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IDG Next Generation Marketing - Keynote (Seoul Korea)
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IDG Next Generation Marketing - Keynote (Seoul Korea)

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This is the keynote presentation that I gave at the IDG Next Generation Marketing conference in Seoul Korea on November 19, 2008.

This is the keynote presentation that I gave at the IDG Next Generation Marketing conference in Seoul Korea on November 19, 2008.

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  • 1. The future of marketing. Global digital marketing trends. Matt Dickman//Fleishman-Hillard//IDG Next Generation Marketing 2008//November 19, 2008
  • 2. Welcome.
  • 3. About me.
  • 4. http://www.google.com/search?&q=matt+dickman
  • 5. What is the future of marketing?
  • 6. The foundation for tomorrow is here today.
  • 7. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
  • 8. “The best idea is boss” -CP+B
  • 9. The world has changed.
  • 10. 1.0
  • 11. 1.0 2.0
  • 12. 3.0
  • 13. The roadmap changed.
  • 14. The language changed.
  • 15. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
  • 16. The pace changed.
  • 17. Choice is growing exponentially.
  • 18. Bright Shiny Object Syndrome
  • 19. Marketers are at a crossroads.
  • 20. Most agencies were not built for dialogue.
  • 21. Traditional digital is running rampant.
  • 22. Most marketers on Facebook use it as a broadcast platform.
  • 23. They were created to push.
  • 24. And shout.
  • 25. Sometimes that works.
  • 26. Emotion is key to marketing.
  • 27. Advertising is better at emotion.
  • 28. It just doesn’t work in a vacuum.
  • 29. PR
  • 30. PR Advertising
  • 31. PR
  • 32. PR Advertising
  • 33. PR Advertising Interactive
  • 34. PR Interactive
  • 35. Advertising Interactive
  • 36. Today.
  • 37. PR
  • 38. PR Advertising
  • 39. PR Advertising Interactive
  • 40. Tomorrow.
  • 41. PR Advertising Interactive
  • 42. Marketing
  • 43. Experiences rule.
  • 44. Storytelling is a must.
  • 45. Creating and enabling fans.
  • 46. 1-to-1.
  • 47. Location agnostic.
  • 48. Portable.
  • 49. Widgets are portable, brand gateways.
  • 50. Time agnostic.
  • 51. We have to listen and adapt.
  • 52. End of interruption.
  • 53. The “me” economy.
  • 54. 15 megabytes is the new 15 minutes.
  • 55. Consumer buzz can be great.
  • 56. Or really bad.
  • 57. Hurricane Kohls.
  • 58. Paul McEnany | http://heehawmarketing.typepad.com
  • 59. Wal-Mart flog.
  • 60. Either way, it spreads quickly.
  • 61. It’s called viral for a reason.
  • 62. We have to keep our eyes open.
  • 63. And look below the surface.
  • 64. Micromedia.
  • 65. Minneapolis bridge collapse.
  • 66. Bridge collapses - 6:00pm
  • 67. I hear about it on Twitter a little after 6pm.
  • 68. The story unfolds.
  • 69. 29 minutes
  • 70. 45 minutes
  • 71. 45 minutes
  • 72. 49 minutes
  • 73. Mainstream media catches up.
  • 74. 1 hour
  • 75. Some alert friends.
  • 76. 1 hour 42 minutes
  • 77. Some ask questions.
  • 78. 3 hours 8 minutes
  • 79. Some reflect back.
  • 80. People upload images.
  • 81. Distributed through widgets.
  • 82. And through mashups.
  • 83. Marketing
  • 84. Put strategy first.
  • 85. Adding value should be the goal.
  • 86. Abbott Diagnostics on Facebook.
  • 87. How do I get started?
  • 88. JUST DO IT.
  • 89. Start a blog, use Twitter, connect on Facebook/LinkedIn.
  • 90. Questions? Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

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