Building Great Presentations
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Building Great Presentations

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A class I gave at General Assembly on October 9, 2012.

A class I gave at General Assembly on October 9, 2012.

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  • 1. Building GreatPresentations
  • 2. What I’m going to cover The State of Presentations Crafting the Story How Do You Make It Look Good? The Art of the Delivery
  • 3. ONT L FRMattan Griffel A E TH BSFounder & CEO, The Front LabsPartner, Grow/HackI run the world’s first growth hacking agency basedout of New York City and have helped launchdozens of different products. Ive also spoken atvarious industry events – including at Bloomberg,Internet Week, and Social Media Week – and havebeen featured in BusinessWeek, Mashable and TheNext Web.
  • 4. This material is adapted from Garr Reynolds,Chip & Dan Heath, Kevin Allison, and others, as well as from my own experience
  • 5. Have you ever sat through areally shitty presentation?
  • 6. Have you ever sat through areally shitty presentation? (it’s a rhetorical question)
  • 7. Who the hell likes to digest content this way?• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.
  • 8. “ Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. ” – Seth Godin
  • 9. Seth’s 4 rules for slides:1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind
  • 10. Sample Slidesfrom Seth Godin
  • 11. I like Seth’s approach
  • 12. I like Seth’s approach but I don’t think it’s practical
  • 13. Teach Yourself to Code. How to Growth Hacking LEAN MARKETING FOR STARTUPS When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users“ Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. A lot of you just have an idea Web applications are applications ” July September November January March May July September November accessed over the internet Viral growth This is your rails command center Do you pivot? Do you keep releasing new features? Landing page optimization Product management What do you do? SEO Analytics Part 3: Onboarding How I Taught Myself Terminal TextMateDo you experiment with other Email marketing UX to Code in One Monthmarketing channels? Do you try to target a different PR Behavioral economics demographic? Google Chrome
  • 14. My presentations have been shared over 150,000 times
  • 15. How do I do it?
  • 16. Start at the end
  • 17. The first step is to figure out your take-away
  • 18. What’s the point?.
  • 19. Sure, you can want people to just know more
  • 20. Sure, you can want people to just know more and that’s okay
  • 21. Sure, you can want people to just know more and that’s okay (but it’s also shallow and boring)
  • 22. You want people to act act!
  • 23. “OH!”
  • 24. ASK YOURSELF:Who is your audience?
  • 25. ASK YOURSELF:Why are they there?
  • 26. ASK YOURSELF:What do they care about?
  • 27. ASK YOURSELF:How can I speak to them?
  • 28. What makesmessages stick?
  • 29. Simplicity
  • 30. Unexpectedness
  • 31. Concreteness
  • 32. Credibility
  • 33. Emotion
  • 34. Story
  • 35. First slide ??? ??? Last slide
  • 36. Stories have 5 Beats
  • 37. Stories have 5 Beats 1) Set-upEstablishesthe Who & What
  • 38. Stories have 5 Beats 1) 2) Set-up Inciting IncidentEstablishes A journeythe Who & begins What
  • 39. Stories have 5 Beats 1) 2) 3) Set-up Inciting Rising Incident ActionEstablishes A journey Stakesthe Who & begins continue to What increase
  • 40. Stories have 5 Beats 1) 2) 3) 4) Set-up Inciting Rising Main Incident Action EventEstablishes A journey Stakes A turningthe Who & begins continue to point What increase occurs
  • 41. Stories have 5 Beats 1) 2) 3) 4) 5) Set-up Inciting Rising Main Resolution Incident Action EventEstablishes A journey Stakes A turning Explainsthe Who & begins continue to point what it all What increase occurs means
  • 42. problem to a building upStart by
  • 43. Write your o • One utline : • Line • At•A• Time
  • 44. Each line builds on the previous one
  • 45. And ultimately leads to yourbig take-away
  • 46. Here’s mine:
  • 47. Presentations are about flow
  • 48. And anything not essential should be removed
  • 49. You can use paper, whiteboards or stickies for storyboarding
  • 50. I like to storyboard in Keynote
  • 51. So how do you make it look good?
  • 52. 1No more than idea per slide
  • 53. Reduce the noise
  • 54. Slides from Garr Reynold’s Presentation Zen
