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  • 1. +++ pelhof Airport Tem ücke 5Pla tz der Luftbr Berlin +++ Inter- natIonal DesIgn FestIval BerlIn june 01-05 2011 p Exhibitions, Symposium, Awards, Workshops, Designer Talks, Pecha Kucha and Satellite Events
  • 2. How can a product be shown in an innovativeenvironment in order to reach out to a newgroup of consumers?DMY introduces new opportunities to showcase aproject, reveals fascinating manufacturing processes,and provides an open, direct communication platformbetween product, press, manufacturers and visitors.
  • 3. DMY International Design Festival Berlin / June 1st – 5th, 2011 Index04 1.0 about DMY Berlin 25 2.6 Knowledge transfer, Communication A Gateway to the Markets of Europe, Asia and the Americas and learning Exploring New Horizons of Conduct and Understanding06 2.0 DMY International Design Festival Berlin 2011 New Talents, Innovation, Knowledge Transfer 31 2.7 B2B enterprises for the Professional Field Inspiration and Development for the Creative Sector09 2.1 venue and Businesses Berlin Tempelhof Airport - One of the World’s most Iconic Building 34 2.8 Berlin Design Week Satellite Exhibitions present Design throughout the City11 2.2 exhibition showcases The Young and the Established - Processes and 37 3.0 the Festival in numbers Accomplishments 40 4.0 Communication tools of the Festival16 2.3 Country Focus Rare Insights into Inspiring Design Habitats 55 5.0 Media Coverage18 2.4 thematic Focus 60 6.0 Contact Current Issues touching on the Values of the Design System 61 7.0 Copyright20 2.5 events3 DMY Berlin
  • 4. 1.0 aBout DMY BerlIn Tarmac
  • 5. DMY International Design Festival Berlin / June 1st – 5th, 2011 1.0 About Berlin1.0 aBout DMY BerlInA Gateway to the Markets of Europe, Asia and the AmericasDMY Berlin is an international platform for contemporary international trade fairs and festivals such as the Milanproduct design, founded in 2003 by a visionary circle of Furniture Fair, Designtide Tokyo, Taiwan Design Expo,leading creative thinkers from the Berlin design scene. Seoul Design Fair or Mes de Diseño (Buenos Aires).Annually, DMY presents the DMY International Design Exhibitors and institutions from more than 30 nationsFestival in Berlin. As a breeding ground for young participate in the International Design Festival Berlindesigners and a unique business platform for professio- thanks to this widespread partnership network.nal designers and companies, the festival has organically What began in 2003 as a Berlin design platform hasgrown into a key event for contemporary and conceptual grown into a genuine design hub that today forges linksdesign and is the largest of its kind in Germany. between Europe, Asia and the Americas.Since 2005 DMY has built a sustainable, global networkby promoting and introducing novel design solutions in5 DMY Berlin
  • 6. 2.0 DMY InternatIonal DesIgnFestIval BerlIn
  • 7. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.0 New Talents, Innovation and Knowledge Sharing2.0 neW talents, InnovatIon anD KnoWleDge sharIngA Platform for the Design Community The DMY International Design Festival Berlin provides a point of intersection between the general public, businesses, the press and new generations of talented creative people. The festival offers insights into the contemporary design practice and emerging currents. It is a platform for showcasing design, communicating and cooperating, discussing and sharing knowledge – as well as for making design. DMY focuses on product and industrial design as well as adjoining areas of professional activity. Research, innovation and multidisciplinary approaches are strongly encouraged. A pivotal role is awarded to critical and experimental approaches.DMY 20107 DMY Berlin
  • 8. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.0 New Talents, Innovation and Knowledge SharingConceptually, the festival places a focus on design as Internationally renowned designers Werner Aisslinger,a process: thinking, making, discussing and reflecting Jurgen Bey and Jerszy Seymour represent the perma-current and future practices. It endeavours to reflect the nent jury, with two additional prestigious personalitiesdesign ‘system’ as a whole - a process of interlocking yet nominated as festival jurors each year in spring.idiosyncratic development stages, mapped in thephysical as well as theoretical realms. The International Design Festival Berlin supports young talents with an unparalleled rate subsidy policy forDMY is a curated event. Participants are admitted selected upcoming designers. Paired with the participantfollowing a review of a five member expert jury jury admission, the design festival continues to followconsisting of acclaimed trade professionals. its high quality standards, living up to its reputation as a major platform for protagonists that will shape our future world.8 DMY Berlin
  • 9. 2.1 venueBerlin Tempelhof Airport - One of the World’s Most Iconic Buildings
  • 10. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.1 Venue2.1 venueBerlin Tempelhof Airport - One of Most Iconic Buildings Worldwide Following last year’s resounding success, the main festival venue shall again touchdown in the colossal architecture of former airport Tempelhof in central Berlin. Its majestic entrance hall, spacious and light-flooded aviation hangars, not to mention the sheer endless open space will again provide an impressive backdrop for events and exhibitions. The festival will once again occupy more than 11.000 sqm with an enormous potential for growth in the coming years. above: Aerial View, Tempelhof Airport below: Exterior View, DMY International Design Festival Berlin 201010 DMY Berlin
  • 11. 2.2 exhIBItIon shoWCasesThe Young and the Established - Process and Final Results
  • 12. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases2.2.1 DesIgn DeveloPMent Clusters Placing curation, clarity and accessibility in the foreground, the exhibition structure will be conceptualized around clusters that reflect the design process and its different developement stages and approaches. The visitor is lead on an exciting journey along concepts, prototypes, one offs and serial products in the fields of furniture, interior accessories, lighting, industrial design and multidisciplinary endeavours. above: NETwork, 3d stitching furniture, Design: Werner Aisslinger, 2010 below: Vondom@BERLINRODEO, Design: BERLINRODEO interior concepts, 201012 DMY Berlin
  • 13. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases2.2.2 seleCteD neW talents With over 6000 sqm dedicated to selected young talents, the International Design Festival Berlin will once again retain its name as one of Europe’s most vibrant and concentrated places to see the accomplishments of the upcoming generation of designers and to meet the young blood in person. An unsurpassed platform for fresh ideas and surprising concepts, the ‘Youngsters’ will once again make hearts beat faster along with interactive installations, events and DJ showcases in a pleasant festival atmosphere. above: For those who see, Design: Daniel Schulze 2010 below: IKARUS, Design: Kayser / Metzner, 200913 DMY Berlin
  • 14. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases2.2.3 leaDIng DesIgn sChools Design schools from all over Europe and beyond take center stage in Berlin. As incubators of conceptual innovation and research excellence, their process driven and highly inspiring showcases add progressive thrust to the festival and open a window towards the approaches of tomorrow’s design talents. above: ETH Zürich, 2009 below: Geneva University of Art and Design (HEAD), 201014 DMY Berlin
  • 15. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases2.2.3 InnovatIon InDustrYFrom Processes, Tools, Materials to Products Emerging talents account for just one side of the coin. The International Design Festival Berlin offers ample space for forward thinking product developments of accomplis- hed brands and renowned protagonists. In line with our perception of the design ‘system’ meaning a holistic cycle of conception, experimentation, research, production, utilization and communication, we encourage professional showcases to include not only furniture and interior accessories but also product, tooling, material and process innovation – as well as awarding ample room for local producers. MYON, Neurorobotik Lab HU Berlin, Bayer MateriaScience, Design: Frackenpohl Poulheim, 201015 DMY Berlin
