EIDQ Mobile Search Presentation

Mobile Search or Search Mobile The Directory Opportunity EIDQ Association Istanbul Plenary Meeting, 18-20 October 2010

About Us Mobile CrossMedia Strategies | Since 2007 | New York. Tokyo. Vancouver Acquisition | Intelligence | Revenue Strategic Consulting Full Service Marketing New Business Incubation

ADObjects in Europe
Peggy Anne Salz is the founder and publisher of MSearchGroove, the leading source of analysis and commentary on mobile advertising, mobile advertising, and social media. Her industry-first report, Mobile Search & Content Discovery, and her most recent series of practical how-to mobile advertising and mobile analytics white papers indisputably establish her as a mobile advertising and mobile search authority. She has established a successful consulting career based on vision, insight, versatility, and over 15 years of industry experience. She has written over 300 articles and also comments on daily developments impacting the industry at all levels for magazines, publications and online destinations such as MobiAd News, Mobile Entertainment, Mobile Media, and New Media Age.
Peggy's drive to spark debate about issues impacting the mobile industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her speaking calendar includes engagements at mobile search and mobile advertising conferences worldwide. Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who's Who of Professionals.

Where is it all Going ?

Search is a Big Part : But not the Biggest

Now lets look at the Media Market Search < 1hr Search < 1hr

Am I part of this unbalance? 12% (35%) Search is Grabbing the Wealth in the Transition

Mobile Search is your Key Business ~1300x distinctive Snacks (100x/hour) 14~30x distinctive Sessions (2x/hour) 100~300x distinctive Sessions (30x/hour) Major Engines

Shopping is the natural progression Store 82% Sporting event 36% Doctor’s office 55% >60% of Smartphone users have done some form of Mobile Search In plane 14% In church 7% Movie Theatre 17%

Social Data has come to Search in big way!
Real-time User Behavior (>50% Mobile Social)
The 4 th Wave “Social Like” is here

Mobile Non-Conscience Paradigm
Share Box
Search Box
Maps
Community
Shop
3G Rapid Adoption Rich Media Applications Broadband LTE Comes Alive

By 2013 the Worlds Internet Like the Ocean that surrounds us!
>700M Websites today Online
100’s of Thousands of Applications
Across the 5 Major Platforms
525 Ｍｉｌｌｉｏｎ ~400 Ｍｉｌｌｉｏｎ

Would your business survive if your website was down? ( 15 ~ 20 % of Websites are getting hit by mobile devices*)

1) e.g. Poor Mobile Presence 1) Search for Beyonce * Or click on a shared SNL link on Twitter, Facebook or DIGG End-User can not even get to a proper usable page ! ADObjects, Inc © all rights reserved 2) >1Minute to load 3) Non-Working Website (This would piss me off, if I was Beyonce)

2) Silo’d Mobile Web Site 1) Search for info about SNL * Or click on a shared SNL link on Twitter, Facebook or DIGG End-User Needs 5-Actions to get to SNL Landing Page! ADObjects, Inc © all rights reserved 2) Mobile Site Home 3) Scroll Down 4) Scroll Down 5) Then get to an SNL Landing page only…..

Sorry there is No Mobile Web Anymore!

Google seems to have this incredible position However, Facebook Surpassed Google in Page Views as #1 USER BEHAVIOR 8B Click-on-Links / Day Search Engines ( Pull) >8B Clicks-on-Links /Day Social Media ( Push)

Why? The T sunami is Here ( Time-Machine)

New Competition / New Fragmentation BlackBerry

Consumer Behavior Push | Pull of Search

ROI is all in the User Behavior ( Sociology) Reverse-Search ( Sharing) Intentional-Search ( Finding) Traffic Key: Landing Page
Own Application
Social Status Updates
The “New Check-in”
App Content Syndication
Augmented Reality
Around-Me Maps
Viral Content ( Video, Pictures, Audio)
Own Portal
Major Search Listings (Google, Bing, Yahoo, etc…)
Search Box Syndication
Personalized Relevancy of Results
Content Anchor
Merchant Affiliate
Dynamic Online & Mobile Friendly
SEO (>Google)
Geo-Relevant
CPA
Community Editorial
Best Content
PULL PUSH *The Search Box *The Status Box

The Google Landing Page- Own SEO evolving?

Context / Local Search Strategy ( Web to Apps)

Apps for Everything is Exploding $8B Industry for Mobile Ad Apps By 2015 (Media Post)

New Categories of Cool Creative Mobile Search Apps Novel Practical New Value Directory Publishers Advertisers & Local Sounds &Shake Search 2.0 Perspective/ Recommend Multimedia/ Live Ads News & Info Goes Local Socialize the Advertiser Bleeding Yellow Cross-Media Print 2 Mobile Around Me ( Next Level) Cross-Media Web 2 Mobile Around Me (Entertain)

Search Apps Keep Verticalizing and Growing Can Not Win With a Single Media Portal in the Web 2.0 World

Designing an App for the Right Purpose vs. (New Fresh Apps every several months-NEEDED) Brand Marketing Engagement and Loyalty

Apps are Islands in the Ocean of the Internet How do I get Users there? How do I get Keep them their Searching? Turn the Silo’d Apps into Traffic Generating Landing Pages

The Merchant Landing Page HOTEL HOTEL Monetizable Contents Social Plug-ins Listing/ Info/Map Online|Mobile Friendly Any Source of Activity Traffic & Monetizable Event Own Portal Others Search Apps @Spring Street Inn @Spring Street Inn Map it ( Video’s) Join Loyalty Program Click to Coupon Click to Photo’s/Video Click to Book Click to Call

The Merchant Landing Page Strategy Actionable LANDING PAGE ( Contextual Web) ROI=Traffic * Analytics of the Page SEO Direct Click Shared Direct Click Own Portal Online | Mobile Website Online | Mobile Apps & Pages Product for Merchants Other Search Engines Massive Syndication

Summary
Prepare for Smartphone Wave ( Snackable)
Must think about all media ( RIOTPM)
GPS/Social and Search become ubiquitous
Prepare yourself for Syndication ( ROI)
Choose the right strategy for Apps (ROI)
SEO key : Landing-Page Service (ROI) (off-set the massive fragmentation & competition)

Thank-you [email_address] EIDQ Association Istanbul Plenary Meeting, 18-20 October 2010

Overview
About Us
Where is Mobile Going?
non-conscience paradigm
Stats. US vs. Europe vs. World ( Time Machine)
Multimedia Computers ( the new SMS)
Social
Media consumption
Social
Consumer Behavior Push- Pull ( mo-so-lo)
Evolution
Context and Local Search ( Opportunities/Threats)
Different threads….
What are the Opportunities for Directories
Symbiotic search- the true landing page
The organic community content
The bells-whistles

EIDQ Mobile Search Presentation

by Matthew Snyder on Oct 19, 2010

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EIDQ Mobile Search Presentation — Presentation Transcript