Consumer Generated Content in Your Marketing Mix

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    Consumer Generated Content in Your Marketing Mix - Presentation Transcript

    1. Consumer Generated Content In Your Marketing Mix Matt Dickman Marketing Strategist, Technology Evangelist
    2. We are witnessing a fundamental shift in marketing
    3. Marketers Users
    4. “If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shineski, retired Chief of Staff, U.S. Army
    5. “The times, they are a-changin’ ” - Bob Dylan Songwriter
    6. Traditional model
    7. Your Message
    8. New model
    9. Why is this happening?
    10. The Internet
    11. Web 2.0
    12. What it’s not
    13. So what is it?
    14. Beyond the browser
    15. Consumer generated
    16. 15 megabytes is the new 15 seconds
    17. Blogs, podcasts, wikis, photos, video, ratings, comments
    18. MySpace,YouTube, Blogger, Flickr, Wikipedia, iTunes, Amazon
    19. 51.6% of MySpace users are 35+ Source: comScore
    20. Fastest growing group online?
    21. Boomers
    22. Let’s get some perspective
    23. 60,000 source: YouTube.com
    24. 75,000 source: Technorati.com
    25. 75,000 source: Technorati.com (close to one every second)
    26. 1,200,000 source: Technorati.com
    27. 1,200,000 source: Technorati.com (50,000 per hour)
    28. 240,000 source: Technorati.com
    29. 240,000 source: Technorati.com (close to three every second)
    30. 75,000,000 source: Techcrunch.com
    31. 75,000,000 source: Techcrunch.com (and counting)
    32. Big numbers = Big deal
    33. What are people saying about your clients?
    34. Marketing challenge...
    35. UGC can be great...
    36. Or really bad...
    37. Hurricane Kohls
    38. Wal-Mart flog
    39. Either way, it spreads quick
    40. They don’t call it viral for nothing
    41. So what spreads?
    42. More real world examples
    43. Just do it
    44. In conclusion
    45. Questions or Comments? Matt Dickman Marketing Strategist, Technology Evangelist
    46. thank you Questions or Comments? Matt Dickman Marketing Strategist, Technology Evangelist

    + Matt DickmanMatt Dickman, 3 years ago

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    Presented to the Canton Ad Club April 26, 2007. Thi more

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