  • 16. Designer Dinner, Food Concept by: Proof / Marije Vogelzang, Dutch Design Focus 2009 2.3 CountrY FoCus Rare Insights into Inspiring Design Habitats Give me MoreGlass, Exhibition by Designhuis, Exhibition by. EPFL/ECAL,Curated by: Lidewij Edelkoort, Dutch Design Focus 2009 Swiss Design Focus 2010
  • 17. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.3 Country Focus2.3 CountrY FoCusOne of the annual highlights are the jointly curated Following up to the partnerships with The Netherlandsreviews and presentations of a nation’s design habitat. and Switzerland, the 2011 festival edition is looking forward to host the design habitat of Finland.Via individual and group showcases, expert contributions,public and professional programes as well as events, The festival will reveal many little-known aspects of oura guest nation’s institutions, designers and curators team northern partner’s acclaimed design community to theup to provide little known aspects and firsthand insights international visitors – from innovative products andinto foreign design philosophy and outstanding accom- services over new approaches in education to emergingplishments. A matchmaking dinner marks the highlight talents as well as a rare chance to preview and getof a country focus. The gala events inspire guests through involved with the ambitious programes of the Worldsurprising local delicacies and fresh food design concepts. Design Capital Helsinki 2012.17 DMY Berlin
  • 18. 2.4 theMatIC FoCus Current Issues influencing the Values of the Design SystemChinese stools – Made in China copied by Dutch,design by: Wieki Somers, 2007
  • 19. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.4 Thematic Focus2.4 theMatIC FoCusCopying vs. InspirationWe believe that current and critical themes in design We would like to raise questions about the roots andneed further exploration. Each year the festival organi- implications of the value system built around thezers propose a theme that is explored through curated original, as well as discuss its future relevance in ashowcases as well as through panel discussions and future of co-working and sharing. At the same time weprofound talks in the festival’s Design Symposium. will look into the other side of these arguments by exploring the reasons and realities behind copying,In 2011 the thematic focus will be build around the imitation and inspiration.polarising topic of copying. Has today’s design shifted from a discipline originallyThe area of tension that immediately builds up when founded on universal values for the population to thespeaking about this issue proves its up-to-date furnishing of a status society?relevance and explosive potential – not only in thefield of design. The question where inspiration ends The 2011 design festival will prepare the sparringand copying begins can be assessed from personal, ground for inspiring and committed discussionscultural, moral but also from commercial and legal besides inviting selected showcases to underlinepoints of view. controversial aspects of this thematic complex.19 DMY Berlin
  • 20. Pecha Kucha Night, 2009DMY Award, 2010 2.5 events DMY Award, Designer Dinner, Klublabor, Pecha Kucha NightDMY Klublabor, 2009 Deisgner Dinner, 2008
  • 21. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events2.5.1 aWarD Apart from evaluating exhibitor applications, the festival jury nominates ten outstanding projects that have the abili- ty to illustrate the jury’s set of values regarding the design profession and practice. The jury visits and discusses all ten nominees, consequently selecting three award winners. The award ceremony takes place before the traditional Designer Dinner, forming the core evening event of the entire five-day program. above: DMY Award, 2009 below: Festival Jury Members Hella Jongerius and Patrick Reymond, 201021 DMY Berlin
  • 22. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events2.5.2 PeCha KuCha A public favourite, the annual Pecha Kucha Night features inspiring presentations from contemporary international speakers in the original 20 images x 20 seconds Pecha Kucha format. In this casual and unusual rapid-presentation-event the border between stage and audience, speaker and listener is blurred; networking, mingling and connecting are a natu- rally outcoming process. above: Yuri Suzuki, Pecha Kucha Night, 2009 below: Audience, Pecha Kucha Night, 200922 DMY Berlin
  • 23. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events2.5.3 DesIgner DInner Part of the country focus program, the exhibitor and guest dinner unites networking with hospitality and national local food with eating design in an exclusive, yet relaxed atmosphere. Placed in the central exhibition venue, accessible for invited guests and designers only, the dinner creates a strong synergy between selected exhibitors, representatives of culture and industry, as well as the design elite, media and press. above: Food Concept, Designer Dinner, 2009 below: Eating Designer Marije Vogelzang, Designer Dinner, 200923 DMY Berlin
  • 24. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events2.5.4 KluBlaBor A fixed institution is the legendary DMY Klublabor. Here the festival expresses its liveliness in the interplay of all elements. Well-known clubs, labels and party series such as WMF, Cookies, Tresor, Click (Hamburg), Nitsa (Barcelona) or A-Gogo (Maastricht) have been hosts at DMY events. In return, DMY visited the night-creatures in their hiding places: 103 Club, Weekend or Bar 25. The DMY Klublabor offers a select choice of international DJs and VJs in a pulsating style-frenzy night programme in unmistakable Berlin style. above: Festival Opening Party, 2008 below: Klublabor at WMF, 200924 DMY Berlin
  • 25. Design Symposium, 2010 Lucas Verweij, Arik Levy, Design Symposium 20092.6 KnoWleDge sharIng,CoMMunICatIon anD learnIngExploring New Horizons of Conduct and UnderstandingLidewij Edelkoort,Symposium Speaker 2009 Open Source Bookwriting Workshop, 2010
  • 26. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning2.6.1 DesIgn sYMPosIuM The Design Symposium is the festival’s main discussion forum. During an entire day program leading industry professionals and experts present insights into the festival’s thematic focus and publicly discuss related concepts thereof. Past speakers include designers such as Jurgen Bey, Jerszy Seymour, Marije Vogelzang, Arik Levy or Fiona Raby; researchers such as Ralf Ketelhut (cradle to cradle), Nicolas Henchoz (augmented reality), Prof. Reto Wettach (interac- tion/interfaces) or Prof. Frans Vogelaar (hybrid spaces); cultural experts such as Matt Cottam, Dingeman Kuilman or trend researcher Lidewij Edelkoort. above: Haiyan Zhang, Interaction Designer, IDEO London, 2010 below: Fiona Raby, Designer Dunne & Raby, 201026 DMY Berlin
  • 27. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning2.6.2 oPen talKs Adding further layers of knowledge and exchange, the Open Talk series evaluates current topics, unveils bold projects, depicts precedent-setting developments, processes and material developments to the professional audience throughout the festival days. Past speakers include Gert Hildebrand (chief designer, MINI), Dr. Sascha Peters (CEO, haute innovation), Max Fraser (design and craft curator) or Michael T. L. Lin (vice CEO, Taiwan Design Center) and many others. above: Jay Cousins, 2010 below: Audience, Open Talks 201027 DMY Berlin
  • 28. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning2.6.3 PuBlIC WorKshoPs Design is about perceiving, reflecting and making – the festival provides the public with access to cutting edge developments, technologies and the persons that shape and influence the field. Starting off with Chris Bangle (former BMW chief designer) in 2008, the festival invites dedicated industry experts to offer inspirational workshops that are open to popular participation. above: Chris Bangle Workshop, 2009 below: Social Media Workshop, 201028 DMY Berlin
