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IDG Next Generation Marketing - Keynote (Seoul Korea)

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    IDG Next Generation Marketing - Keynote (Seoul Korea) - Presentation Transcript

    1. The future of marketing. Global digital marketing trends. Matt Dickman//Fleishman-Hillard//IDG Next Generation Marketing 2008//November 19, 2008
    2. Welcome.
    3. About me.
    4. http://www.google.com/search?&q=matt+dickman
    5. What is the future of marketing?
    6. The foundation for tomorrow is here today.
    7. If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
    8. “The best idea is boss” -CP+B
    9. The world has changed.
    10. 1.0
    11. 1.0 2.0
    12. 3.0
    13. The roadmap changed.
    14. The language changed.
    15. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
    16. The pace changed.
    17. Choice is growing exponentially.
    18. Bright Shiny Object Syndrome
    19. Marketers are at a crossroads.
    20. Most agencies were not built for dialogue.
    21. Traditional digital is running rampant.
    22. Most marketers on Facebook use it as a broadcast platform.
    23. They were created to push.
    24. And shout.
    25. Sometimes that works.
    26. Emotion is key to marketing.
    27. Advertising is better at emotion.
    28. It just doesn’t work in a vacuum.
    29. PR
    30. PR Advertising
    31. PR
    32. PR Advertising
    33. PR Advertising Interactive
    34. PR Interactive
    35. Advertising Interactive
    36. Today.
    37. PR
    38. PR Advertising
    39. PR Advertising Interactive
    40. Tomorrow.
    41. PR Advertising Interactive
    42. Marketing
    43. Experiences rule.
    44. Storytelling is a must.
    45. Creating and enabling fans.
    46. 1-to-1.
    47. Location agnostic.
    48. Portable.
    49. Widgets are portable, brand gateways.
    50. Time agnostic.
    51. We have to listen and adapt.
    52. End of interruption.
    53. The “me” economy.
    54. 15 megabytes is the new 15 minutes.
    55. Consumer buzz can be great.
    56. Or really bad.
    57. Hurricane Kohls.
    58. Paul McEnany | http://heehawmarketing.typepad.com
    59. Wal-Mart flog.
    60. Either way, it spreads quickly.
    61. It’s called viral for a reason.
    62. We have to keep our eyes open.
    63. And look below the surface.
    64. Micromedia.
    65. Minneapolis bridge collapse.
    66. Bridge collapses - 6:00pm
    67. I hear about it on Twitter a little after 6pm.
    68. The story unfolds.
    69. 29 minutes
    70. 45 minutes
    71. 45 minutes
    72. 49 minutes
    73. Mainstream media catches up.
    74. 1 hour
    75. Some alert friends.
    76. 1 hour 42 minutes
    77. Some ask questions.
    78. 3 hours 8 minutes
    79. Some reflect back.
    80. People upload images.
    81. Distributed through widgets.
    82. And through mashups.
    83. Marketing
    84. Put strategy first.
    85. Adding value should be the goal.
    86. Abbott Diagnostics on Facebook.
    87. How do I get started?
    88. JUST DO IT.
    89. Start a blog, use Twitter, connect on Facebook/LinkedIn.
    90. Questions? Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

    + Matt DickmanMatt Dickman, 11 months ago

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