Micromedia. The next big, small thing

Slide 1: Micromedia The next big, small thing Matt Dickman Director of Digital Marketing, Fleishman-Hillard

Slide 2: <spiel>

Slide 9: </spiel>

Slide 10: On with the show

Slide 11: We live in a world of macromedia

Slide 16: Macromedia = Frenetic, generic content

Slide 17: Delivered how they want

Slide 20: So, what is micromedia?

Slide 21: AKA micro-blogging

Slide 23: No, not that kind of micromedia

Slide 24: We have to look hard

Slide 27: We have to look below the surface

Slide 40: is twittering: tiny phone keyboard = typos.

Slide 41: Personal

Slide 42: User generated

Slide 43: Nearly instant/real-time

Slide 44: Super connected

Slide 45: Short (140 chars, 30 second video, photos, 10 second audio)

Slide 46: Example

Slide 47: Minnesota bridge collapse

Slide 48: Bridge collapses - 6:00pm

Slide 50: 29 minutes

Slide 52: 45 minutes

Slide 54: 45 minutes

Slide 56: 49 minutes

Slide 57: Mainstream media finally catches up

Slide 59: Some alert friends

Slide 61: 1 hour 42 minutes

Slide 62: Some ask questions

Slide 64: 3 hours 8 minutes

Slide 65: Some reflect back

Slide 67: People upload pics from the field

Slide 69: Multi-platform

Slide 76: Multi-format

Slide 77: Text, audio, video, photography

Slide 78: Mobile is key

Slide 79: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 80: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 81: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 82: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 83: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 84: US mobile content consumption (1000s) Source: M:Metrics 2006

Slide 85: Camera phone impact % Penetration Source: M:Metrics 2006

Slide 86: Camera phone impact % Penetration Source: M:Metrics 2006

Slide 87: Open platforms

Slide 89: Embed anywhere

Slide 91: Opportunities for marketers abound

Slide 92: Listen

Slide 93: Research

Slide 94: Broadcast

Slide 95: Promote

Slide 96: Respond

Slide 97: Conversations

Slide 99: Better late than never

Slide 105: Thank you. Presentation will be available for download at http://technomarketer.typepad.com