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Effective Backlink Strategies

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With marketing budgets tight, it is imperative to ensure you get a steady flow of new web visitors. Search engines think backlinks are very important for SEO.

With marketing budgets tight, it is imperative to ensure you get a steady flow of new web visitors. Search engines think backlinks are very important for SEO.

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  • 1. Effective Backlink Strategies © 2010 Matizmo Ltd.
  • 2. Introduction There is no denying that budgets are currently very tight in marketing. © 2010 Matizmo Ltd.
  • 3. Introduction There is no denying that budgets are currently very tight in marketing. © 2010 Matizmo Ltd. In order for money to stretch further, and marketing resources to be used fully, many organisations are developing and implementing backlink strategies.
  • 4. Introduction Essentially, a backlink is a link from other sites to yours. © 2010 Matizmo Ltd.
  • 5. Introduction Essentially, a backlink is a link from other sites to yours. © 2010 Matizmo Ltd. In SEO terms, the search engines love them.
  • 6. Introduction Essentially, a backlink is a link from other sites to yours. © 2010 Matizmo Ltd. They are used as a way of verifying the usefulness of your site and therefore help search engines decide where your site should rank in the search engine results. In SEO terms, the search engines love them.
  • 7. Introduction The more quality backlinks you have, the better your page ranking. © 2010 Matizmo Ltd.
  • 8. Introduction The more quality backlinks you have, the better your page ranking. © 2010 Matizmo Ltd. As research proves that the closer you are to the top of the search, the more likely it is that you will get the visit, you can see how important an effective backlink strategy is.
  • 9. © 2010 Matizmo Ltd. It sounds a fairly simple thing but some people forget to do it. Get listed on the search engines1.
  • 10. © 2010 Matizmo Ltd. It sounds a fairly simple thing but some people forget to do it. Get listed on the search engines1. As about 80% of traffic to websites comes via search engines it is critical that your website is listed on the three main search engines Google, Bing and Yahoo.
  • 11. © 2010 Matizmo Ltd. Check your webtrends2. Do you know where your traffic is coming from?
  • 12. © 2010 Matizmo Ltd. Through good web traffic analysing programmes such as Webtrends, Google Analytics or Alexa you can see what links are the main traffic drivers to your site. Check your webtrends2. Do you know where your traffic is coming from?
  • 13. © 2010 Matizmo Ltd. Do ensure that these links continue to be live links. Check your webtrends2.
  • 14. © 2010 Matizmo Ltd. Do ensure that these links continue to be live links. Check your webtrends2. These other sites may change their content, or accidently change a URL while updating pages.
  • 15. © 2010 Matizmo Ltd. Do ensure that these links continue to be live links. Check your webtrends2. Keep on top of this. These other sites may change their content, or accidently change a URL while updating pages.
  • 16. © 2010 Matizmo Ltd. Effective backlinks are quality backlinks. Actively seek quality links3.
  • 17. © 2010 Matizmo Ltd. Effective backlinks are quality backlinks. Actively seek quality links3. Try searching the keywords you associate with your brand – for example, “technology marketing, B2B marketing, B2B design” and see what comes up.
  • 18. © 2010 Matizmo Ltd. Effective backlinks are quality backlinks. Actively seek quality links3. If you can seek out a link with the sites that appear then do so. Try searching the keywords you associate with your brand – for example, “technology marketing, B2B marketing, B2B design” and see what comes up.
  • 19. © 2010 Matizmo Ltd. An easy and low level way to get your link quietly out into the ether is to make comments on other peoples websites and leaving your url in the post. Use forums, guest books and blog comments4.
  • 20. © 2010 Matizmo Ltd. An easy and low level way to get your link quietly out into the ether is to make comments on other peoples websites and leaving your url in the post. Use forums, guest books and blog comments4. Where possible, keep your link contextual and keyword based. For example, “Great post.
  • 21. © 2010 Matizmo Ltd. Not only does this strategy help position you as a leader in your field on a personal level, it also gets your URL out there into the world being read by other audiences, and crawled by the search engine bots. Write Articles or Guest Blog Posts5.
  • 22. © 2010 Matizmo Ltd. Not only does this strategy help position you as a leader in your field on a personal level, it also gets your URL out there into the world being read by other audiences, and crawled by the search engine bots. Write Articles or Guest Blog Posts5.
  • 23. © 2010 Matizmo Ltd. By having an “Add This”or “Share this” button on your site you can ensure that your content, including videos can be shared and a backlink is placed on whatever site it appears on. Allow your web content to be shared6.
  • 24. © 2010 Matizmo Ltd. For video sharing via YouTube, a good idea is to post your URL in the description box, forcing a backlink from whichever site that shares it. Allow your web content to be shared6.
  • 25. © 2010 Matizmo Ltd. For video sharing via YouTube, a good idea is to post your URL in the description box, forcing a backlink from whichever site that shares it. Allow your web content to be shared6. It goes without saying that blogs are a great Trojan horse for backlinks, use them well.
  • 26. © 2010 Matizmo Ltd. Allow site visitors to subscribe to your site. RSS feeds7.
  • 27. © 2010 Matizmo Ltd. Allow site visitors to subscribe to your site. RSS feeds7. This gives backlinks too and frankly is a great content marketing tool too.
  • 28. Summary © 2010 Matizmo Ltd. While not exhaustive, the above list of backlink strategies provides a great starting point for B2B marketers just embarking on optimising their site.
  • 29. Matizmo Ltd Call: +44 (0) 1285 643180 Visit: www.matizmo.co.uk Email: info@matizmo.co.uk 6–8 Dyer Street Cirencester Gloucestershire GL7 2PF