Social media and tourism.



                               Matt Dickman//Fleishman-Hillard
Monday, May 11, 2009
Welcome.



Monday, May 11, 2009
#icort



Monday, May 11, 2009
A funny story.



Monday, May 11, 2009
Monday, May 11, 2009
Idaho...it does exist!



Monday, May 11, 2009
Some non-digital advice.



Monday, May 11, 2009
Monday, May 11, 2009
About me.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
http://www.google.com/search?&q=matt+dickman




Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The foundation for tomorrow is
                                           here today.



Monday, May 11, 2009
If you don’t like change,
                             you’re going to like
                           irrelevance even le...
“The best idea is boss”
                                       -CP+B



Monday, May 11, 2009
(def) social media: people
                        connecting to people via
                               technology.


M...
Social media is a fad.



Monday, May 11, 2009
Social, media is not.



Monday, May 11, 2009
It’s all becoming social.



Monday, May 11, 2009
Monday, May 11, 2009
The formula has changed.



Monday, May 11, 2009
It’s not about spamming 1,000,000
                  people to convert 1,000 people.



Monday, May 11, 2009
It is about reaching the right 10
                  people who reach 100 people who
                          reach 1,000 ...
The world has changed.



Monday, May 11, 2009
1.0

Monday, May 11, 2009
1.0   2.0

Monday, May 11, 2009
The roadmap changed.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The language changed.



Monday, May 11, 2009
Monday, May 11, 2009
<html>
  <head>
  <title>The web changed things.</title>
  </head>
  <body>
  Hello World!
  </body>
  </html>
Monday, May...
Monday, May 11, 2009
The pace changed.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The faces have changed.



Monday, May 11, 2009
Monday, May 11, 2009
Choice is growing exponentially.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Traditional digital is running rampant.



Monday, May 11, 2009
Most marketers on Facebook use it
                                as a broadcast platform.



Monday, May 11, 2009
We have traditionally pushed...



Monday, May 11, 2009
Monday, May 11, 2009
...and shouted.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
PR




Monday, May 11, 2009
PR


                            Advertising




Monday, May 11, 2009
Monday, May 11, 2009
PR




Monday, May 11, 2009
PR



                            Advertising




Monday, May 11, 2009
PR



                                     Advertising

                       Interactive




Monday, May 11, 2009
PR




                            Interactive




Monday, May 11, 2009
Advertising




                       Interactive




Monday, May 11, 2009
Today.



Monday, May 11, 2009
Monday, May 11, 2009
PR




Monday, May 11, 2009
PR


                            Advertising




Monday, May 11, 2009
PR


                                     Advertising
                       Interactive




Monday, May 11, 2009
Tomorrow.



Monday, May 11, 2009
PR
                          Advertising
                       Interactive




Monday, May 11, 2009
Marketing




Monday, May 11, 2009
Emotion is key to marketing.



Monday, May 11, 2009
Advertising is better at emotion.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
It just doesn’t work in a vacuum.



Monday, May 11, 2009
Experiences rule.



Monday, May 11, 2009
Storytelling is a must.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
David has an advantage over Goliath.



Monday, May 11, 2009
No legal department, built-in
          personality, relationships are closer to
                     the bottom line.


M...
Portable.



Monday, May 11, 2009
Monday, May 11, 2009
GPS adds physical context.



Monday, May 11, 2009
Customers are constantly moving.



Monday, May 11, 2009
Monday, May 11, 2009
We have to find them.



Monday, May 11, 2009
End of interruption.



Monday, May 11, 2009
Monday, May 11, 2009
I will help you avoid contracting
                        the highly contagious BSOS...



Monday, May 11, 2009
Monday, May 11, 2009
Bright Shiny Object Syndrome



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
The “me” economy.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
15 megabytes is the new 15 minutes.



Monday, May 11, 2009
The barrier to create and publish
                            content does not exist.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
How to get the most out of
                             social media.



Monday, May 11, 2009
Listen, prepare, engage, adapt.