  • 29. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning2.6.4 MaKer laB The DMY Maker Lab serves as a public experimentation space for accessing new technologies, communication and exchange concepts. Inaugurated in the 2010 design festival, the lab is the first large maker platform in Germany and was enthusiastically received by the press, public and pro- fessionals. The lab unites inventors, geeks, ‘nerds’, designers and visitors in a 300 sqm workshop area fitted with some of the finest technologies and materials available, side by side with low-tech instruments and applications. DMY Maker Lab, 201029 DMY Berlin
  • 30. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and LearningEntirely dedicated to open source, collective and co-wor- 2010 Maker Lab participants:king concepts, the lab produced a monument of physical 25 workshop leaders, Premsela Dutch platform foraccomplishments, but above all expanded minds towards design and fashion Amsterdam, V2 Media Laba new understanding of cooperative and creative pro- Rotterdam, Betahaus Berlin, Open Design City Fab Labcesses, sparking off uncounted consecutive projects in the Berlin et al.follow up. Covered fields (selected):Quickly established as a place for foresights into the bio-plastics, 3 D-printing (sintering), laser cutting,things to come, the Lab is bound for further extension in 2 D-printing, digital data processing, analogue motion2011. graphics / filmmaking, Arduino applications, e-textiles, web-based social networking and communication, internet commerce/marketplaces, architecture, curatorial practice, open source book writing etc.30 DMY Berlin
  • 31. design reaktor berlin 2.7 B2B enterPrIses For the ProFessIonal FIelD Inspiration and Development for the Creative Sector and BusinessesGert Hildebrand, Chief Designer MINI design reaktor berlin
  • 32. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.7 B2B Enterprises for the Professional Field2.7.1 InnovatIon WorKshoPs Building upon many years of experience and thanks to a vast international network of creative experts the festival will introduce specific workshops for a limited number of participants from design related businesses and the industry. Innovation is a core asset: insiders offer expert advice and inspiration on emerging developments that may shape or even revolutionize the future design industry. Workshop fields include • emerging and grass roots concepts (trade, cooperation, business strategy)Open Source Workshop, DMY 2010 • sustainable future strategies and technologies • new materials • open design and co-working principles • acting and thinking multidisciplinary32 DMY Berlin
  • 33. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.7 B2B Enterprises for the Professional Field2.7.2 loCal MatChMaKIngForging Ventures between the Creative Sector and Businesses As a design platform rooted in the German capital’s creative habitat, DMY has been dedicated to the development of the local professional field for over eight years. Consequently, a number of B2B projects for designers and local companies will be launched in the 2011 festival edition. Project directions include • matchmaking between designers and businesses • presentation of production capability • linking craftsmanship, design and production • project management; conceptual, design and production management services • marketing and distribution These latest B2B ventures will complete the festival’s design system cycle. Workshops and events will be conceived in coope- ration with DMY partners within the design industry, the creative habitat and professional associations.Images: design reaktor berlin33 DMY Berlin
  • 34. Porca Miseria, Ingo Maurer, 2010 2.8 BerlIn DesIgn WeeK Design as the City’s Common Themeel ultimo grito, 2008 Karim Rashid, 2008
  • 35. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.8 Berlin Design Week2.8 BerlIn DesIgn WeeKDesign as the City’s Common Theme DMY is currently initiating the founding of a Berlin Design Week that shall act as an umbrella organisation and communication platform for all design related activities set around early June. With the major Berlin based design organisations acting as founding members, the design week shall provide an open structure and extended event period to strengthen and diversify the capital’s annual design events. Set already for summer 2011, the Berlin Design Week will include the main event DMY International Design Festival as well as a steadily growing number of exhibitions in museums, galleries, studios, showrooms and temporary locations - relieving and extending the existing festival satellite exhibition program.Red Dress, Design: Aamu Song, 200835 DMY Berlin
  • 36. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.8 Berlin Design Week The public will be invited to step into exhibitions and events organised by local, national and international institutions, companies and design groups - or quite simply to visit open studios and ateliers and to get acquainted with the designers’ daily work. The number of satellite venues is expected to grow steadily from past year´s over 50 participants.Appel Design Gallery, 200936 DMY Berlin
  • 37. 3.0 the FestIval In nuMBersFacts and Figures
  • 38. DMY International Design Festival Berlin / June 1st – 5th, 2011 3.0 The Festival in Numbers2010 • Creative minds, industry specialists and promoters• Visitors Main Exhibition from the international design community (1 venue, 2 hangars, 11.000 sqm): 20.680 • Representatives from economic,• Visitors Satellite Exhibitions (50 venues): ca. 4.500 political and cultural sectors• Visitors further Events • International press (Klublabor, Pecha Kucha Night): ca. 1.800• Exhibitions and Showcases: 221 2009• Participating Designers: > 710 • Visitors Main Exhibition (2 venues, 9.000 sqm): 15.650• Participating Nations: ca. 30 • Visitors Satellite Exhibitions (52 venues): ca. 5.760• Press Accreditations: > 500 • Exhibitions and Showcases: 175 • Participating Designers: > 570Visitor Profile • Participating Nations: 26• 2% National and International Press • Press Accreditations: > 400• 25% International visitors• 45% Local visitors 2008• 38% Trade Audience • Visitors Main Exhibition (1 venue, 5.000 sqm): 11.860 • Visitors Satellite Exhibitions (36 venues): ca. 4.600Target Audience • Exhibitions and Showcases: 133• 20 – 55 year old • Participating Designers: > 330• Highly educated, well informed, • Participating Nations: 18 design affiliated urbanites • Press Accreditations: ca. 25038 DMY Berlin
  • 39. DMY International Design Festival Berlin / June 1st – 5th, 2011 3.0 The Festival in Numbers Visitors 26,790 Visitors25,000 8,000 7,060 21,410 7,000 20,68020,000 6,000 16,460 5,130 15,650 5,00015,000 4,000 3,590 11,86010,000 3,000 2,620 2,280 2,000 5,000 1,000 2008 2009 2010 Wed 09.06. Thu 10.06. Fri 11.06. Sat 12.06. Sun 13.06. Visitors Main Exhibition and Satellite Events • Wednesday, 06.09. Opening Night: 3,590 visitors • Thursday, 06/10: 2,620 Visitors Visitors Main Exhibition • Friday, 11/06: 2,280 Visitors • Saturday, 06/12: 7,060 Visitors • Sunday, 13/06: 5,130 Visitors • Total visitors: 20,68039 DMY Berlin
  • 40. 4.0 CoMMunICatIon toolsoF the FestIvalThe DMY International Design Festival Berlin 2010 has been promotedthrough a broad campaign consisting of various communication tools –in advance and throughout the festival.
  • 41. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFestIval Catalogue Our catalogue contains all relevant festival information: from product launches, to introductions into current topics to an overview of all festival modules by our exhibitors. It has surpassed the role of a simple catalogue and is considered to be a precious documentation of contemporary design and hence a valuable collectors item. The catalogue was sold at the fair, and is still available online and in selected bookshops. Circulation: 15.000 Pages: 287 Format: 15,5 cm x 22 cm41 DMY Berlin
