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ADObjects SoMo Presentation V1
 

ADObjects SoMo Presentation V1

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These are slides in reference to my panel. http://www.soccomm.com/schedule.html

These are slides in reference to my panel. http://www.soccomm.com/schedule.html

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ADObjects SoMo Presentation V1 ADObjects SoMo Presentation V1 Presentation Transcript

  • SoMo ( Social Mobile) Matthew Snyder CEO & Founder ADO bjects Inc TV Radio Print OOH Digital Events Classifieds Search Maps Music Content DigitalHand. AnalogTouch ADObjects Inc. ©
  • Change: Multimedia Computer ( 2008 pivotal) All of my connected applications , always with me Mainframe 1960s Mini 1970s Personal 1980s Laptop 1990s
  • Hyper Personal: The Mobile Next Intersecting Wave Accelerated Growth Mobile????? ‘ 95 ‘ 00 ‘ 05 ‘ 10 Rise of the Portal Rise of the Social Rise of the Search Rise of Personalization
  • Consumer Cost : Free vs. Fee is now here! Free Terrestrial Paid Satellite Free Broadcast Paid Satellite + Cable Free Newspaper/Free Directory Paid Daily Newspaper Radio TV Print Online  Advertising  Advertising  Advertising Free content/services Subscription & Transaction  Advertising “ Free” Advertising “ Paid” Subscription Subscription & Transaction Mobile Free content/services  Advertising inevitable
  • Global: e.g. Japan presenting to India community Payment E-book Broadcasting Digital Radio Music Coupon Basic function - Voice talk - e-mail - Internet GPS Search Video Mobile as Tool Mobile as Media PC Browser
  • Convergence: Mobile Inflection Point (2010 pivotal) Mobile Devices w/ full HTML browsers exceed vs PC
  • Local : Interactive media will thrive for mobile Around me in Central Park <2 minutes <5 minutes <10 minutes
  • Channels: Is their mobile only?
  • Contextual : Cross-Screen ESPN Mobile surpasses ESPN Online ~100M PV /month BMWs text2magazine gets over 30% conversion for MMS Clear Channel Announces massive shift to Digital interactive signs. Click-to-Alert on line for Ad-networks is now a key conversion.. Instead of Calling in to “ win that concert ticket” CBSRadio, Text2win with mobile Online Outdoor Print TV Radio