Micromedia. The next big, small thing

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    Micromedia. The next big, small thing - Presentation Transcript

    1. Micromedia The next big, small thing Matt Dickman Director of Digital Marketing, Fleishman-Hillard
    2. <spiel>
    3. </spiel>
    4. On with the show
    5. We live in a world of macromedia
    6. Macromedia = Frenetic, generic content
    7. Delivered how they want
    8. So, what is micromedia?
    9. AKA micro-blogging
    10. No, not that kind of micromedia
    11. We have to look hard
    12. We have to look below the surface
    13. is twittering: tiny phone keyboard = typos.
    14. Personal
    15. User generated
    16. Nearly instant/real-time
    17. Super connected
    18. Short (140 chars, 30 second video, photos, 10 second audio)
    19. Example
    20. Minnesota bridge collapse
    21. Bridge collapses - 6:00pm
    22. 29 minutes
    23. 45 minutes
    24. 45 minutes
    25. 49 minutes
    26. Mainstream media finally catches up
    27. Some alert friends
    28. 1 hour 42 minutes
    29. Some ask questions
    30. 3 hours 8 minutes
    31. Some reflect back
    32. People upload pics from the field
    33. Multi-platform
    34. Multi-format
    35. Text, audio, video, photography
    36. Mobile is key
    37. US mobile content consumption (1000s) Source: M:Metrics 2006
    38. US mobile content consumption (1000s) Source: M:Metrics 2006
    39. US mobile content consumption (1000s) Source: M:Metrics 2006
    40. US mobile content consumption (1000s) Source: M:Metrics 2006
    41. US mobile content consumption (1000s) Source: M:Metrics 2006
    42. US mobile content consumption (1000s) Source: M:Metrics 2006
    43. Camera phone impact % Penetration Source: M:Metrics 2006
    44. Camera phone impact % Penetration Source: M:Metrics 2006
    45. Open platforms
    46. Embed anywhere
    47. Opportunities for marketers abound
    48. Listen
    49. Research
    50. Broadcast
    51. Promote
    52. Respond
    53. Conversations
    54. Better late than never
    55. Thank you. Presentation will be available for download at http://technomarketer.typepad.com

    + Matt DickmanMatt Dickman, 2 years ago

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