Your SlideShare is downloading. ×
0
1
CONSUMER
TEN HOT
TRENDS 2013
Mats Guldbrand
Networked Society Evangelist
onsdag 28 augusti 13
2
1. CLOUD RELIANCE
RESHAPES DEVICE NEEDS
› Users appreciate having apps and data seamlessly available on multiple devices...
3
2. COMPUTING FOR
A SCATTERED MIND
› Consumers want devices that require less focus and better fit their daily lives
› Pu...
4
3. BRING YOUR OWN
BROADBAND TO WORK
of smartphone users
use privately paid
subscriptions at work
Source: Ericsson Consum...
5
4. CITY DWELLERS GO
RELENTLESSLY MOBILE
› Network coverage is the fourth most important driver of satisfaction with city...
6
5. Personal social
security networks
› Consumers are increasingly putting their trust in personal networks and communiti...
7
6. Women drive
Smartphone market
› Women drive mass market smartphone adoption
› Usage figures for men lag behind those ...
8
7. Cities become hubs
for social creativity
› City dwellers have the most online friends
› Connecting and exchanging ide...
9
8. IN-LINE shopping
› 32 percent of smartphone users already shop with smartphones
› Now they want to combine the benefi...
10
9. Tv goes social
Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012
Study base: Broadband users with a...
11
10. learning in
transformation
› Learning is affected by both internal and external forces
› Young people are bringing ...
12
onsdag 28 augusti 13
13
onsdag 28 augusti 13
Upcoming SlideShare
Loading in...5
×

2013 10 hot consumer trends (original)

984

Published on

10 hot consumer trends presentation (from Ericsson Consumer Lab). A presentation I do from time to time ...

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
984
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
64
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "2013 10 hot consumer trends (original)"

  1. 1. 1 CONSUMER TEN HOT TRENDS 2013 Mats Guldbrand Networked Society Evangelist onsdag 28 augusti 13
  2. 2. 2 1. CLOUD RELIANCE RESHAPES DEVICE NEEDS › Users appreciate having apps and data seamlessly available on multiple devices › This is most evident among tablet users › Other products increasingly require internet access 35PERCENT 46PERCENT 54PERCENT TABLET SMARTPHONE MOBILE PHONE Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Users of respective devices, aged 15-69 onsdag 28 augusti 13
  3. 3. 3 2. COMPUTING FOR A SCATTERED MIND › Consumers want devices that require less focus and better fit their daily lives › Purchase intent is higher for: › Tablets than desktop PCs › Smartphones than laptops Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Internet users aged 15-69 onsdag 28 augusti 13
  4. 4. 4 3. BRING YOUR OWN BROADBAND TO WORK of smartphone users use privately paid subscriptions at work Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Smartphone users aged 15-69 57% onsdag 28 augusti 13
  5. 5. 5 4. CITY DWELLERS GO RELENTLESSLY MOBILE › Network coverage is the fourth most important driver of satisfaction with city life › Satisfaction is highest in Delhi, Berlin and New York OF CITY DWELLERS ARE SATISFIED WITH THEIR NETWORK COVERAGE67% Source: Ericsson ConsumerLab Analytical Platform 2012 Study base: Internet users in 18 megacities, aged 15-69 onsdag 28 augusti 13
  6. 6. 6 5. Personal social security networks › Consumers are increasingly putting their trust in personal networks and communities › LinkedIn and Twitter are replacing traditional job application processes Source: Ericsson ConsumerLab 2012 onsdag 28 augusti 13
  7. 7. 7 6. Women drive Smartphone market › Women drive mass market smartphone adoption › Usage figures for men lag behind those for women in the following areas: USE SMS 97% 77% 59% 24% 17% SEND/RECEIVE PHOTOS USE SOCIAL NETWORKING CHECK IN AT LOCATIONS REDEEM COUPONS Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Smartphone users aged 15 and upwards onsdag 28 augusti 13
  8. 8. 8 7. Cities become hubs for social creativity › City dwellers have the most online friends › Connecting and exchanging ideas is their third most common reason for social networking Source: Ericsson ConsumerLab City Life Report 2012 Study base: Internet users in 13 major cities, aged 15-69 44% 25% 12% CONNECTING AND EXCHANGING IDEAS WITH OTHERS KEEPING FRIENDS AND FAMILY UPDATED STAYING UP-TO-DATE WITH FRIENDS AND FAMILY PRIME DRIVERS FOR USING SOCIAL NETWORKS onsdag 28 augusti 13
  9. 9. 9 8. IN-LINE shopping › 32 percent of smartphone users already shop with smartphones › Now they want to combine the benefits of shopping in-store and online Source: Ericsson ConsumerLab Analytical Platform 2012 Study Base: Internet users in Western Europe, aged 15 and upwards onsdag 28 augusti 13
  10. 10. 10 9. Tv goes social Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012 Study base: Broadband users with at least weekly TV/video consumption, aged 16-59 in US, UK, Germany, Spain, Sweden, Taiwan and China use social forums while watching video and TV 62% >30% 42% of those who use social forums or chat services while watching discuss things they currently watch on a weekly basis are more likely to pay for content watched in a social context onsdag 28 augusti 13
  11. 11. 11 10. learning in transformation › Learning is affected by both internal and external forces › Young people are bringing their personal technology experience into the classroom › Governments and institutions are searching for ICT solutions to improve efficiency Source: Ericsson Learning and Educations in the Networked Society Report 2012 onsdag 28 augusti 13
  12. 12. 12 onsdag 28 augusti 13
  13. 13. 13 onsdag 28 augusti 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×