Social media and the job search:Finding employment in the digital ageKristina Jokinen, Direct Placement Director, Adecco S...
About usAdecco provides free temporary, contract and direct-hire staffing services to job seekers.To help you realize your...
About our presenters                       Kristina Jokinen                       • Direct Placement Director at Adecco St...
About our presenters                       Matilda Anderson                       • Digital Marketer at Adecco Group      ...
Recommended social media outlets                                   5
LinkedInIntroduction
Basic LinkedIn tips• Have a profile picture• Make sure your location, job title,  and company are up to date• Have a succi...
How to be an active member on LinkedIn                               • Follow companies that you’re interested in         ...
Staying up to date on industry news via LinkedIn              When you sign in to LinkedIn you’ll notice              “Lin...
LinkedIn today• See what your network is reading• Follow industries and publishers• Save articles to read later• Share hea...
FacebookIntroduction
Facebook timeline                    12
What you need to know about the new Timeline features                Visible to the profile owner and makes it easier to f...
Additional Facebook features you should know about  Pinning &     Posts may be pinned to the top of a page or highlighted ...
TwitterIntroduction
Twitter tips• Have a professional profile picture• Make sure your Bio mentions the  industry where you’re trying to find w...
Identifying Twitter users to engage with• Use hashtags, keyword phrases, and choose a geographic target,  job seekers can ...
KloutIntroduction
About Klout• Measure influence online using data from  your social networks• Scores that measure your overall influence• K...
Klout scores and tips to increase your score                                    • 100 million people have a Klout score   ...
Finding influencers on Klout• Search relevant industry  topics to find influencers  to follow and engage via  social media...
Key takeaways to build your personal brand• Diversify your social media presence• Engage with your audience• Be vigilant a...
Ways to build your professional network anduncover job opportunities• Join professional groups on social media sites• Add ...
How companies use social media to screen you                                               ?• When companies screen applic...
When companies use social media to screen in/out candidates                                  • At the time of application/...
What will alienate prospective employers• Discrepancies between resume/application and  information available online• Inap...
What will attract prospective employers• A good “fit” with the company• Highlighted qualifications• Good recommendations• ...
Websites and resources that will help you find thebest career path                                      • bls.gov/ooh – Oc...
More websites and resources for the job seeker                                     • mynextmove.org                       ...
Visit us on Facebook:facebook.com/adecco                         30
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Candidate social media webinar deck final

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  • Specialties should have searchable buzz words that are industry relevant. Skills section (Under “More” in the admin bar) is also useful when completing the rest of your profile. As you build and add skills strategically choose those skills that show year over year growth. Use the “suggested skills” button to find more relevant skills that are industry relevant. Use this section for market research. For updating your url, go to “Profile” in the admin bar, click edit profile, and then simply “edit” your “Public Profile”
  • May join up to 50 groups. It’s important that
  • Timeline Cover Photo Specs: 851x315 All Privacy settings are found at the button (drop-down menu) right next to the “Home” button under “Privacy Settings” Understand your privacy settings. If you enable, you may now have subscribers (be sure to regularly check who this includes). If you enable this feature, subscribers will only see those things that you share publicly.
  • & How it affects interaction.
