Social CRM Presentation at Cebit Webciety, March 2, 2011

Your Company and Customers Are Like The Eiffel Tower

Can You Hear What Theyre Saying Down There?

Do You Find This View Inviting or Ominous?

The Balance Has Shifted

You Dont Acquire or Sell To Customers, They Buy From You

Understanding and Meeting Customer Desired Outcomes

Moving Beyond Contact and Transactional Data

Understand Interests and Sentiment

What and Who Matters to Whom And In Which Context? People-driven Segmentation

Connecting People and NetworksEngage, Learn, and Share

In Which Direction Should I Take My Company?

Unio is Latin For Onion One or Unity

Knowledge Flows, Peer Support and Word of Mouth Internet / General Public Customers Community Superusers Staff

Align Customer Experience Expectations

Leverage Customer Feedback Loops

Co-create and Innovate With Your Customers

B2B, From Gatekeeper To Coordinator

Organise Collaboration Around and With Customers

Mark Tamis mark.tamis@Net-7.fr http://marktamis.com @MarkTamis #scrm #socbiz #e20 CeBIT WebCiety Social CRM Session March 2, 2011

Image sourceshttp://www.thetravelpeach.com/europe-vacations/france/eiffel-tower.jpghttp://i274.photobucket.com/albums/jj258/glamazon67/Eiffel_Tower___Looking_Down___by_Ch.jpghttp://i220.photobucket.com/albums/dd119/xzoallisonozx/paris/IMG_0013.jpghttp://i175.photobucket.com/albums/w125/slickschultzy/Paris/IMG_2091.jpghttp://kristinasworld.files.wordpress.com/2007/09/onion1.jpghttp://i99.photobucket.com/albums/l302/holymosses/070305_synapse_300.jpghttp://i347.photobucket.com/albums/p462/wantsomethingelse/wolfw-wetzler-1.jpghttp://i558.photobucket.com/albums/ss22/jmf1066/obamasdriversliscense.jpghttp://i583.photobucket.com/albums/ss274/mrbojangles383538/2%20week%20break/P4170057.jpghttp://www.cg-files.com/cgpicture/Creating-a-CD-PLayer-in-Photoshop-Tutorial/Creating-a-CD-PLayer-in-Photoshop-Tutorial1.jpghttp://copenhagencocreation.com/category/what-is-co-creation/http://i100.photobucket.com/albums/m23/joannmp/100_0216.jpghttp://www.php2k.com/blog/3d-max-studio-tutorials/3dsmax-3d-garden-see-saw-model-tutorial/http://www.healthcare-informatics.com/Media/BlogMembers/Collaborate%20around%20health%20it.jpghttp://serendip.brynmawr.edu/exchange/files/images/collaborate.jpg

http://www.olafmolenaar.com	74
http://www.conseilsmarketing.fr	69
http://www.hansmolenaar.info	48
http://socialmedianederland.com	23
http://crm-professionals.org	9
http://www.crm-opleiding.com	8
http://paper.li	6
http://www.conseilsmarketing.com	6
http://www.workshopsocialmedia.net	4
http://www.socialmediaadvies.com	3
http://www.crm-professionals.org	2
http://www.socialmediavoorbedrijven.com	2
http://www.mefeedia.com	2
http://webcache.googleusercontent.com	1
http://www.socialmediaopleiding.com	1
http://edicolaeuropea.blogspot.com	1
http://twitter.com	1

Social CRM Presentation at Cebit Webciety, March 2, 2011

by Mark Tamis on Mar 02, 2011

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Social CRM Presentation at Cebit Webciety, March 2, 2011 — Presentation Transcript