  • 42. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFestival Catalogue DEsIgN For many, technology is the raison d’être of design. Constantly evolving technologies and materials allow designers and engineers to SYMpOSIuM experiment with, develop and apply new possi- bilities, pushing the boundaries of applications and industrial products. Innovative technolo- gies contain the promises of the ‚new’, and in Are nerds the new designers? fact do change the fundamental conditions of design time and again. Lectures and panel talks by international designers, The evolution from LP to CD to MP3, researchers and cultural experts on the intersections between for instance, had a profound effect on the advanced technologies, social media and design. development and production of music playing INTER- equipment: the turntable turned into the Walkman and later on into the iPod, changing and shaping our everyday habits along the way. Now the same is true for the lighting industry. NATIONAL Due to its energy inefficiency, the usage of the DESIGN FESTIVAL BERLIN 2010 light bulb has quickly faded away and the realm of lighting production – both on a design and DEsIgN SYMpOSIuM engineering level – bursts with new solutions and technological inventions. As new concepts are researched, developed, and applied, we are beginning to see new possibilities in how Technological Dreams Series: No.1, Robots, 2007 by Dunne & Raby lighting equipment can be reinvented and in Photo: Per Tingleff turn change our living and working conditions. 16 17 16 17 FEsTIvAL JurY Invited by DMY to select the festival participants and to award the most outstanding projects the jury members advice serves as an invaluable werner aisslinger hella Jongerius patrick reymond voicefor the festivals future Designer, Studio Aisslinger Designer, Jongeriuslab Designer, atelier oï development. The works of the designer Werner Aisslin- Dutch Designer Hella Jongerius has In 1991 designer and interior-designer ger cover the spectrum of experimental, artistic become known for the special way she fuses Patrick Reymond, Aurel Aebi and Armand approaches, including industrial design and archi- industry and craft, high and low tech, tradition Louis founded the label atelier oï, whose work tecture. He delights in making use of the latest and the contemporary in her works. After gradu- and philosophy is influenced by the many technologies and has helped to introduce new ating at Eindhoven Design Academy she started disciplines and backgrounds of its members. materials and techniques to the world of product her own design company, Jongeriuslab, through When they realize their projects for high-class design. Werner Aisslinger has been developing which she produces projects for clients such clients such as Louis Vuitton, Bulgari, B&B furniture with Italian brands like Cappellini, as Maharam, Vitra or Ikea as well as her own Italia, Ikea or Swatch, the team is crossing the Vienna Design Week Vienna / Austria Now Is Here Design Distributors Bonn / Germany Zanotta, Magis and Vitra. His work is exhibited projects, which have been shown at international disciplinary borders of architecture, design or in the permanent collections of international galleries and museums (MoMA, Moss gallery in scenography. Thereby atelier oï has set complete- Droog, Goods, Ibride, Freedom of Creation, Fredrik Roijé mischertraxler museums such as the Museum of Modern Art New York, Design Museum in London, Galerie ly new standards internationally. www.viennadesignweek, and the Metropolitan Museum in New York and KREO in Paris). the Vitra Design Museum in Weil. 1991 gründet der Schweizer Innen- Now Is Here Design distributor ‚Now Is Here‘ show- Now Is Here Design Distributor ‚Now Is Here‘ Die niederländische Designerin Hella architekt und Designer Patrick Reymond Vienna Design Week Embassy presents Vienna Design Week Embassy präsentiert cases latest projects, products and conceptual studies präsentiert die neuesten Projekte, Produkte und Die Arbeiten des Designers Werner Jongerius ist bekannt für ihre besondere zusammen mit Aurel Aebi und Armand mischertraxler – rumkugelbahn Design couple mischertraxler – rumkugelbahn Das Designerduo from international prestigious design brands. Dutch konzeptionelle Studien international renommierter Aisslinger umfassen experimentelle und Art, Industrie und Handwerk, High- und Louis das Label atelier oï, dessen Arbeit und mischer’traxler (DMY Award Winners 2009) restages mischer’traxler (u.a. DMY Award 2009) setzt design icons from Droog, ‚Metrobowl‘ from Frederik Designlabels: Niederländische Designikonen von künstlerische Ansätze in den Bereichen Low-Tech, sowie Traditionelles mit Zeitgenös- Philosophie vor allem durch die vielseitigen projects resulted during Vienna Design Week. spezielle Projekte der Vienna Design Week in Szene. Roijé, zipperlight ‚Zipp‘ from Goods, as well as wild Droog, ‚Metrobowl‘ von Frederik Roijé, Reis- Industriedesign und Architektur. Durch den sischem in ihren Arbeiten zu verbinden. Nach Kompetenzen seiner Mitglieder geprägt ist. The ball path is a reminisence of Vienna´s Prater and its Zu sehen ist eine Rumkugelbahn als Reminiszenz creatures from Ibride. Freedom of Creation, pioneering verschlusslampe ‚Zipp‘ von Goods sowie ‚wilde Einbezug neuer Technologien hat er dazu ihrem Abschluß an der Design Academy in Bei der Realisation ihrer Projekte für hoch- typical sweet and candies. Feel invited to join this year’s an den Wiener Prater und sein Zuckerwerk. design and research company and specialized in rapid Kreaturen‘ von Ibride. Freedom of Creation, ein beigetragen, neue Techniken und Materialien Eindhoven gründete sie ihre eigene Firma, rangige Kunden wie Louis Vuitton, Bulgari, festival October 1 – 10. On display are products by Gezeigt werden Produkte von Breaded Escalope, manufacturing technologies will design and manufac- zukunftsweisendes Design- und Research-Unter- in der Welt des Produktdesigns zu etablieren. Jongeriuslab, mit der sie sowohl Aufträge für B&B Italia, Ikea oder Swatch, überschreitet Breaded Escalope, Casali, Marco Dessi, dottings, Max Casali, Marco Dessi, dottings, Max Lamb, ture stunning new products live at DMY using a 3D nehmen aus Amsterdam, welches sich auf Rapid Aisslinger entwickelte Möbel mit Firmen wie Kunden wie Maharam, Vitra oder Ikea, als das Team die disziplinären Grenzen von Lamb, J.&L. Lobmeyr, Mühlbauer, Augarten, POLKA, J.&L. Lobmeyr, Mühlbauer, Augarten, POLKA, printer. Manufacturing-Technologie spezialisiert hat, schafft DMY ALLSTArS Cappellini, Zanotta, Magis und Vitra. Seine auch eigene Projekte produziert, die in inter- Architektur, Design und szenographische Posenanski, RiessKELOMAT, Adrien Rovero, Robert Posenanski, RiessKELOMAT, Adrien Rovero, Robert bei DMY live mit einem 3D-Printer atemberaubende Arbeit ist u.a. Teil der permanenten Ausstel- nationalen Galerien und Museen (MoMA, Darstellung. Damit hat das atelier oï inter- Rüf, soda designers, Vösslauer, Wittmann. Rüf, soda designers, Vösslauer, Wittmann. Design-Objekte. lung des Museum of Modern Art (MoMA) Moss Gallery in New York, Design Museum national neue Maßstäbe gesetzt. Der Mini-Vergnügungspark lädt ein, von 1. bis 10. und Metropolitan Museum NYC sowie des in London, Galerie KREO in Paris) ausgestellt Oktober 2010 selbst in Wien dabei zu sein. Vitra Design Museums in Weil. werden. 58 59 32 34 33 35 58 5942 DMY Berlin
  • 43. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFestival Catalogue The Swiss Design Focus is supported by Design Fokus Schweiz wird unterstützt von Hotel partners Schweiz. Hotel Partner The DMY Berlin design platform is supported by the Berliner federal initiative Projekt Zukunft, co-financed by the European Regional Development Fund (ERDF) Die Designplattform DMY Berlin wird gefördert durch die Berliner Landesinitiative Projekt Zukunft, kofinanziert durch den Europäischen Fonds für regionale Entwicklung (EFRE) Media partners Special thanks to the co-operation partners of the DMY International Design Festival Berlin 2010 Medienpartner Besonderer Dank geht an die Kooperationspartner des DMY International Design Festival Berlin 2010 FEsTIvAL pArTNErS DMY International Design Festival Berlin 2010 is supported by the institutions Online partners FEsTIvAL pArTNErS DMY International Design Festival Berlin 2010 is supported by Onlinepartner Das DMY International Design Festival Berlin 2010 wird institutionell unterstützt von Das DMY International Design Festival Berlin 2010 wird unterstützt von 284 285 282 282 283 283 284 28543 DMY Berlin
  • 44. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFestIval PrograM The festival program gave a detailed overview of all the event modules and served as a guide for visitors at the festival. It was available for free at all festival venues and also in selected bars, clubs, cafés, restaurants, book stores, design shops, cinemas, galleries, museums and other cultural sites of Berlin. Circulation: 25.000 Pages: 72 Format: 15,5 cm x 22 cm44 DMY Berlin
