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5 Mistakes Startups Make

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Presented by Matias Corea of Behance at State of the Startup: Design on 9/29/2012.

Presented by Matias Corea of Behance at State of the Startup: Design on 9/29/2012.

Published in: Design, Technology

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  • 1. 5 MistakesStartups Make
  • 2. Matias CoreaCo-founder and Chief of Design, BehanceTypography lover / Sax Player / VintageMotorcycle Enthusiast / Jazz VinylCollector / Spanish + Catalan +Argentinean / Works in Soho / Sometimesheads back to Brooklyn & Sleeps. /*
  • 3. HOLA
  • 4. DESIGNERSWHO CODE
  • 5. OR..
  • 6. HOW TO EFFICIENTLY WASTE RESOURCES IN YOUR STARTUP
  • 7. ABOUTWIREFRAMES
  • 8. F*ck Lorem Ipsum
  • 9. Wh / ch / pp / ss / ee I’m / You’re / She’s I am so happy y jh xk
  • 10. Lorem ipsum dolor sit amet, consectetur A wonderful serenity has taken possessionadipiscing elit. Donec ac urna sed metus of my entire soul, like these sweet morningspellentesque feugiat. Sed vitae sem ut dui of spring which I enjoy with my wholefermentum convallis vel ac dui. Sed magna heart.sem, cursus sed vestibulum vel, faucibus afelis. Mauris et consectetur dolor. I am alone, and feel the charm of existence in this spot, which was created for the blissVestibulum non velit nec nullaDo words like Nulla donec quis augue lorem tempus of souls like mine. I am so happy, my dear sounds anything like english. Well when theyfermentum. Sed risus nisl, ornare vel form a paragraph they certainly don’t look so absorbed in the exquisite sense of friend, the same.tincidunt nec, posuere a ligula. Donec id leo mere tranquil existence, that I neglect myvel arcu varius ornare. Nulla tinciduntthey written form they have atalents. As languages have a defined sounds, accents, diction, inplacerat lacus, sed aliquet dolor aliquam at. texture.Proin quis augue lorem. I should be incapable of drawing a single stroke at the present moment; and yet I feelNullam eget neque a tortor interdum that I never was a greater artist than now.eleifend. Nam augue sem, varius veltristique nec, mattis eu metus. Donec lacus When, while the lovely valley teems withipsum, blandit eu faucibus vel, fringilla id vapour around me, and the meridian sunturpis. Aenean feugiat lacus rutrum mauris strikes the upper surface of the impenetra-tristique dignissim. Morbi a diam vel elit ble foliage of my trees, and but a few straya impenetrable foliage of my trees, and but
  • 11. TYPOGRAPHY RULES EVERYTHING
  • 12. LEARNINGTYPOGRAPHIC PRINCIPLES
  • 13. A wonderful serenity has taken possession of my thousand unknown plants are noticed byentire soul, like these sweet mornings of spring when I hear the buzz of the little world awhich I enjoy with my whole heart. the stalks, and grow familiar with the cou indescribable forms of the insects and flieI am alone, and feel the charm of existence in this feel the presence of the Almighty, who fospot, which was created for the bliss of souls like in his own image, I am alone, and feel thmine. I am so happy, my dear friend, so absorbed alone, and feel the charm of existence inin the exquisite sense of mere tranquil existence, which was created for the bliss of souls lithat I neglect my talents. I am so happy, my dear friend, so absorbeI should be incapable of drawing a single stroke at exquisite sense of mere tranquil existencethe present moment; and yet I feel that I never neglect my talents.was a greater artist than now. I should be incapable of drawing a singleWhen, while the lovely valley teems with vapour the present moment; and yet I feel that Iaround me, and the meridian sun strikes the was a greater artist than now. charm of eupper surface of the impenetrable foliage of my in this spot, which was created for the blitrees, and but a few stray gleams steal into the souls like mine. I am so happy, my dear f
  • 14. IT’S BETTER TO HAVE A HOLE THAN AN A**HOLE — NEIL BLUMENTHAL
  • 15. FOCUSING ON THE PRODUCT NOT THE EXIT
  • 16. THANK YOU! @matiascorea www.matiascorea.com @behance