3forward Overview
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3forward Overview



3forward company overview.

3forward company overview.



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3forward Overview Presentation Transcript

  • 1. Find. Create. Increase.TM
  • 2. We Know What Keeps Sales Leaders Awake At Night.
  • 3. Increasing Revenues 63%Sales Effectiveness 50%Growing Market 39%Optimizing Lead Gen 31%Reducing Sales Cycles 18%Growing Channels 13%CSO Insights, 2009 Sales Performance Optimization Study
  • 4. Sales Leadership is a Tough Job.
  • 5. 97% of CEOs interviewed planned on increasing revenue this year.  
  • 6. 67% of CEOs plan on increasing revenue while REDUCING sales headcount. 
  • 7. 52% of Forecasted Opportunities Never Close.
  • 8. One/Third of Most Sales Teams Turn Over Annually.
  • 9. 35% of Leads Come From Marketing65% Are From Somewhere Else“Most companies have a problem maintaining accurate customer contact data and an even greater problem doing so for prospect data.” 2009 Lead Generation Optimization report, CSO Insights
  • 10. “In the past, for a $10 million quarter we needed a $30 million pipeline. Today we might need $50 million.” Optimizing Sales Performance 2009, CSO Insights Five New Sales Truths, Rick Cobb, Sales EVP
  • 11. Sales Leadership Is Tough.
  • 12. To Succeed, Sales Leaders Need Three Things.
  • 13. #1.More qualified leads.
  • 14. #2. Increased win rates.
  • 15. #3.Faster sales cycles.
  • 16. Sales Leaders Need Three Things.
  • 17. That is what 3forward delivers.
  • 18. 3forward helps companies find and create leads, increase wins and accelerate sales.
  • 19. Our offerings are the Playbookfor successful sales leaders.
  • 20. We Find and Create Leads
    • Basic Sales Readiness
    • 21. Lead Generation Plans
    • 22. Target Identification and Tailored Lead Lists
    • 23. Lead Generation Execution
    • 24. Market Entry Strategy
    • 25. Anchor Client Pursuit Strategy and Targeting
  • We Increase Wins
    • Prospect Profiles and Tracking
    • 26. Competitor Analysis and Tracking
    • 27. Pursuit Support
    Opportunity Development
    Client Acquisition
  • 28. We Accelerate Sales
    • Sales Strategy Design and Support
    • 29. Market Presence and Relationships
    • 30. Research and Analytics
    • 31. People and Process
  • 3forward Founders
    Dan Hudson
    30 years executive sales leadership
    Built and led national sales teams, created new markets, expanded relationships and developed indirect channels .
    Experience in technology, healthcare, IT services, outsourcing, telecommunications, computing hardware and financial services.
    Matt Smith
    Executive Vice President
    25 years sales & marketing management
    Led sales teams, opened new markets and channels, developed and implemented marketing strategies, established alliances.
    Experience in IT services, outsourcing, pharmaceuticals, banking, transportation and software.
  • 32. “Globalization and the loss of legacy means of competitive advantage are putting the sales force on notice that it must be a strategic difference or else the corporation loses.” Sales Benchmark Index, strategic advisory firm
  • 33. Are You Sales Ready?
  • 34. We Can Help.
  • 35. Sales 2.0New ToolsSales Leaders BlogCase StudiesFacebookLinkedIn
  • 36. Find. Create. Increase.
  • 37. @www.3forward.com