NEXT GENERATION
SERVICE PROVIDERS
WHAT WE’LL
COVER TODAY


                                 WHY SPEND $BN’S TO MAKE
                                  MORE B...
THE GENERATION GAP
‘THIS GENERATION’ vs. ‘NEXT GENERATION’ NETWORKS




Next Generation Service Providers – NGN Conference...
‘THIS GENERATION’
NETWORKS
                                                                      CAPACITY DIVIDED INTO
   ...
‘NEXT GENERATION’
NETWORKS
                                                                  PACKET BASED ARCHITECTURE:
  ...
IMPLICATIONS FOR
SERVICE PROVIDERS
 Usage is increasing

 Fewer pipes = less money

 Massive price pressure

 NGN’s ca...
‚I WANT TO DO MORE, NOW!‛
THE TRENDS AFFECTING THE TELECOMS INDUSTRY




Next Generation Service Providers – NGN Conferenc...
CONVERGENCE:
DOING MORE
 The end of the PRI: use your data network to                                   CENTRALISED
  del...
ON DEMAND:
DO IT NOW
                INSTANT                                              An ad for everyone: combine dig...
FLUFFY (WITH SUBSTANCE)
THE LAST BEST HOPE FOR SERVICE PROVIDERS




Next Generation Service Providers – NGN Conference, M...
SLEEPING ON
A CLOUD




                                         SERVICE
                                        PROVIDER
...
LEARNING TO
SHARE WITH OTHERS
                                                                  MISSION CRITICAL        29...
BENDING OVER
BACKWARDS
                                                                                                   ...
WHY SPEND $BN’S MAKING MORE BITS
MOVE FASTER?
LET’S REVIEW…




Next Generation Service Providers – NGN Conference, Mumbai...
TIME FOR AN
EIGHTH LAYER

 ‘Pipe providers’ won’t survive
  Competition and price pressure will destroy the market

 Use...
THANK YOU
MATTHEW.BUTTERWORTH@CW.COM




Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterwor...
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Next generation service providers distribution

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Presentation entitled 'Next generation service providers' delivered at an IET conference on Next Generation Networks in Mumbai on 25/09/10.

Topics covered include current trends in the telecoms industry and how service providers will need to adapt to survive.

Published in: Business
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  • 29/09/10
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  • 29/09/10 (in India voice prices have fallen from >Re.1 to <Rs0.5 in less than 24 months) = less money Internet revenues down 5%, usage up 12%!
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  • Transcript of "Next generation service providers distribution"

    1. 1. NEXT GENERATION SERVICE PROVIDERS
    2. 2. WHAT WE’LL COVER TODAY WHY SPEND $BN’S TO MAKE MORE BITS MOVE FASTER?  THE GENERATION GAP  ‚I WANT TO DO MORE, NOW!‛  FLUFFY (WITH SUBSTANCE) Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 2 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    3. 3. THE GENERATION GAP ‘THIS GENERATION’ vs. ‘NEXT GENERATION’ NETWORKS Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 3 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    4. 4. ‘THIS GENERATION’ NETWORKS CAPACITY DIVIDED INTO ‘TIMESLOTS’ AND ALLOCATED TO SPECIFIC SERVICES DEDICATED BANDWIDTH PER SERVICE UNUSED TIMESLOTS CAN’T BE REALLOCATED NUMBER OF SERVICES LIMITED BY TIMESLOT AVAILABILITY Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 4 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    5. 5. ‘NEXT GENERATION’ NETWORKS PACKET BASED ARCHITECTURE: SEND WHATEVER YOU HAVE NUMBER OF SUPPORTED WHENEVER YOU HAVE IT SERVICES LIMITED BY OVERALL USAGE ALL BANDWIDTH AVAILABLE TO ALL SERVICES NO GUARANTEED BANDWIDTH FOR ANY PARTICULAR SERVICE REQUIRES COMPLEX EQUIPMENT AND PROTOCOLS Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 5 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    6. 6. IMPLICATIONS FOR SERVICE PROVIDERS  Usage is increasing  Fewer pipes = less money  Massive price pressure  NGN’s can’t just be about selling bigger pipes Source: Ofcom report: The Communications Market 2010 Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 6 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    7. 7. ‚I WANT TO DO MORE, NOW!‛ THE TRENDS AFFECTING THE TELECOMS INDUSTRY Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 7 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    8. 8. CONVERGENCE: DOING MORE  The end of the PRI: use your data network to CENTRALISED deliver voice calls IP-PBX WITH VOICE OVER IP  Empty airport lounges: have more productive face-to-face meetings without feeling like you live in an airport VIDEO CONFERENCING CORE REDUCES TRAVEL NETWORK  Do you really need two phones; how about a private mobile network when you’re in the office and public mobile network when you’re not? PRIVATE MOBILE REMOVE REDUNDANT INFRASTRUCTURE NETWORK WITH FMC Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 8 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    9. 9. ON DEMAND: DO IT NOW INSTANT  An ad for everyone: combine digital signage TARGETED with IP-CCTV and analytics to really MARKETING personalise your campaign CAMPAIGNS  The rise of the infinite virtual disk: throw STORAGE away your hard disks and buy just the storage CORE WHENEVER, you need WHEREVER YOU NETWORK NEED IT  Pay-as-you-employ: truly user-centric IT with all your core services like email, ERP, and AD sized to match your exact need CORE SERVICES AVAILABLE AS REDUCE THE IDEA TO ACTION DELAY A SERVICE Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 9 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    10. 10. FLUFFY (WITH SUBSTANCE) THE LAST BEST HOPE FOR SERVICE PROVIDERS Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 10 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    11. 11. SLEEPING ON A CLOUD SERVICE PROVIDER CLOUDS  ‘Cloud services’ are not a new concept for most service providers  Same model for both networks and computing  Shared platform with guaranteed privacy  The most important aspect is ‘Trust’ Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 11 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    12. 12. LEARNING TO SHARE WITH OTHERS MISSION CRITICAL 29% NON-CRITICAL 23% LEGACY APPLICATIONS 14% FILE AND PRINT 5% TEST AND DEVELOPMENT 11% DISASTER RECOVERY 19% DEDICATED HOSTING DEDICATED VIRTUALISED FLEXIBLE COMPUTING MULTI-TENANT HYBRID INFRASTRUCTURE Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 12 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    13. 13. BENDING OVER BACKWARDS MANAGEMENT & OVERSIGHT  Delegated administration  Right size for performance MONITORING  Extension of the WAN CONFIGURATION  Build hybrid solutions PROVISION < < < CONTROL < < < VISIBILITY  Performance and SLA SECURITY REPORTING > > guaranteed USAGE > > > VIRTUALISED INFRASTRUCTURE INSTRUMENTATION DATA CENTER OPERATIONS CUSTOMER SERVICE Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 13 13 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    14. 14. WHY SPEND $BN’S MAKING MORE BITS MOVE FASTER? LET’S REVIEW… Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 15 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    15. 15. TIME FOR AN EIGHTH LAYER  ‘Pipe providers’ won’t survive Competition and price pressure will destroy the market  Users don’t buy pipes They don’t use pipes, they use services  New services around ‘convergence’ and ‘on demand’ Networks must allow users to do whatever they want to do whenever they want to do it  Time for a next generation service provider User-centric, service-centric, cloud-centric Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth 16 © Copyright Cable&Wireless Worldwide 2010. All rights reserved.
    16. 16. THANK YOU MATTHEW.BUTTERWORTH@CW.COM Next Generation Service Providers – NGN Conference, Mumbai 2010 Matthew Butterworth © Copyright Cable&Wireless Worldwide 2010. All rights reserved.

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