The future of advertising

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19 comments

Comments 1 - 10 of 19 previous next Post a comment

+ Kendra Bracken 9 months ago
Thank you for sharing this. Great presentation. I did feel bad for the lamp :)
+ Gurpreet's Singh's 9 months ago
Excellent Presentation...
+ Dave Stevinson 10 months ago
interesting food for thought - so twitter is THE hub.. I kind of agree in a way. NIce one
+ Ro33y 10 months ago
Great presentation. I have moved away from traditional ad agencies already and discover a lot of new needs, new approaches and opportunities. Your presentation have given me more stuff to think about. Lot’s of homework.
Congrats.
Un abrazo,
Robby!
+ guest51aa10c8 10 months ago
That was a first class presentation. Thank you for sharing it. Do you know of any other presentations that are out there on Social Media?

Thanks again.

c
+ Matt Dickman 11 months ago
@guest34f084 - Thanks for the comment. It’s interesting to see what people hold as their view of the future. The ’tech’ portions of this presentation represent what I think the future of advertising will be and will evolve from. Emerging media (in the future) will have emerged and will be media. If you think advertising will look like a 30 second spot or a 8.5x11 print ad, then you should go back through this deck again. If you’re not putting actions in place that get you in the conversation then there are quite a number of actionable elements here. Maybe I need to spell them all out in detail. I’ll save that for another deck.
+ guest34f084 11 months ago
Nice presentation, but has much more to do with emerging media and technology than advertising.

Advertising works in the consumer’s mind.

Everything else is just commentary on new technology, and how marketers have infinite ways to identify a fragmented audience.

So, 'You should use some of this technology, it’s cool' is not giving marketers anything actionable.

But he loves his tech!
+ guestf5b180 11 months ago
dude..do you work for Twitter? :p nice summary thanks :)
+ A QUDOOS 2 years ago
Good show!
+ Tanveer Iqbal 2 years ago
Thanks for sharing these tips you really put a great attention of people to new ways of advertising thanks and keep it up

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The future of advertising - Presentation Transcript

The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
Welcome.
First, let’s make a deal.
About me.
http://www.google.com/search?&q=matt+dickman
The foundation for tomorrow is here today.
If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
The world has changed.
1.0 2.0
3.0
The faces have changed.
“The best idea is boss” -CP+B
The roadmap changed.
The language changed.
<html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
The pace changed.
Choice is growing exponentially.
Marketers are at a crossroads.
Most agencies were not built for dialogue.
Traditional digital is running rampant.
Most marketers on Facebook use it as a broadcast platform.
They were created to push.
And shout.
Sometimes that works.
Advertising is better at emotion.
http://youtube.com/watch?v=NRAhyl1fC4w
It just doesn’t work in a vacuum.
Or a silo.
PR Advertising
PR Advertising Interactive
PR Interactive
Advertising Interactive
Today.
PR Advertising Interactive
Tomorrow.
PR Advertising Interactive
Marketing
Experiences rule.
Storytelling is a must.
Creating and enabling fans.
1-to-1.
Location agnostic.
Portable.
Widgets are portable, brand gateways.
Time agnostic.
We have to listen and adapt.
End of interruption.
Social media will be the standard.
It’s all social.
It’s all personal.
The “me” economy.
15 megabytes is the new 15 minutes.
Consumer buzz can be great.
Or really bad.
Hurricane Kohls.
Paul McEnany | http://heehawmarketing.typepad.com
Wal-Mart ﬂog.
Either way, it spreads quickly.
They don’t call it viral for nothing.
We have to keep our eyes open.
And look below the surface.
Micromedia.
Minneapolis bridge collapse.
Bridge collapses - 6:00pm
I hear about it on Twitter a little after 6pm.
The story unfolds.
29 minutes
45 minutes
45 minutes
49 minutes
Mainstream media catches up.
1 hour
Some alert friends.
1 hour 42 minutes
Some ask questions.
3 hours 8 minutes
Some reﬂect back.
People upload images.
Distributed through widgets.
And through mashups.
There are even new worlds to explore.
Marketing
Put strategy ﬁrst.
Adding value should be the goal.
Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com