Social Media and Tourism
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Social Media and Tourism

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Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.

Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.

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Social Media and Tourism Social Media and Tourism Presentation Transcript

  • Social media and tourism. Matt Dickman//Fleishman-Hillard Monday, May 11, 2009
  • Welcome. Monday, May 11, 2009
  • #icort Monday, May 11, 2009
  • A funny story. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Idaho...it does exist! Monday, May 11, 2009
  • Some non-digital advice. Monday, May 11, 2009
  • Monday, May 11, 2009
  • About me. Monday, May 11, 2009
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  • http://www.google.com/search?&q=matt+dickman Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • The foundation for tomorrow is here today. Monday, May 11, 2009
  • If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army Monday, May 11, 2009
  • “The best idea is boss” -CP+B Monday, May 11, 2009
  • (def) social media: people connecting to people via technology. Monday, May 11, 2009
  • Social media is a fad. Monday, May 11, 2009
  • Social, media is not. Monday, May 11, 2009
  • It’s all becoming social. Monday, May 11, 2009
  • Monday, May 11, 2009
  • The formula has changed. Monday, May 11, 2009
  • It’s not about spamming 1,000,000 people to convert 1,000 people. Monday, May 11, 2009
  • It is about reaching the right 10 people who reach 100 people who reach 1,000 people. Monday, May 11, 2009
  • The world has changed. Monday, May 11, 2009
  • 1.0 Monday, May 11, 2009
  • 1.0 2.0 Monday, May 11, 2009
  • The roadmap changed. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • The language changed. Monday, May 11, 2009
  • Monday, May 11, 2009
  • <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html> Monday, May 11, 2009
  • Monday, May 11, 2009
  • The pace changed. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • The faces have changed. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Choice is growing exponentially. Monday, May 11, 2009
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  • Traditional digital is running rampant. Monday, May 11, 2009
  • Most marketers on Facebook use it as a broadcast platform. Monday, May 11, 2009
  • We have traditionally pushed... Monday, May 11, 2009
  • Monday, May 11, 2009
  • ...and shouted. Monday, May 11, 2009
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  • PR Monday, May 11, 2009
  • PR Advertising Monday, May 11, 2009
  • Monday, May 11, 2009
  • PR Monday, May 11, 2009
  • PR Advertising Monday, May 11, 2009
  • PR Advertising Interactive Monday, May 11, 2009
  • PR Interactive Monday, May 11, 2009
  • Advertising Interactive Monday, May 11, 2009
  • Today. Monday, May 11, 2009
  • Monday, May 11, 2009
  • PR Monday, May 11, 2009
  • PR Advertising Monday, May 11, 2009
  • PR Advertising Interactive Monday, May 11, 2009
  • Tomorrow. Monday, May 11, 2009
  • PR Advertising Interactive Monday, May 11, 2009
  • Marketing Monday, May 11, 2009
  • Emotion is key to marketing. Monday, May 11, 2009
  • Advertising is better at emotion. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • It just doesn’t work in a vacuum. Monday, May 11, 2009
  • Experiences rule. Monday, May 11, 2009
  • Storytelling is a must. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • David has an advantage over Goliath. Monday, May 11, 2009
  • No legal department, built-in personality, relationships are closer to the bottom line. Monday, May 11, 2009
  • Portable. Monday, May 11, 2009
  • Monday, May 11, 2009
  • GPS adds physical context. Monday, May 11, 2009
  • Customers are constantly moving. Monday, May 11, 2009
  • Monday, May 11, 2009
  • We have to find them. Monday, May 11, 2009
  • End of interruption. Monday, May 11, 2009
  • Monday, May 11, 2009
  • I will help you avoid contracting the highly contagious BSOS... Monday, May 11, 2009
  • Monday, May 11, 2009
  • Bright Shiny Object Syndrome Monday, May 11, 2009
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  • Monday, May 11, 2009
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  • The “me” economy. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • 15 megabytes is the new 15 minutes. Monday, May 11, 2009
  • The barrier to create and publish content does not exist. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • How to get the most out of social media. Monday, May 11, 2009
  • Listen, prepare, engage, adapt. Monday, May 11, 2009
  • Monday, May 11, 2009
  • We have to listen before we do anything. Monday, May 11, 2009
  • Know the tone, the influencers and what already exists. Monday, May 11, 2009
  • Don’t just react, however. Proactively seek engagement. Monday, May 11, 2009
  • What would you do? Monday, May 11, 2009
  • “I’m planning my vacation to Utah!” -@somebody_on_twitter Monday, May 11, 2009
  • Monday, May 11, 2009
  • Hurricane Kohls. Monday, May 11, 2009
  • Paul McEnany | http://heehawmarketing.typepad.com Monday, May 11, 2009
  • Wal-Mart flog. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • And look below the surface. Monday, May 11, 2009
  • Micromedia. Monday, May 11, 2009
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  • Social Media Conversation Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious Monday, May 11, 2009
  • *Brian Solis Monday, May 11, 2009
  • Monday, May 11, 2009
  • Allow your content to be easily shared. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Monday, May 11, 2009
  • And remixed. Monday, May 11, 2009
  • Monday, May 11, 2009
  • The Amen Break. Monday, May 11, 2009
  • Monday, May 11, 2009
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  • It doesn’t matter your industry or niche. Monday, May 11, 2009
  • Monday, May 11, 2009
  • Allow customers to connect to you personally. Monday, May 11, 2009
  • I don’t want to connect to a resort, I do want to connect to a person. Monday, May 11, 2009
  • Content is king. Monday, May 11, 2009
  • Create content to add value. Monday, May 11, 2009
  • What does the future hold? Monday, May 11, 2009
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  • Monday, May 11, 2009
  • Marketing Monday, May 11, 2009
  • Put strategy first. Monday, May 11, 2009
  • Adding value should be the goal. Monday, May 11, 2009
  • How do I get started? Monday, May 11, 2009
  • JUST DO IT. Monday, May 11, 2009
  • Create a blog, join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn. Monday, May 11, 2009
  • Thank you. Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com Monday, May 11, 2009