“achieving ambitious  business growth”   Iain Bruce & Jamie McCallum | Matrix Innovation Team
Agenda1.   Recap Workshop 12.   Introduction to Highest & Best – Innovation Leadership3.   Core Competence: Identifying yo...
recap:workshop 1
highest & bestinnovation leadership model
Highest & Best – Innovation Leadership
Business Life Cycle
Be honest about your growth aspirations……£/€                                                Want to get to here?        Ne...
GROWTH PIPELINE                                        All values are Millions                                            ...
exercise:pipeline growth assessment
review:your innovation culture assessment
identifying yourinnovation “sweet spots”
CAPABILITIES   MARKETS
Key Success                              Factors        Core Competencies            CapabilitiesTangible     Intangible  ...
Competency Tests:1.   Can anyone from outside the company easily     work out how you deliver this capability?2.   Would a...
vision & objectives
What are your personal drivers?•   Secure your retirement?•   Grow the value of the business to sell it?•   Make a better ...
1. What are you seeking to be in four years time?2. What are your economic goals?3. What products / services will you be d...
exercise:vision
options for growth
EXISTING        NEW           PRODUCTS       PRODUCTSMARKETSEXISTING              market        product            penetra...
Strategic QuestionsToday                                  In the Future                                       Which custom...
EXISTING        NEW           PRODUCTS       PRODUCTSMARKETSEXISTING              market        product            penetra...
The Big Opportunities forSIGNIFICANT PROFIT GROWTH  NEW         ADAPTCustomers Promise & Product& Markets for Mutual Profi...
Perpetual Profit Cycle  NEW  Customers    & Markets                   ADAPT   CURRENT         IMPROVE          LEAD    Cus...
The Perpetual Profit Cycle &NEW Customers & Markets                ADAPTCURRENT         IMPROVE          LEAD Customers   ...
Exercise: Highest & Best – Innovation Leadership
Big Changes
SOCIAL INFLUENCES
TECHNOLOGICAL INFLUENCES
ECONOMIC INFLUENCES
ENVIRONMENTAL INFLUENCES
POLITICAL / LEGAL INFLUENCES
exercise:Big Changes
idea engineering exercise:   customer problems
First FAIL FAST FAIL CHEAP         Action Plan
next stage:assessment
Growth Plan        Submission Info:Noon             email:Fri 28th October caroline.hunter@matrixuk.com
Presentation DatesTue 8th November    Invest NI                    Bedford Street                    BelfastWed 9th Novemb...
growth planthinking time…
InterTrade Ireland Challenge Programme Workshop II
InterTrade Ireland Challenge Programme Workshop II
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InterTrade Ireland Challenge Programme Workshop II

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InterTrade Ireland Challenge Programme Workshop II

  1. 1. “achieving ambitious business growth” Iain Bruce & Jamie McCallum | Matrix Innovation Team
  2. 2. Agenda1. Recap Workshop 12. Introduction to Highest & Best – Innovation Leadership3. Core Competence: Identifying your “Innovation Sweet Spot”4. Growth Aspirations and Growth Strategy5. Big Opportunities – Changes in Your Environment6. Idea Engineering7. Fail Fast & Cheap Action Planning8. Discussion: Next-stage Assessment9. Application Thinking Time
  3. 3. recap:workshop 1
  4. 4. highest & bestinnovation leadership model
  5. 5. Highest & Best – Innovation Leadership
  6. 6. Business Life Cycle
  7. 7. Be honest about your growth aspirations……£/€ Want to get to here? New and Different Same Old Stuff Normal Incremental Growth Continues. Sales stay the same. Past Future (now) 5 Years Time
  8. 8. GROWTH PIPELINE All values are Millions Sales Today Actual Growth over 3 Years 3 Year Growth Goal Sales 3 Years Ago Sales Goal 3 Yrs Actual Growth 3 Yr Growth Goal Incremental Incremental Systemic Systemic Estimate Estimate Market growth or Market growth or "working Tangib le initiatives or "working smarter" Tangib le initiatives or "working smarter" "working harder" harder"£ What weve done to grow Our Growth Pipeline* Raw Value Prob. Net Value Scout £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 Total Systemic Growth £0.00 Total Systemic Net Value £0.003 Yr Growth Goal £0.00 - Incremental Est. £0.00 - Systemic Est. Net Value £0.00 = Pipeline Gap (Excess) £0.00 Probability Ranges 90% - Absolute certainty * List only initiatives with RAW potential for generating at least 10% growth. This standard is key for 75% - There are a few unknowns small and mid sized companies because 1) it keeps the focus on the big stuff and 2) all ideas have a 50% - Odds are good but there are many unknowns "probability" of success thus "shooting high" guarantees a payoff. 25% - Who knows?