  • 45. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFestival Program DesiGN 14:00 20 min lecture Nicolas Henchoz Head, EPFL+ECAL Lab, Lausanne (CH) Camille Scherrer DMY eTh Zurich SyMPOSiuM FIDU technology Interaction Designer, Bergé Award 2008, Lausanne (CH) AwARd for use/numen Festival Tape Installation Exploring the potential of augmented reality Give Me More, die Ausstellung des the exhibition Give Me More of EPFL+ECAL EPFL+ECAL Lab erkundet das Potential are nerds the new designers? lectures and panel talks by Lab aims to transform augmented reality von Augmented Reality mit dem Ziel, PROGRAM three out of ten – the festival jury acknowledges forward-thinking international designers, researchers and cultural experts on the from a technological performance into a new eine technologische Performance zu medium - linking the physical and virtual einem neuen Medium zu entwickeln, projects and approaches that stand out amongst their peers and lA bOlleuR intersections between advanced technologies, social media and design. Mini Golf Club worlds in our everyday life by developing virtuelles und reales in Bezug zu bringen stand in for very singular attitudes. Award Ceremony Moderation: Lucas Verweij Journalist, art and design critic, Berlin (NL/GER) specific visual languages and implying a new und eine neue Beziehung zwischen international Design Festival Berlin Friday 11th / 19:30 Conceived by / Konzeption: Karen Khurana, Lucas Verweij, Ake Rudolf relationship between engineering and design. Design und Technik herzustellen. June 09th – 13th, 2010 Central Exhibition airport Berlin - tempelhof 10 min Questions & Answers Airport Berlin Tempelhof Platz der luftbrücke 5 SATuRdAy 12Th / cenTRAl exhibiTiOn (AiRPORT beRlin TeMPelhOf) 14:30 5 min beep slot Platz der Luftbrücke 5, Rui Alves 12101 Berlin WELCOME TO THE JUNGLE The Symposium will be held in English / Das Symposium wird auf englisch gehalten. DMY annually highlights the most DMY zeichnet jährlich exzellente SyMPOSiuM, OPen TAlkS, MAkeR lAb, 15 min Break exceptional works in contemporary product und herausragendende Arbeiten im AwARd, PechA kuchA niGhT, klublAbOR & design. The DMY Award winners are being Designbereich aus. Die Gewinner wer- 13:00 Fiona Raby SATelliTe evenTS 14:50 Haiyan Zhang selected from a group out of ten projects, den aus einer Gruppe von zehn Arbeiten 20 min lecture Designer, Dunne&Raby, Lecturer, Design Interactions Department, Royal College of Art, London (UK) 20 min lecture Interaction Designer, IDEO London (UK) nominated by the international festival jury selektiert, nominiert durch die interna- ePfl+ecAl lab among all festival contributions. This years tionale Festival-Jury: Jurgen Bey (Studio Give Me More / Berlin Raby’s work stimulates the debate about the Gründete mit Anthony Dunne das Self-defined as both a technologist and Als Interaction Designerin für IDEO jury is composed of designers Jurgen Bey Makkink&Bey), Jerszy Seymour (Seymour social, cultural and ethical implications of Studio Dunne & Raby. Ihre Arbeiten be- maker of things, Zhang creates new digital London gestaltet Zhang digitale Szena- (Makkink&Bey), Jerszy Seymour (Seymour Design Workshop), Werner Aisslinger existing and emerging technologies. In the leben die Debatte über soziale, kulturelle experiences for community building, com- rien für gemeinschaftsbasierte Projekte, Design Workshop), Werner Aisslinger (Studio (Studio Aisslinger), Hella Jongerius (Jonge- Symposium Raby will discuss the reper- und ethische Auswirkungen bestehender munication, financial services or video game Kommunikation oder Game Konzepte. Aisslinger), Hella Jongerius (Jongeriuslab) and riuslab) und Patrick Reymond (atelier oï). ecole Supérieure des pepe heykoop cussions of merging the physical with the und neuer Technologien. Raby disku- concepts. An informed software engineer, Als erfahrene Software-Entwicklerin ver- Patrick Reymond (atelier oï). Die diesjährige Jury Selection Arts décoratifs de Strasbourg des ecole Supérieure pepe heykoop 2010 virtual. tiert den Effekt der Vermischung des Zhang offers insights into the connection of mittelt Zhang Einblicke in die Verschmel- The selection of nominees shows a very zeichnet ein diverses, vielseitiges Bild aus Arts décoratifs Rendez-vous de Strasbourg Rendez-vous Physischen mit dem Virtuellen. high tech and humanity oriented practices. zung von High Tech und humanitär diverse picture acknowledging interesting, out ungewöhnlichen Haltungen und Ansätzen, orientierten Anwendungen. of the box approaches rather than just their die in der Bewertung eine ebenso große 10 min Questions & Answers final results. The range oscillates between the Rolle gespielt haben wie die im Einzel- 10 min Questions & Answers formally straightforward and playfully modifi- nen erzielten Ergebnisse. Die Arbeiten 13:30 Prof. Frans Vogelaar able; objects with a crafted identity; poetic and umfassen formale wie spielerische Ansätze; 20 min lecture Hybrid Space Lab, Berlin 15:20 Eva Rucki hilarious socializing spaces; narrative and even technologisch avancierte und interaktive Head of the Department of Hybrid Space, Academy of Media Arts Cologne (NL/GER) 20 min lecture Designer, Troika Art and Design Studio, London (UK) disquietingly dominating sculptures. Installationen; Objekte deren Identität einer The three winners will be selected by the handwerklichen Bearbeitung entspringen; fh-Potsdam Grown up in Zimbabwe and the Nether- Mit Hintergrund im Industriedesign As a co-founder of Troika together with Mit Sebastien Noel und Conny Freyer festival jury during on-site exhibition visits, poetische und ausgelassene Raument- Metal Spinning lands, with a background merging industrial (AIV Eindhoven, Studio Mendini), Sebastien Noel and Conny Freyer, Eva Rucki arbeitet Eva Rucki in einem multi- followed by an evening Award ceremony. würfe sowie narrative und raumgreifende design (AIV Eindhoven, Studio Mendini), Architektur (AA School of Architecture, engages in a multidisciplinary practice disziplinären Spannungsfeld, dessen In the course of the event, the winners of Skulpturen. architecture (AA School of Architecture, OMA Rotterdam) und Kunst, vertritt ranging from printed matter to digital instal- Entwicklungsprozess einer Faszination the Ikea Foundation Design Contest 2010 will Nach Ansicht der Projekte vor Ort, OMA Rotterdam) and art, Vogelaar believes Vogelaar die These einer zukünftig lations with a development process born out zum Einfachen und Verspielten wie dem be anounced. werden die Gewinner auf der Awardverlei- Temporary collective Arnhem that the future lies in a new hybrid fused entstehenden neuen Einheit durch die of love for simplicity, playfulness as well as essentiellen Wunsch nach künstlerischer hung am Freitag, den 11. Juni um 19:30 Uhr entity of design, technology and culture. hybride Verschmelzung von Design, an essential desire for provocation. Intervention entspringt. ausgezeichnet. Technologie und Kultur. Auf der Awardverleihung werden 10 min Questions & Answers ebenfalls die Preisträger des Design Wett- 10 min Questions & Answers 15:50 5 min beep slot bewerbes der Ikea Stiftung 2010 bekannt- gegeben. daphna isaacs & laurens Manders 10 10 11 11 Sensburger Allee Tafelstukken 20 21 20 21 OLYMPIASTADION e aß Flatowallee estr aße Dov Flat Salz linstr e owal er Alle ufer Eins berg Frank lee tein Heils ufer ße Guerickestraße Alto stra Gueri naer Heer ckes Stra traße ße Eins e tein rstraß ufer ße ße stra Caue hstra Abbe Otto- Suhr chARlOTTenbuRG TieRGARTen Marc -Allee The DMY Berlin design platform is supported by the Berliner federal initiative Projekt Zukunft, Whitw Trash – 22 boecker / wilkhahn 23 cReATe beRlin co-financed by the European Regional Development Fund (ERDF) Lebuser Straß e Konsumierst e Lebuser Straß 20 helMRindeRknechT 21 Sebastian Summa Koppen straße straße Work-Life-Table – BerliNordik – bright green design Hofjäge du noch FRIEDRICHSTRASSE FRIEDRICHSTRASSE STRAUSBERGER PLATZ STRAUSBERGER PLATZ contemporary design Koppen Kalotte Sensburger Allee An Installation by Boecker and Wilkhahn U22 rallee Picknick club DEUTSCHE U ECAL Design oder