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Social Media and Tourism

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Matt Dickman
Matt Dickman

Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.

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Social media and tourism. Matt Dickman//Fleishman-Hillard Monday, May 11, 2009
Welcome. Monday, May 11, 2009
#icort Monday, May 11, 2009
A funny story. Monday, May 11, 2009
Monday, May 11, 2009
Idaho...it does exist! Monday, May 11, 2009
Some non-digital advice. Monday, May 11, 2009
Monday, May 11, 2009
About me. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
http://www.google.com/search?&q=matt+dickman Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The foundation for tomorrow is here today. Monday, May 11, 2009
If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army Monday, May 11, 2009
“The best idea is boss” -CP+B Monday, May 11, 2009
(def) social media: people connecting to people via technology. Monday, May 11, 2009
Social media is a fad. Monday, May 11, 2009
Social, media is not. Monday, May 11, 2009
It’s all becoming social. Monday, May 11, 2009
Monday, May 11, 2009
The formula has changed. Monday, May 11, 2009
It’s not about spamming 1,000,000 people to convert 1,000 people. Monday, May 11, 2009
It is about reaching the right 10 people who reach 100 people who reach 1,000 people. Monday, May 11, 2009
The world has changed. Monday, May 11, 2009
1.0 Monday, May 11, 2009
1.0 2.0 Monday, May 11, 2009
The roadmap changed. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The language changed. Monday, May 11, 2009
Monday, May 11, 2009
<html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html> Monday, May 11, 2009
Monday, May 11, 2009
The pace changed. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The faces have changed. Monday, May 11, 2009
Monday, May 11, 2009
Choice is growing exponentially. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Traditional digital is running rampant. Monday, May 11, 2009
Most marketers on Facebook use it as a broadcast platform. Monday, May 11, 2009
We have traditionally pushed... Monday, May 11, 2009
Monday, May 11, 2009
...and shouted. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
PR Monday, May 11, 2009
PR Advertising Monday, May 11, 2009
Monday, May 11, 2009
PR Monday, May 11, 2009
PR Advertising Monday, May 11, 2009
PR Advertising Interactive Monday, May 11, 2009
PR Interactive Monday, May 11, 2009
Advertising Interactive Monday, May 11, 2009
Today. Monday, May 11, 2009
Monday, May 11, 2009
PR Monday, May 11, 2009
PR Advertising Monday, May 11, 2009
PR Advertising Interactive Monday, May 11, 2009
Tomorrow. Monday, May 11, 2009
PR Advertising Interactive Monday, May 11, 2009
Marketing Monday, May 11, 2009
Emotion is key to marketing. Monday, May 11, 2009
Advertising is better at emotion. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
It just doesn’t work in a vacuum. Monday, May 11, 2009
Experiences rule. Monday, May 11, 2009
Storytelling is a must. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
David has an advantage over Goliath. Monday, May 11, 2009
No legal department, built-in personality, relationships are closer to the bottom line. Monday, May 11, 2009
Portable. Monday, May 11, 2009
Monday, May 11, 2009
GPS adds physical context. Monday, May 11, 2009
Customers are constantly moving. Monday, May 11, 2009
Monday, May 11, 2009
We have to find them. Monday, May 11, 2009
End of interruption. Monday, May 11, 2009
Monday, May 11, 2009
I will help you avoid contracting the highly contagious BSOS... Monday, May 11, 2009
Monday, May 11, 2009
Bright Shiny Object Syndrome Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The “me” economy. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
15 megabytes is the new 15 minutes. Monday, May 11, 2009
The barrier to create and publish content does not exist. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
How to get the most out of social media. Monday, May 11, 2009
Listen, prepare, engage, adapt. Monday, May 11, 2009
Monday, May 11, 2009
We have to listen before we do anything. Monday, May 11, 2009
Know the tone, the influencers and what already exists. Monday, May 11, 2009
Don’t just react, however. Proactively seek engagement. Monday, May 11, 2009
What would you do? Monday, May 11, 2009
“I’m planning my vacation to Utah!” -@somebody_on_twitter Monday, May 11, 2009
Monday, May 11, 2009
Hurricane Kohls. Monday, May 11, 2009
Paul McEnany | http://heehawmarketing.typepad.com Monday, May 11, 2009
Wal-Mart flog. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
And look below the surface. Monday, May 11, 2009
Micromedia. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Social Media Conversation Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious Monday, May 11, 2009
*Brian Solis Monday, May 11, 2009
Monday, May 11, 2009
Allow your content to be easily shared. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
And remixed. Monday, May 11, 2009
Monday, May 11, 2009
The Amen Break. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
It doesn’t matter your industry or niche. Monday, May 11, 2009
Monday, May 11, 2009
Allow customers to connect to you personally. Monday, May 11, 2009
I don’t want to connect to a resort, I do want to connect to a person. Monday, May 11, 2009
Content is king. Monday, May 11, 2009
Create content to add value. Monday, May 11, 2009
What does the future hold? Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Marketing Monday, May 11, 2009
Put strategy first. Monday, May 11, 2009
Adding value should be the goal. Monday, May 11, 2009
How do I get started? Monday, May 11, 2009
JUST DO IT. Monday, May 11, 2009
Create a blog, join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn. Monday, May 11, 2009
Thank you. Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com Monday, May 11, 2009

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