  • Candidate social media webinar deck final

    1. 1. Social media and the job search:Finding employment in the digital ageKristina Jokinen, Direct Placement Director, Adecco StaffingMatilda Anderson, Digital Marketer, Adecco Group North America
    2. 2. About usAdecco provides free temporary, contract and direct-hire staffing services to job seekers.To help you realize your goals, we offer career counseling, resume enhancement,interview preparation, skills training and advice about local job markets and workplacetrends, as well as one of the most comprehensive benefits programs in the industry.Please visit us at adeccousa.com to learn more. 2
    3. 3. About our presenters Kristina Jokinen • Direct Placement Director at Adecco Staffing • Works closely with direct hire recruiters and Adeccos extensive branch network to ensure successful matches between companies and candidates for full-time roles • More than 15 years of experience in the recruiting and staffing industry 3
    4. 4. About our presenters Matilda Anderson • Digital Marketer at Adecco Group North America • Oversees digital marketing efforts for several companies in Adecco Group North America • Specializes in digitally connecting the best talent with top positions in other global Fortune 500 companies 4
    5. 5. Recommended social media outlets 5
    6. 6. LinkedInIntroduction
    7. 7. Basic LinkedIn tips• Have a profile picture• Make sure your location, job title, and company are up to date• Have a succinct summary that also includes specialties• Build out the skills section• Periodically update your profile• Have a custom url Example: www.linkedin.com/matildaanderson•Write and request recommendations 7
    8. 8. How to be an active member on LinkedIn • Follow companies that you’re interested in • Take note of the company’s “Career tab” • Like and comment on posted topics • Join Groups! 8
    9. 9. Staying up to date on industry news via LinkedIn When you sign in to LinkedIn you’ll notice “LinkedIn Today” in your stream: 9
    10. 10. LinkedIn today• See what your network is reading• Follow industries and publishers• Save articles to read later• Share headlines with your network• Apps available on iPhone and Android 10
    11. 11. FacebookIntroduction
    12. 12. Facebook timeline 12
    13. 13. What you need to know about the new Timeline features Visible to the profile owner and makes it easier to find content for Activity log publishing or hiding on the timeline Backdated Facebook now lets you feature old posts on timeline, or to even delete them posts Messages Pages may now receive private messages 13
    14. 14. Additional Facebook features you should know about Pinning & Posts may be pinned to the top of a page or highlighted and given more highlighting screen real estate Backdated Only 4 tabs are now visible and “Photos” can not be removed as the first tab posts 14
    15. 15. TwitterIntroduction
    16. 16. Twitter tips• Have a professional profile picture• Make sure your Bio mentions the industry where you’re trying to find work• Choose a geographic location• Use relevant hashtags and engage with industry leaders• Thank people that RT, follow, or mention you• Create a custom background if possible• The center modules are 764 pixels wide 16
    17. 17. Identifying Twitter users to engage with• Use hashtags, keyword phrases, and choose a geographic target, job seekers can search and connect with and potential employers.• Search and engage in conversations based on search results for keywords/hashtags using the following tools:- Twitter.com/#!/search-advanced- Tweetmyjobs.com- TweetReach.com• Learn what is popular and being engaged with in real time• Track the popularity of a topic or a term to help plan content• Job seekers receive highly targeted job matches and can integrate their Facebook and Twitter profiles to find referrals to hiring employers. 17
    18. 18. KloutIntroduction
    19. 19. About Klout• Measure influence online using data from your social networks• Scores that measure your overall influence• Klout can help identify top influencers by topic• Aggregates the content you’re posting and measures effectiveness• Allows users to understand who they are influencing 19
    20. 20. Klout scores and tips to increase your score • 100 million people have a Klout score • Scores range from 1-100, average score is 20 Increase your score by: • Building a network • Create meaningful content • Engage with everyone • Publish • Keep at it Source: http://mashable.com/2011/12/20/how-to-increase-klout-score/ 20
    21. 21. Finding influencers on Klout• Search relevant industry topics to find influencers to follow and engage via social media 21
    22. 22. Key takeaways to build your personal brand• Diversify your social media presence• Engage with your audience• Be vigilant about your social media persona• Regularly seek opportunities to personally connect with influencers within your industry Questions? Contact me on Twitter: @MatildaEmily 22
    23. 23. Ways to build your professional network anduncover job opportunities• Join professional groups on social media sites• Add your LinkedIn contacts to BranchOut• Find a trusted recruiter to connect with on LinkedIn, Twitter and Facebook• See who has viewed your profile on LinkedIn and connect with them 23
    24. 24. How companies use social media to screen you ?• When companies screen applicants• What sites they use to screen• What will alienate prospective employers• What will attract prospective employers 24
    25. 25. When companies use social media to screen in/out candidates • At the time of application/resume sent • After the initial pre-screen • After an interview • Right before making an offer • Part of the hiring process? 25
    26. 26. What will alienate prospective employers• Discrepancies between resume/application and information available online• Inappropriate photos• Negative comments about prior/current employers• Inappropriate/discriminatory comments• References to drinking/drug use• Poor communication skills 26
    27. 27. What will attract prospective employers• A good “fit” with the company• Highlighted qualifications• Good recommendations• Well-rounded and creative• Truthfulness about qualifications 27
    28. 28. Websites and resources that will help you find thebest career path • bls.gov/ooh – Occupational Outlook Handbook • careerthoughtleaders.com • glassdoor.com 28
    29. 29. More websites and resources for the job seeker • mynextmove.org • careerpath.com 29
    30. 30. Visit us on Facebook:facebook.com/adecco 30
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