Digital Trends March 2012


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  • Compare Mobile Phones to the 1.2 Billion PCs
  • Ambient- Meaning backgroundConsidering there will be 50 billion connected devices by 2020, this seems like the next logical frontier.
  • Perhaps you think, based on data you've gathered about this person, that they'd be interested in a particular museum tour. If the tour starts at 2:00 and the person is within a half-mile of it at that time, your app could let them know.
  • 1st Augmented Reality App with Live Data that can be streamed by the Public.
  • Visual Social Network were all SXSW was talking about. The focus on more stylish, visual interfaces is being stressed throughout Social Media. Recently there has been a proliferation of copycats, websites are adopting this, even Flickr has updated it’s interface to more closely resemble Pinterest, see
  • The Adecco USAPinterest site is a great example of how to best use Pinterest! Notice that they
  • Current Adecco Pages that have Timeline: Modis, Soliant, Parker + Lynch, Ajilon, and Adecco
  • Can add the following Social Networks: FB, Twitter, LinkedIn Instagram, Google+, 4Square, Blogger, Wordpress, and Youtube
  • Increasing your Klout score tips:
  • Based on what people are sharing in the industry on LinkedIn and Twitter. You can see what people are sharing and what their comments are.LinkedIn Today gives you the top headlines you need to start your day.  See what your connections and industry peers are reading and sharing, and follow the industries you care about.See what your network is readingFollow industries and publishersSave articles to read laterShare headlines with your networkAlso availible on the iPhone
  • Digital Trends March 2012

    1. 1. Trends in Social MediaMarch 2012
    2. 2. Social Media Agenda• Mobile• Gamification• Ambient Social Networking• NFC• Pinterest• Facebook Timeline• Klout• Top Mobile Apps for the Field• LinkedIn• Social Media Resources 2
    3. 3. Mobile By 2014, mobile internet will overtake Desktop Internet Usage. 3
    4. 4. Mobile Usage By the Numbers•By 2012 57% of professionals areexpected use a smartphone or tablet astheir primary computing device•There are 6.9 Billion People in theworld•There are 5.2 Billion Mobile Phones 4
    5. 5. What are the apps that people are using on their mobile devices? 5
    6. 6. What is Gamification?Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging. Gamification is considered to be one of the most important technology trends. Gamification can be applied to almost any industry and almost anything to create fun and engaging experiences, converting users into players. 6
    7. 7. The average gamer is 25 to 44 years old, with an averageincome of 35 to 75k. 58% are men and 42% are women. 7
    8. 8. Mobile Gaming Results and Examples• IBM‟s CityOne Smarter Planet SIM game had a ROI 100x’s the original investment and successfully engaged their CIO target audience.• Famer’s Insurance paired with Farmville and created an “Airship” that would fly over a user‟s farm and provide 10 days worth of insurance for crops. This resulted in 5 million downloads and Facebook fans skyrocketed to 120,000.• Groupon has a ticking clock and time element, there‟s a team play tipping point that must be met for the deal to be “on.”• Volvo created a game call MyTown , a location based gaming service that encouraged players to check-in to a dealership or garage to receive a virtual sedan. This resulted in 5.3 million Volvo branded Check-ins, 1.3 million received virtual goods, 20k clicks to view the S60 “In Action” and a CTR that was double their average. 8
    9. 9. Ambiant Social Networking Typically, this term is used to categorize mobile apps involved "checking in" to venues or apps used to find friends. Ambient technology relates to your smartphone‟s ability to accurately and continuously transmit your movements and geo-location. 9
    10. 10. GeofencingGeofencing allows you to target individuals within a specified range associated with a location. Apps utilizing this technology will push a message to a user when theyre near a certain location at a certain time of day. 10
    11. 11. Location Based AnalyticsWith a location-based analytics tool you get rich analytics and visualizations to give you insight into how your users interact with your app.• How many people are using your app in your stores or at home?• How much time are people spending at your locations?• What is the peak usage time?• What are the most popular cities of your users?• Message conversions - how many push notifications resulted in opening the app?• User location history - what other places have your users visited besides your store? 11
    12. 12. Case Study: IBM’s Seer AppIBM created an Augmented Reality application called Seer for VIP businessleads attending Wimbledon. The mobile application combines augmentedreality with real data, and allowing people at events to use their mobile to seemore, get useful data and stats about the game and enjoy the live event more.Seer ended up proving a critical success IBM„s business guests„ enjoyment ofthe tournament, while also serving as a highly impressive demonstration ofcutting edge technology and data management. 12
