Your SlideShare is downloading. ×
0
Building GreatPresentations
What I’m going to cover   The State of Presentations   Crafting the Story   How Do You Make It Look Good?   The Art of the...
ONT L                                                           FRMattan Griffel                                          ...
This material is adapted from Garr Reynolds,Chip & Dan Heath, Kevin Allison, and others, as       well as from my own expe...
Have you ever sat through areally shitty presentation?
Have you ever sat through areally shitty presentation?             (it’s a rhetorical question)
Who the hell likes to digest content this way?• There’s way too much text. It’s pretty easy to lose track of  where you ar...
“   Countless innovations fail because    their champions use PowerPoint    the way Microsoft wants them to,    instead of...
Seth’s 4 rules for slides:1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolv...
Sample Slidesfrom Seth Godin
I like Seth’s approach
I like Seth’s approach           but I don’t think it’s                           practical
Teach Yourself to Code.                                                                                                   ...
My presentations have been shared over            150,000 times
How do I do it?
Start at the               end
The first step is to figure out       your take-away
What’s the point?.
Sure, you can want people    to just know more
Sure, you can want people    to just know more      and that’s okay
Sure, you can want people    to just know more      and that’s okay (but it’s also shallow and boring)
You want people to act                   act!
“OH!”
ASK YOURSELF:Who is your audience?
ASK YOURSELF:Why are they there?
ASK YOURSELF:What do they care about?
ASK YOURSELF:How can I speak to them?
What makesmessages stick?
Simplicity
Unexpectedness
Concreteness
Credibility
Emotion
Story
First slide   ???   ???   Last slide
Stories have 5 Beats
Stories have 5 Beats    1)  Set-upEstablishesthe Who &   What
Stories have 5 Beats    1)           2)  Set-up      Inciting              IncidentEstablishes   A journeythe Who &      b...
Stories have 5 Beats    1)           2)           3)  Set-up      Inciting      Rising              Incident      ActionEs...
Stories have 5 Beats    1)           2)           3)           4)  Set-up      Inciting      Rising       Main            ...
Stories have 5 Beats    1)           2)           3)           4)           5)  Set-up      Inciting      Rising       Mai...
problem                      to a           building upStart by
Write        your o  • One        utline                      : • Line • At•A• Time
Each line builds on the    previous one
And ultimately leads to yourbig take-away
Here’s mine:
Presentations are about                  flow
And anything not essential   should be removed
You can use paper, whiteboards  or stickies for storyboarding
I like to storyboard in Keynote
So how do you make it          look good?
1No more than   idea per slide
Reduce the noise
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Also please take your logo off every slide
Also please take your logo off every slide                                  (are you really afraid                        ...
“   If you want people to understand better, then    get that stuff off the screen... it is simply    making it more diffi...
What simple visual elementwould complement each idea?
It could be an image
Or maybe just sometypography
Where can you get goodimages?
Buy (good) stock photography  iStockPhoto (www.istockphoto.com)  Shutter Stock (www.shutterstock.com)
Find images online             Google Images (images.google.com)             Flickr Creative Commons (www.flickr.com/creat...
Take your own photos
Give it room to breathe     (use plenty of empty space)
Consistency isREALLYimportant
Make sure you always use the        same font            And same colors
Don’t center everything
Asymmetry is more    interesting
Invisible lines are important
Rule of thirds                 (just do it.)
Buy (good) stock photography  iStockPhoto (www.istockphoto.com)  Shutter Stock (www.shutterstock.com)
“   Countless innovations fail because    their champions use PowerPoint    the way Microsoft wants them to,    instead of...
Asymmetry is more    interesting
Sure, you can want people    to just know more
And try to line everything upEither on the sides               Or in the middle
Avoid templates
Avoid clip art & bad stock images
Don’t use common fonts
Like Arial
Or Helvetica
Or	  Calibri
Or Times New   Roman
Choose a good font like Serifa                   like Futura                   like Rockwell                   like Avenir...
Check out FontSquirrel.com
I like widescreen              (you get wayresolution slides               more room)               4:3 (default)         ...
I like widescreen              (you get wayresolution slides               more room)               4:3 (default)         ...
Black on white is easier to read
Black on white is easier to read                   (Unless you’re in the dark)
Pick a color scheme:background colormain textemphasis textcomplement text (optional)
Keep an archive of goodpresentations to inspire you
100SOME                                                            1                                                      ...
!"#$%&(%                                                                                                     !"#$%&(%     ...
1    Your Idea                                                                                  Starting with your branded...
THEFRIENDSHIP          HOW TO BUILD BRAND ADVOCACY          IN A CONSUMER-DRIVEN WORLD                                    ...
The art of the delivery
Start by speaking with                your audience
Move away from the podium
Hans Rosling at
Use a clicker
Make good   eye contact
Take your time
Keep the lights            on
Next steps
Presentation Zen       by Garr ReynoldsRead       Made to Stick       by Chip & Dan Heath
Practice speaking at:Do
Learn        everywhere
Thank you.                           Connect with me at                          www.mattangriffel.comMattan Griffelmattan...
Building Great Presentations
Building Great Presentations
Building Great Presentations
Building Great Presentations
Upcoming SlideShare
Loading in...5
×

Building Great Presentations

27,437

Published on

A class I gave at General Assembly on October 9, 2012.