Monday, May 11, 2009
Monday, May 11, 2009
We have to listen before we do
                                 anything.



Monday, May 11, 2009
Know the tone, the influencers and
                     what already exists.



Monday, May 11, 2009
Don’t just react, however.
                       Proactively seek engagement.



Monday, May 11, 2009
What would you do?



Monday, May 11, 2009
“I’m planning my vacation to Utah!”
                      -@somebody_on_twitter


Monday, May 11, 2009
Monday, May 11, 2009
Hurricane Kohls.



Monday, May 11, 2009
Paul McEnany | http://heehawmarketing.typepad.com
Monday, May 11, 2009
Wal-Mart flog.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
And look below the surface.
Monday, May 11, 2009
Micromedia.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Social Media
                        Conversation         Social        Content           Open
                          E...
*Brian Solis
Monday, May 11, 2009
Monday, May 11, 2009
Allow your content to be easily shared.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
And remixed.



Monday, May 11, 2009
Monday, May 11, 2009
The Amen Break.



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
It doesn’t matter your
                          industry or niche.



Monday, May 11, 2009
Monday, May 11, 2009
Allow customers to connect to you
                            personally.



Monday, May 11, 2009
I don’t want to connect to a resort,
                  I do want to connect to a person.



Monday, May 11, 2009
Content is king.



Monday, May 11, 2009
Create content to add value.



Monday, May 11, 2009
What does the future hold?



Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Marketing




Monday, May 11, 2009
Put strategy first.



Monday, May 11, 2009
Adding value should be the goal.



Monday, May 11, 2009
How do I get started?



Monday, May 11, 2009
JUST DO IT.

Monday, May 11, 2009
Create a blog, join Twitter, find those
          high-school friends on Facebook, link
              with your peers on Li...
Thank you.


                                 Matt Dickman
                            mattdickman@gmail.com
             ...
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Social Media and Tourism

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Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.