trans- Closing Party 9 straße OPER Karl-Marx-Allee ERNST-REUTER-PLATZeg eg Weidenw Weidenw Dorotheen straße Dorotheen U2 Karl-Marx-Allee WEBERWIESE WEBERWIESE Senate Department for Economics, formierst Blumenstraße Blumenstraße U5U5 FRANKFURTER TOR FRANKFURTER TOR Rigaer Rigaer ße StraStraßeTiergartenstraße Technology and Women’s Issues 41 U5 U6 BerliNordik – Forum for Sustainable Design – U2 Karl-Marx-Allee U5 U6 du schon? Hildegard-Jada Karl-Marx-Allee 5 straße Hildegard-Jada -Straße 5 KLOSTERSTRASSE mowitz Dorotheen straße Mittelstraße e Sebastian Summa is showing new designs for Dorotheen KLOSTERSTRASSE mowitz-Straße OLYMPIASTADION U5U5 Frankfurter Allee Klingelhö Mittelstraß Frankfurter Allee is creating an internationally operating Linden Unter den Linden e Rauchstraße aß Frankfurter Allee MiTTe Unter den Flatowallee Frankfurter Allee Bräuer, a Berlin based metal spinning work- JANNOWITZBRÜCKE estr JANNOWITZBRÜCKE Hard SAMARITERSTRASSE 47 SAMARITERSTRASSE aße lend amm enbe Dov Flat ferstraße knowledge exchange platform for Sustaina- m Bre Salz 28 rger linstr Bree am ufer r lee owal ZOOLOGISCHER shop. Since 2003 the designer has developed ufer it rger Müh lend Roland ufe stra er Al Brandenbu rger itetra Brandenbu Roland Corn FRANKFURTER ALLEE Eins S ße berg GARTEN FRANKFURTER ALLEE Frank lee Strße ble Design. After its successful kick-off in tein Müh eliu Heils Boxhag 51 aß BRANDENBURGER TOR BRANDENBURGER TOR es Ufer Boxhag ener Str. sstra ufer The Swiss Design Focus is supported by DMY International Design Festival Berlin 2010 is supported by the institutions company-owned products, reinterpreting the 50 e Uhlandstraße ener Str. sch ches Ufer Grünberg ße er Guerickestraße Alto MÄRKISCHES Märkiäre s e MÄRKISCHES traßki raße Grünberg er Str. Lütz owuf 2009 together with Copenhagen, BerliNordik er Str. ow Gueri naer FRANZÖSISCHE erst Lütz U8 FRANZÖSISCHE M ufer Fis ckes identity of the 100+ year old factory, under the Stra U8 MUSEUM ls traß He MENDELSSOHN- nst ße Fishe MUSEUM traße e STRASSE WalWalls ße c de stra raß STRASSE chrins seltr e OSTBAHNHOF BARTHOLDYPARK aße Eins Weich seltraß OSTBAHNHOF Kantstraße will continue 2010 in Berlin, inviting all eri el rchst e Rungestraße U6 e raße Rungestraße trau n aelki straß z Ohms traße U6 ns N tein rstraß design label Hugo Bräuer Metallwaren. wplat Ger traude traße Kantstraße Ins el e ufer ße WILMERSDORFER Kopern Inelstr chARlOTTenbuRG Kopern ikusst Krossen se . ße stra Weich Nue R HAUSVOGTEIPLATZ Mich aelkirch Krossen Ohms ikusst Caue Lützo er Str. Nordic partners to contribute their respective eu o HAUSVOGTEIPLATZ r. r. lstr Ger STRAßE hstra MOHRENSTRASSE er Str. The new light collection Kalotte explores the e ßst Abbe MOHRENSTRASSE Otto- HEINRICH Köpenic 41 HEINRICH . KURFÜRSTENDAMM Ro ra U2U2 SAVIGNYPLATZ SimS Suhr Uhlandstraße Marc Köpe -Allee ßst ße im fRiedRichShAin Mich HEINE- plo p approaches to sustainable design. With bright U2U2 HEINE- nic kerke nslon raß A extraordinary skills of Bräuer‘s workshop once Stra r Stra Gärtne rstraße SPITTELMARKT STRASSE tr. str Einemst ße ße Schweiz. rstraße SPITTELMARKT e nne STRASSE . Anne traße An ns Wielandstraße bs ße STADTMITTE green design, Create Berlin in cooperation ße ße STADTMITTE ne tr. more. By looking back to an early product of the ko stra Kurfürs Se 34 Gärtne nstra tra Sedels raße ns tenstra ertst e y Schi WITTENBERGPLATZ ns e Ja ob raße Adalb ertstraß yd tra tr. Schi U2 dstra ße Straße U2 Alt Jak Anne els ße Leipziger Straße dstra with IDZ is presenting young and sustainable Hofjäge factory – the lamp shade – high quality materi- Leipziger ße ße Köpe tra e Köpe UHLANDSTRASSE KURFÜRSTENSTRASSE Alt nick ße nick Adalb tendamm Moderso hnstr. er St U8 Heine Str aße hnstr. NOLLENDORFPLATZ product design from Berlin and the Nordic er St rallee Kurfürs DEUTSCHE Helmrinderknecht contemporary design gallery als and fine surfaces meet unusual geometries. 23 Melch aße Meior lchior raßeraße WARSCHAUER ERNST-REUTER-PLATZ U8 ich Heine Str POTSDAMER PLATZ stra WARSCHAUER OPER Moderso POTSDAMER PLATZ Anne Anne stra ße ße nstra Sensburger Allee STRASSE STRASSE AUGSBURGER U2 GLEISDREIECK Special thanks to the co-operation partners of the DMY International Design Festival Berlin 2010 countries. nstra is proud to present ECAL Design – a selection Sebastian Summa präsentiert neue Ent- nerstr. r.KOCHSTRASSE ich ße ße U1U1 STRASSE straße Uhlandstraße Niederkirch nerst KOCHSTRASSE Rudo U2 m Rudo Tiergarten Engeldamamm Heinr Niederkirch lfstra Platz Heinr BÜLOWSTRASSE würfe für die Metalldrückerei Bräuer. Seit BerliNordik – Forum for Sustainable lfsße of new design works by students of the famous tz 14 Engeld amm m Müh traße Eise lerstra ße Nagle uer Pla ße haniend BetBethaniendam WraW Müh ertst e Eise nbahns ße nstra ße e lens zstra Klingelhö raße Adalb ertstraß Pück lerstra ße raße Warsc hauer lens Ehren bergstraß Nagle raße traße Mot e nbah tra ngel Ehren raße ße rang KöpK traße straß Rauchstraße ße ECAL/University of art and design Lausanne. 2003 setzt sich der Designer mit der Iden- This project stages interior in a true-to-life way, Design – ist eine international agieren- stelst ndorf Dame ckenstra öpen ha raße enic bergst rst nstra ra Nolle Hard Warsc Pück rst MORITZPLATZ OLYMPIASTADIONße keicke Adalb r St r enbe ferstraße tr. MORITZPLATZ elst ße lters rstr. 33 raStraigkirchstraße e A generation proposing design that is often tität der über 100 Jahre alten Manufaktur e necke Ritter Mus rger eufe raße both in a professional context as well as in a de Plattform, die Designer/-innen zum ße raß Pfu elstra tr. aß Anha halte Ritter Flatowallee Mus Ludwße ße ZOOLOGISCHER tr. TieRGARTen straß kaue stra ne Zeug hofs estr An straß 35 Walde kaue Strala U1 e e Corn hofs lstra Oran Warm rstr. 37 Strala ße U1 ße e Mant eufelst Dame Lobe straße aße Oran lderm rstr. uer ue GARTEN Pfu Dov eliu Flat aße MENDELSSOHN- tra aß ienst arstr Allee Zeug spontaneous and poetic but at the same time auseinander und entwickelte firmeneigene MENDELSSOHN- ienst arstr 38 r Allee Salz sstra Thema nachhaltige Gestaltung zusammen- raßraß private one. On the 20 meter long table the at- linstr r S Str aße lee owal Uhlandstraße e e ckstr aße ufer BARTHOLDY- rge er er Al Mus WraW ße ertst e 39 ck BARTHOLDY- er Mant raße Naun Adalb ertstraß be erg 41 Naun berg ngel rang SPICHERN- Eins VIKTORIA-LUISE-PLATZ Lütz owuf Lobe Frank Mus lee PARK ne eb ynstr kaue SCHLESISCHES TOR tein Produkte und das Designlabel Hugo Bräu- SCHLESISCHES TOR ow fully cognizant of Swiss expertise, traditional Heils Lütz stelst U6 PARK e ynstr aße kaue raße STRASSE bringt. Nach einem erfolgreichen Auftakt ufer ufer U6 mosphere is changing with different accessories hö n Stre Straß aße 25 aße rstrrs raße MENDELSSOHN- Sc Schö Dres Streem 42 Dres ne sfler- er-Str Ritter aßeaß tr Sch S Möcke rnstraße s Adalb -Kün ünsfl Ritter lechle Guerickestraße Alto ße BARTHOLDYPARK se ann ße e Prinz straße straß de sis s production constraints and new technologies. er Metallwaren. Die neue Leuchtenkollek- stra traße ße ße na aße Franz nz-K straß dene tr. ma s Gueri z OraOra ße Kantstraße rnstra e e Kantstraße er Stra 2009 in Kopenhagen, bleibt BerliNordik chisch and styles of chairs: between practicality and Heer litzers tra wplat Alexan drinenstra Fra niens ckes SkaSkalitzers nstra niens e St e nntr. enstr rs U8U8 traße WILMERSDORFER traße 46 ße en rstr. traße U1U1 raStra str Möcke YORCKSTRASSE Lützo ße ß tion Kalotte führt das Augenmerk zurück Prinz Eins Original, offbeat and young, these designers are drine tein raße . STRAßE ße e e lner raße sensibility, ratio and emotion, seriousness and 2010 in Berlin und lädt die nordischen tein rstraß ße Alexan Görli KURFÜRSTENDAMM stra Görli SAVIGNYPLATZ kens inst ufer ße Uhlandstraße KOTTBUSSER TOR tzer WraW Stra KOTTBUSSER TOR Oppe lner St tzer ße stra Stra ngel rang all embarking on international careers. These auf eins der frühesten Produkte der Manu- DMY International Design Festival Berlin 2010 is supported by Caue GÖRLITZER Stra Falc kenste PRINZENSTRASSE KONSTANZER ße ße HOHENZOLLERNelst hstra PRINZENSTRASSE GÖRLITZER stra playfulness. Scenerios span from conference Partner in die deutsche Hauptstadt ein. Abbe Otto- Einemst MÖCKERNBRÜCKE BAHNHOF ße ße ra Oppe MÖCKERNBRÜCKE U1U1 STRAßE BAHNHOF -PLATZ Suhr Marc Pecha kucha night -Allee Falc