    13. 13. Issues Associated with Ambient Social Networking• Unlike the previous generations of applications that required you to check in to a venue, new apps persistently check your location unless you pause them or turn them off• Experts question if early adopters of ambient social networking will remain comfortable or if privacy concerns scare them away• Mobile Device Battery issue• Data Storage 13
    14. 14. BanjoBanjo taps into the most popular social networks: Facebook, Twitter, Foursquare, Instagram and more, to provide a real time view of what‟s happening anyplace, anytime. Friend alert technology lets you know when friends are nearby - even if they‟re not on Banjo. 14
    15. 15. Statistics about Banjo• 600,000+ Banjo members in over 180 countries• 50 million connections• More than one billion updates• Banjo was the only location based app featured in The Mashable Times for “Five Essentials Mobile Apps to have for SXSW”?• Other Ambiant Social Networking apps include Highlight, Glancee, and Sonar 15
    16. 16. GeoloqiGeoloqi is a private, real-time mobile and webplatform for securelysharing location data.Features includeGeonotes, subscribing tointeresting nearby content,and private real-time GPStracking. 16
    17. 17. Whether youre making an application for tracking assets, finding friends nearby, or setting up a location-based game, Geoloqi makes it simple to implement full-featured tracking systems with minimal time and effort. Location Tracking Features: Sample Uses: •Track Location in Real-time •Fleet management •Battery Safe Tracking •Tracking exercise routes •Customizable Tracking Rates •Locate friends nearby •Works Indoors and Outdoors •Location-based games •Software Development kits for iOS, Android, Javascript, Ruby, PHP and more! 17
    18. 18. NFC (Near Field Communication) NFC allows smartphones to establish radio communication with each other by bringing them into close proximity. Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications like wi-fi. 18
    19. 19. 19
    20. 20. NFC Payment Capability Integrated in to the iPhone 5? A new patent awarded to Apple hints that the company may be adding mobile payments to the next version of the iPhone. The patent is called “Parental Controls,” and it mentions restrictions on stored payment information. he patent also hints that Apple may be integrating some sort of mobile payment solution that can be used outside of its own ecosystem in the future. 20
    21. 21. Pinterest Pinterest is a virtual bulletin board that allows users to share images and links that they find inspiring. Once shared, the images become “Pins” that can be placed on thematic “Boards” that users can customize based on topic. Once something is “pinned” it can then be “repinned” and liked by other users. Currently, Modis and Adecco are utilizing this social platform.
    22. 22. Why is Pinterest Important?•2,702% Unique VisitorIncrease since May 2011•More referral traffic thanLinkedIn, Google+, andYoutube combined•136 Million visitors per day•Great opportunity to reachwomen, the audiencemake-up is 68.2% womenand 31.8% male•Half of all users arebetween 25-44 Source: BlackBox Social Media IG and Mashable User Engagement Chart 22
    23. 23. Pinterest Tips •Encourages consumerism, the majority of users are utilizing the network to bookmark things that they want to purchase •Think color, style and brand values. Pinterest is centered around interests, like weddings, baby showers, home décor, gifts, recipes, etc. Leverage these themes by creating mood boards relevant to your brand. Mood boards should convey a consistent image. •Pinterest supports hashtags, similar to Twitter. Because of the theme nature of Pinterest, hashtags can offer organization support. For example, tagging each of the pinned photographs “#aquamarine” increases the chances that the West Elm mood board be found in search. •Consider sharing your pins on Facebook or Twitter 23
    24. 24. Pinterest – What’s coming and Resources• New Profiles were released Friday, March 16th. The name and description are now at the top of the page, order of boards is more important, last image pinned shows at the top and is larger, see who is following you and who they follow by referring to the nav bar.• Ability to pin video and incorporate Netflix• Release of an API and platform integration with iPad• Examples of successful highly followed brands include Nordstrom, Whole Foods, West Elm, and Mashable.• Pinterest founder, Ben Silbermann‟s Twitter Account @8en 24
    25. 25. Facebook Timeline Currently the following Adecco brands have Timeline: Modis, Soliant, Parker + Lynch, Ajilon, and Adecco. 25
    26. 26. New Timeline Features Activity Log and Admin PanelActivity Log- visible to the profile owner and makes it easier to find content for publishing or hiding on the timeline.Backdated Posts- Facebook now lets you feature old posts on timeline, or to even delete them.Messages- Pages may now receive private messages 26
    27. 27. Pinning & Highlighting- Posts may be pinned to the top of a page or highlighted and given more screen realestate Tabs & Applications- Only 4 tabs are now visible and “Photos” can not be removed as the first tab Conversion- All pages will convert toHighlighted Post Timeline by March 30th 27
