Mobynow Eurosonic

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Presentation about MobyNow for artists.

Presentation about MobyNow for artists.

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Transcript

  • 1. Mathys van Abbe e-mail: mathys@mobypicture.com blog: http://mathys.vanabbe.com twitter: @mathys www.mobypicture.com regain grip on the social media conversation | Eurosonic 2011 1
  • 2. website used to be the center of communication news concert schedules ticket sales merchandise community (forum, fanclub) etc. regain grip on the social media conversation | Eurosonic 2011 2
  • 3. The conversation is no longer in your domainregain grip on the social media conversation | Eurosonic 2011 3
  • 4. connections are made elsewhere loss of advertisement, sales, branding loss of engagementregain grip on the social media conversation | Eurosonic 2011 4
  • 5. reclaim the conversationregain grip on the social media conversation | Eurosonic 2011 5
  • 6. conversationabout sociallyengaged topics regain grip on the social media conversation | Eurosonic 2011 6
  • 7. How does it work? regain grip on the social media conversation | Eurosonic 2011 7
  • 8. Mobypicture - Lets you share adventuresin the easiest, most convenient and context rich possible way 1000 apps &services api.mobypicture.com regain grip on the social media conversation | Eurosonic 2011 8
  • 9. Shoot & Sharerealtime across ALL your social sites shoot photo add description record video add tag record audio push location regain grip on the social media conversation | Eurosonic 2011 9
  • 10. post to your social sites regain grip on the social media conversation | Eurosonic 2011 10
  • 11. this drives traffic to Moby 17.860 views regain grip on the social media conversation | Eurosonic 2011 11
  • 12. there is a bigger adventure! regain grip on the social media conversation | Eurosonic 2011 12
  • 13. there is a bigger adventure! 20% geo regain grip on the social media conversation | Eurosonic 2011 12
  • 14. there is a bigger adventure! 20% geo 99% one or more social networks regain grip on the social media conversation | Eurosonic 2011 12
  • 15. there is a bigger adventure! 20% geo 99% one or more social networks 95% uses text 15% has used #hashtags regain grip on the social media conversation | Eurosonic 2011 12
  • 16. social eco system - Ilse DeLangeband members crew fans media regain grip on the social media conversation | Eurosonic 2011 13
  • 17. contextual drivers for www.ilsedelange.com text geo and time #ilsedelange ‘Ilse DeLange’ ‘Ilse de Lange’ crew Ilse band members management regain grip on the social media conversation | Eurosonic 2011 14
  • 18. Shoot & Sharerealtime across ALL your social sites shoot photo add description record video add tag record audio push location regain grip on the social media conversation | Eurosonic 2011 15
  • 19. fan on twitterregain grip on the social media conversation | Eurosonic 2011 16
  • 20. regain grip on the social media conversation | Eurosonic 2011 17
  • 21. regain grip on the social media conversation | Eurosonic 2011 18
  • 22. integrations on MobyNow musicregain grip on the social media conversation | Eurosonic 2011 19
  • 23. FACTS regain grip on the social media conversation | Eurosonic 2011 20
  • 24. FACTS now.rabosport.nl more traffic than rabosport.nl built up in three years regain grip on the social media conversation | Eurosonic 2011 20
  • 25. FACTS now.rabosport.nl more traffic than rabosport.nl built up in three years now.holland.com 300.000+ unique visitors in two days regain grip on the social media conversation | Eurosonic 2011 20
  • 26. FACTS now.rabosport.nl more traffic than rabosport.nl built up in three years now.holland.com 300.000+ unique visitors in two days now.ilsedelange.com first month 8 times the traffic of their best month ever regain grip on the social media conversation | Eurosonic 2011 20