Published in: Design
11 Comments
198 Likes
Statistics
Notes
No Downloads
Views
Total Views
27,437
On Slideshare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
1,287
Comments
11
Likes
198
Embeds 0
No embeds

No notes for slide

Transcript of "Building Great Presentations"

  1. 1. Building GreatPresentations
  2. 2. What I’m going to cover The State of Presentations Crafting the Story How Do You Make It Look Good? The Art of the Delivery
  3. 3. ONT L FRMattan Griffel A E TH BSFounder & CEO, The Front LabsPartner, Grow/HackI run the world’s first growth hacking agency basedout of New York City and have helped launchdozens of different products. Ive also spoken atvarious industry events – including at Bloomberg,Internet Week, and Social Media Week – and havebeen featured in BusinessWeek, Mashable and TheNext Web.
  4. 4. This material is adapted from Garr Reynolds,Chip & Dan Heath, Kevin Allison, and others, as well as from my own experience
  5. 5. Have you ever sat through areally shitty presentation?
  6. 6. Have you ever sat through areally shitty presentation? (it’s a rhetorical question)
  7. 7. Who the hell likes to digest content this way?• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.
  8. 8. “ Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. ” – Seth Godin
  9. 9. Seth’s 4 rules for slides:1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind
  10. 10. Sample Slidesfrom Seth Godin
  11. 11. I like Seth’s approach
  12. 12. I like Seth’s approach but I don’t think it’s practical
  13. 13. Teach Yourself to Code. How to Growth Hacking LEAN MARKETING FOR STARTUPS When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users“ Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. A lot of you just have an idea Web applications are applications ” July September November January March May July September November accessed over the internet Viral growth This is your rails command center Do you pivot? Do you keep releasing new features? Landing page optimization Product management What do you do? SEO Analytics Part 3: Onboarding How I Taught Myself Terminal TextMateDo you experiment with other Email marketing UX to Code in One Monthmarketing channels? Do you try to target a different PR Behavioral economics demographic? Google Chrome
  14. 14. My presentations have been shared over 150,000 times
  15. 15. How do I do it?
  16. 16. Start at the end
  17. 17. The first step is to figure out your take-away
  18. 18. What’s the point?.
  19. 19. Sure, you can want people to just know more
  20. 20. Sure, you can want people to just know more and that’s okay
  21. 21. Sure, you can want people to just know more and that’s okay (but it’s also shallow and boring)
  22. 22. You want people to act act!
  23. 23. “OH!”
  24. 24. ASK YOURSELF:Who is your audience?
  25. 25. ASK YOURSELF:Why are they there?
  26. 26. ASK YOURSELF:What do they care about?
  27. 27. ASK YOURSELF:How can I speak to them?
  28. 28. What makesmessages stick?
  29. 29. Simplicity
  30. 30. Unexpectedness
  31. 31. Concreteness
  32. 32. Credibility
  33. 33. Emotion
  34. 34. Story
  35. 35. First slide ??? ??? Last slide
  36. 36. Stories have 5 Beats
  37. 37. Stories have 5 Beats 1) Set-upEstablishesthe Who & What
  38. 38. Stories have 5 Beats 1) 2) Set-up Inciting IncidentEstablishes A journeythe Who & begins What
  39. 39. Stories have 5 Beats 1) 2) 3) Set-up Inciting Rising Incident ActionEstablishes A journey Stakesthe Who & begins continue to What increase
  40. 40. Stories have 5 Beats 1) 2) 3) 4) Set-up Inciting Rising Main Incident Action EventEstablishes A journey Stakes A turningthe Who & begins continue to point What increase occurs
  41. 41. Stories have 5 Beats 1) 2) 3) 4) 5) Set-up Inciting Rising Main Resolution Incident Action EventEstablishes A journey Stakes A turning Explainsthe Who & begins continue to point what it all What increase occurs means
  42. 42. problem to a building upStart by
  43. 43. Write your o • One utline : • Line • At•A• Time
  44. 44. Each line builds on the previous one
  45. 45. And ultimately leads to yourbig take-away
  46. 46. Here’s mine:
  47. 47. Presentations are about flow
  48. 48. And anything not essential should be removed
  49. 49. You can use paper, whiteboards or stickies for storyboarding
  50. 50. I like to storyboard in Keynote
  51. 51. So how do you make it look good?
  52. 52. 1No more than idea per slide
  53. 53. Reduce the noise
  54. 54. Slides from Garr Reynold’s Presentation Zen
  55. 55. Slides from Garr Reynold’s Presentation Zen
