Creating and Organizing Google Adwords Campaigns

10-Spaces Consulting, Inc design & strategy for the web PPC Training Session 3 Creating Adwords Campaigns

Keyword Goals • Affordability - afford clicks-to-sale/ROI • Trafﬁc Volume - capture learning trafﬁc • Conversion - simplest approach

Bidding • Match Type • Broad - search query contains your word • Exact - phrased/ordered exactly • Phrase - contains no KW/phrase pref.

Campaigns • Why create them • What can be controlled • How can they be leveraged

Adgroups • How to organize • Budget control • Testing • Ad copy control

Budgeting • Forecasting 1% and 2% • Brand Impressions • Lead generation • Break even cost-per-acquisition (CPA) • ROI from Life Time Value (LTV)

Cost Savings • Click through rates - higher the better, unless too high • Quality Score - three tiered black box • Negative Words - use Keyword Tool, Search Query Report

Google Tools • Adwords Editor • Reports - manual/automated • Keyword Tool - negative words, search volume

More PPC Tools • KeywordSpy • KeywordDiscovery • SpyFu • NicheBot • SEO Elite / Keyword Elite

Creating and Organizing Google Adwords Campaigns

by Matt DeYoung on Mar 05, 2010

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Creating and Organizing Google Adwords Campaigns Presentation Transcript