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Micromedia. The next big, small thing
 

Micromedia. The next big, small thing

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Presentation on micromedia to the Cleveland Web Association at its State of the Web 2008 event. (This is the shortened version meant to last 15-20 minutes.)

Presentation on micromedia to the Cleveland Web Association at its State of the Web 2008 event. (This is the shortened version meant to last 15-20 minutes.)

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Micromedia. The next big, small thing Micromedia. The next big, small thing Presentation Transcript

  • Micromedia The next big, small thing Matt Dickman Director of Digital Marketing, Fleishman-Hillard
  • <spiel>
  • </spiel>
  • On with the show
  • We live in a world of macromedia
  • Macromedia = Frenetic, generic content
  • Delivered how they want
  • So, what is micromedia?
  • AKA micro-blogging
  • No, not that kind of micromedia
  • We have to look hard
  • We have to look below the surface
  • is twittering: tiny phone keyboard = typos.
  • Personal
  • User generated
  • Nearly instant/real-time
  • Super connected
  • Short (140 chars, 30 second video, photos, 10 second audio)
  • Example
  • Minnesota bridge collapse
  • Bridge collapses - 6:00pm
  • 29 minutes
  • 45 minutes
  • 45 minutes
  • 49 minutes
  • Mainstream media finally catches up
  • Some alert friends
  • 1 hour 42 minutes
  • Some ask questions
  • 3 hours 8 minutes
  • Some reflect back
  • People upload pics from the field
  • Multi-platform
  • Multi-format
  • Text, audio, video, photography
  • Mobile is key
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • US mobile content consumption (1000s) Source: M:Metrics 2006
  • Camera phone impact % Penetration Source: M:Metrics 2006
  • Camera phone impact % Penetration Source: M:Metrics 2006
  • Open platforms
  • Embed anywhere
  • Opportunities for marketers abound
  • Listen
  • Research
  • Broadcast
  • Promote
  • Respond
  • Conversations
  • Better late than never
  • Thank you. Presentation will be available for download at http://technomarketer.typepad.com