THE LIFECYCLE OF A BLOG POST
                or: The Miracle of Life Except Not Really Alive




MattBaume.com
There’s a lot to do
There’s a lot to do

Collect RSS feeds    Synthesize
Morning scan         SEO
Gather links         Photo
Pick faves       ...
Collect RSS feeds
Collect RSS feeds
Get as many as you can   Put the best ones up top
Morning Scan
Morning Scan
Compile the best links and leads
Pick Faves
Pick Faves
Use your judgement, Twitter and blog chatter, and trends data
Assemble Research
Assemble Research
Search the web, social networks, and news archives
Deskwork & Legwork
Deskwork & Legwork


Call sources

Visit locations

Libraries!

Don’t waste your time if you’re getting less than $50
Synthesize Your Research
Synthesize Your Research
Use lots of links
SEO
SEO


Write a surprising headline

Write a surprising lead

Use trend data
Get a Photo
Get a Photo
Use Flickr’s CC search   Keeps thumbnails in mind
Post it
Post it



Preview everything
Marketing
Marketing


To your sources

To partner sites

To related sites

Use traffic data to figure out who you should contact
Social Network Marketing
Social Network Marketing
Leave room for RTs when tweeting    DM if appropriate

Use a co-working app for tweeting   Addres...
Updates
Updates



Be transparent
Choose Your Time Wisely
        Task            Minimum   Maximum
   Morning scan           10         20

   Gather stori...
Comments
Comments


Participate frequently

Write personal emails when necessary

Keep an eye out for new sources
THE LIFECYCLE OF A BLOG POST
                or: The Miracle of Life Except Not Really Alive




MattBaume.com
Collect RSS feeds                           Pick faves
      Morning scan                                Assemble research...
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The Lifecycle of the Blog Post

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From research to posting to marketing, all of the steps that it takes to make a news-blog post successful. Also, crucially: how to tell which steps you can skip.

Published in: News & Politics
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  • The Lifecycle of the Blog Post

    1. 1. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
    2. 2. There’s a lot to do
    3. 3. There’s a lot to do Collect RSS feeds Synthesize Morning scan SEO Gather links Photo Pick faves Post Assemble research Marketing Deskwork & legwork Comments
    4. 4. Collect RSS feeds
    5. 5. Collect RSS feeds Get as many as you can Put the best ones up top
    6. 6. Morning Scan
    7. 7. Morning Scan Compile the best links and leads
    8. 8. Pick Faves
    9. 9. Pick Faves Use your judgement, Twitter and blog chatter, and trends data
    10. 10. Assemble Research
    11. 11. Assemble Research Search the web, social networks, and news archives
    12. 12. Deskwork & Legwork
    13. 13. Deskwork & Legwork Call sources Visit locations Libraries! Don’t waste your time if you’re getting less than $50
    14. 14. Synthesize Your Research
    15. 15. Synthesize Your Research Use lots of links
    16. 16. SEO
    17. 17. SEO Write a surprising headline Write a surprising lead Use trend data
    18. 18. Get a Photo
    19. 19. Get a Photo Use Flickr’s CC search Keeps thumbnails in mind
    20. 20. Post it
    21. 21. Post it Preview everything
    22. 22. Marketing
    23. 23. Marketing To your sources To partner sites To related sites Use traffic data to figure out who you should contact
    24. 24. Social Network Marketing
    25. 25. Social Network Marketing Leave room for RTs when tweeting DM if appropriate Use a co-working app for tweeting Address FB fans directly
    26. 26. Updates
    27. 27. Updates Be transparent
    28. 28. Choose Your Time Wisely Task Minimum Maximum Morning scan 10 20 Gather stories 5 10 Pick faves 5 20 Assemble research 5 20 Deskwork & Legwork 0 360 Synthesize 20 90 SEO 5 15 Get photo 5 10 Post 5 10 Market to sources 10 30 Market to Partners 10 15 Market to other sites 10 30 Tweet 5 10 Facebook 5 15 Updates 0 60 Comments 10 30 TOTAL HOURS 1.83 12.42
    29. 29. Comments
    30. 30. Comments Participate frequently Write personal emails when necessary Keep an eye out for new sources
    31. 31. THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive MattBaume.com
    32. 32. Collect RSS feeds Pick faves Morning scan Assemble research Gather links Deskwork & legwork THE LIFECYCLE OF A BLOG POST or: The Miracle of Life Except Not Really Alive Synthesize Post SEO Marketing Photo Comments MattBaume.com
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