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Matous Havlena                                matous@havlena.net                             Maricela Gomez Herrera       ...
Why does itWhat is it?                 Case Studies               matter?
What is Predictive Analytics?Data      Information   Decision
Intelligence          vs.       AnalyticsWhat happened?                 Why did it happen?                 Who?      When?...
Why does it matter?   Revenue      Costs     Competitiveness             IBMs CFO study36%          growth in revenue or m...
Crime Prediction         Memphis Police Departmentpositions resources more likely to encounter problems             before...
Predictive Customer Analytics          First Tennessee Bank       optimizes its marketing resources             increase i...
Matous Havlena                matous@havlena.net             Maricela Gomez Herrera               yjl858@mocs.utc.edu     ...
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Predictive Analytics [UTC]

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Presentation on Predictive Analytics at UTC.
You can find some of my articles about Business Analytics on my blog:
www.havlena.net

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Transcript of "Predictive Analytics [UTC]"

  1. 1. Matous Havlena matous@havlena.net Maricela Gomez Herrera yjl858@mocs.utc.edu Maria Isabel Hernandez Eguibar cyt536@mocs.utc.edu Predictive Analytics UTC UniversityProduction and Operations Management
  2. 2. Why does itWhat is it? Case Studies matter?
  3. 3. What is Predictive Analytics?Data Information Decision
  4. 4. Intelligence vs. AnalyticsWhat happened? Why did it happen? Who? When? Will it happen again? How many? What will happen if we change x? ...historical predictive...
  5. 5. Why does it matter? Revenue Costs Competitiveness IBMs CFO study36% growth in revenue or more2X more likely to outperform peers IBM/MIT study
  6. 6. Crime Prediction Memphis Police Departmentpositions resources more likely to encounter problems before crimes are committed reduction in27% serious crimes drop in15% violent crimes
  7. 7. Predictive Customer Analytics First Tennessee Bank optimizes its marketing resources increase in3.1% marketing response overall return600% on investment
  8. 8. Matous Havlena matous@havlena.net Maricela Gomez Herrera yjl858@mocs.utc.edu Maria Isabel Hernandez Eguibar cyt536@mocs.utc.eduThank you!
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