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Social Media and Tourism

  1. 1. Social media and tourism. Matt Dickman//Fleishman-Hillard Monday, May 11, 2009
  2. 2. Welcome. Monday, May 11, 2009
  3. 3. #icort Monday, May 11, 2009
  4. 4. A funny story. Monday, May 11, 2009
  5. 5. Monday, May 11, 2009
  6. 6. Idaho...it does exist! Monday, May 11, 2009
  7. 7. Some non-digital advice. Monday, May 11, 2009
  8. 8. Monday, May 11, 2009
  9. 9. About me. Monday, May 11, 2009
  10. 10. Monday, May 11, 2009
  11. 11. Monday, May 11, 2009
  12. 12. Monday, May 11, 2009
  13. 13. Monday, May 11, 2009
  14. 14. Monday, May 11, 2009
  15. 15. Monday, May 11, 2009
  16. 16. http://www.google.com/search?&q=matt+dickman Monday, May 11, 2009
  17. 17. Monday, May 11, 2009
  18. 18. Monday, May 11, 2009
  19. 19. The foundation for tomorrow is here today. Monday, May 11, 2009
  20. 20. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army Monday, May 11, 2009
  21. 21. “The best idea is boss” -CP+B Monday, May 11, 2009
  22. 22. (def) social media: people connecting to people via technology. Monday, May 11, 2009
  23. 23. Social media is a fad. Monday, May 11, 2009
  24. 24. Social, media is not. Monday, May 11, 2009
  25. 25. It’s all becoming social. Monday, May 11, 2009
  26. 26. Monday, May 11, 2009
  27. 27. The formula has changed. Monday, May 11, 2009
  28. 28. It’s not about spamming 1,000,000 people to convert 1,000 people. Monday, May 11, 2009
  29. 29. It is about reaching the right 10 people who reach 100 people who reach 1,000 people. Monday, May 11, 2009
  30. 30. The world has changed. Monday, May 11, 2009
  31. 31. 1.0 Monday, May 11, 2009
  32. 32. 1.0 2.0 Monday, May 11, 2009
  33. 33. The roadmap changed. Monday, May 11, 2009
  34. 34. Monday, May 11, 2009
  35. 35. Monday, May 11, 2009
  36. 36. Monday, May 11, 2009
  37. 37. The language changed. Monday, May 11, 2009
  38. 38. Monday, May 11, 2009
  39. 39. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html> Monday, May 11, 2009
  40. 40. Monday, May 11, 2009
  41. 41. The pace changed. Monday, May 11, 2009
  42. 42. Monday, May 11, 2009
  43. 43. Monday, May 11, 2009
  44. 44. The faces have changed. Monday, May 11, 2009
  45. 45. Monday, May 11, 2009
  46. 46. Choice is growing exponentially. Monday, May 11, 2009
  47. 47. Monday, May 11, 2009
  48. 48. Monday, May 11, 2009
  49. 49. Monday, May 11, 2009
  50. 50. Traditional digital is running rampant. Monday, May 11, 2009
  51. 51. Most marketers on Facebook use it as a broadcast platform. Monday, May 11, 2009
  52. 52. We have traditionally pushed... Monday, May 11, 2009
  53. 53. Monday, May 11, 2009
  54. 54. ...and shouted. Monday, May 11, 2009
  55. 55. Monday, May 11, 2009
  56. 56. Monday, May 11, 2009
  57. 57. Monday, May 11, 2009
  58. 58. PR Monday, May 11, 2009
  59. 59. PR Advertising Monday, May 11, 2009
  60. 60. Monday, May 11, 2009
  61. 61. PR Monday, May 11, 2009
  62. 62. PR Advertising Monday, May 11, 2009
  63. 63. PR Advertising Interactive Monday, May 11, 2009
  64. 64. PR Interactive Monday, May 11, 2009
  65. 65. Advertising Interactive Monday, May 11, 2009
  66. 66. Today. Monday, May 11, 2009
  67. 67. Monday, May 11, 2009
  68. 68. PR Monday, May 11, 2009
  69. 69. PR Advertising Monday, May 11, 2009
  70. 70. PR Advertising Interactive Monday, May 11, 2009
  71. 71. Tomorrow. Monday, May 11, 2009
  72. 72. PR Advertising Interactive Monday, May 11, 2009
  73. 73. Marketing Monday, May 11, 2009
  74. 74. Emotion is key to marketing. Monday, May 11, 2009
  75. 75. Advertising is better at emotion. Monday, May 11, 2009
  76. 76. Monday, May 11, 2009
  77. 77. Monday, May 11, 2009
  78. 78. It just doesn’t work in a vacuum. Monday, May 11, 2009
  79. 79. Experiences rule. Monday, May 11, 2009
  80. 80. Storytelling is a must. Monday, May 11, 2009
  81. 81. Monday, May 11, 2009
  82. 82. Monday, May 11, 2009
  83. 83. Monday, May 11, 2009
  84. 84. Monday, May 11, 2009
  85. 85. David has an advantage over Goliath. Monday, May 11, 2009
  86. 86. No legal department, built-in personality, relationships are closer to the bottom line. Monday, May 11, 2009