Wielandstraße objects are part of small limited editions. faktur – den Lampenschirm. Hier treffen U1U1 HALLESCHES TOR Hallesches Ufer U1 Görli HALLESCHES TOR Görli Goltzstraße Hallesches Ufer U1 Pu P Kurfürs Mit ‚bright green design‘ präsentiert tzer and work to business lunch and brainstorm to raße tzer sc us U7 tenstra StraStra ße ße hk ch WITTENBERGPLATZ ße Helmrinderknecht contemporary design hochwertige Materialien und edle Oberflä- inakin Tempelhofer lle alle a cosy chat round a coffee or a kid‘s table. An Create Berlin in Kooperation mit dem Tempelhofer dstr. UHLANDSTRASSE KURFÜRSTENSTRASSE kReuZbeRG e e Grunewal KLEISTPARK tendamm zeigt mit ‚ECAL Design‘ neueste Arbeiten chen auf ausgefallene Geometrien. Kurfürs NOLLENDORFPLATZ Hofjäge amusing installation, yet surprisingly realistic IDZ junges und nachhaltiges Produkt- FEHRBELLINER von Studenten der namhaften ECAL/Hoch- EISENACHER AUGSBURGER GLEISDREIECK ße rallee PLATZ DEUTSCHE ERNST-REUTER-PLATZ tstra design aus Berlin und den Nordischen STRASSE in a fascinating way. STRASSE Uhlandstraße OPER Akaz schule für Kunst und Design Lausanne. Oft Haup MEHRINGDAMM U2 BAYERISCHER BÜLOWSTRASSE iens MEHRINGDAMM ße Work-Life-Table – Eine Inszenierung von Ländern. PLATZ straße zstra chARlOTTenbuRG traße SCHÖNLEINSTRASSE e spontan und poetisch stehen die Objekte Mot U2 SCHÖNLEINSTRASSE Tiergarten straß ndorf Nolle Friedelstr. Boecker und Wilkhahn / Das Projekt Friedelstr. Blü B Klingelhö für eine Generation, die selbstverständlich hstraße Hotel partners Mehrin gdamm chlüc BERLINER STRAßE gdamm Kottb BLISSESTRAßE Ludwigkirc Rauchstraße Kottb ser Da ershe GNEISENAU- U8 usse mm setzt Einrichtung lebensnah in Szene – im U7 GNEISENAU- trarstr Hard U8 r Damm GneisenU7 Schweizer Fachkompetenz, traditionelle us ße aß enbe ferstraße austraß STRASSE Gneisen Mehrin austraß STRASSE e rger Straße e U6 Straße e e aß ße stra ZOOLOGISCHER U6 Kontext von professionell bis privat. An str tra ße Corn SPICHERN- VIKTORIA-LUISE-PLATZ Hobrechts Produktionsbedingungen und neue Tech- Nostizstraße rte es Hobrechts 36 GARTEN Nostizstraße eliu Kö Kört 45 STRASSE sstra Solmsstraße Uhlandstraße Schleiermacher Solmsstraße der 20 Meter langen Tafel verändert sich ße Schleiermacher Urba er nologien vereint. Sie sind originär, unkon- Lütz neukölln Urba RATHAUS owuf traße nstra 44 ow traße SÜDSTERN SÜDSTERN nstra ße ße ufer Lütz Bergmannst 40 SCHÖNEBERG MENDELSSOHN- die Stimmung je nach Accessoires und Aus- Bergmannst U7U7 e Weserstraß e ventionell und jung – und stehen am Beginn straße e raße 49 Kreuzberg straß raße Weserstraß BARTHOLDYPARK YORCKSTRASSE Lilien Kreuzberg Bergmannstraße z Lilien straß Bergmannstraße Kantstraße wplat HERMANNPLATZ Sonnen HERMANNPLATZ Sonnen Kantstraße internationaler Karrieren. Die Objekte sind führung der Stühle: zwischen Sachlichkeit WILMERSDORFER tal alleal Media partners talstr e Lützo e lee STRAßE KONSTANZER HOHENZOLLERN KURFÜRSTENDAMM STRAßE -PLATZ und Sinnlichkeit, Ratio und Emotion, Ernst SAVIGNYPLATZ aße U7U Teil kleiner limitierter Editionen. Uhlandstraße Mehringdamm 7 Mehringdamm Goltzstraße U7 Einemst und Spiel. Szenarien reichen vom Konfe- Fidicinstr. Fidicinstr. Wielandstraße fesse raße Kurfürs dstr. Grunewal e raße tenstra tstraß WITTENBERGPLATZ rieren und Arbeiten über Businesslunch venue ße KLEISTPARK Meth fessetst Galerie HELMRINDERKNECHT contemporary design, venue UHLANDSTRASSE KURFÜRSTENSTRASSE und Brainstorming bis hin zur familiären We W FEHRBELLINER Meth P tendamm EISENACHER Dudenstraße ße latPlat ße igaeig NOLLENDORFPLATZ Linienstraße 87, Berlin Mitte 20th Century Interior Berlin, Münzstraße 19, Kurfürs PLATZ tstra Dudenstra ndan Columbiadamm ufe u STRASSE zd Columbiadamm d z er Lufbr ü Kaffee- und Kinderrunde. Eine humorvolle, Akaz PLATZ DER r fer Haup der br 1st Backyard, Berlin Mitte PLATZ DER AUGSBURGER BAYERISCHER GLEISDREIECK iens Luf LUFTBRÜCKE LUFTBRÜCKE STRASSE central exhibition PLATZ Uhlandstraße traße ECAL Design OPeninG hOuRS faszinierend lebensnahe Inszenierung, die ü ck cke e BÜLOWSTRASSE itio n lh f ße hib mp lho n of 43 demonstrates 05.06. – 24.07.2010 Tue – Sat / 12:00 – 18:00 OPeninG hOuRS immer wieder überrascht und amüsiert. oPening Party zstra Mot BERLINERaße str STRAßE Ex ibeit pe venue Kaiserkorso BLISSESTRAßE io e Kaiserkorso Wed and Fri 12:00 – 20:00, Sat – Sun 12:00 – 20:00 ndorf al Exh-T em 48 Nolle Tempelhofer Damm how the Tempelhofer Damm IDZ | Internationales Design Zentrum, ntr aerl -T hstraße OPeninG RecePTiOn Ce nt B erlin SymPoSium Ludwigkirc l in traditional June, Friday 4th / 18:00 – 21:00 OPeninG venue Reinhardtstraße 52, Berlin Mitte Ce r t B tr Galerie ASP, Zimmerstraße 30, Berlin Mitte Air por conditions of In the prescence of Pierre Keller, director ECAL June, Thursday 10th / 10:00 – open end maker lab po SPICHERN- VIKTORIA-LUISE-PLATZ RATHAUS Air OPeninG hOuRS STRASSE production SCHÖNEBERG OPeninG hOuRS daily 10:00 – 18:00 and new technologies 46 daily 9:00 – 20:00 47 YORCKSTRASSE can be combined. KONSTANZER HOHENZOLLERN 47 STRAßE -PLATZ Goltzstraße U7 dstr. Grunewal KLEISTPARK FEHRBELLINER EISENACHER ße PLATZ tstra STRASSE Akaz Haup BAYERISCHER iens PLATZ45 DMY Berlin traße BLISSESTRAßE BERLINER STRAßE RATHAUS SCHÖNEBERG
  • 46. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalaDs In InternatIonal MagazInes A far-reaching attention is generated by ads in selected national and international magazines from the design and lifestyle segment: In 2010 our ads were represented in the following magazines: 01 DAMn° (B), volume 04+05/10: 1/1 page 4c 02 De:Bug (D), volume 04/10: 1/2 page 4c 03 Qvest (D), volume 05/10: 1/1 page 4c 04 Jpeople Brand (D), volume 04/10: 1/1 page 4c 05 form (CH), volume 05+06/10: 1/2 page 4c 06 FRAME (NL), volume 04+05/10: 1/1 page 4c 07 H.O.M.E. (D), volume 05/10: 1/1 page 4c 08 H.O.M.E. (A), volume 05/10: 1/2 page 4c 09 Future Forum (D), volume 2010: 1/1 page 4c 10 Das Magazin (D), volume 05/10: 1/1 page 4c 11 Intramuros (FR), volume 05/10: 1/1 page 4c 12 Interni (I), volume 05/10, 1/1 page 4c 13 Ottagono (I), volume 06/10: 1/1 page 4c 14 Tip Berlin (D), volume 06/10: 1/1 page 4c46 DMY Berlin
  • 47. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalPosters DMY runs a poster campaign in different sizes and design options, which creats a strong, citywide attention. City Lights Special backlit posters at key locations of public transport, in the streets of all urban districts, as well as airports and train stations drew more attention to the festival. Circulation: 750 Format: Large Poster (special format) Festival poster Hanging in all relevant Berlin venues (shops, bars, cafes, restau- rants and Clubs), in cinemas and various cultural sites, as well as outdoors in the inner-city area of Berlin and the citys rural areas. Circulation: 5000 Format: DIN A147 DMY Berlin
  • 48. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalPosters 2010 Inter- natIonaL Design FesTival BerLIn june 09—13 2010 FlughaFen Berlin - TempelhoF Platz der Luftbrücke 5, 12101 Berlin U6 Platz der Luftbrücke Senate Department for Economics, Technology and Women’s Issues Schweiz. Senate Department for Economics, Technology and Women’s Issues Schweiz.48 DMY Berlin
  • 49. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFlags & FlYer Flags All events and venues taking part within the Berlin Design Week are flagged. This way, the festival sites are easily perceptible in the city and create a high visitor quota. This also creates new design lovers among the general public, discovering the event in their environment. Flyer Distribution in all relevant design, art and cultural outlets in Berlin (restaurants, clubs, design and fashion stores, galleries and museums, etc.) as well as nation-wide and international distribution. Circulation: 25,000 Format: DIN long49 DMY Berlin
