LinkedIn - Social Media you can't ignore?

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LinkedIn is the best social network for business. This presentation explores some of the key benefits for B2B companies using LinkedIn.

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LinkedIn - Social Media you can't ignore?

  1. 1. LinkedIn – Social Media you can’t ignore? © 2010 Matizmo Ltd.
  2. 2. Introduction © 2010 Matizmo Ltd. LinkedIn is the largest business oriented social media network in the world.
  3. 3. Introduction © 2010 Matizmo Ltd. It provides an opportunity not only to link with trusted colleagues or gather key industry information.
  4. 4. Introduction © 2010 Matizmo Ltd. It provides an opportunity not only to link with trusted colleagues or gather key industry information. If used properly, it can enable you and your business to leverage pre-existing trust relationships, develop your content marketing strategy and drive industry conversation.
  5. 5. Introduction © 2010 Matizmo Ltd. For companies that embrace this social media, LinkedIn can become a valuable source of qualified leads and ultimately build your client base.
  6. 6. Leveraging trust. © 2010 Matizmo Ltd. Business relationships are invariably built on trust.
  7. 7. Those pro-actively using LinkedIn are there to build a network of contacts they know or would like to know in order to advance and enhance their career. Leveraging trust. © 2010 Matizmo Ltd. Business relationships are invariably built on trust.
  8. 8. By the very nature of this social media network – interaction and connection with ex colleagues, current business partners or co-workers - a level of trust already exists between people through their personal relationships. Leveraging trust. © 2010 Matizmo Ltd.
  9. 9. By the very nature of this social media network – interaction and connection with ex colleagues, current business partners or co-workers - a level of trust already exists between people through their personal relationships. Leveraging trust. © 2010 Matizmo Ltd.
  10. 10. It is this trust relationship that be leveraged by using a savvy content marketing techniques. Leveraging trust. © 2010 Matizmo Ltd.
  11. 11. It is this trust relationship that be leveraged by using a savvy content marketing techniques. Leveraging trust. © 2010 Matizmo Ltd. Adding value to individual experiences of LinkedIn puts you and your company in that valued trust relationship making it easier for you to develop a client/ provider relationship in time.
  12. 12. Content Marketing is about developing and distributing bespoke content online, sometimes via social media, to attract a unique audience with the intention of eventually turning them into clients. Content Marketing on LinkedIn. © 2010 Matizmo Ltd.
  13. 13. Content Marketing on LinkedIn. © 2010 Matizmo Ltd. LinkedIn provides a fantastic opportunity to engage and educate a business audience and therefore should form part of any B2B content marketing strategy.
  14. 14. Before you start content marketing on LinkedIn you need to ensure your public profile reflects how you want to position yourself and your company. Content Marketing on LinkedIn. © 2010 Matizmo Ltd. LinkedIn provides a fantastic opportunity to engage and educate a business audience and therefore should form part of any B2B content marketing strategy.
  15. 15. Content Marketing on LinkedIn. © 2010 Matizmo Ltd. Potential new clients are not going to give your content much credence if your profile does not look like you are an expert.
  16. 16. Content Marketing on LinkedIn. © 2010 Matizmo Ltd. Social Media can be fickle, therefore it is time well spent establishing your public persona. Potential new clients are not going to give your content much credence if your profile does not look like you are an expert.
  17. 17. You may want to consider starting a group niche to your industry and where you can add considerable value through content marketing. Content Marketing on LinkedIn. © 2010 Matizmo Ltd.
  18. 18. By pro-actively starting and joining in with discussions, adding new group members to your LinkedIn network and posting useful and relevant content, your own trust relationship begins to build and numbers of your group and personal network expand. Content Marketing on LinkedIn. © 2010 Matizmo Ltd.
  19. 19. By pro-actively starting and joining in with discussions, adding new group members to your LinkedIn network and posting useful and relevant content, your own trust relationship begins to build and numbers of your group and personal network expand. Content Marketing on LinkedIn. © 2010 Matizmo Ltd. Through building your reputation this way you can harness the power of social media to grow your business.
  20. 20. As providers of cutting edge information and content, you can begin not only listen and join in industry conversation but also seek to drive it. Driving the Conversation. © 2010 Matizmo Ltd. • What do you want to say to potential clients?
  21. 21. As providers of cutting edge information and content, you can begin not only listen and join in industry conversation but also seek to drive it. Driving the Conversation. © 2010 Matizmo Ltd. • What do you want to say to potential clients? • Where do you think businesses in your niche are evolving to?
  22. 22. As providers of cutting edge information and content, you can begin not only listen and join in industry conversation but also seek to drive it. Driving the Conversation. © 2010 Matizmo Ltd. • What do you want to say to potential clients? • Where do you think businesses in your niche are evolving to? • What solutions need to developed to meet changing industry needs?
  23. 23. By delivering high quality, relevant and valuable information through your content marketing strategy, the answer to “Who then will provide these solutions?” begins to become obvious to the market. Driving the Conversation. © 2010 Matizmo Ltd.
  24. 24. By delivering high quality, relevant and valuable information through your content marketing strategy, the answer to “Who then will provide these solutions?” begins to become obvious to the market. Driving the Conversation. © 2010 Matizmo Ltd. It’s you, and furthermore, they now trust you enough to deliver it.
  25. 25. Summary © 2010 Matizmo Ltd. LinkedIn is the key social network for B2B marketing.
  26. 26. Summary © 2010 Matizmo Ltd. LinkedIn is the key social network for B2B marketing. If used properly, in conjunction with a smart content marketing strategy it can turn contacts into client quicker than pro-active cold calling.
  27. 27. Matizmo Ltd Call: +44 (0) 1285 643180 Visit: www.matizmo.co.uk Email: info@matizmo.co.uk 6–8 Dyer Street Cirencester Gloucestershire GL7 2PF

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