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The future of advertising

by Matt Dickman

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A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

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The future of advertising Webinar Transcript

The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008

Welcome.

First, let’s make a deal.

About me.

http://www.google.com/search?&q=matt+dickman

The foundation for tomorrow is here today.

If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army

The world has changed.

1.0 2.0

3.0

The faces have changed.

“The best idea is boss” -CP+B

The roadmap changed.

The language changed.

<html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>

The pace changed.

Choice is growing exponentially.

Marketers are at a crossroads.

Most agencies were not built for dialogue.

Traditional digital is running rampant.

Most marketers on Facebook use it as a broadcast platform.

They were created to push.

And shout.

Sometimes that works.

Advertising is better at emotion.

http://youtube.com/watch?v=NRAhyl1fC4w

It just doesn’t work in a vacuum.

Or a silo.

PR Advertising

PR Advertising Interactive

PR Interactive

Advertising Interactive

Today.

PR Advertising Interactive

Tomorrow.

PR Advertising Interactive

Marketing

Experiences rule.

Storytelling is a must.

Creating and enabling fans.

1-to-1.

Location agnostic.

Portable.

Widgets are portable, brand gateways.

Time agnostic.

We have to listen and adapt.

End of interruption.

Social media will be the standard.

It’s all social.

It’s all personal.

The “me” economy.

15 megabytes is the new 15 minutes.

Consumer buzz can be great.

Or really bad.

Hurricane Kohls.

Paul McEnany | http://heehawmarketing.typepad.com

Wal-Mart ﬂog.

Either way, it spreads quickly.

They don’t call it viral for nothing.

We have to keep our eyes open.

And look below the surface.

Micromedia.

Minneapolis bridge collapse.

Bridge collapses - 6:00pm

I hear about it on Twitter a little after 6pm.

The story unfolds.

29 minutes

45 minutes

49 minutes

Mainstream media catches up.

1 hour

Some alert friends.

1 hour 42 minutes

Some ask questions.

3 hours 8 minutes

Some reﬂect back.

People upload images.

Distributed through widgets.

And through mashups.

There are even new worlds to explore.

Marketing

Put strategy ﬁrst.

Adding value should be the goal.

Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

JaneFarook It's interesting to see what people hold as their view of the future. The 'tech' portions of this presentation represent what I think the future of advertising will be and will evolve from. JaneFarook 1 year ago

Are you sure you want to

harrypotter12 Good work. Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com 1 year ago

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Zip Code: 518030 1 year ago

Virtual Assistant Inc. at Virtual Assistant Inc. Artistically and scholarly crafted, something worthy of sharing. 2 years ago

3M UK at 3M UK I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 2 years ago

Devicegate Technology Co., Ltd. at Devicegate Technology Co., Ltd. the innovation at this field will never at rest 2 years ago

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Kendra Bracken, Digital Marketing at Fleishman Hillard Thank you for sharing this. Great presentation. I did feel bad for the lamp :) 4 years ago

Dave Stevinson, Director interesting food for thought - so twitter is THE hub.. I kind of agree in a way. NIce one 4 years ago

Ro33y Great presentation. I have moved away from traditional ad agencies already and discover a lot of new needs, new approaches and opportunities. Your presentation have given me more stuff to think about. Lot's of homework.
Congrats.
Un abrazo,
Robby! 4 years ago

The future of advertising

by Matt Dickman

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The future of advertising Webinar Transcript