Search

Micromedia. The next big, small thing

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    18 Favorites

    Micromedia. The next big, small thing - Presentation Transcript

    1. Micromedia The next big, small thing Matt Dickman Director of Digital Marketing, Fleishman-Hillard
    2. <spiel>
    3. </spiel>
    4. On with the show
    5. We live in a world of macromedia
    6. Macromedia = Frenetic, generic content
    7. Delivered how they want
    8. So, what is micromedia?
    9. AKA micro-blogging
    10. No, not that kind of micromedia
    11. We have to look hard
    12. We have to look below the surface
    13. is twittering: tiny phone keyboard = typos.
    14. Personal
    15. User generated
    16. Nearly instant/real-time
    17. Super connected
    18. Short (140 chars, 30 second video, photos, 10 second audio)
    19. Example
    20. Minnesota bridge collapse
    21. Bridge collapses - 6:00pm
    22. 29 minutes
    23. 45 minutes
    24. 45 minutes
    25. 49 minutes
    26. Mainstream media finally catches up
    27. Some alert friends
    28. 1 hour 42 minutes
    29. Some ask questions
    30. 3 hours 8 minutes
    31. Some reflect back
    32. People upload pics from the field
    33. Multi-platform
    34. Multi-format
    35. Text, audio, video, photography
    36. Mobile is key
    37. US mobile content consumption (1000s) Source: M:Metrics 2006
    38. US mobile content consumption (1000s) Source: M:Metrics 2006
    39. US mobile content consumption (1000s) Source: M:Metrics 2006
    40. US mobile content consumption (1000s) Source: M:Metrics 2006
    41. US mobile content consumption (1000s) Source: M:Metrics 2006
    42. US mobile content consumption (1000s) Source: M:Metrics 2006
    43. Camera phone impact % Penetration Source: M:Metrics 2006
    44. Camera phone impact % Penetration Source: M:Metrics 2006
    45. Open platforms
    46. Embed anywhere
    47. Opportunities for marketers abound
    48. Listen
    49. Research
    50. Broadcast
    51. Promote
    52. Respond
    53. Conversations
    54. Better late than never
    55. Thank you. Presentation will be available for download at http://technomarketer.typepad.com

    + Matt DickmanMatt Dickman, 2 years ago

    custom

    6296 views, 18 favs, 9 embeds more stats

    Presentation on micromedia to the Cleveland Web Ass more

    More info about this document

    CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

    Go to text version

    • Total Views 6296
      • 6004 on SlideShare
      • 292 from embeds
    • Comments 0
    • Favorites 18
    • Downloads 313
    Most viewed embeds
    • 162 views on http://technomarketer.typepad.com
    • 76 views on http://www.bkdesign.ca
    • 35 views on http://toddand.com
    • 10 views on http://thefuturebuzz.com
    • 4 views on http://www.boeo.nl

    more

    All embeds
    • 162 views on http://technomarketer.typepad.com
    • 76 views on http://www.bkdesign.ca
    • 35 views on http://toddand.com
    • 10 views on http://thefuturebuzz.com
    • 4 views on http://www.boeo.nl
    • 2 views on http://www.netvibes.com
    • 1 views on http://137.189.165.62
    • 1 views on http://www.technomarketer.typepad.com
    • 1 views on http://209.85.129.132

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more
    -->
    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved