The future of advertising
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The future of advertising

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A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

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  • It's interesting to see what people hold as their view of the future. The 'tech' portions of this presentation represent what I think the future of advertising will be and will evolve from. JaneFarook
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  • Artistically and scholarly crafted, something worthy of sharing.
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The future of advertising The future of advertising Presentation Transcript

  • The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
  • Welcome.
  • First, let’s make a deal.
  • About me.
  • http://www.google.com/search?&q=matt+dickman
  • The foundation for tomorrow is here today.
  • If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
  • The world has changed.
  • 1.0 2.0
  • 3.0
  • The faces have changed.
  • “The best idea is boss” -CP+B
  • The roadmap changed.
  • The language changed.
  • <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
  • The pace changed.
  • Choice is growing exponentially.
  • Marketers are at a crossroads.
  • Most agencies were not built for dialogue.
  • Traditional digital is running rampant.
  • Most marketers on Facebook use it as a broadcast platform.
  • They were created to push.
  • And shout.
  • Sometimes that works.
  • Advertising is better at emotion.
  • http://youtube.com/watch?v=NRAhyl1fC4w
  • It just doesn’t work in a vacuum.
  • Or a silo.
  • PR Advertising
  • PR Advertising Interactive
  • PR Interactive
  • Advertising Interactive
  • Today.
  • PR Advertising Interactive
  • Tomorrow.
  • PR Advertising Interactive
  • Marketing
  • Experiences rule.
  • Storytelling is a must.
  • Creating and enabling fans.
  • 1-to-1.
  • Location agnostic.
  • Portable.
  • Widgets are portable, brand gateways.
  • Time agnostic.
  • We have to listen and adapt.
  • End of interruption.
  • Social media will be the standard.
  • It’s all social.
  • It’s all personal.
  • The “me” economy.
  • 15 megabytes is the new 15 minutes.
  • Consumer buzz can be great.
  • Or really bad.
  • Hurricane Kohls.
  • Paul McEnany | http://heehawmarketing.typepad.com
  • Wal-Mart flog.
  • Either way, it spreads quickly.
  • They don’t call it viral for nothing.
  • We have to keep our eyes open.
  • And look below the surface.
  • Micromedia.
  • Minneapolis bridge collapse.
  • Bridge collapses - 6:00pm
  • I hear about it on Twitter a little after 6pm.
  • The story unfolds.
  • 29 minutes
  • 45 minutes
  • 45 minutes
  • 49 minutes
  • Mainstream media catches up.
  • 1 hour
  • Some alert friends.
  • 1 hour 42 minutes
  • Some ask questions.
  • 3 hours 8 minutes
  • Some reflect back.
  • People upload images.
  • Distributed through widgets.
  • And through mashups.
  • There are even new worlds to explore.
  • Marketing
  • Put strategy first.
  • Adding value should be the goal.
  • Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com