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Social Media and Tourism

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    Social Media and Tourism - Presentation Transcript

    1. Social media and tourism. Matt Dickman//Fleishman-Hillard Monday, May 11, 2009
    2. Welcome. Monday, May 11, 2009
    3. #icort Monday, May 11, 2009
    4. A funny story. Monday, May 11, 2009
    5. Monday, May 11, 2009
    6. Idaho...it does exist! Monday, May 11, 2009
    7. Some non-digital advice. Monday, May 11, 2009
    8. Monday, May 11, 2009
    9. About me. Monday, May 11, 2009
    10. Monday, May 11, 2009
    11. Monday, May 11, 2009
    12. Monday, May 11, 2009
    13. Monday, May 11, 2009
    14. Monday, May 11, 2009
    15. Monday, May 11, 2009
    16. http://www.google.com/search?&q=matt+dickman Monday, May 11, 2009
    17. Monday, May 11, 2009
    18. Monday, May 11, 2009
    19. The foundation for tomorrow is here today. Monday, May 11, 2009
    20. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army Monday, May 11, 2009
    21. “The best idea is boss” -CP+B Monday, May 11, 2009
    22. (def) social media: people connecting to people via technology. Monday, May 11, 2009
    23. Social media is a fad. Monday, May 11, 2009
    24. Social, media is not. Monday, May 11, 2009
    25. It’s all becoming social. Monday, May 11, 2009
    26. Monday, May 11, 2009
    27. The formula has changed. Monday, May 11, 2009
    28. It’s not about spamming 1,000,000 people to convert 1,000 people. Monday, May 11, 2009
    29. It is about reaching the right 10 people who reach 100 people who reach 1,000 people. Monday, May 11, 2009
    30. The world has changed. Monday, May 11, 2009
    31. 1.0 Monday, May 11, 2009
    32. 1.0 2.0 Monday, May 11, 2009
    33. The roadmap changed. Monday, May 11, 2009
    34. Monday, May 11, 2009
    35. Monday, May 11, 2009
    36. Monday, May 11, 2009
    37. The language changed. Monday, May 11, 2009
    38. Monday, May 11, 2009
    39. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html> Monday, May 11, 2009
    40. Monday, May 11, 2009
    41. The pace changed. Monday, May 11, 2009
    42. Monday, May 11, 2009
    43. Monday, May 11, 2009
    44. The faces have changed. Monday, May 11, 2009
    45. Monday, May 11, 2009
    46. Choice is growing exponentially. Monday, May 11, 2009
    47. Monday, May 11, 2009
    48. Monday, May 11, 2009
    49. Monday, May 11, 2009
    50. Traditional digital is running rampant. Monday, May 11, 2009
    51. Most marketers on Facebook use it as a broadcast platform. Monday, May 11, 2009
    52. We have traditionally pushed... Monday, May 11, 2009
    53. Monday, May 11, 2009
    54. ...and shouted. Monday, May 11, 2009
    55. Monday, May 11, 2009
    56. Monday, May 11, 2009
    57. Monday, May 11, 2009
    58. PR Monday, May 11, 2009
    59. PR Advertising Monday, May 11, 2009
    60. Monday, May 11, 2009
    61. PR Monday, May 11, 2009
    62. PR Advertising Monday, May 11, 2009
    63. PR Advertising Interactive Monday, May 11, 2009
    64. PR Interactive Monday, May 11, 2009
    65. Advertising Interactive Monday, May 11, 2009
    66. Today. Monday, May 11, 2009
    67. Monday, May 11, 2009
    68. PR Monday, May 11, 2009
    69. PR Advertising Monday, May 11, 2009
    70. PR Advertising Interactive Monday, May 11, 2009
    71. Tomorrow. Monday, May 11, 2009
    72. PR Advertising Interactive Monday, May 11, 2009
    73. Marketing Monday, May 11, 2009
    74. Emotion is key to marketing. Monday, May 11, 2009
    75. Advertising is better at emotion. Monday, May 11, 2009
    76. Monday, May 11, 2009
    77. Monday, May 11, 2009
    78. It just doesn’t work in a vacuum. Monday, May 11, 2009
    79. Experiences rule. Monday, May 11, 2009
    80. Storytelling is a must. Monday, May 11, 2009
    81. Monday, May 11, 2009
    82. Monday, May 11, 2009
    83. Monday, May 11, 2009
    84. Monday, May 11, 2009
    85. David has an advantage over Goliath. Monday, May 11, 2009