  56. 56. Slides from Garr Reynold’s Presentation Zen
  57. 57. Also please take your logo off every slide
  58. 58. Also please take your logo off every slide (are you really afraid people will forget?)
  59. 59. “ If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to ” understand what you are saying. – Tom Grimes, Kansas State Journalism Professor
  60. 60. What simple visual elementwould complement each idea?
  61. 61. It could be an image
  62. 62. Or maybe just sometypography
  63. 63. Where can you get goodimages?
  64. 64. Buy (good) stock photography iStockPhoto (www.istockphoto.com) Shutter Stock (www.shutterstock.com)
  65. 65. Find images online Google Images (images.google.com) Flickr Creative Commons (www.flickr.com/creativecommons) (be careful of copyright issues)
  66. 66. Take your own photos
  67. 67. Give it room to breathe (use plenty of empty space)
  68. 68. Consistency isREALLYimportant
  69. 69. Make sure you always use the same font And same colors
  70. 70. Don’t center everything
  71. 71. Asymmetry is more interesting
  72. 72. Invisible lines are important
  73. 73. Rule of thirds (just do it.)
  74. 74. Buy (good) stock photography iStockPhoto (www.istockphoto.com) Shutter Stock (www.shutterstock.com)
  75. 75. “ Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. ” – Seth Godin
  76. 76. Asymmetry is more interesting
  77. 77. Sure, you can want people to just know more
  78. 78. And try to line everything upEither on the sides Or in the middle
  79. 79. Avoid templates
  80. 80. Avoid clip art & bad stock images
  81. 81. Don’t use common fonts
  82. 82. Like Arial
  83. 83. Or Helvetica
  84. 84. Or  Calibri
  85. 85. Or Times New Roman
  86. 86. Choose a good font like Serifa like Futura like Rockwell like Avenir like PF Din
  87. 87. Check out FontSquirrel.com
  88. 88. I like widescreen (you get wayresolution slides more room) 4:3 (default) 16:9
  89. 89. I like widescreen (you get wayresolution slides more room) 4:3 (default) 16:9
  90. 90. Black on white is easier to read
  91. 91. Black on white is easier to read (Unless you’re in the dark)
  92. 92. Pick a color scheme:background colormain textemphasis textcomplement text (optional)
  93. 93. Keep an archive of goodpresentations to inspire you
  94. 94. 100SOME 1 “ Audiences everywhere are tough. They don’t have time to be bored! or brow beaten by orthodox, ! old-fashioned advertising.! ! We need to stop interrupting ! E what people are interested in ! W & be what people areA ! INBOUND ! interested in.” VS. ! OUTBOUND ! CRAIG DAVIS MARKETING! CHIEF CREATIVE OFFICER, WORLDWIDE MARKETING! J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) STATS! 4 CHARTS ! One third of US consumers ! & GRAPHS! spend >3 hours online every day. 46% WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! of daily 180+ MINUTES 35% searches are for 60-79 MINUTES 33% info on products 1-59 MINUTES 14% or 0 MINUTES 19% services. 7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 SOURCE: SRI, OCTOBER 2010 29
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
  96. 96. 1 Your Idea Starting with your branded message... Advertising launch ⋅ accelerate ⋅ measureGet more ROI with Viral LiftBuzzFeed consistently delivers viral distribution even for advertising content. Make it Viral with BuzzFeedFor every 100,000 clicks generated to our advertisers’ content through paidmedia, they saw an average of 60,000 “free clicks” generated by sharingactivity. salesteam@buzzfeed.com
  97. 97. THEFRIENDSHIP HOW TO BUILD BRAND ADVOCACY IN A CONSUMER-DRIVEN WORLD YES Thank you But the real problem...MODEL Copyright © 2007 22squared Here’s how we size up advocacy: % of brand’s customers who are... ... we must create relationships SHAREHOLDER EVANGELIST Copyright © 2007 22squared RECOMMENDER worth talking about. REPEAT SATISFIED ADVOCATES BUYERS CRITICS MARGINAL CUSTOMER DISSATISFIED CUSTOMER ACTIVELY AGAINST Copyright © 2007 22squared Copyright © 2007 22squared
  98. 98. The art of the delivery
  99. 99. Start by speaking with your audience
  100. 100. Move away from the podium
  101. 101. Hans Rosling at
  102. 102. Use a clicker
  103. 103. Make good eye contact
  104. 104. Take your time
  105. 105. Keep the lights on
  106. 106. Next steps
  107. 107. Presentation Zen by Garr ReynoldsRead Made to Stick by Chip & Dan Heath
  108. 108. Practice speaking at:Do
  109. 109. Learn everywhere
  110. 110. Thank you. Connect with me at www.mattangriffel.comMattan Griffelmattangriffel@gmail.com@mattangriffel
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×