  • 50. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalFlags and Flyer 2010 InternatIonal DeSIgn FeStIval BerlIn 2010 Zukunftsweisende Produkte und Projekte professioneller und aufstrebender Designer, selektierte Brands und kuratierte Ausstellungen internationaler Design Institutionen. opening Ceremony Dmy aWarD Inter- Mi 09. Juni / 20:00 opening party Fr 11. Juni / 19:30 – 21:00 Prämierung der besten Arbeiten natIonal unter allen Festivaleinreichungen Mi 09. Juni / 22:00 Design symposium maker laB / Workshops Design Sa 12. Juni / 13:00 – 19:00 Do – So innerhalb der Are nerds the new designers? Festivalzeiten Lectures und Gespräche mit Festival Diverse Workshopstationen zu internationalen Designern, neuen Technologien, Open Wissenschaftlern und kulturellen Design und DIY-Konzepten Experten zu neuen Technologien, (Arduino, Lasercutter, 3D Printer) BerlIn digitalen Medien und Design. Do 10. – Sa 12. Juni, 11:00 – 21:00 / So 13. Juni, 11:00 – 19:00 june 09—13 Flufhafen Berlin -tempelhof, Platz der luftbrücke 5, 12101 Berlin U6 Platz der luftbrücke 2010 SatellIten PrograMM extenDeD Closing party individuelle Öffnungszeiten im piCkniCk Sa 12. Juni / 23:00 FlughaFen Berlin-tempelhoF Zahlreiche Ausstellungen in Platz der luftbrücke 5, 12101 Berlin Design-Galerien, Museen und Dorotheenstr. 90, 10117 Berlin U6 Platz der luftbrücke Institutionen sowie Open Studios S Friedrichstraße in ganz Berlin. Mehr Informationen unter: Exhibit io Design ns, Symposiu er Talk m, Awa s and S atellite rds, Worksho Gefördert von kooperationspartner Events ps, Senate Department for Economics, Technology and Women’s Issues50 DMY Berlin
  • 51. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalneWsletter BannerDMY’s newsletter alone reaches out to 13,000 national We also placed banners on selected websites and blogsand international design-related contacts in the areas of with high reception and relevance in the national anddesign, art, culture, music, fashion, media, lifestyle and international design scene.further to selected agencies.This enables us to contact our subscribers fast,effective and directly throughout the year, updatingthem with relevant, selected, recent activities ofDMY and its partners.51 DMY Berlin
  • 52. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festivalWeBsIteThe DMY website serves as a • The numbers from January to mid-June 2010:central online communication and documentation tool 456,465 page impressionsbefore, during and after the festival. (an increase of 52% compared to 2009)In addition to providing detailed background • During the time of the festival (festival month):information of all events and the participating 317,667 page impressions (an increase of 63%designers, the entire festival program is shown, compared to 2009)festival partners are presented and the site servesas a press portal where we offer to download press For the first time, we introduced a significant newreleases and other festival related materials. tool on our website in 2010: a constantly updated video-documentation, which shows the highlights of the festival and again generated more interest and viewers.52 DMY Berlin
  • 53. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival53 DMY Berlin
  • 54. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival54 DMY Berlin
  • 55. 5.0.MeDIa Coverage
  • 56. DMY International Design Festival Berlin / June 1st – 5th, 2011 5.0 Media CoveragePr / CoMMunICatIonThe overall momentum of the DMY International A special VIP and press preview was followed by theDesign Festival Berlin 2010 was rewarded with out- official opening of the festival by the ambassador ofreaching positive media coverage. Switzerland, press shuttles from the main DMY venue to its extended exhibitions were offered, selectedDMY Berlin expanded and welcomed new media media representatives and industry VIPs were invited topartnerships with internationally renowned magazines the DMY Designer Dinner and furthermore the broadand online portals. Furthermore 500 national and and exciting festival program contributed to a far-rea-international media representatives were accredited. ching national and international attention in print, TV, radio and online media.56 DMY Berlin
  • 57. DMY International Design Festival Berlin / June 1st – 5th, 2011 5.0 Media CoverageMeDIa PartnersIn the course of the DMY International Design Festival Furthermore DMY started new strategic partnershipsBerlin 2010 our media partnerships expanded explicitly. with selected, relevant national and international onlineDMY Berlin worked with a total of ten of the most platforms and portals:prestigious publications primarily from the design andlifestyle segment on an international level and plans tocontinue the partnership in 2011 with:DAMn° (B) ( Architonic ( (D) ( Designboom ( (CH) ( Dezeen ( (NL) ( Designguide TV ( (D) ( Freshmilk TV ( (A) ( Unlike ( (I) ( (FR) ( (I) ( Berlin (D) ( DMY Berlin
  • 58. DMY International Design Festival Berlin / June 1st – 5th, 2011 5.0 Media CoverageThe following compilation provides a selection of allmedia, which already reported about the DMYInternational Design Festival Berlin 2010 or is about to(as of June 30, 2010, list is not final).Print -Magazines CitymagazinesPage (D), 15 mix future interiors (GB), Ottagano (I), Frame (NL), Tip-Berlin, Zitty, [030], Stadtkind, Prinz, Top Magazin, …Damn (B), Case de Abitare (I), Intramuros (FR), Elle Decor (IT), Ar-chitectural Digest (IT), Form (D), Interni (I), H.O.M.E (D/A), De:Bug Newspapers(D), IDEAT (FR), Intersection (D), MD furniture design magazine Sueddeutsche Zeitung, FAZ, Bild, TAZ, Der Tagesspiegel, Berliner(BG), Casa si Gradina (IT), Bait&Noy (IL), Avenuel magazine (KO), Zeitung, Berliner Morgenpost, Die Welt, B.Z., Westdeutsche Zeitung,Surface Magazine (USA), Design Report (D), JPeople Brand Files, Märkische Oderzeitung, Märkische Allgemeine, die Welt kompakt,uMag (D), Hochparterre (D), Atrium (D), … Neues Deutschland, Berliner Woche, General Anzeiger, …58 DMY Berlin
  • 59. DMY International Design Festival Berlin / June 1st – 5th, 2011 5.0 Media CoverageAgencies TV (online)dpa, ddp, Reuters TV, AFPTV, argopress newsphoto international ARD Tagesschau online, Freshmilk TV, Designguide TV,(ARGO), Notimex, Bildagentur Actionpress, Bildagentur Davids, … RBB online, Deutsche Welle online, Berliner Morgenpost online, Berlinfashion TV, …TV (terestrisch)ARD (Tagesschau), 3sat, RBB (Abendschau), Deutsche Welle, RadioTV Berlin, … Deutschlandfunk, Deutschlandradio Kultur, radioeins, Inforadio, Motor FM, Radio Paradiso, …A Selection of Online -Media and BlogsAbitare,, Art in Berlin, Slanted, Gizmodo, Azure, Core77, Art Magazin, de:bug, Designboom, Dezeen, designspotter, Les Mads,Designlines, Page-online, Treehugger,, Stylepark, Today and tomorrow, Trendhunter, Taz,, berlindesignblog,, Formfreu, Frame,, Der Tagesspiegel, Design Folio Magazine, Designlifeberlin, Design-milk,, Digital Journal,dw-world, Good, Haus & Markt Online, Le Temps Culture, Luminapolis, Living at home, Magazin, Maikitten, Freshbumb, medesignmag,my science, Neues Deutschland, Niederlandeweb, NOTCOT, Österreichisches Kulturforum, rbb Nachrichten,,Schöner Wohnen, SF Tagesschau, Smow Blog, Tagesschau, Times live, Berlin, uMagazine, Welt Online, Worldchanging, YDN Designguide,5osa, 24 heures, Actualites Epfl, Arcarde, artdaily, bbi-aktuell, Berliner Morgenpost, Blast, cominmag, creativesp sace, dagensdesign, Architonic,Create Berlin Blog, Schoenerwaerswennsschoenerwaer,,, Welt mobil, Berlin-online, Style League,Smow Blog, Styleinrooms, Stilkultur, Autoblogger, Studio5555,, Niederlandeweb, Newsmax, RBB online, Dexigner etc.59 DMY Berlin
  • 60. DMY International Design Festival Berlin / June 1st – 5th, 2011 6.0 ContactDMY Berlin GmbH & Co. KGAm Flutgraben 3,D-12435 Berlin, GermanyPhone: +49.(0)30. 53 01 48 88Fax: +49.(0)30. 53 21 31 28office@dmy-berlin.comwww.dmy-berlin.comCEOJoerg Suermannsupermann@dmy-berlin.comProgram DirectorAke Rudolfake.rudolf@dmy-berlin.com60 DMY Berlin
  • 61. DMY International Design Festival Berlin / June 1st – 5th, 2011 7.0 CopyrightThe ideas, thoughts and processes elaborated in this The recipient of this concept, confirmed by receiptconcept are the intellectual property of the DMY Berlin of the concept of total confidentiality and absoluteGmbH & Co. KG, Am Flutgraben 3, D-12435 Berlin, and secrecy over the mentioned ideas, thoughts andare subject the existing copyright laws. approaches.The total or partial reproduction, and any disclosure to The realization of the hereby ideas, thoughts andthird parties is prohibited. The recipient of this concept approaches is only possible with the prior contractualshall be liable for the resulting damages in case of agreement of the owner/ author.unauthorized use or disclosure to third parties. Berlin, October 201061 DMY Berlin