    28. 28. Klout measures influence online using data from yoursocial networks. Anywhere you have an online presence,you have the opportunity to influence people by creatingor sharing content that inspires actions such as likes,retweets, comments and more. The more engagementyour posts receive, the more influential you are. Kloutuses this information to provide you a Klout Score thatmeasures your overall influence. 28
    29. 29. Klout Data and Tips•100 million people have aKlout score•Scores range from 1-100,with the average score is20•Klout can help identifytop influencers by topic•Aggregates the contentyou‟re posting andmeasures effectiveness•Allows users tounderstand who they areinfluencing 29
    30. 30. Klout Perks are exclusive offers or experiences, given as aresult of your Klout score and location. Perks allow brandsto connect with influencers in their area of expertise.Influencers, the recipient of the perk, are not required tosubmit a response to the perk.Audi invited top design, technology and luxury influencers totest drive their new 2011 Audi A8 at exclusive events. A fewlucky winners were awarded all-expense-paid weekendtrips with the car. 30
    31. 31. Klout ResourcesThe Palms hotel in Las Vegas, which ties into the Klout API and uses scores to decide whether to upgrade guests‟ rooms and implemented a Klout Club to reward their socially influential patrons.Audi Successfully leveraged Klout Perks to offer exclusive sneak peaks and test drives to auto industry influencers.• Klout Blog• Klout on Twitter• Klout on Facebook 31
    32. 32. Top Mobile Apps for the FieldSalesforce Mobile (Free)you can use the app to edit, and delete the standard CRM data directly from your iPhone. Instantly access and update critical marketing information from the field, look up quick account activity to prep for calls or meetings and call log and meeting details are immediately available after they are entered. The app can be used to respond to new leads and customer requests outside the office.CardMunch (Free)This app, created by LinkedIn turns business cards into contacts. Take a picture of a card with the app and it is automatically converted in to a contact. You‟ll also get to view the person‟s LinkedIn Profile information and shared connections.iMargin – Margin Calculator ($0.99)Best selling margin calculator app. Just enter the cost and margin to instantly see both sell price and gross margin. You can also input any two values and view the result as you‟re typing. 32
    33. 33. Top Mobile Apps for the FieldFlight Tracker Pro (Up to $9.99)Manage every aspect of your domestic and international flights with real-time updates and beautiful, zoomable maps. And you can do it offline! We‟ll even update you on gates, delays and cancellations so you can book an alternate flight. The app covers more than 5000 airports and 1400 airlines so we have your trip covered. Add push flight alerts, Tripit, terminal maps and get updates on weather delays.Quick Office Pro ($14.99)A powerful office editing suite, PDF viewer, and file manager that works seamlessly with your email attachments, local files, and cloud storage accounts so you can work anytime, anywhere - online and offline. Create and edit Microsoft® Office documents, spreadsheets, and presentations, as well as view PDF files, on the go.Mindnode ($9.99)This easy and intuitive application is useful for collecting, organizing, and outlining thoughts, to-do lists, and brainstorming sessions. MindMaps are completely exportable and shareable. 33
    34. 34. Top Mobile Apps for the FieldConcur (Free)Manage and track business expenses and receipts by Importing data from credit cards, Photograph receipts, keep track of receipts using the Receipt Store, approve and submit expense reports, Itemize hotel charges and add event and meeting attendees. You can also allows you to manage and track business travel, book airfare, hotels and more.GoodReader ($4.99)Import and view any media in any format, from basic .txt files to entire books and movies. GoodReader‟s annotation function to mark it up with all kinds of notes and comments. It allows you to sync to Google Docs, Dropbox, or an FTP server. The PDF hyperlink feature allows you to quickly jump back and forth within the document. Text Search feature helps you find your way to the exact info you want in any PDF or TXT file.mbPointer: PowerPoint Slide show remote control ($2.99)Turn your device into a wireless PowerPoint slide show remote control. The cursor can be moved by twisting and tilting the iPhone. 34
    35. 35. LinkedIn Profile Tips• Have a Profile Picture• Consider linking your Twitter to your LinkedIn Profile• Periodically Update Your Profile• Add updates, like company page content, and actively participate in group conversations• Write and request recommendations• Make sure your location, job title, and company are up to date• Join Groups!• Have a clean url . Ex: - 35
    36. 36. Sourcing Content From LinkedIn When you sign-in to LinkedIn you‟ll notice “LinkedIn Today” in your stream. 36
    37. 37. LinkedIn Today News is based on what people are sharing in the associated industry on LinkedIn and Twitter. You can see who shared an article and their comments. App availble for iPhone and Android. 37
    38. 38. Social Media News Resources• Mashable• Tech Crunch• Social Media Today• Social Media Examiner• Read Write Web 38
    39. 39. In case I get asked why I didn’t talk about Google+ 39