What I’m going to cover The State of Presentations Crafting the Story How Do You Make It Look Good? The Art of the Delivery
ONT L FRMattan Griffel A E TH BSFounder & CEO, The Front LabsPartner, Grow/HackI run the world’s first growth hacking agency basedout of New York City and have helped launchdozens of different products. Ive also spoken atvarious industry events – including at Bloomberg,Internet Week, and Social Media Week – and havebeen featured in BusinessWeek, Mashable and TheNext Web.
This material is adapted from Garr Reynolds,Chip & Dan Heath, Kevin Allison, and others, as well as from my own experience
Have you ever sat through areally shitty presentation?
Have you ever sat through areally shitty presentation? (it’s a rhetorical question)
Who the hell likes to digest content this way?• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.
“ Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. ” – Seth Godin
Seth’s 4 rules for slides:1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind
I like Seth’s approach but I don’t think it’s practical
Teach Yourself to Code. How to Growth Hacking LEAN MARKETING FOR STARTUPS When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users“ Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. A lot of you just have an idea Web applications are applications ” July September November January March May July September November accessed over the internet Viral growth This is your rails command center Do you pivot? Do you keep releasing new features? Landing page optimization Product management What do you do? SEO Analytics Part 3: Onboarding How I Taught Myself Terminal TextMateDo you experiment with other Email marketing UX to Code in One Monthmarketing channels? Do you try to target a different PR Behavioral economics demographic? Google Chrome
My presentations have been shared over 150,000 times
Stories have 5 Beats 1) Set-upEstablishesthe Who & What
Stories have 5 Beats 1) 2) Set-up Inciting IncidentEstablishes A journeythe Who & begins What
Stories have 5 Beats 1) 2) 3) Set-up Inciting Rising Incident ActionEstablishes A journey Stakesthe Who & begins continue to What increase
Stories have 5 Beats 1) 2) 3) 4) Set-up Inciting Rising Main Incident Action EventEstablishes A journey Stakes A turningthe Who & begins continue to point What increase occurs
Stories have 5 Beats 1) 2) 3) 4) 5) Set-up Inciting Rising Main Resolution Incident Action EventEstablishes A journey Stakes A turning Explainsthe Who & begins continue to point what it all What increase occurs means
Also please take your logo off every slide (are you really afraid people will forget?)
“ If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to ” understand what you are saying. – Tom Grimes, Kansas State Journalism Professor
What simple visual elementwould complement each idea?
Black on white is easier to read (Unless you’re in the dark)
Pick a color scheme:background colormain textemphasis textcomplement text (optional)
Keep an archive of goodpresentations to inspire you
100SOME 1 “ Audiences everywhere are tough. They don’t have time to be bored! or brow beaten by orthodox, ! old-fashioned advertising.! ! We need to stop interrupting ! E what people are interested in ! W & be what people areA ! INBOUND ! interested in.” VS. ! OUTBOUND ! CRAIG DAVIS MARKETING! CHIEF CREATIVE OFFICER, WORLDWIDE MARKETING! J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) STATS! 4 CHARTS ! One third of US consumers ! & GRAPHS! spend >3 hours online every day. 46% WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! of daily 180+ MINUTES 35% searches are for 60-79 MINUTES 33% info on products 1-59 MINUTES 14% or 0 MINUTES 19% services. 7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 SOURCE: SRI, OCTOBER 2010 29
1 Your Idea Starting with your branded message... Advertising launch ⋅ accelerate ⋅ measureGet more ROI with Viral LiftBuzzFeed consistently delivers viral distribution even for advertising content. Make it Viral with BuzzFeedFor every 100,000 clicks generated to our advertisers’ content through paidmedia, they saw an average of 60,000 “free clicks” generated by sharingactivity. firstname.lastname@example.org