  87. 87. Portable. Monday, May 11, 2009
  88. 88. Monday, May 11, 2009
  89. 89. GPS adds physical context. Monday, May 11, 2009
  90. 90. Customers are constantly moving. Monday, May 11, 2009
  91. 91. Monday, May 11, 2009
  92. 92. We have to find them. Monday, May 11, 2009
  93. 93. End of interruption. Monday, May 11, 2009
  94. 94. Monday, May 11, 2009
  95. 95. I will help you avoid contracting the highly contagious BSOS... Monday, May 11, 2009
  96. 96. Monday, May 11, 2009
  97. 97. Bright Shiny Object Syndrome Monday, May 11, 2009
  98. 98. Monday, May 11, 2009
  99. 99. Monday, May 11, 2009
  100. 100. Monday, May 11, 2009
  101. 101. Monday, May 11, 2009
  102. 102. The “me” economy. Monday, May 11, 2009
  103. 103. Monday, May 11, 2009
  104. 104. Monday, May 11, 2009
  105. 105. 15 megabytes is the new 15 minutes. Monday, May 11, 2009
  106. 106. The barrier to create and publish content does not exist. Monday, May 11, 2009
  107. 107. Monday, May 11, 2009
  108. 108. Monday, May 11, 2009
  109. 109. How to get the most out of social media. Monday, May 11, 2009
  110. 110. Listen, prepare, engage, adapt. Monday, May 11, 2009
  111. 111. Monday, May 11, 2009
  112. 112. We have to listen before we do anything. Monday, May 11, 2009
  113. 113. Know the tone, the influencers and what already exists. Monday, May 11, 2009
  114. 114. Don’t just react, however. Proactively seek engagement. Monday, May 11, 2009
  115. 115. What would you do? Monday, May 11, 2009
  116. 116. “I’m planning my vacation to Utah!” -@somebody_on_twitter Monday, May 11, 2009
  117. 117. Monday, May 11, 2009
  118. 118. Hurricane Kohls. Monday, May 11, 2009
  119. 119. Paul McEnany | http://heehawmarketing.typepad.com Monday, May 11, 2009
  120. 120. Wal-Mart flog. Monday, May 11, 2009
  121. 121. Monday, May 11, 2009
  122. 122. Monday, May 11, 2009
  123. 123. And look below the surface. Monday, May 11, 2009
  124. 124. Micromedia. Monday, May 11, 2009
  125. 125. Monday, May 11, 2009
  126. 126. Monday, May 11, 2009
  127. 127. Monday, May 11, 2009
  128. 128. Monday, May 11, 2009
  129. 129. Monday, May 11, 2009
  130. 130. Monday, May 11, 2009
  131. 131. Monday, May 11, 2009
  132. 132. Monday, May 11, 2009
  133. 133. Monday, May 11, 2009
  134. 134. Monday, May 11, 2009
  135. 135. Monday, May 11, 2009
  136. 136. Monday, May 11, 2009
  137. 137. Monday, May 11, 2009
  138. 138. Monday, May 11, 2009
  139. 139. Social Media Conversation Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious Monday, May 11, 2009
  140. 140. *Brian Solis Monday, May 11, 2009
  141. 141. Monday, May 11, 2009
  142. 142. Allow your content to be easily shared. Monday, May 11, 2009
  143. 143. Monday, May 11, 2009
  144. 144. Monday, May 11, 2009
  145. 145. And remixed. Monday, May 11, 2009
  146. 146. Monday, May 11, 2009
  147. 147. The Amen Break. Monday, May 11, 2009
  148. 148. Monday, May 11, 2009
  149. 149. Monday, May 11, 2009
  150. 150. It doesn’t matter your industry or niche. Monday, May 11, 2009
  151. 151. Monday, May 11, 2009
  152. 152. Allow customers to connect to you personally. Monday, May 11, 2009
  153. 153. I don’t want to connect to a resort, I do want to connect to a person. Monday, May 11, 2009
  154. 154. Content is king. Monday, May 11, 2009
  155. 155. Create content to add value. Monday, May 11, 2009
  156. 156. What does the future hold? Monday, May 11, 2009
  157. 157. Monday, May 11, 2009
  158. 158. Monday, May 11, 2009
  159. 159. Monday, May 11, 2009
  160. 160. Monday, May 11, 2009
  161. 161. Monday, May 11, 2009
  162. 162. Monday, May 11, 2009
  163. 163. Marketing Monday, May 11, 2009
  164. 164. Put strategy first. Monday, May 11, 2009
  165. 165. Adding value should be the goal. Monday, May 11, 2009
  166. 166. How do I get started? Monday, May 11, 2009
  167. 167. JUST DO IT. Monday, May 11, 2009
  168. 168. Create a blog, join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn. Monday, May 11, 2009
  169. 169. Thank you. Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com Monday, May 11, 2009
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