    86. No legal department, built-in personality, relationships are closer to the bottom line. Monday, May 11, 2009
    87. Portable. Monday, May 11, 2009
    88. Monday, May 11, 2009
    89. GPS adds physical context. Monday, May 11, 2009
    90. Customers are constantly moving. Monday, May 11, 2009
    91. Monday, May 11, 2009
    92. We have to find them. Monday, May 11, 2009
    93. End of interruption. Monday, May 11, 2009
    94. Monday, May 11, 2009
    95. I will help you avoid contracting the highly contagious BSOS... Monday, May 11, 2009
    96. Monday, May 11, 2009
    97. Bright Shiny Object Syndrome Monday, May 11, 2009
    98. Monday, May 11, 2009
    99. Monday, May 11, 2009
    100. Monday, May 11, 2009
    101. Monday, May 11, 2009
    102. The “me” economy. Monday, May 11, 2009
    103. Monday, May 11, 2009
    104. Monday, May 11, 2009
    105. 15 megabytes is the new 15 minutes. Monday, May 11, 2009
    106. The barrier to create and publish content does not exist. Monday, May 11, 2009
    107. Monday, May 11, 2009
    108. Monday, May 11, 2009
    109. How to get the most out of social media. Monday, May 11, 2009
    110. Listen, prepare, engage, adapt. Monday, May 11, 2009
    111. Monday, May 11, 2009
    112. We have to listen before we do anything. Monday, May 11, 2009
    113. Know the tone, the influencers and what already exists. Monday, May 11, 2009
    114. Don’t just react, however. Proactively seek engagement. Monday, May 11, 2009
    115. What would you do? Monday, May 11, 2009
    116. “I’m planning my vacation to Utah!” -@somebody_on_twitter Monday, May 11, 2009
    117. Monday, May 11, 2009
    118. Hurricane Kohls. Monday, May 11, 2009
    119. Paul McEnany | http://heehawmarketing.typepad.com Monday, May 11, 2009
    120. Wal-Mart flog. Monday, May 11, 2009
    121. Monday, May 11, 2009
    122. Monday, May 11, 2009
    123. And look below the surface. Monday, May 11, 2009
    124. Micromedia. Monday, May 11, 2009
    125. Monday, May 11, 2009
    126. Monday, May 11, 2009
    127. Monday, May 11, 2009
    128. Monday, May 11, 2009
    129. Monday, May 11, 2009
    130. Monday, May 11, 2009
    131. Monday, May 11, 2009
    132. Monday, May 11, 2009
    133. Monday, May 11, 2009
    134. Monday, May 11, 2009
    135. Monday, May 11, 2009
    136. Monday, May 11, 2009
    137. Monday, May 11, 2009
    138. Monday, May 11, 2009
    139. Social Media Conversation Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious Monday, May 11, 2009
    140. *Brian Solis Monday, May 11, 2009
    141. Monday, May 11, 2009
    142. Allow your content to be easily shared. Monday, May 11, 2009
    143. Monday, May 11, 2009
    144. Monday, May 11, 2009
    145. And remixed. Monday, May 11, 2009
    146. Monday, May 11, 2009
    147. The Amen Break. Monday, May 11, 2009
    148. Monday, May 11, 2009
    149. Monday, May 11, 2009
    150. It doesn’t matter your industry or niche. Monday, May 11, 2009
    151. Monday, May 11, 2009
    152. Allow customers to connect to you personally. Monday, May 11, 2009
    153. I don’t want to connect to a resort, I do want to connect to a person. Monday, May 11, 2009
    154. Content is king. Monday, May 11, 2009
    155. Create content to add value. Monday, May 11, 2009
    156. What does the future hold? Monday, May 11, 2009
    157. Monday, May 11, 2009
    158. Monday, May 11, 2009
    159. Monday, May 11, 2009
    160. Monday, May 11, 2009
    161. Monday, May 11, 2009
    162. Monday, May 11, 2009
    163. Marketing Monday, May 11, 2009
    164. Put strategy first. Monday, May 11, 2009
    165. Adding value should be the goal. Monday, May 11, 2009
    166. How do I get started? Monday, May 11, 2009
    167. JUST DO IT. Monday, May 11, 2009
    168. Create a blog, join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn. Monday, May 11, 2009
    169. Thank you. Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com Monday, May 11, 2009

    + Matt DickmanMatt Dickman, 6 months ago

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