  • 55. Slides from Garr Reynold’s Presentation Zen
  • 56. Slides from Garr Reynold’s Presentation Zen
  • 57. Also please take your logo off every slide
  • 58. Also please take your logo off every slide (are you really afraid people will forget?)
  • 59. “ If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to ” understand what you are saying. – Tom Grimes, Kansas State Journalism Professor
  • 60. What simple visual elementwould complement each idea?
  • 61. It could be an image
  • 62. Or maybe just sometypography
  • 63. Where can you get goodimages?
  • 64. Buy (good) stock photography iStockPhoto (www.istockphoto.com) Shutter Stock (www.shutterstock.com)
  • 65. Find images online Google Images (images.google.com) Flickr Creative Commons (www.flickr.com/creativecommons) (be careful of copyright issues)
  • 66. Take your own photos
  • 67. Give it room to breathe (use plenty of empty space)
  • 68. Consistency isREALLYimportant
  • 69. Make sure you always use the same font And same colors
  • 70. Don’t center everything
  • 71. Asymmetry is more interesting
  • 72. Invisible lines are important
  • 73. Rule of thirds (just do it.)
  • 74. Buy (good) stock photography iStockPhoto (www.istockphoto.com) Shutter Stock (www.shutterstock.com)
  • 75. “ Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. ” – Seth Godin
  • 76. Asymmetry is more interesting
  • 77. Sure, you can want people to just know more
  • 78. And try to line everything upEither on the sides Or in the middle
  • 79. Avoid templates
  • 80. Avoid clip art & bad stock images
  • 81. Don’t use common fonts
  • 82. Like Arial
  • 83. Or Helvetica
  • 84. Or  Calibri
  • 85. Or Times New Roman
  • 86. Choose a good font like Serifa like Futura like Rockwell like Avenir like PF Din
  • 87. Check out FontSquirrel.com
  • 88. I like widescreen (you get wayresolution slides more room) 4:3 (default) 16:9
  • 89. I like widescreen (you get wayresolution slides more room) 4:3 (default) 16:9
  • 90. Black on white is easier to read
  • 91. Black on white is easier to read (Unless you’re in the dark)
  • 92. Pick a color scheme:background colormain textemphasis textcomplement text (optional)
  • 93. Keep an archive of goodpresentations to inspire you
  • 94. 100SOME 1 “ Audiences everywhere are tough. They don’t have time to be bored! or brow beaten by orthodox, ! old-fashioned advertising.! ! We need to stop interrupting ! E what people are interested in ! W & be what people areA ! INBOUND ! interested in.” VS. ! OUTBOUND ! CRAIG DAVIS MARKETING! CHIEF CREATIVE OFFICER, WORLDWIDE MARKETING! J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) STATS! 4 CHARTS ! One third of US consumers ! & GRAPHS! spend >3 hours online every day. 46% WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED! of daily 180+ MINUTES 35% searches are for 60-79 MINUTES 33% info on products 1-59 MINUTES 14% or 0 MINUTES 19% services. 7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 SOURCE: SRI, OCTOBER 2010 29
  •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
  • 96. 1 Your Idea Starting with your branded message... Advertising launch ⋅ accelerate ⋅ measureGet more ROI with Viral LiftBuzzFeed consistently delivers viral distribution even for advertising content. Make it Viral with BuzzFeedFor every 100,000 clicks generated to our advertisers’ content through paidmedia, they saw an average of 60,000 “free clicks” generated by sharingactivity. salesteam@buzzfeed.com
  • 97. THEFRIENDSHIP HOW TO BUILD BRAND ADVOCACY IN A CONSUMER-DRIVEN WORLD YES Thank you But the real problem...MODEL Copyright © 2007 22squared Here’s how we size up advocacy: % of brand’s customers who are... ... we must create relationships SHAREHOLDER EVANGELIST Copyright © 2007 22squared RECOMMENDER worth talking about. REPEAT SATISFIED ADVOCATES BUYERS CRITICS MARGINAL CUSTOMER DISSATISFIED CUSTOMER ACTIVELY AGAINST Copyright © 2007 22squared Copyright © 2007 22squared
  • 98. The art of the delivery
  • 99. Start by speaking with your audience
  • 100. Move away from the podium
  • 101. Hans Rosling at
  • 102. Use a clicker
  • 103. Make good eye contact
  • 104. Take your time
  • 105. Keep the lights on
  • 106. Next steps
  • 107. Presentation Zen by Garr ReynoldsRead Made to Stick by Chip & Dan Heath
  • 108. Practice speaking at:Do
  • 109. Learn everywhere
  • 110. Thank you. Connect with me at www.mattangriffel.comMattan Griffelmattangriffel@gmail.com@mattangriffel