photo Pick faves Post Assemble research Marketing Deskwork & legwork Comments

Collect RSS feeds

Collect RSS feeds Get as many as you can Put the best ones up top

Morning Scan

Morning Scan Compile the best links and leads

Pick Faves

Pick Faves Use your judgement, Twitter and blog chatter, and trends data

Assemble Research

Assemble Research Search the web, social networks, and news archives

Deskwork & Legwork

Deskwork & Legwork Call sources Visit locations Libraries! Don’t waste your time if you’re getting less than $50

Synthesize Your Research

Synthesize Your Research Use lots of links

SEO Write a surprising headline Write a surprising lead Use trend data

Get a Photo

Get a Photo Use Flickr’s CC search Keeps thumbnails in mind

Post it

Post it Preview everything

Marketing

Marketing To your sources To partner sites To related sites Use traffic data to figure out who you should contact

Social Network Marketing

Social Network Marketing Leave room for RTs when tweeting DM if appropriate Use a co-working app for tweeting Address FB fans directly

Updates

Updates Be transparent

Choose Your Time Wisely Task Minimum Maximum Morning scan 10 20 Gather stories 5 10 Pick faves 5 20 Assemble research 5 20 Deskwork & Legwork 0 360 Synthesize 20 90 SEO 5 15 Get photo 5 10 Post 5 10 Market to sources 10 30 Market to Partners 10 15 Market to other sites 10 30 Tweet 5 10 Facebook 5 15 Updates 0 60 Comments 10 30 TOTAL HOURS 1.83 12.42

Comments

Comments Participate frequently Write personal emails when necessary Keep an eye out for new sources

THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com

Collect RSS feeds Pick faves Morning scan Assemble research Gather links Deskwork & legwork THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive Synthesize Post SEO Marketing Photo Comments MattBaume.com

The Lifecycle of the Blog Post

by Matt Baume on May 20, 2010

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