The future of advertising

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A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

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  • It's interesting to see what people hold as their view of the future. The 'tech' portions of this presentation represent what I think the future of advertising will be and will evolve from. JaneFarook
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  • Artistically and scholarly crafted, something worthy of sharing.
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  • 1. The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
  • 2. Welcome.
  • 3. First, let’s make a deal.
  • 4. About me.
  • 5. http://www.google.com/search?&q=matt+dickman
  • 6. The foundation for tomorrow is here today.
  • 7. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
  • 8. The world has changed.
  • 9. 1.0 2.0
  • 10. 3.0
  • 11. The faces have changed.
  • 12. “The best idea is boss” -CP+B
  • 13. The roadmap changed.
  • 14. The language changed.
  • 15. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
  • 16. The pace changed.
  • 17. Choice is growing exponentially.
  • 18. Marketers are at a crossroads.
  • 19. Most agencies were not built for dialogue.
  • 20. Traditional digital is running rampant.
  • 21. Most marketers on Facebook use it as a broadcast platform.
  • 22. They were created to push.
  • 23. And shout.
  • 24. Sometimes that works.
  • 25. Advertising is better at emotion.
  • 26. http://youtube.com/watch?v=NRAhyl1fC4w
  • 27. It just doesn’t work in a vacuum.
  • 28. Or a silo.
  • 29. PR Advertising
  • 30. PR Advertising Interactive
  • 31. PR Interactive
  • 32. Advertising Interactive
  • 33. Today.
  • 34. PR Advertising Interactive
  • 35. Tomorrow.
  • 36. PR Advertising Interactive
  • 37. Marketing
  • 38. Experiences rule.
  • 39. Storytelling is a must.
  • 40. Creating and enabling fans.
  • 41. 1-to-1.
  • 42. Location agnostic.
  • 43. Portable.
  • 44. Widgets are portable, brand gateways.
  • 45. Time agnostic.
  • 46. We have to listen and adapt.
  • 47. End of interruption.
  • 48. Social media will be the standard.
  • 49. It’s all social.
  • 50. It’s all personal.
  • 51. The “me” economy.
  • 52. 15 megabytes is the new 15 minutes.
  • 53. Consumer buzz can be great.
  • 54. Or really bad.
  • 55. Hurricane Kohls.
  • 56. Paul McEnany | http://heehawmarketing.typepad.com
  • 57. Wal-Mart flog.
  • 58. Either way, it spreads quickly.
  • 59. They don’t call it viral for nothing.
  • 60. We have to keep our eyes open.
  • 61. And look below the surface.
  • 62. Micromedia.
  • 63. Minneapolis bridge collapse.
  • 64. Bridge collapses - 6:00pm
  • 65. I hear about it on Twitter a little after 6pm.
  • 66. The story unfolds.
  • 67. 29 minutes
  • 68. 45 minutes
  • 69. 45 minutes
  • 70. 49 minutes
  • 71. Mainstream media catches up.
  • 72. 1 hour
  • 73. Some alert friends.
  • 74. 1 hour 42 minutes
  • 75. Some ask questions.
  • 76. 3 hours 8 minutes
  • 77. Some reflect back.
  • 78. People upload images.
  • 79. Distributed through widgets.
  • 80. And through mashups.
  • 81. There are even new worlds to explore.
  • 82. Marketing
  • 83. Put strategy first.
  • 84. Adding value should be the goal.
  • 85. Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com