  9. 9. exercise:pipeline growth assessment
  10. 10. review:your innovation culture assessment
  11. 11. identifying yourinnovation “sweet spots”
  12. 12. CAPABILITIES MARKETS
  13. 13. Key Success Factors Core Competencies CapabilitiesTangible Intangible HumanPhysical IP SkillsFinancial Technology Knowledge Relationships Culture Quality Motivation Reputation Values
  14. 14. Competency Tests:1. Can anyone from outside the company easily work out how you deliver this capability?2. Would a major issue arise if a key member of staff left the organisation?3. Could your competitors copy this capability easily?4. Does this capability offer long lasting competitive advantage?
  15. 15. vision & objectives
  16. 16. What are your personal drivers?• Secure your retirement?• Grow the value of the business to sell it?• Make a better return on your efforts?• Make more profit now?• Pass something on to the next generation of the family?• Provide more secure employment for more people?• Give something back to society/the community?• Make the most of your potential?• Do something no-one else has done?• Achieve something that no-one else thought was possible?• Be remembered?• Have fun?
  17. 17. 1. What are you seeking to be in four years time?2. What are your economic goals?3. What products / services will you be delivering?4. Where will you compete geographically?5. Who are your customers?6. What technology will you employ?7. What are your fundamental values, attitudes and beliefs?8. What are your major strengths and competitive advantages?9. What is your desired public image?10. What are the desires of the key stakeholders in the business?11. How many employees will you need to deliver the above?
  18. 18. exercise:vision
  19. 19. options for growth
  20. 20. EXISTING NEW PRODUCTS PRODUCTSMARKETSEXISTING market product penetration developmentMARKETS NEW market unrelated development diversification
  21. 21. Strategic QuestionsToday In the Future Which customers will we serve in theWhich customers do we serve future?today? Who will our competitors be in the future?Who are our competitors today? What will our products/markets be in theWhat are our products/markets future?today? What will the basis of differentiation be inWhat is our basis of differentiation the future?today? What skills or capabilities will make usWhat skills or capabilities make us unique in the future?unique today? How will we build future value?Where does value lie today?
  22. 22. EXISTING NEW PRODUCTS PRODUCTSMARKETSEXISTING market product penetration developmentMARKETS NEW market unrelated development diversification
  23. 23. The Big Opportunities forSIGNIFICANT PROFIT GROWTH NEW ADAPTCustomers Promise & Product& Markets for Mutual ProfitsCURRENT LEADCustomers WOW’s for Mutual Profits CURRENT NEW Products Capabilities & Services
  24. 24. Perpetual Profit Cycle NEW Customers & Markets ADAPT CURRENT IMPROVE LEAD Customers CURRENT NEW Products Capabilities & Services
  25. 25. The Perpetual Profit Cycle &NEW Customers & Markets ADAPTCURRENT IMPROVE LEAD Customers CURRENT NEW Products Capabilities & Services
  26. 26. Exercise: Highest & Best – Innovation Leadership
  27. 27. Big Changes
  28. 28. SOCIAL INFLUENCES
  29. 29. TECHNOLOGICAL INFLUENCES
  30. 30. ECONOMIC INFLUENCES
  31. 31. ENVIRONMENTAL INFLUENCES
  32. 32. POLITICAL / LEGAL INFLUENCES
  33. 33. exercise:Big Changes
  34. 34. idea engineering exercise: customer problems
  35. 35. First FAIL FAST FAIL CHEAP Action Plan
  36. 36. next stage:assessment
  37. 37. Growth Plan Submission Info:Noon email:Fri 28th October caroline.hunter@matrixuk.com
  38. 38. Presentation DatesTue 8th November Invest NI Bedford Street BelfastWed 9th November InterTradeIreland NewryThu 10th November NSAI Standards 1 Swift Square Northwood Santry Dublin 9
  39. 39. growth planthinking time…
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